Financial firm Tiger Brokers has appointed independent communications agency W Communications Singapore to manage its communications efforts across Singapore and the Asia Pacific region.Following a competitive pitch, W Communications will work with Tiger Brokers to refine its approach in key markets, enhance the brand?ÇÖs narrative, and highlight its platform offerings and industry expertise. The agency?ÇÖs focus will be on driving awareness, building trust, and reinforcing the brokerage?ÇÖs mission to make trading and investing more accessible to a broader audience.The partnership will see W Communications amplify Tiger Brokers?ÇÖ key messages, increasing its share of voice among retail investors, high-net-worth individuals, and financial intermediaries. By implementing an innovative communication strategy, the agency aims to position the brokerage as a leader in the highly competitive financial sector.This collaboration follows the recent appointment of Robin Chang as W Communications?ÇÖ general manager for the Asia-Pacific region. Reporting to founder and CEO Warren Johnson, Chang brings 17 years of experience in public relations and integrated communications, spanning consumer, lifestyle, and corporate sectors.

W Communications, a leading independent communications agency, has appointed Robin Chang as General Manager for its Asia-Pacific operations. In this role, Chang will report to Warren Johnson, Founder and CEO of W Communications.?Ç£Chang is an exceptional talent. We are thrilled to have secured his leadership. This marks an exciting new chapter for our business in Asia. Robin brings a unique blend of results-oriented collaboration with unparalleled expertise in the seamless integration of communications services,?Ç¥ said Johnson. Chang brings 17 years of experience in public relations and integrated communications across the consumer, lifestyle, and corporate sectors. He has held senior leadership roles in Singapore while successfully managing campaigns throughout Asia. His strategic vision and leadership were instrumental in driving growth at previous agencies, including PRecious Communications and Allison Worldwide.In his new role, Chang will collaborate closely with W Communications Chairman Tim Sutton, former head of Weber Shandwick's Asia-Pacific network, and leadership teams across the agency's global offices.This appointment follows a period of significant growth for W Communications in Asia. The agency has expanded its corporate and consumer teams with top talent in integrated communications and social media. Recent client wins include LHN Group, Affinidi, Global TechSolutions, VP Bank, Deliveroo, Hilton Group, PS.Gourmet, Suntec City, and Tinder APAC.This news comes shortly after W Communications named Matt Brown as its new Managing Director. Brown joins W from Edelman, where he served as Vice Chair of Brand for EMEA.

Independent agency W Communications is expanding its global footprint with the opening of its fourth international office in Iceland, operating under the name W/Nordic.The agency had previously collaborated on projects in Iceland with consulting firm Instrument and advertising agency Brandenburg. The new office, located in Reykjavik, will be led by Kristj?íni Schram, Vice-President of W/Nordic, who will oversee a team of two full-time employees at launch. Schram will continue his role as lead strategist and partner at Instrument. Lucy Austin, W's International Vice President, based in London, will coordinate the operations across all global offices.W Communications owner, Warren Johnson, explained that the new venture will allow Icelandic companies to leverage W?ÇÖs extensive global network, which includes operations in London, New York, and Singapore. It will also provide global brands with a strong presence in the Nordic region.?Ç£We have seen a huge appetite from Icelandic brands and companies in further globalising their business, not only from a commercial point of view, but sharing the wealth of innovation and ingenuity they provide,?Ç¥* said Johnson. *?Ç£The country's geographical position also provides a natural connective opportunity between North America and Europe, especially in the Nordic countries.?Ç¥Johnson emphasized the importance of local insights for global campaigns, saying, ?Ç£Global campaigns are most effective when informed by hyper-local insights and activated through trusted partners, which is why our collaboration with Instrument is an important link in our plans in Iceland.?Ç¥W Communications now boasts a global team of around 200, working with renowned brands such as Sony, Unilever, British Airways, and Disney.

London-based independent PR agency W Communications has taken a unique step towards its future by selling a majority stake to its employees through a government-backed Employee Ownership Trust (EOT). This move fuels the agency's ambition for further global expansion.Financial details are under wraps, but industry estimates value the fast-growing firm at around ?ú40 million. W boasts impressive revenue, exceeding ?ú16 million in 2023, with established operations in London, New York, Singapore, and Riyadh."As one of the most sought-after independent PR agencies, I have received many offers to buy this business. I only wanted to pursue a sale if it meant enabling the agency to unlock another level of value to ensure my W colleagues benefited in the long term. The option of an EOT was clearly the best way to benefit all parties and set the foundation for another 15 years of growth," said founder and CEO Warren Johnson.This new ownership model fosters direct employee participation and a stronger voice in shaping the agency's direction. Additionally, staff can enjoy tax-free bonuses of up to ?ú3,600.Johnson, W's mastermind for 15 years, remains at the helm as CEO, collaborating with the agency's senior leadership team. W will stay committed to strategic mergers and acquisitions, following successful acquisitions like Lotus and Franses. Additionally, W Capital, their internal incubator, will continue to nurture businesses in hospitality, digital retail, and sustainability.The agency's expansion plans target the broader GCC region beyond Riyadh, as well as solidifying their presence in North America and Southeast Asia.W's impressive client list encompasses consumer brands, tech giants, and corporate leaders like Unilever, Sony, Disney, Spotify, Adidas, Chanel, Speedo, Tinder, Nobu, British Airways, and Levi's.

PR veteran Tim Sutton has joined W Communications as chairman to spearhead the UK firm's expansion into issues and crisis management.Sutton brings extensive experience to the role, having held non-executive positions after a successful 16-year career at Weber Shandwick. He will provide strategic guidance and support W's growth, particularly in its corporate offering focused on thought leadership and global events.Sutton is known for award-winning campaigns and leadership in areas like corporate affairs and deregulation. He expressed admiration for W's founder and the firm's creative approach to communications, highlighting the potential for W to excel in corporate communications.W Communications founder Warren Johnson praised Sutton's experience and leadership. He emphasized Sutton's value as an advisor and his expertise in corporate issues management, which aligns with W's evolving client needs.