Carlsberg, the iconic beer brand, has named Hope&Glory its new global PR and influencer marketing agency following a competitive selection process.The agency will be responsible for developing and executing strategic communication plans for Carlsberg's brand on a global scale, with a focus on the upcoming launch of a new creative platform and brand positioning: "Do the best things begin with curiosity? Probably." This tagline reflects Carlsberg's commitment to sparking consumer interest and engagement.Previously, Carlsberg's brand and corporate PR were handled by Golin, but the partnership ended in late 2023. This appointment comes alongside the recent selection of Richmond & Towers to manage PR and social media for Carlsberg's Brooklyn Brewery brand.Lynsey Woods, Carlsberg's Global Brand Director, expressed her enthusiasm about the new partnership: "We were impressed by Hope&Glory's capabilities, creativity, and ability to deliver exceptional results across both global and UK markets. We're confident they'll help us share captivating stories that bring joy to our consumers, and we're eager to see how they elevate our brand in the coming years."Dominique Daly, who will lead the Carlsberg account at Hope&Glory, echoed the excitement: "Carlsberg is the most iconic brand in its category. Probably. So, we jumped at the opportunity to bring a new platform of curiosity to life for today’s consumers, helping them not just fall in love with the brand but also understand the richness of its brand story."Carlsberg joins a roster of clients who rely on Hope&Glory as their central creative hub, including major brands like Polestar (automotive), Pepsi, The Pokemon Company International, and adidas.

MikeWorldWide, a leading independent and midsize public relations agency, has announced the appointment of Marc Stolove as its new executive creative director. Marc brings a wealth of experience and a proven track record of success in the creative industry, previously leading creative teams at Edelman, Saatchi & Saatchi, and Ogilvy.With an impressive career that spans across various facets of creative development and strategic branding, Marc has consistently demonstrated his ability to craft compelling narratives and innovative strategies that capture the essence of a brand and resonate with target audiences. His expertise in developing earned-worthy creative is particularly suited to the agency's mission of reaching its clients' stakeholders across various traditional and new mediums, known as "the new top tier."Marc's background in managing and executing high-profile campaigns across multiple platforms has honed his ability to think outside the box and push creative boundaries, with award-winning experience with leading brands such as Pepsi, American Express, and Aetna.At MWW, Marc will lead the creative team with a focus on integrating creative strategy into all aspects of client campaigns to ensure that each campaign exceeds objectives. His strategic approach to creative development is rooted in a deep understanding of the ever-evolving media landscape and a commitment to leveraging creativity as a tool for earning media attention and fostering brand growth."Marc's visionary approach to creative strategy and his unwavering commitment to excellence make him the perfect fit for our agency," said Michael Kempner, founder and chief executive officer of MikeWorldWide. "As MWW continues to grow and evolve, Marc's leadership and creative insight will play a critical role in shaping our future success."Marc expressed his enthusiasm for joining MWW, stating, "I am excited to join MikeWorldWide and energized by the creativity and collaboration a mid-size agency environment fosters. I look forward to partnering with the talented teams at MWW to create dynamic, innovative campaigns that drive meaningful results for our clients."Marc will be based out of MikeWorldWide's New York City office headquarters.