Ketchum has promoted Rachel Rix, previously deputy MD of brand, to the role of Chief Growth Officer for its UK operations. Rix will continue her current responsibilities as global client lead and EMEA lead for two major accounts, alongside her new duties overseeing Ketchum?ÇÖs integrated offerings. Having joined Ketchum nearly eight years ago from Freuds, Rix has steadily risen through the ranks.This announcement comes shortly after Ketchum UK appointed Estelle Boon as managing director of brand.In her new role, Rix will report to Sera Holland, who became UK CEO in August following the departure of Ruth Allchurch. Holland praised Rix?ÇÖs abilities, stating: ?Ç£Watching Rachel work is like taking a masterclass in client relationship building. She is one of those rare talents that can create depth in the partnerships she owns and breadth in the work through her relentless focus on progress. I?ÇÖm looking forward to working closely with Rachel as she steps into this new role, and we step into this new chapter of growth across our integrated and specialist offerings.?Ç¥Expressing her enthusiasm, Rix shared: ?Ç£I couldn?ÇÖt be more excited to take on this role at the start of Ketchum UK?ÇÖs next chapter. There are two things I love most about my job and our industry: building and nurturing relationships with people who inspire and energise me and doing innovative, progressive work with clients that makes us all better. I can?ÇÖt wait to work with Sera and the senior leadership team to bring our brilliant plans to life.?Ç¥This leadership change is part of a broader restructuring at Ketchum UK, which includes Noor Kheir?ÇÖs arrival from H&K as managing director of corporate, as well as the departure of the agency?ÇÖs chief finance and operations officers, and corporate director Koray Camg??z?ÇÖs transition to CEO of the Taylor Bennett Foundation.

Ruth Allchurch has parted ways with Ketchum just three months after stepping into the role of UK CEO.Allchurch assumed the CEO role in April, overseeing Ketchum?ÇÖs second-largest global office after serving as EMEA managing director at WE Communications. She joined WE in 2018 as UK managing director and was promoted to regional managing director for EMEA in 2023. Prior to that, she spent over three years as managing director at Cirkle, was consumer MD at Cohn & Wolfe, and served as head of brand PR for Diageo Western Europe for eight years.Since the end of 2017, Ketchum's London office has been under the leadership of Jo-ann Robertson, who was promoted to UK CEO. In 2022, Robertson expanded her responsibilities to include overseeing global markets outside the US, including Europe, Brazil, and Canada, and has been seeking a successor for the London office since.

Bibi Hilton, a highly respected figure in the PR world, is rejoining the agency scene as Chief Client Officer for Global Markets at Ketchum.Hilton boasts an impressive career, having spent 13 years as Managing Director of Golin London before moving to IPG, the parent company, as Global Engagement Director on the Unilever account. In 2020, she transitioned to the social enterprise sector, leading Creative Access as Communications Director and ultimately becoming CEO in 2022. Hilton also served as President of the Women in PR network from 2018 to 2021.At Ketchum, Hilton will oversee client experience across all markets outside the US. A key focus will be ensuring Diversity, Equity, and Inclusion (DEI) remains a core aspect of the agency's client service.Jo-ann Robertson, Ketchum's Global Markets CEO, expressed her admiration for Hilton, citing both her past accomplishments and their shared commitment to DEI. Robertson highlighted the importance of integrating DEI into client experience, stating, "There was really only one person for the job." She praised Hilton's ability to build strong relationships and her commitment to listening to clients' needs.Hilton's arrival coincides with the upcoming appointment of Ruth Allchurch as Ketchum's UK CEO in April. Robertson emphasized the collaboration between them, stating, "?Ǫshe and Ruth will be spending a lot of time together to make sure we are elevating client experience in our biggest market."Motivated by a desire to innovate and elevate client service, Hilton expressed her excitement about rejoining the PR industry at Ketchum. She highlighted the agency's shared values and her admiration for Robertson's leadership in DEI. Hilton plans to focus on "heightening our clients' experience and innovate," fostering collaboration across markets, and challenging industry norms. She also emphasized her commitment to building diverse teams that drive client growth.Hilton's appointment comes after the recent departure of Ketchum's UK Chief Client Officer, Alicia Solanki, to Team Lewis. This new role marks the first of two Chief Client Officer positions for Ketchum, with Robertson planning to appoint a US counterpart soon.