Aimee Leabon has joined SAP as Global Co-Leader of Public Relations, where she will help lead the company’s global PR function.Sharing the update, Leabon said, “I’m delighted to share that I’ve joined SAP as Global Co-Leader of Public Relations.” She added that SAP’s “leadership in enterprise technology, its culture of innovation, and its global impact” make it an exciting time to join the organisation.In her new role, Leabon will work closely with teams across the business to shape and amplify SAP’s global brand narrative and communications strategy.Leabon brings extensive experience in global communications and brand strategy. Prior to SAP, she served as Vice President, Communications at Blackpoint Cyber and Own Company, where she led communications and digital strategy to drive brand growth and visibility.Earlier, she was Head of Global Communications at Shutterstock, overseeing global communications strategy across multiple international markets and leading earned media and thought leadership initiatives. She has also held a senior communications role at Tapestry, managing corporate media relations and global brand communications.Reflecting on her early days at SAP, Leabon said, “I’m honored to step into this role and to partner with colleagues across the business to help shape and amplify SAP’s story around the world.”

SAP has announced the appointment of Julia Madden as the new Head of Communications for Southeast Asia, Australia, and New Zealand, based out of Singapore. This strategic move comes as SAP continues to strengthen its communications and public relations efforts in the rapidly growing Asia-Pacific region.Julia Madden, who joined SAP in 2021 as the Head of External Communications for SAP Australia and New Zealand, brings a wealth of experience to her new role. Prior to her tenure at SAP, Madden held significant public relations positions at Barclays Bank in London. Her extensive background in communications and her proven track record at SAP make her an ideal choice for this leadership position.SAP's decision to elevate Madden reflects the company's ongoing commitment to enhancing its presence and impact across Southeast Asia and the broader Asia-Pacific region. This appointment aligns with SAP's broader strategic initiatives, which include significant cloud revenue growth and key partnerships aimed at driving digital transformation in the region. For instance, in Q1 2024, SAP reported a 35% increase in cloud revenue in the Asia-Pacific and Japan, underscoring the region's importance to the company's global strategy?.In her new role, Madden will focus on advancing SAP's communication strategies, leveraging her expertise to support the company's objectives in digital transformation and innovation. This appointment also coincides with SAP's broader efforts to foster economic and social impact in the region through collaborations with organisations like the ASEAN Foundation. Such partnerships aim to empower youth and underrepresented communities by providing digital skills training and promoting sustainable development?.Julia Madden's promotion is a testament to her leadership and the critical role of effective communication in SAP's mission to support businesses in their cloud transformation journeys across Southeast Asia and beyond.

Industry veteran Jared Robinson has transitioned from his role as Chief Financial Officer (CFO) at MHP to take on the same position at fellow PR agency Ketchum. Robinson boasts an impressive track record, having spent over a decade at Edelman, where he served as the Middle East's CFO. This move signifies a strategic shift within the PR landscape.MHP, in turn, has promoted its Director of Finance, Raneisha Tarnai, to fill the vacated CFO position. Tarnai brings valuable experience to the role, having played a key part in MHP's growth and development. Her prior experience at Edelman, coupled with her tenure at tech firms SAP and CA Technologies, positions her well for success.Industry analysts anticipate that Robinson's appointment at Ketchum will leverage his extensive financial expertise to bolster the agency's operations. His proven track record in leading high-performing finance teams across diverse markets bodes well for Ketchum's continued growth. Meanwhile, Tarnai's promotion at MHP ensures financial continuity and strategic direction as the agency builds on its momentum.