Rajalakshmi Azaraih joins Lupin India & Global as VP & Head of Communications

Rajalakshmi Azaraih has joined Lupin India & Global as the Vice President & Head of Communications. She started her career in Ramco Systems as a Corporate Communications Executive, later assuming the position of Senior Marketing Communications Executive at Tata Elxsi. She held the position of Senior Account Director at Avian We, besides serving in Mudra Communication, Genesis BCW, Professional Aptitude Council Inc, The PRactice. She was the Group Head at Adfactors PR and the General Manager, Corporate Communications at Himalaya Wellness Company. She worked in DIAGEO India as the Senior General Manager, Corporate & Brand Communications. She is an alumnus of Thiagarajar School of Management and has been contributing to the industry of Strategic Communications for more than two decades, working across sectors like pharma, healthcare, automotive, and technology. She has keen prowess in curating purpose-driven narratives that resonate, forging and sustaining reputation of the brand. Her expertise also lies in digital marketing, where she leverages full-funnel marketing approaches for driving measurable business results which add value to the world. She also oversees managing PR-related crises skillfully, advocating ESG (Environmental, Social and Governance) accomplishments and encouraging multicultural partnership. A mentor, she believes in the empowerment of teams for reaching their potential, and seeking collaborations where strategic communications can be fueling growth, making impactful change.

VML’s Former Head of Corp Comm, Rohini Saldanha launches The PR Stop

VML’s Former Head of Corporate Communications, Rohini Saldanha has announced the launch of The PR Stop., a public relations firm that will provide comprehensive public relations and communications solutions to clients across various industries. Recognising the transformative power of strategic communication in shaping brand perception and driving organizational success, The PR Stop. Is a one-stop brand communications company that will enable businesses to effectively reach their target audiences and drive growth while carving a niche for themselves in a dynamic business landscape.With a strong track record of building individual and company brand identities, shaping brand narratives, and an extensive network of industry contacts, Founder Rohini Saldanha brings a wealth of experience, expertise, and capabilities to her new venture. Having built her career as a turnaround specialist in the media and communications industry, Rohini has held leadership positions in public relations and marketing communications for over 18 years earning the trust of clients in diverse verticals such as corporate, lifestyle, consumer, media, and entertainment. Her belief in the importance of brands connecting with consumers authentically drives her to utilize PR as a powerful tool for competitive advantage, emphasizing the need for evolving content strategies to stay relevant in changing consumer behaviours.On launching her own company, Rohini Saldanha said, “Simply put it was the right time. I have been toying with the idea of officially launching my own company for a while now. The final nudge came when an editor friend of mine reached out to me regarding a client I represent and asked me to regularly update them with my client roster. That got me thinking that it was vital for me to promote my business as I was doing myself (and others) a disservice by lying low. I guess the initial hesitance came from a place of not wanting to put the cart before the horse. However, having had clients signed on as retainers with me since August 2023, I thought it was the opportune time to ‘pull out all the stops’ in making my company official as my business is expanding.”Rohini further added, “I was initially considering using my name as the company name but besides the fact that it looks pretentious, I wanted a brand name that was simple, easy to remember, and descriptive of my offerings as a business. My advice to most clients is that there should not be any conflict between you and the brand that you represent. You are the brand and over time you should become synonymous with it which is the ultimate litmus test. That is my intention with The PR Stop., where the work I have undertaken and will undertake for my clients reflects my craft, capabilities, and passion for strategic communications. So, whether you sign up with Rohini Saldanha or The PR Stop., it is essentially the same thing.”The PR Stop. offers a range of services, including content development, media relations, crisis management, brand positioning, and strategic counsel. The company's current portfolio includes clients from various sectors including creative, branding, recruitment, and DE&I.

Puneet Gupta Joins INOX Group as Head of Comm for INOXAP and INOXCVA

Puneet Gupta joined the INOX Group as Head of Communications for INOX Air Products (INOXAP) and INOX INDIA LIMITED (INOXCVA). He updated his job role on LinkedIn, saying, "Thrilled to announce my new role at the INOX Group as Head of Communications for INOX Air Products (INOXAP) and INOX INDIA LIMITED (INOXCVA). INOXAP is India’s largest industrial gases manufacturing company, and INOXCVA is among the world’s leading cryogenic solutions companies.""I am excited to leverage my expertise in communications to drive purpose-driven brand growth and share compelling stories about the fascinating products and solutions that are poised to make a difference to mankind," he added.Puneet is an innovation-driven strategic communications expert with rich entrepreneurial experience of 18 years in Corporate Communications, Public Relations, Branding, CSR, and Internal Communications.Prior to joining INOX, Puneet worked with INOX Leisure Limited for over four years as AVP of Corporate Communications. He also handled corporate communication for Airtel and was associated with them for over nine years.

Shalini Singh deciphers RPG Group's sustainability communication

We are in a new era of Public Relations. In the last few years, the importance of reputation management has taken a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive column – PR Conversation – Adgully interacts with leading business leaders and obtains their exclusive views and insights on the various trends in the PR and communications industry.In conversation with Adgully, Shalini Singh, Group Head-Brand and Communications, RPG Group, speaks in length about her role at RPG Group, the #ChangetheStory sustainability project, RPG Group’s approach to sustainability communication, and much more.How has your journey been like so far? How did you transition into the role of Group Head - Brand & Communications at RPG Group?My professional journey began with a world class company, Arvind Mills, which was a global organization, ahead of its time. I learned a lot by setting up the communications function for this dynamic company and also worked on interesting brand launches and campaigns. In the dynamic era of the Y2K, I had the privilege of working with renowned companies like Kale Consultants and Bharti Tele-Ventures. These enriching experiences laid the foundation for my career in corporate communication.I have spent over 6 years of my career heading Corporate Communications, CSR & Sustainability at Tata Power, spearheading sustainability initiatives. Sustainability has always been my passion. Club Enerji & Act for Mahseer are a few of the properties we initiated at Tata Power, which have grown humongous now.My next stint was at Lafarge Holcim, where I took on the role of Head of Corporate Communications and Sustainability, for its two Indian entities- Ambuja and ACC. This was an interesting chapter of my career, where I first facilitated the brand transition from Lafarge Holcim to Holcim in India. Later, I facilitated brand transition during the takeover of companies from Holcim to Adani. At ACC and Ambuja, our sustainability projects, like #ChangetheStory, got global recognition.Transitioning into the role of Group Head - Brand & Communications at RPG Group was a natural progression, where I leverage my expertise to drive impactful brand strategies aligned with the group’s vision and values. The Group’s brand promise is – Hello Happiness, which endorses happiness for all. Sustainability is among the Group’s key focuses.It’s been an enriching journey marked by continuous learning, growth, and contributing my bit to the plant. Experience in varied sectors like Power, Cement, IT, Telecom, Pharma, automotive and Textiles & Garments has given me a nuanced and holistic perspective that helps both professionally and personally.How do you approach integrating sustainability practices into the overall brand communication strategy for RPG Group?Sustainability is an integral part of RPG Group’s brand identity. We ensure that sustainability principles are embedded into every aspect of our communication strategy, from product messaging to corporate storytelling.RPG Group and its companies are purpose-driven entities and our focus is creating long-term impact. For instance, our most recent sustainability campaign is a mega plantation drive wherein the group has pledged to conserve, restore, and grow one million trees by 2030. So, it is more of a long-term project than short.Our approach to sustainability communication begins by aligning with the overarching vision and goals of the Group and its diverse business entities. For instance, CEAT Ltd, our flagship company, has set a target to reduce its carbon footprint by 50% by 2030, while KEC International aims to decrease greenhouse gas emissions intensity at its manufacturing plants by 20% by FY26. Similarly, Zensar Technologies, another RPG Group entity, has pledged to achieve net-zero greenhouse gas emissions by FY 2040. Through these goals, we strive to lead by example for the industry. By leveraging our brand communication channels, we aim to amplify our sustainability initiatives, raise awareness among stakeholders, and inspire collective action towards environmental conservation.Moreover, our sustainability communication strategy revolves around shared commitments to UN Sustainable Development Goals (SDGs), encompassing objectives such as circular economy practices, water management, energy efficiency, and carbon neutrality.In essence, sustainability is not just a checkbox for RPG Group; it’s a fundamental principle that guides our decision-making and shapes our brand identity.With your extensive experience across various industries, how have you seen the landscape of brand communication evolve over the years?Branding and communication industry has evolved tremendously over the past few decades. This is majorly driven by technological advancements. We have witnessed consumer behaviour changing and focus shifting. Sustainability is now mainstream. I began working 4-5 years before the Y2K; this was the time when we had newly begun embracing digital and incorporating the web in every business function. Communication was no different.Over the years, we have witnessed a significant shift towards digital platforms, enabling more targeted and personalized communication strategies. The traditional media simultaneously have also reinvented themselves, thus changing the dynamics. This industry keeps one on their toes, as agility in evolving with the times is of key importance.As digital media continues to thrive, the scope of PR and corporate communications has expanded, encompassing reputation management, stakeholder engagement, and crisis response. In this dynamic environment, integrated communication strategies that seamlessly blend traditional and digital channels have become imperative for building brand resilience and fostering meaningful connections with audiences.What are some key challenges you faced in your role, and how did you overcome them?As Chief - Corporate Communications, CSR & Sustainability, navigating the complex landscape of stakeholder expectations and balancing short-term goals with long-term sustainability objectives posed significant challenges. However, by fostering collaboration across departments, leveraging data-driven insights, and fostering a culture of transparency and accountability, we were able to overcome these challenges and drive meaningful progress. During crisis management, meticulous scenario planning and responsiveness help build trust with our stakeholders.You have also been the Chairman of the POSH Committee. What strategies did you implement to promote a safe and inclusive work environment within your organizations?As Chairman of the POSH Committee, promoting a safe and inclusive work environment was a top priority. We implemented robust policies and procedures to prevent and address instances of harassment, while also fostering a culture of respect and diversity through awareness campaigns, training programs, and employee resource groups. By prioritizing all employees’ well-being and accountability, we created a workplace where everyone feels valued and supported.In your opinion, what are the essential qualities or skills required for a successful career in integrated communications and sustainability?Deep understanding of business, strategic thinking, adaptability, and a passion for driving positive change are essential qualities for success in integrated communications and sustainability. Staying updated with the latest trends and developments, being empathetic towards diverse perspectives, and fostering collaboration across disciplines are also critical for navigating the dynamic landscape of corporate communications and sustainability.Could you share a memorable experience or achievement from your career that you are particularly proud of?There are many memorable experiences, but chief of them are being amongst Asia’s Top Sustainability Superwomen List of Honor (2019) by GRI for note worthy contributions to building the nation and putting it on a roll-journey leveraging futuristic insights and contributions in the areas of Communication, CSR and Sustainability. The second one being Holcim’s #ChangeTheStory campaign, which is indeed something I look back at and reflect upon. The initiative was special as it not only raised awareness about critical sustainability issues, but also mobilized stakeholders towards collective action. And that is an example of the power of integrated communications in driving positive change.A standout aspect of the #ChangeTheStory campaign was the introduction of bubble barrier technology, a cutting-edge innovation designed to remove plastic waste from waterways. I believe, #ChangeTheStory is remarkable in the sense that it created a tangible impact on the environment. By leveraging sustainability measures supported by advanced technology, we were able to make a lasting and measurable difference in our surroundings. It reinforces the power of collective action in driving positive change. I believe that is what won us the various awards and global recognitions.

Harsimran Shergill joins Head Digital Works as Director of Corp Communications

Harsimran Shergill, a seasoned professional with over 17 years of experience, has joined Head Digital Works as Director of Corporate Communications. Having previously held notable positions at renowned firms such as Edelman and Ruder Finn, Shergill brings a wealth of expertise to her new role.With a diverse background encompassing mainstream media, including print, television, and digital platforms, Shergill has established herself as a trusted advisor in the realms of thought leadership, content development, and brand communications strategy. Her proficiency extends to providing media training for senior executives and crafting comprehensive communication strategies for both internal and external stakeholders."I'm thrilled to embark on this new journey with Head Digital Works," expressed Shergill. "In an era where effective communication is paramount for organizational success, I look forward to leveraging my experience to further elevate the company's corporate communications initiatives."At Head Digital Works, Shergill will play a pivotal role in shaping and executing the organization's communication strategies, enhancing its brand presence, and fostering meaningful connections with stakeholders across various channels.

Kruttik Parekh joins Rebel Foods as Corporate Communications Lead

In an exciting career move, Kruttik Parekh bids farewell to PVR INOX and steps into a new role as Corporate Communications Lead at Rebel Foods, the world's largest and fastest-growing internet restaurant company. Parekh expressed his enthusiasm for the transition, highlighting Rebel Foods' diverse portfolio of renowned brands, including Faasos, Behrouz Biryani, and Oven Story Pizza, among others. Notably, Rebel Foods also houses EatSure, India's pioneering digital food court app, adding a unique dimension to its offerings. Recognizing the potential in Parekh, Sagar Kochhar and Neelaabh Pal welcomed him to the Rebel Foods team, setting the stage for an exciting journey ahead. Parekh's move signifies not only a shift in his career trajectory but also underscores Rebel Foods' commitment to innovation and excellence in the culinary landscape.

K2 Communications wins the PR and Social Media mandate of Zeno Health

Zeno Health, India’s leading omni-channel platform for quality and affordable generic medicines, has appointed K2 Communications Pvt. Ltd. as its integrated communication partner. The legacy firm has been instrumental in announcing the brand’s successful securement of $25 million in Series C funding last month. Commenting on the partnership, Kush Jain, Head of Growth at Zeno Health, stated, “Zeno Health has been in search of a trusted partner with a proven track record in our niche to initiate our communication journey. K2 Communications is renowned and respected for their innovative and out-of-the-box ideas. They also have a dedicated vertical team for health care sector and this works in our favor. Moreover, the healthcare sector, and especially the pharmaceutical market in India, is poised for a revolution in the coming years. We believe this is the opportune moment to accelerate our efforts in educating the masses about generic medicine. K2’s approach aligns with our objectives, and we are delighted to have them on board. We are confident that our shared vision of democratizing healthcare in India will soon become a reality.” In this new collaboration, K2 Communications will collaborate closely with Zeno Health’s Corporate Communications and Marketing team to implement comprehensive strategies aimed at enhancing the company’s brand positioning within the healthcare and pharmaceutical sectors in India. Shiv Shankar Devaraaj, Founder and CEO of K2 Communications, commented, “While K2 Communications caters to various segments, it also specializes in healthcare and its ancillary sectors. In addition, we have a fully functional and adept Mumbai branch to cater to clients in the region. We have a legacy of 21 years and most of our clients have been with us since the beginning. We are grateful to Siddharth Gadia, CEO and Co-Founder and Mr. Girish Agrawal, Founder of Zeno Health for reposing their faith in us. We are committed to seeing them achieve their goals using grounded PR narratives that will sync with the pulse of all stakeholders.”