E-commerce leader Lightspeed, listed on the NYSE and TSX (Toronto Stock Exchange), has selected Fight or Flight to handle their US public relations. The Montreal-based company, boasting a 33% revenue increase to $730.5 million in 2023, is seeking to strengthen its US presence.This win adds to Fight or Flight's successful first quarter, securing three other clients:  Arkestro: A predictive procurement platform, Fight or Flight will manage their global messaging and integrated communications for North America, including creative campaigns, executive profiling, social media, and proactive press relations.  Atera: An AI-powered IT management platform, Fight or Flight will handle their creative campaigns and execution.  Deep Genomics: Fight or Flight will support this company with global message development and building their communications function."We deliver on the creative promises we make to clients," said Tim Fry, Chair of Fight or Flight North America. "With B2B brands increasingly using creativity to reach their audience, our expertise can make that happen. We're excited to bring our creative approach to these integrated North American campaigns."

Lauren Payne-McLeod, currently based in London, is embarking on a new chapter as she relocates to New York to assume the role of Fight or Flight's inaugural Head of Strategy and Creative for North America.In her new capacity, Payne-McLeod will oversee the strategic and creative direction of the team's accounts, ensuring the delivery of high-quality insights while nurturing existing client relationships and spearheading the expansion of new business endeavors. Additionally, she will play a pivotal role within the North America leadership team.Having dedicated the past three years to Fight or Flight in London, Payne-McLeod has held various positions, culminating in her most recent role as Director of Strategy and Creative at the firm's headquarters. Prior to her tenure at FoF, she contributed her expertise to Teneo, also in London.This transition marks a significant milestone for Fight or Flight, which initiated its expansion into North America approximately 18 months ago. Bolstered by key appointments, such as US Chair Tim Fry, a seasoned professional from Weber Shandwick, the agency has experienced notable growth, securing a series of clients and multi-market projects. Notably, this quarter saw the addition of Atera, an AI-driven IT management platform, to Fight or Flight's esteemed clientele.