PRCA Mena officially kicked off its Roadshow Series with an impactful inaugural event in Kuwait, in partnership with PRCA Mena member, Alshaya Group.Held at the Burj Alshaya Auditorium, the event gathered communications professionals for an afternoon of meaningful dialogue and networking, highlighting how Kuwaiti brands are telling their stories globally while staying rooted in local pride.The panel discussion, titled ?Ç£From Local Pride to Global Play: How Kuwaiti Brands Are Telling Their Stories,?Ç¥ featured Nick Sandham, Vice President, Corporate Communications, Alshaya Group; Faisal Khazal, Senior Director - Country Lead, Weber Shandwick Kuwait; Laila Al-Daghestani, Senior Director, Weber Shandwick Kuwait; and Conrad Egbert, Head of PRCA Mena.Panellists shared insights on building brand authenticity, balancing tradition with innovation, and Kuwait?ÇÖs growing influence in shaping narratives across the region.Conrad Egbert, Head of PRCA Mena, said: ?Ç£This series is about rooting the conversation in culture, and there?ÇÖs no better place to begin than Kuwait?Çöhome to some of the region?ÇÖs most culturally grounded, yet globally ambitious brands. We?ÇÖre grateful to Alshaya Group for its continued support and invaluable local knowledge.?Ç¥Nick Sandham, Vice President, Corporate Communications at Alshaya Group, added: ?Ç£Kuwait has long been a hub of retail innovation and communications creativity. It was a pleasure to welcome the PRCA to our home and explore how brands here are shaping narratives that resonate far beyond our borders. Initiatives like these by PRCA Mena foster professional growth and meaningful dialogue across markets.?Ç¥The event wrapped up with a vibrant networking session, providing industry professionals the opportunity to exchange ideas and explore new collaborations.

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has restructured its MENA Regional Board, a pivotal move aimed at fortifying strategic direction and industry representation in the MENA region.The MENA Regional Board serves as the guiding force behind PRCA MENA's initiatives, ensuring alignment with industry standards and fostering excellence in the field of public relations and communications. The restructured board brings together a diverse ensemble of esteemed industry leaders, poised to infuse their collective expertise and insights to propel the organisation to new heights. "We are delighted to unveil the restructuring of our MENA Regional Board, signifying our commitment to championing excellence and innovation in the public relations and communications landscape across the MENA region. The wealth of knowledge and experience brought forth by our board members will be instrumental in shaping the future trajectory of our organisation and advancing the profession as a whole,?Ç¥ remarked James Hewes, CEO of PRCA.The newly appointed members of the PRCA MENA Regional Board are:  Ahmad Itani, Founder & CEO, Cicero & Bernay Communication Consultancy. Chairman, PRCA MENA  Alexandre Beaulieu, Founder & CEO, TBWA DJAZ  Claire Micheletti, Founder & Joint Managing Director, Cosmopole Consultancy  Howard Kosky, CEO & Founder, Markettiers4DC  Ibrahim Al Mutawa, Co-founder and Managing Partner, Jummar PR  Imad Lahad, Managing Director, APCO Worldwide Dubai  John Rynehart, Managing Director, Seven Media  Joseph Nalloor, Discipline Lead - School of Communication, Murdoch University Dubai  Kamal Taibi, Founder & CEO, Strat?½usGroup  Khaled Alshehhi, Executive Director Marketing and Communications at UAE Government Media Office  Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations at Al-Futtaim Automotive  Louay Al Samarrai ?Çô Joint Managing Director, Co-Founder, Active (Digital. Marketing. Communications)  Natalie Amos, Managing Director - Lifestyle MENA at Four Agency  Natasha Hatherall-Shawe, Founder and CEO, TishTash Communications  Nick Sandham, Vice President, Corporate Communications, Alshaya Group  Petra B Spanko, Regional Director, Katch International  Samantha Bartel, CEO & Managing Partner, Instinctif Partners MENAThese professionals bring a rich tapestry of experiences and expertise to their roles, representing a diverse array of sectors and perspectives within the communications industry.