Global creative and communications powerhouse W Communications has strategically partnered with multi-faceted content agency Bellow to launch a new global joint venture: W Productions. Spearheading this initiative will be W Asia, the agency's Singapore-based hub overseeing operations throughout the Asia Pacific region.This collaboration through W Productions will significantly bolster W's content creation capabilities across its international network. The move signifies an acceleration in the agency's evolution from its foundational strength in earned media communications towards offering a comprehensive suite of integrated creative communications and marketing services for both B2B and B2C clients.Singapore-based Bellow, established in 2021 by Shafyq Hameed, former COO of Titan Digital Media, has quickly gained recognition as a creative video agency known for its compelling narratives and innovative visual content that delivers impactful through-the-line campaigns. Their client roster includes prominent brands spanning consumer technology, media groups, property, and consumer lifestyle sectors.The synergy between W and Bellow will allow both agencies to leverage their respective strengths to better serve their combined clientele. This partnership blends W's forward-thinking, culturally attuned marketing strategies with Bellow's content-centric approach."We are incredibly excited about this partnership with Bellow, which represents a significant step in enhancing and expanding our integrated service offerings," stated Robin Chang, APAC General Manager at W Asia. "W Productions will introduce a novel and valuable content production proposition for our clients. As we continue to push the boundaries of innovation and creativity, we aim to deliver exceptional results that positively impact businesses across APAC and beyond. This integrated model not only encourages bold creative synergy but also streamlines costs and accelerates production timelines."Chang further noted that several existing clients are already utilizing W Productions' services. He also highlighted increased interest from both current and prospective clients as the firm explores efficient creative content delivery from a unified budget. Speaking exclusively to PRovoke Media, Chang explained, "This model, offering a compelling blend of creative output and rapid turnaround, has become a highly desirable content solution in today's fast-paced market."Shafyq, founder of Bellow Media, added: "Collaborating with W Communications marks an exciting phase for us as we seek to expand our capabilities and continue producing dynamic content on a global scale. In today's environment, where brands demand high-quality content delivered efficiently and quickly, we are thrilled to partner with W's dynamic global team. Together, we will provide fresh and impactful content solutions for our clients that effectively break through across paid, earned, owned, and shared media platforms."This development follows W Communications' recent launch of Chomp, a disruptive new creative growth agency focused on digital-first communications within the hospitality sector.Embodying W's commitment to fostering entrepreneurship, Chomp is the latest spin-off venture from W's employee-owned structure, empowering internal talent to build industry-leading businesses. Its initial clients include the newest Harry's restaurant, slated to open in Kings Cross this summer.Operating as an independent specialist agency within the W Group, Chomp is specifically designed to address the rapidly evolving needs of the hospitality industry. With a focus on key areas such as TikTok-driven discovery, booking platform optimization, and direct investment in restaurant growth, Chomp offers a data-driven, performance-oriented approach aimed at generating tangible revenue.

W Communications has introduced Chomp, a bold new creative growth agency tailored to meet the evolving needs of the hospitality industry. Positioned within the W Group but operating independently, Chomp is designed to deliver digital-first communications strategies that prioritise real-world revenue growth.The agency will focus on four core areas: TikTok-driven discovery, booking platform optimisation, direct investment in restaurant growth, and performance-led marketing. Backed by a data-driven approach, Chomp aims to help hospitality brands remain visible, relevant, and profitable in a highly competitive digital landscape.Chomp is the latest entrepreneurial venture to emerge from W’s employee-owned structure, which empowers internal talent to launch and lead innovative businesses. Spearheaded by hospitality PR and digital specialists Kara Buffrey and Thuli Weerasena, the agency has already secured major clients including the upcoming Harry’s restaurant in King’s Cross.W Communications has a strong track record of supporting both internal ventures and external hospitality brands. From nurturing startups like MEATliquor and Pizza Pilgrims to advising established names such as Soho House and Caprice Holdings, the agency has played a significant role in shaping the global food and hospitality landscape.Through Chomp, W continues its commitment to fostering innovation and driving measurable business outcomes. The launch marks a new chapter in hospitality marketing—where creativity, technology, and commerce converge to fuel long-term success.

Financial firm Tiger Brokers has appointed independent communications agency W Communications Singapore to manage its communications efforts across Singapore and the Asia Pacific region.Following a competitive pitch, W Communications will work with Tiger Brokers to refine its approach in key markets, enhance the brand’s narrative, and highlight its platform offerings and industry expertise. The agency’s focus will be on driving awareness, building trust, and reinforcing the brokerage’s mission to make trading and investing more accessible to a broader audience.The partnership will see W Communications amplify Tiger Brokers’ key messages, increasing its share of voice among retail investors, high-net-worth individuals, and financial intermediaries. By implementing an innovative communication strategy, the agency aims to position the brokerage as a leader in the highly competitive financial sector.This collaboration follows the recent appointment of Robin Chang as W Communications’ general manager for the Asia-Pacific region. Reporting to founder and CEO Warren Johnson, Chang brings 17 years of experience in public relations and integrated communications, spanning consumer, lifestyle, and corporate sectors.

W Communications, a leading independent communications agency, has appointed Robin Chang as General Manager for its Asia-Pacific operations. In this role, Chang will report to Warren Johnson, Founder and CEO of W Communications.“Chang is an exceptional talent. We are thrilled to have secured his leadership. This marks an exciting new chapter for our business in Asia. Robin brings a unique blend of results-oriented collaboration with unparalleled expertise in the seamless integration of communications services,” said Johnson. Chang brings 17 years of experience in public relations and integrated communications across the consumer, lifestyle, and corporate sectors. He has held senior leadership roles in Singapore while successfully managing campaigns throughout Asia. His strategic vision and leadership were instrumental in driving growth at previous agencies, including PRecious Communications and Allison Worldwide.In his new role, Chang will collaborate closely with W Communications Chairman Tim Sutton, former head of Weber Shandwick's Asia-Pacific network, and leadership teams across the agency's global offices.This appointment follows a period of significant growth for W Communications in Asia. The agency has expanded its corporate and consumer teams with top talent in integrated communications and social media. Recent client wins include LHN Group, Affinidi, Global TechSolutions, VP Bank, Deliveroo, Hilton Group, PS.Gourmet, Suntec City, and Tinder APAC.This news comes shortly after W Communications named Matt Brown as its new Managing Director. Brown joins W from Edelman, where he served as Vice Chair of Brand for EMEA.

Independent agency W Communications is expanding its global footprint with the opening of its fourth international office in Iceland, operating under the name W/Nordic.The agency had previously collaborated on projects in Iceland with consulting firm Instrument and advertising agency Brandenburg. The new office, located in Reykjavik, will be led by Kristjáni Schram, Vice-President of W/Nordic, who will oversee a team of two full-time employees at launch. Schram will continue his role as lead strategist and partner at Instrument. Lucy Austin, W's International Vice President, based in London, will coordinate the operations across all global offices.W Communications owner, Warren Johnson, explained that the new venture will allow Icelandic companies to leverage W’s extensive global network, which includes operations in London, New York, and Singapore. It will also provide global brands with a strong presence in the Nordic region.“We have seen a huge appetite from Icelandic brands and companies in further globalising their business, not only from a commercial point of view, but sharing the wealth of innovation and ingenuity they provide,”* said Johnson. *“The country's geographical position also provides a natural connective opportunity between North America and Europe, especially in the Nordic countries.”Johnson emphasized the importance of local insights for global campaigns, saying, “Global campaigns are most effective when informed by hyper-local insights and activated through trusted partners, which is why our collaboration with Instrument is an important link in our plans in Iceland.”W Communications now boasts a global team of around 200, working with renowned brands such as Sony, Unilever, British Airways, and Disney.

Upcycle Communications, a leading public relations and communications agency, has announced several new client wins and the return of Felicia Poh as account director. Poh, with over eight years of experience in the communications industry, will lead the agency's team of 10 and drive its growth strategy.Poh has previously held positions at Uniqlo Singapore, W Communications, and Burson Cohn & Wolfe, where she has gained valuable experience in public relations, media relations, and strategic communications. Her expertise will be instrumental in helping Upcycle Communications deliver exceptional results for its clients.The agency's portfolio of new projects includes collaborations with COTY, Nixta, and Huize Van Wely. In addition, Upcycle Communications has successfully supported major launches such as The Singapore Edition and Conrad Singapore Orchard.

The Independent, a British newspaper, has appointed W Communications to handle its global media industry and consumer PR activity in the US and UK through the agency's NYLON offering. This combined expertise of W's US and UK teams will enhance The Independent's brand profile in the US advertising market and establish its US-based journalists as leading independent commentators with a unique global perspective.In the UK, W will amplify The Independent's core brand and Independent Media's brand, which was launched in May. Independent Media brings together The Independent, BuzzFeed UK, HuffPost, indy100, Tasty UK, and Seasoned to form Britain's largest publisher network for Gen Z and millennials."The Independent's growth and outstanding success over the last decade has been unprecedented, and no agency knows our story better than W," said Christian Broughton, Independent chief executive and former editor-in-chief.

London-based independent PR agency W Communications has taken a unique step towards its future by selling a majority stake to its employees through a government-backed Employee Ownership Trust (EOT). This move fuels the agency's ambition for further global expansion.Financial details are under wraps, but industry estimates value the fast-growing firm at around £40 million. W boasts impressive revenue, exceeding £16 million in 2023, with established operations in London, New York, Singapore, and Riyadh."As one of the most sought-after independent PR agencies, I have received many offers to buy this business. I only wanted to pursue a sale if it meant enabling the agency to unlock another level of value to ensure my W colleagues benefited in the long term. The option of an EOT was clearly the best way to benefit all parties and set the foundation for another 15 years of growth," said founder and CEO Warren Johnson.This new ownership model fosters direct employee participation and a stronger voice in shaping the agency's direction. Additionally, staff can enjoy tax-free bonuses of up to £3,600.Johnson, W's mastermind for 15 years, remains at the helm as CEO, collaborating with the agency's senior leadership team. W will stay committed to strategic mergers and acquisitions, following successful acquisitions like Lotus and Franses. Additionally, W Capital, their internal incubator, will continue to nurture businesses in hospitality, digital retail, and sustainability.The agency's expansion plans target the broader GCC region beyond Riyadh, as well as solidifying their presence in North America and Southeast Asia.W's impressive client list encompasses consumer brands, tech giants, and corporate leaders like Unilever, Sony, Disney, Spotify, Adidas, Chanel, Speedo, Tinder, Nobu, British Airways, and Levi's.

Sophie Raine, previously the managing director of consumer brands at Ketchum London, has taken on the role of managing director at Havas Red in London. With four years of experience leading UK consumer PR at Ketchum UK and prior experience as the deputy managing director at W Communications, Raine brings a wealth of expertise to her new position.In her new role, Raine will oversee the growth, new business initiatives, and overall client experience at Havas Red's London office. She will report directly to Rachael Sansom, the Europe and UK chief executive, and will collaborate with prominent clients such as American Express and Jaguar Land Rover. Raine's appointment follows the departure of Richard Clarke, who is transitioning to a new role within the Havas Creative Group in Australia.Expressing her enthusiasm for her new role, Raine emphasized the vibrant atmosphere within Havas Red and the broader Havas Village in London. She praised the agency's achievements since its establishment in 2019 and highlighted her alignment with the team's dedication to the craft of earned media. Additionally, Raine's involvement with the Women in PR committee over the past three years and her recognition as one of Campaign's 40 over 40 in 2023 underscore her industry leadership.Rachael Sansom commended Raine's appointment, noting her outstanding qualifications and proven track record. While bidding farewell to Richard Clarke, Sansom expressed confidence in Raine's ability to lead the next phase of Havas Red's growth in the UK. Sansom herself was promoted to her current role in October the previous year.Havas Red was established in 2019 through the merger of Havas PR in the UK with counterparts in the US and Australia's Red Agency. With 23 offices worldwide, including nine in Europe, Havas Red has positioned itself as a significant player in the global agency landscape.

PR veteran Tim Sutton has joined W Communications as chairman to spearhead the UK firm's expansion into issues and crisis management.Sutton brings extensive experience to the role, having held non-executive positions after a successful 16-year career at Weber Shandwick. He will provide strategic guidance and support W's growth, particularly in its corporate offering focused on thought leadership and global events.Sutton is known for award-winning campaigns and leadership in areas like corporate affairs and deregulation. He expressed admiration for W's founder and the firm's creative approach to communications, highlighting the potential for W to excel in corporate communications.W Communications founder Warren Johnson praised Sutton's experience and leadership. He emphasized Sutton's value as an advisor and his expertise in corporate issues management, which aligns with W's evolving client needs.