Sophie Raine, previously the managing director of consumer brands at Ketchum London, has taken on the role of managing director at Havas Red in London. With four years of experience leading UK consumer PR at Ketchum UK and prior experience as the deputy managing director at W Communications, Raine brings a wealth of expertise to her new position.In her new role, Raine will oversee the growth, new business initiatives, and overall client experience at Havas Red's London office. She will report directly to Rachael Sansom, the Europe and UK chief executive, and will collaborate with prominent clients such as American Express and Jaguar Land Rover. Raine's appointment follows the departure of Richard Clarke, who is transitioning to a new role within the Havas Creative Group in Australia.Expressing her enthusiasm for her new role, Raine emphasized the vibrant atmosphere within Havas Red and the broader Havas Village in London. She praised the agency's achievements since its establishment in 2019 and highlighted her alignment with the team's dedication to the craft of earned media. Additionally, Raine's involvement with the Women in PR committee over the past three years and her recognition as one of Campaign's 40 over 40 in 2023 underscore her industry leadership.Rachael Sansom commended Raine's appointment, noting her outstanding qualifications and proven track record. While bidding farewell to Richard Clarke, Sansom expressed confidence in Raine's ability to lead the next phase of Havas Red's growth in the UK. Sansom herself was promoted to her current role in October the previous year.Havas Red was established in 2019 through the merger of Havas PR in the UK with counterparts in the US and Australia's Red Agency. With 23 offices worldwide, including nine in Europe, Havas Red has positioned itself as a significant player in the global agency landscape.
