Milk & Honey PR, a leading international communications agency, has announced the appointment of Richard Bagnall as Group Non-Executive Director. Bagnall brings a wealth of experience in communications measurement and evaluation to the role, having previously served as the Chair of the International Association for Measurement and Evaluation of Communication (AMEC).Bagnall joins Milk & Honey PR at a pivotal time for the communications industry, as data-driven insights and measurement become increasingly crucial for success. In his new role, he will advise the agency's leadership team across Singapore, the UK, the US, and Germany on best practices in evaluation and data analytics. He will also leverage his expertise in scaling organisations to support Milk & Honey PR's continued global expansion.?Ç£Richard brings the perfect blend of agency leadership, data analytics and measurement expertise and passion for client service excellence. He will play a pivotal role in the continued growth of our purpose and sustainability offering and more importantly, demonstration of return on investment,?Ç¥ said Kirsty Leighton, Founder and Group CEO of Milk & Honey PR. Richard said: ?Ç£ESG communications has never been more important and in the next 12 months we expect increased scrutiny, particularly as new regulations will pose challenges when it comes to greenwashing, however, there will also be new opportunities to ensure the integrity of stories being told. I can?ÇÖt wait to get stuck into this exciting new role and be part of Milk & Honey?ÇÖs ongoing success.?Ç¥ Bagnall's appointment comes on the heels of a series of strategic hires for Milk & Honey PR, including the recent launch of Nu, a dedicated technology and AI division, and the Impact sustainability division. These additions reflect the agency's commitment to providing clients with a comprehensive suite of services to meet their ever-changing communications needs.

Carma, a global leader in communication insights and technology, has named Tim Webb as its new CEO for Europe and the Americas. Webb takes the reins from Richard Bagnall, who steps down after nearly six years of service.Webb brings extensive experience to Carma, having spent nine years with Time Out Group, most recently leading their Asia-Pacific operations and global franchising. He also boasts a strong background in publishing, digital, and technology from his time at Dennis Publishing and Incisive Media.Beyond leading the European and American sectors, Webb will become a key member of Carma's executive committee, shaping the company's global long-term growth strategy.Bagnall, previously chair of AMEC, a measurement and evaluation body for PR and communications, joined Carma in 2018. During his tenure, he successfully reshaped the company's presence in the UK, Europe, and the Americas. Bagnall said that he will still be very active in the sector helping comms pros handle the greatest challenge that they face these days: how to demonstrate the value of their work rather than just showcasing activity. "The need for PR to demonstrate its impact and value in terms that the C-suite understands has never been greater. More from me on this in due course,?Ç¥ he added. Excited about Tim's appointment, Carma global CEO Mazen Nahawi said: ?Ç£His extensive experience and entrepreneurial mindset will help lead the opening of new offices across Europe and America and accelerate the fast-growing demand for products and services in those markets.?Ç¥