Huawei, the leading global provider of information and communications technology infrastructure and smart devices, has appointed Memac Ogilvy as the public relations partner for its two core businesses: Huawei Consumer Business Group (CBG) for UAE, and Huawei Information and Communication Technology (ICT) for Middle East.The partnership comes as Huawei pushes the boundaries of connectivity and innovation in line with its mission to bring digital to every person, home and organisation for a fully connected, intelligent world.Memac Ogilvy will provide the full suite of PR services for the two Huawei businesses, including communications strategy, media relations, thought leadership, influencer engagement and campaign development to drive Huawei?ÇÖs ambitious growth agenda and future-focused objectives in the region.Leveraging its integrated communications expertise and strong media network, Memac Ogilvy will deliver bold, impactful communications strategies that engage consumers, inspire industry stakeholders, and strengthen relationships with strategic partners across the UAE.Saad Abu Touq, Managing Director ?Çô PR, UAE, at Memac Ogilvy, said: ?Ç£Huawei has cemented its position as a global innovation leader, shaping how people connect, communicate, and experience the world. In the UAE, the brand continues to evolve, expand and inspire customers and businesses across every touchpoint. We are honoured to be part of Huawei?ÇÖs incredible growth journey and will focus on delivering integrated storytelling and borderless creativity, two offerings that set us apart. This strategic partnership is another opportunity to push the boundaries of brand communications, drive meaningful engagement and support Huawei in realising its ambitious vision in building a fully connected, intelligent world.?Ç¥Rima Taha, Director of PR & Communications, Middle East & Central Asia at Huawei ICT and Saeed Klaib, Director of Communications and Public Relations at Huawei CBG, said ?Ç£Huawei CBG and Huawei ICT are proud to appoint Memac Ogilvy as their strategic communications partner. With a deep understanding of our brand ethos and a proven ability to translate vision into impactful storytelling, Memac Ogilvy is uniquely positioned to bring our narrative to life for audiences in the UAE and beyond. Their exceptional track record, creative excellence, and regional expertise make them the ideal partner to amplify Huawei?ÇÖs presence and foster deeper, long-term engagement with key audiences across the region.?Ç¥Huawei CBG is behind some of the world?ÇÖs most popular smart devices ?Çö from smartphones and wearables to tablets and cloud services ?Çö creating seamless, intelligent experiences for millions of users. Renowned as one of the top global smartphone manufacturers, Huawei CBG consistently delivers exceptional user experiences across its device ecosystem.Huawei?ÇÖs ICT division powers digital transformation through AI, cloud computing, and connectivity with a focus on cybersecurity & talent cultivation, underlining the company?ÇÖs vision for a fully integrated, intelligent future.

SCOTT, a global provider of automation and robotics solutions, has named Eugene Afanasy as its Global Communications Manager. In this strategic role, Afanasy will oversee the development and execution of SCOTT's global communications strategy, ensuring the company's message resonates with key stakeholders worldwide.A seasoned communications professional with a strong background in technology, Afanasy brings a wealth of experience to SCOTT. Prior to joining the company, he served as the Public Affairs and Communications Manager at Huawei, where he played a pivotal role in shaping the company's public image and managing its communications efforts.Afanasy's expertise extends beyond his recent role at Huawei. He has also worked with technology-focused agencies such as Platform Communications in London and Pursuit PR in New Zealand, where he supported high-profile clients including Facebook, IBM, Instagram, Microsoft, and LTN Global. His experience in these roles has equipped him with a deep understanding of the technology industry and the nuances of effective communications in a global context.In his new role at SCOTT, Afanasy will be responsible for developing and implementing comprehensive communications plans, managing media relations, and overseeing internal and external communications initiatives. His goal is to enhance SCOTT's brand visibility, strengthen relationships with key stakeholders, and drive awareness of the company's innovative automation and robotics solutions.

POCO India has appointed Nitin Yadav as their lead PR. POCO announced the new leadership on their LinkedIn handle, stating, ?Ç£Welcome onboard, Nitin Yadav. Wishing you a fantastic and fulfilling journey with POCO India! We hope that together, we'll reach even greater heights!?Ç¥Specializing in crisis communications, CSR, and sales services, and a scholar of Amity University, Nitin brings 12 years of experience in PR and corporate communications. He has achieved multiple accolades and milestones in his former roles with Avian WE, OPPO, Huawei, Vivo, Bite SKATEBOARD MEDIA, and others. We look forward to reaching new heights and thriving under his leadership.Prior to this, he worked with Avian WE as an Account Director and also served as Lead PR for OPPO.