https://theprpost.com/post/6147/

Burson announces Laura Anderson as Americas Technology Chair

Burson, the soon-to-be launched $1 billion PR firm formed by the merger of BCW and Hill & Knowlton, has appointed Laura Anderson as Chair of Technology for the Americas. Anderson brings over 25 years of experience in communications, having held leadership positions at companies like Google's DeepMind, Silver Lake, and Intel (where she spent nearly two decades, including two years as VP and GM of global communications).Anderson will officially begin her role on July 1st, coinciding with Burson's launch. In the interim, she will work with BCW starting April 22nd."Laura's extensive experience positions her perfectly to lead our Americas technology practice," said Kristine Boyden, CEO of BCW Americas (and future CEO of Burson). "Her deep understanding of the tech industry, from navigating policy issues to driving innovation, will be invaluable to our clients."Boyden continued, praising Anderson's ability to guide tech brands through challenges and build strong reputations. This expertise, Boyden believes, will benefit both Burson's regional and global technology clients.
https://theprpost.com/post/5607/

BCW appoints Lee Alman as US Issues & Crisis Head

Lee Alman, a seasoned professional with extensive experience from Edelman, has assumed the role of US Issues & Crisis Head at BCW. In his capacity as Executive VP, based in Los Angeles, Alman will spearhead BCW's issues, risk, and crisis specialization across the United States, operating within BCW's broader corporate affairs division.With a robust background spanning 12 years at Edelman, where he held the position of Executive VP within the US crisis and risk practice, Alman brings a wealth of expertise to his new role. His responsibilities at Edelman encompassed managing diverse client issues such as cybersecurity, corporate restructuring, executive misconduct, investor activism, labor relations, and natural disasters, among others. Prior to his tenure at Edelman, Alman served as Director of External Affairs for The Doe Fund, overseeing both internal and external communications for the significant nonprofit organization.Kristine Boyden, CEO of BCW Americas, emphasized the critical need for strategic guidance in today's multifaceted business landscape, praising Alman's ability to navigate complex challenges with clarity and prudence. She highlighted his proficiency not only in assisting clients across various industries but also in team leadership and development.Alman's appointment comes at a pivotal moment as BCW prepares for its merger with sister agency Hill & Knowlton, forming a unified entity named Burson effective July 1. This merger will establish a formidable $1 billion PR firm, poised to become a dominant force within the industry.