Chinese smartphone giant Oppo has selected Weber Shandwick to spearhead its international public relations strategy, marking a significant step in its global expansion. According to reports, the partnership follows a competitive review and will see Weber Shandwick handling media relations, content creation, and brand positioning for Oppo outside of China.Oppo, known for its innovative smartphone designs and cutting-edge technology, has experienced rapid growth in recent years. The company has established a strong presence in key markets such as Southeast Asia and Africa, and its global smartphone sales ranked fifth in Q2 2024.Weber Shandwick's appointment comes as Oppo seeks to further elevate its brand awareness and strengthen its market position internationally. The PR firm's global reach and expertise in technology and consumer communications will be instrumental in helping Oppo achieve its objectives.In addition to its smartphone business, Oppo has also made significant strides in other areas, including smart home devices, wearable technology, and AI-powered solutions. The company's commitment to innovation and its focus on delivering exceptional customer experiences have contributed to its success.As Oppo continues to expand its global footprint, its partnership with Weber Shandwick is expected to play a crucial role in driving its growth and solidifying its position as a leading player in the smartphone market.
