https://theprpost.com/post/8784/

Edelman elevates Anthony Chelvanathan to Global Creative Partner

Edelman has promoted Anthony Chelvanathan to Global Creative Partner. As Edelman’s first ever Global Creative Partner, Chelvanathan will work alongside Global Chief Creative Officer Judy John, driving creative excellence across the firm’s top clients and greatest opportunities. He retains his Chief Creative Officer role for Edelman Canada.“The importance of creative excellence has never been greater. As generative AI leads to more and more content flooding the feeds, earning attention in culture has become critical for brands and companies,” says Judy John. “Edelman’s creative offering was built for this moment – we know the power of creativity in earning a brand’s place in culture and solidifying its reputation. And with the incredible talent of Anthony Chelvanathan as Global Creative Partner we will continue to elevate our work for clients across the globe.”Partnering with regional CCOs, Global ECDs and client teams, Chelvanathan will accelerate creative excellence across the business, focused on driving consistency of creative standards and elevation of the firm’s work. In his nearly four years with Edelman, Anthony has helped teams focus on excellence in idea, execution and craft, leading to some of the agency’s most recognized work that drive change for both business and society including IKEA’s SHT Tax campaign, Allegra Airways and Dove #KeepTheGrey.“Being appointed to this role is very humbling and I’m honoured to be championing idea-driven work that pushes our clients’ business goals forward at an agency that understands the power of creativity in culture,” says Chelvanathan. “I believe in the power of helping people be the best at what they do. This journey is proof that with the right combination of passion, hard-work, opportunity, and awesome people around you, nothing can stop you from getting to where you want to be. Even if your journey begins as a small Sri Lankan immigrant kid with big dreams.”This announcement follows a stunning creative year for Edelman highlighted by its performance at the 2024 Cannes Lions International Festival of Creativity, being named the Independent Agency of the Year on the Good Track, ranking second place for Independent Network of the Year and earning the firm's first Titanium Lion win, for DP World Move to -15.Chelvanthan has begun his new role effectively immediately, reporting to Judy John.
https://theprpost.com/post/6281/

Edelman appoints Marie Claire Maalouf as EMEA Chief Creative Officer

Edelman has appointed Marie Claire Maalouf as the new EMEA Chief Creative Officer, following the departure of Mattias Ronge and Stefan Ronge. Maalouf, who previously served as the Middle East Chief Creative Officer at Edelman, will lead the agency's creative output across 13 markets in EMEA, including brand marketing, digital, influencer and entertainment, and will be based in the UAE.Throughout her career, Maalouf has been recognized for her work on impactful campaigns, such as 'Despair No More' for Tena, which aimed to redefine menopause for women in the Middle East. She has received numerous awards for her creative work, including Cannes Lions, The One Show, Caples, Clio Awards, LIA Awards, Dubai Lynx, D&AD, ANDYs, Warc, and Effies.Judy John, Edelman Global Chief Creative Officer, expressed her excitement for Maalouf's appointment, stating that she is confident that Maalouf's leadership will elevate the agency's work in the EMEA region.Maalouf expressed her enthusiasm for joining Edelman, stating that she was inspired by the agency's mission to build actionable brands through trust and the opportunity to work with a team of passionate creatives.AJ Hesselink, EMEA Chief Executive, expressed gratitude towards the outgoing co-chief creative officers and welcomed Maalouf's appointment, stating that she has already made a significant impact on the agency's ability to win new clients and produce important work.