Infinity Advertising Services, a leading integrated advertising and communication organisation, has appointed Satyendra Mallik as its new Chief Executive Officer. Mallik is an industry veteran, with over two decades of experience and a proven track record of driving organizational growth and transformation across various sectors.Infinity Advertising is among India's leading communication agencies renowned for its creativity and strategic prowess. With over two and a half decades in the industry, Infinity has built a strong reputation as a trusted partner to both government and corporate clients.Mallik's appointment heralds a new chapter for Infinity, determined to expand its global reach by fostering strategic international partnerships. His vision is set to propel Infinity to new heights of success, creating exciting opportunities and value addition for clients, partners and stakeholders alike."We are thrilled to welcome Satyendra Mallik in Infinity family," said Ajay Adlakha, Managing Director, Infinity. "His exceptional leadership skills, coupled with his extensive experience across various industries, make him the ideal to lead Infinity into its next phase of growth. Mallik's impressive career journey has seen him excel in various sectors spanning across geographies, including consumer electronics, mobile, automobile, IT/ITES and consumer product. His deep understanding of Market, Consumer behavior, Business Processes and technology have earned him a reputation as a champion in enhancing organizational effectiveness and efficiency both at topline and bottomline level.Previously, he has served in leadership capacities at several distinguished organizations, including Eastmen Auto & Power Ltd, Intex, Trident Group, Hero Group, and Salora, among others.Mallik said: "I am filled with gratitude to assume the role of CEO at Infinity, and I am excited about the opportunity to steer such a dynamic and forward-thinking organization." He continued, "With this ambitious team, I am sure that we will realize our ambitious objectives and persist in delivering unparalleled value to our esteemed clients."With a keen focus on exploring new horizons, Infinity is fully committed to its latest venture, Content Foundry, a state of art having capability to churn out high-quality podcast, video and static content in no time. Content Foundry represents the vanguard of the Infinity's next generation, fueled by youthful energy. Satyendra Mallik, with his wealth of experience, stands poised to propel Content Foundry to unprecedented heights.