Bloomingdale Public Relations appoints Vikram Kharvi as CEO

Full-service communications consulting agency Bloomingdale Public Relations Pte. Ltd has announced the appointment of Vikram Kharvi as its new CEO. With over 27 years of strategic communications and marketing expertise, Kharvi is set to lead Bloomingdale PR into a new era of growth and innovation.Diana Fernandes, Founder and Group CEO of Bloomingdale Public Relations Pte. Ltd., expressed her excitement about Kharvi's appointment: "We are pleased to welcome Vikram to our leadership team. His extensive experience and innovative approach to communications will be pivotal in driving Bloomingdale PR to new heights. Vikram's leadership will enhance our capabilities and unlock new opportunities for expansion and creativity. With Vikram at the helm, we are poised to elevate our operations and further solidify our position as a key player in the Industry."Vikram Kharvi has held senior roles at leading firms such as Adfactors PR, Tata Housing, Sampark PR, ANSSI Wellness, and Indian Express. His expertise in public relations, corporate communication, and traditional and digital marketing demonstrates his capability to lead Bloomingdale PR with exceptional confidence and vision. Kharvi's appointment aims to leverage his extensive expertise to drive Bloomingdale PR's strategic initiatives. He will focus on growth, operational excellence, talent development, and expansion into untapped geographies."I am honoured to join Bloomingdale PR," said Vikram Kharvi. "Having known Diana for over a decade, I have always been inspired by her tenacity and entrepreneurial spirit. This role is more than a professional milestone; it's an opportunity to work with a dynamic team that shares my passion for excellence. Together, we will elevate Bloomingdale PR to new heights, transforming it into a powerhouse of strategic communication and brand excellence. I am excited to embark on this journey and drive impactful change across industries and borders."

Bloomingdale & Eastwest win Crunchyroll's India & SEA PR

Bloomingdale Public Relations Pte. Ltd., a leading communications firm renowned for its innovative strategies and impactful campaigns, has been appointed the PR agency in select Asia markets for Crunchyroll, the ultimate home for anime worldwide.  Based in India, Bloomingdale will be responsible for strategic planning and coordination of Crunchyroll’s regional PR efforts in India, Singapore, Indonesia, and the Philippines. The scope of work includes strategic planning, client liaison, account management, media relations, and press office management, among others. In Southeast Asia, Bloomingdale will be supported by Eastwest Public Relations for local strategic counsel in Singapore, Indonesia, and the Philippines. Based in Singapore, Eastwest PR will be responsible for landing high-impact earned media stories for Crunchyroll in all three markets and building the corporate reputation of Crunchyroll as the premiere destination for anime.  Anime continues to rise in popularity and has become a cultural force – across all demographics and audiences. According to the latest Anime Industry Report by the Association of Japanese Animators, the global anime market grew by a staggering 106.8 percent in 2022, hitting a record 2.9 trillion yen (around US$19.1 billion), driven mainly by the international market outside of Japan.  Championing the art and culture of anime, Crunchyroll boasts a passionate global community of anime fans. To provide an immersive anime experience to all fans, Crunchyroll provides anime content streaming service and several other anime-related offerings such as theatricals, e-commerce and merchandise, music, manga, events, gaming, and experiential.  The timely appointment of Bloomingdale and Eastwest PR will further drive brand awareness and accelerate user growth for the platform across the region. "We are excited to embark on this journey with Bloomingdale PR and Eastwest PR as our trusted partners in India and Southeast Asia. With their strategic counsel and expertise in media relations, we are confident in our ability to further establish Crunchyroll as the ultimate destination for anime enthusiasts in the region” added Akshat Sahu, Director of Marketing - APAC, Crunchyroll. Diana Fernandes, Founder and CEO of Bloomingdale PR, expressed her excitement about the partnership, stating, "We are honoured to be entrusted with the PR mandate for Crunchyroll across Southeast Asia. The anime community is vibrant and growing quickly across South East Asia. We are committed to leveraging our expertise and creativity to elevate Crunchyroll's brand presence and engage with fans across the region." Naveen K, Partner at Eastwest PR, commented, "Millennials like us grew up watching anime as a hobby. Today, Gen Z has embraced the category as a beloved form of mainstream entertainment. There is perhaps no better household brand than Crunchyroll when it comes to anime, and we are excited to partner with the company to deliver impactful campaigns that resonate with audiences of all demographics.” As Bloomingdale PR continues to foster strategic partnerships and drive impactful campaigns across India and Southeast Asia, the agency remains dedicated to delivering excellence and driving success for its clients.

Singapore Indian Fine Arts Society taps Bloomingdale PR for 75-year celebrations

The Singapore Indian Fine Arts Society (SIFAS) has appointed Bloomingdale Public Relations Pte. Ltd. (Bloomingdale PR) as its official PR agency to commemorate its landmark 75th Anniversary Celebration.SIFAS, established in 1949, is a cornerstone of Indian cultural heritage in Singapore. This non-profit organization is dedicated to fostering artistic excellence and appreciation for Indian fine arts across various disciplines. 2024 marks their Diamond Jubilee, a significant milestone celebrating their rich legacy and unwavering commitment to nurturing talent.“We are honoured to be chosen as SIFAS’ PR agency for their 75th Anniversary Celebration,” said Diana Fernandes, Founder and CEO of Bloomingdale PR. “Our expertise in strategic communication will help SIFAS highlight its remarkable contributions to Singapore’s cultural landscape and craft a captivating narrative that resonates with audiences both locally and internationally.”Menaka Gopalan, Executive Director of SIFAS, expressed her delight about the collaboration: “As we celebrate our Diamond Jubilee, we are thrilled to partner with Bloomingdale PR to showcase SIFAS’ rich heritage and cultural significance. Together, we aim to commemorate our achievements and pave the way for a vibrant future for Indian fine arts in Singapore.”This momentous year also marks two decades of the prestigious SIFAS Festival of Arts. Since 2003, the festival has served as a platform for showcasing the finest Indian fine arts in Singapore. Partnering with the Esplanade since 2005, they have brought international and local talents to the forefront.The 2024 SIFAS Festival of Arts promises to be a year-long celebration (May 19th, 2024 – May 19th, 2025) filled with captivating events and activities. Through this festival, SIFAS aims to solidify its enduring legacy and envision a bright future for Indian fine arts in Singapore.

Bloomingdale PR wins PR mandate for Bel Group

Bloomingdale Public Relations Pte Ltd., one of the fastest-growing PR firms in Asia, wins the PR mandate for Bel Group in the dynamic markets of Southeast Asia. Following a successful collaboration with the Company in India, where Bloomingdale played a pivotal role in creating and elevating the brand image, the firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia. With a strong brand-building legacy and a reputation for delivering impactful PR campaigns, Bloomingdale PR is poised to bring its PR expertise to the forefront in this region, managing all earned corporate and consumer media relations for Bel Group in Indonesia, Malaysia, and Singapore. The collaboration showcases a robust Southeast Asia focus for Bloomingdale PR, thereby establishing a solid foothold in the Southeast Asia region and leveraging Bloomingdale PR's extensive experience in public relations and influencer marketing.One of the recent milestones of this partnership was Bloomingdale's role in announcing Bel's innovative brand initiative- the launch of Indonesia's first cheese factory for kids – the Belcube Cheese Factory at Youreka Kids Farm, Jakarta. The successful event witnessed many influencer and PR activities meticulously orchestrated by Bloomingdale, showcasing the firm's prowess in creating compelling narratives and impactful brand experiences across the APAC region.Sharing her thoughts on the announcement, Diana Fernandes, Founder and CEO of Bloomingdale PR, said, "We are thrilled to continue our journey with Bel Group in Singapore, Indonesia, and Malaysia. Our previous collaboration in India was a testament to the synergy between our teams, and we are confident that our strategic approach and creativity will further enhance the brand's presence. Our shared commitment to innovation and excellence positions us to deliver unparalleled PR services in Southeast Asia."Alamjit Singh Sekhon, General Manager, Bel Group- South East Asia, remarked, "We are excited to collaborate with Bloomingdale PR yet again as we expand our presence in the Southeast Asia region. Bloomingdale played a pivotal role in the growth of The Laughing Cow brand in India, contributing to the brand's success and establishing a strong presence. We are confident in their ability to build and strengthen our brand's awareness across Singapore, Indonesia, and Malaysia. Bel Group is committed to providing healthy snacking products that are accessible, delicious, and nutritious products in line with the philosophy of 'for all for good.' This partnership signifies a new chapter of growth and engagement for us."As Bloomingdale PR continues to grow its footprint in Singapore, the firm remains dedicated to crafting compelling brand stories and building lasting connections between clients and their audiences. Over the last decade, Bloomingdale PR has catered to over 100 clients across industry verticals such as hospitality, lifestyle, startups, technology, and real estate.