The Sandpiper Group has announced the appointment of Francesca Boase as Managing Director, Professional Services. Sandpiper, renowned as one of the foremost independent communications, public affairs, and research groups in the Asia Pacific region, is set to leverage Boase's extensive expertise to further elevate its specialized Professional Services practice on a global scale.Based between the bustling metropolises of Hong Kong and Sydney, Francesca Boase brings over two decades of invaluable experience to her new role. Her career trajectory spans both agency and in-house positions, where she has collaborated closely with executive teams and boards, carving out a niche in reputation strategy, corporate communications, and crisis and issues management.Prior to joining Sandpiper, Boase held the prestigious position of Director of Communications for Oceania at EY. During her tenure, she spearheaded corporate affairs, issues management, and external communications initiatives, leaving an indelible mark on the firm's strategic landscape.Boase's appointment comes at a pivotal moment for Sandpiper, coinciding with the burgeoning expansion of its professional services reputation advisory endeavors across the Asia Pacific and the Middle East regions. The consultancy's unwavering commitment to excellence has earned it prestigious accolades, including recognition as an Asia Pacific Agency of the Year by esteemed industry voices such as PRovoke Media, PRWeek, and the Public Relations Communications Association (PRCA). Furthermore, Sandpiper has emerged as a trailblazer in ESG (Environmental, Social, and Governance) and Sustainability realms, cementing its position as a frontrunner in the ever-evolving communications landscape.Emma Smith, Chief Executive Officer, Sandpiper, said: “As one of the region’s most experienced advisers in reputation management for professional services, Fran brings a wealth of valuable knowledge and experience to our clients across Asia Pacific, the Middle East, and beyond. Her appointment coincides with the growth of Sandpiper’s professional services reputation advisory work across Asia Pacific and the Middle East. Over the past 12 months, Sandpiper has been named Asia Pacific Agency of the Year by PRovoke Media, PRWeek, and the Public Relations Communications Association (PRCA), as well as PRCA’s 2024 Specialist Consultancy of the Year.”Francesca Boase, Managing Director, Professional Services, Sandpiper, said: “This is an exciting and challenging time for the professional services industry, and Sandpiper’s global reach and deep expertise in corporate and public affairs makes it ideally positioned to partner with clients across the corporate spectrum. I’m looking forward to collaborating with an international team of dynamic and dedicated professionals to lead the practice globally. I’m excited about the opportunities ahead.”With Francesca Boase at the helm of its Professional Services division, Sandpiper is poised to navigate new horizons, delivering innovative solutions and unparalleled expertise to its diverse clientele, and solidifying its status as a powerhouse in the realm of communications and public affairs.
