8020 Communications, a specialist PR and digital marketing agency focused on the aviation, travel, and mobility sectors, has named Jim Donaldson as its first non-executive director. Donaldson, a highly respected figure in the communications industry, brings a wealth of experience to the role.Donaldson previously served as the CEO of FleishmanHillard's UK and Middle East operations until January 2024. He is a recognized leader, having been awarded the prestigious PRovoke Media Individual Achievement SABRE award this year. He also holds non-executive positions at Instinctif and Woodrow.At 8020 Communications, Donaldson will collaborate closely with founder and CEO Marc Cornelius and the senior leadership team. His expertise will be instrumental in accelerating the agency's growth and capitalizing on its strengths within the aviation, travel, and mobility industries. He will play a key role in shaping strategies for expansion, development of new services, international growth, and talent development.Founded in 2008, 8020 boasts a team of 18 specialists who deliver impactful PR and digital marketing campaigns for a diverse range of clients, including B2B, B2C, and corporate audiences. Their impressive track record includes Etihad Airways, Port of Dover, Expedia, Jetcraft, Textron Aviation, American Express Global Business Travel, and Scott Dunn.“I've had the pleasure of knowing Jim for many years," said Cornelius. "His proven ability to build high-performing teams and foster environments where agencies excel is truly impressive. We're incredibly fortunate to have someone of his caliber and extensive experience guide us through this exciting next chapter for 8020.""We share a common vision of delivering exceptional client experiences, fostering positive and stimulating work environments, and recognizing the immense potential for specialized agencies like ours, particularly in this era of consolidation among larger players," Cornelius continued. "The road ahead is bright, and we're thrilled to have Jim join us on this journey."Donaldson echoed Cornelius' enthusiasm, stating, "Marc and I go back a long way, having started our careers together at Burson-Marsteller in the early 1990s. Our paths have crossed numerous times since then, and I'm incredibly impressed by the team he's built, the agency's reputation, and the impact they've made over the past few years. I'm excited for this opportunity to collaborate again and contribute to the continued success of this fantastic agency."The appointment of Donaldson follows the recent addition of Julia Farish, who joined 8020 Communications from IHG Hotels & Resorts to bolster their hospitality expertise.