In yet another management strengthening move, Pantomath Group announced the appointment of seasoned business journalist Mr. Ashish Rukhaiyar as Vice President – Corporate Communication, reinforcing the Group’s commitment to thought leadership and institutional transparency across its diverse financial ecosystem. In his new role, Mr. Rukhaiyar will be responsible for driving strategic communication for Pantomath Group companies including Pantomath Capital, The Wealth Company and Asit C. Mehta Investment Interrmediates Limited (ACMIIL) among others.The Group houses a large Pre-IPO fund, Mutual Fund, Retail broking and other financial services, is a leading investment bank for mid-market enterprises, with over 150 successfully closed transactions across IPOs, private equity, M&A, and structured solutions. It prides itself in taking companies public that traditional investment banks often overlook, leading high-conviction mandates that contribute to the theme of nation building.  As the sole banker in several IPOs, Pantomath Capital has built institutional participation from the ground up, earning a reputation for identifying asset-backed, scalable companies early on, those emerging from Tier 2 & Tier 3 cities and beyond. As an organization, it has consistently backed growth stories outside traditional metro hubs.Mr. Rukhaiyar brings over two decades of experience in business journalism and financial communication, having worked with some of India’s most respected publications including The Economic Times, Mint, Business Standard, The Financial Express, The Hindu, and Mid-Day. He was also part of the launch team of ET Now in 2009, where he built strong expertise in writing, editing, news reporting, data analysis, and content strategy. Prior to joining Pantomath, he led the Mumbai Markets Bureau at Moneycontrol.com, covering capital-markets trends and policy developments. He holds a Post-Graduate Diploma in Journalism from Mumbai University.Welcoming Rukhaiyar to the team, Abhishek Gupta, Managing Director – Chief Customer Officer, Pantomath Group said, “We are delighted to welcome Ashish to the Pantomath family. His deep understanding of capital markets, coupled with his journalistic rigor and communication acumen, will further enhance Pantomath’s strategic narrative as a leading force in India’s financial ecosystem landscape. As Pantomath continues its journey of building institutions of trust and transparency, Ashish’s presence will play a pivotal role in shaping how we engage with stakeholders and the public at large.”Adding to it, Ashish Rukhaiyar, Vice President – Corporate Communication, Pantomath Group said, “Joining Pantomath at this exciting stage of its growth journey is both a privilege and a responsibility. Having observed Pantomath’s impact on India’s capital markets over the years, I look forward to contributing to its communication strategy, storytelling, and brand reputation as the Group expands its influence across investment banking, asset management, and fintech. Pantomath’s ethos of entrepreneurship and excellence resonates deeply with me.”Anchored in a governance-first philosophy and strengthened by strategic leadership appointments, Pantomath Group continues to build momentum toward becoming one of India’s most trusted and influential financial institutions.

The Loop has entered into a strategic partnership with JV Public Relations to manage global media and marketing communications for Marine & Lawn Hotels & Resorts, a luxury hotel group renowned for its proximity to some of the world’s most iconic golf courses.The collaboration will combine The Loop’s expertise in golf communications with JVPR’s strength in luxury travel and hospitality to amplify the Marine & Lawn brand across global markets. The agencies will jointly oversee public relations, media engagement, and brand storytelling for the hotel group’s collection, which includes properties such as Rusacks St Andrews overlooking the Old Course, Marine Troon near Royal Troon Golf Club, Portrush Adelphi close to Royal Portrush, Dornoch Station in the Highlands, and Slieve Donard in Northern Ireland.The Loop will focus on leveraging its golf media network to position Marine & Lawn as a premier destination for golfers worldwide, while JVPR will lead efforts in luxury travel promotion, brand visibility, and integrated communications.This partnership aims to elevate Marine & Lawn’s reputation as a leading name in premium golf hospitality, uniting heritage, location, and experience to attract travelers seeking world-class destinations across Great Britain and Northern Ireland.

Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced a major expansion of its Dubai operations as part of its broader growth strategy in the Middle East. The enhanced presence will include a wider range of communication and reputation management services aimed at helping brands achieve stronger visibility and deeper audience engagement across the region.The move reflects the agency’s growing influence and commitment to the MENA market, with plans already underway to establish a new office in Saudi Arabia. This strategic expansion underlines Media Mantra Consulting’s focus on supporting regional and international brands as they navigate one of the world’s most dynamic business landscapes.Over the years, Media Mantra Consulting has earned a reputation as a trusted partner for companies across sectors including technology, real estate, lifestyle, and finance. Its integrated, full-service model combines media relations, digital and social strategy, crisis management, and content marketing, offering clients a unified approach to enhance credibility, visibility, and business outcomes.Through data-driven storytelling and insight-led strategies, the agency has consistently delivered campaigns that move beyond awareness to drive tangible impact—from elevating corporate reputation to deepening stakeholder trust. With its growing footprint and innovative communications approach, Media Mantra Consulting is fast emerging as one of the most dynamic independent PR firms in the MENA region.

Dubai-headquartered PR and communications agency, Shakespeare Communications, has been appointed by Frank Porter, a leading short-term rental property management firm in Dubai, as its public relations partner for the Middle East.Frank Porter, founded in 2017 and managing over 650 properties across the UAE, offers end-to-end solutions for homeowners including listing management, interior design, guest services and maintenance. With its mission of delivering hassle-free, premium short-let management, Frank Porter is ideally positioned to benefit from Shakespeare Communications’ expertise in real estate, hospitality and lifestyle sectors across the Gulf region.Anna Skigin, Founder & CEO of Frank Porter shares, "I am excited to work with Shakespeare Communications, a company with a reputation for excellence and professionalism. Their extensive experience in hospitality and real estate PR is exactly the fit Frank Porter is looking for, and I look forward to this fruitful collaboration."Under the agreement, Shakespeare Communications will leverage its deep media network across the UAE to secure high-quality coverage across print, digital and broadcast channels, while supporting Frank Porter’s business growth ambitions by building thought-leadership, and investor and media engagement for the short-term rental sector in Dubai and beyond.Ananda Shakespeare, Founder & CEO of Shakespeare Communications, says: “We are thrilled to welcome Frank Porter to our client family. Their full-service, owner-centric model in the booming Dubai short-term rental market aligns perfectly with our ongoing focus on real estate and hospitality communications. Together, we will elevate their presence and share their story of innovation and excellence.”From Frank Porter’s side, the collaboration represents an important step in reinforcing their leadership in a competitive market, and capitalising on evolving travel, tourism and property trends.The UAE short-stay rental market continues to expand, supported by favourable regulatory changes and rising tourism demand. Frank Porter’s full service proposition meets the need for turnkey solutions that simplify leasing for property owners, making this an opportune time to communicate their value.Shakespeare Communications, established in Dubai in 2014, brings boutique, personalised PR and communications services to a spectrum of sectors including property, technology, F&B, finance and hospitality. This partnership enables Frank Porter to tap into a tailored communications strategy that will support their growth trajectory in the UAE and GCC.

CPR Global, a leading reputation management and brand communications firm has won the communications and public relations mandate for KisanKraft, India’s leading player in the small-farm machinery segment with a strong focus on mechanization for small and marginal farmers. CPR Global will spearhead KisanKraft’s PR initiatives pan India, focusing on strengthening the brand’s presence across key national and regional markets. The partnership will encompass strong media relations, strategic storytelling, and communication campaigns aimed at deepening KisanKraft’s engagement with farmers and stakeholders nationwide.KisanKraft is a pioneering brand dedicated to empowering India’s farming community through affordable, innovative, and high-quality agricultural solutions. With an extensive portfolio of farm machinery, tools, and equipment, KisanKraft plays a vital role in driving efficiency and sustainability across the agricultural landscape. Trusted by over 50 lakh farmers nationwide, the brand has earned a reputation for its farmer-first approach and continuous innovation.“We are absolutely thrilled to partner with KisanKraft, a brand that is deeply ingrained in India’s agricultural landscape and has been empowering farmers for decades,” said Chaitali Pishay Roy, Founder of CPR Global. “KisanKraft’s legacy and reach across rural India make it a truly unique brand. At CPR Global, we look forward to driving impactful communication that strengthens their presence and builds brand resonance across even the remotest parts of the country.” “At KisanKraft, we believe in meaningful engagement with our customers and stakeholders,” said Ravindra Agrawal, Chairman of KisanKraft.. “We are confident that CPR Global’s expertise in communications and an understanding of rural economy, especially agriculture, will help us strengthen our brand presence and connect more deeply with farmers across India.”Over the years, CPR Global has partnered with a diverse portfolio of brands across AI, drone technology, healthtech, venture capital, retail, and D2C helping them drive brand visibility, credibility, and build long-term reputation. The firm crafts compelling brand narratives through strategic storytelling, stakeholder engagement, media relations, influencer partnerships, and personal branding.

Raghavendra Rao has taken on a new leadership role at Accenture as Managing Director, Global Head of Analyst Relations and Network of Centers, within the company’s Marketing and Communications function.In his new position, Rao will oversee global analyst relations and the management of Accenture’s Network of Centers, which play a pivotal role in driving the company’s innovation narrative and thought leadership. His appointment reinforces Accenture’s focus on strengthening relationships with industry analysts and showcasing its capabilities across diverse markets and industries.Rao shared the update through a LinkedIn post, expressing his enthusiasm about stepping into the role and continuing to contribute to Accenture’s global communications and marketing strategy.

Trishnala Vijayakar has joined Tourism New Zealand as India PR Manager, where she will lead communications and public relations efforts to bring the spirit, stories, and warmth of Aotearoa closer to Indian travellers.Announcing her new role, Trishnala shared, “Travel is where I’ve found perspective, joy, and connection over the years. I’m grateful to now channel that love into my work, as I join Tourism New Zealand’s global wh?nau and lead market efforts as its India PR Manager. Excited to bring the spirit, stories, and warmth of Aotearoa closer to Indian travelers!”Based in Mumbai, Trishnala brings over a decade of experience in communications, brand strategy, and storytelling across media and entertainment. Before joining Tourism New Zealand, she was Corporate Communications Manager at Viacom18, leading external communications for its Youth, Music, and English Entertainment cluster — including MTV, Vh1, Colors Infinity, and Comedy Central — along with Viacom18 Consumer Products and internal communications.During her three-year tenure at Viacom18, she built and launched several high-impact initiatives, including a UGC-centric digital consumer connect program, and led partnerships with government bodies such as Tele-MANAS, Mumbai Traffic Police, and Maharashtra Highway Traffic Police. She also conceptualized and drove youth-focused campaigns around road safety and mental health awareness, and worked on IPs like MTV Hustle and KaanPhod Music.Before Viacom18, she spent over four years with WarnerMedia, where she handled communications for brands like Cartoon Network, POGO, HBO India, and Warner Bros. She launched award-winning campaigns such as The POWfect Girls List celebrating 20 years of The Powerpuff Girls, and the large-scale child safety initiative #BachchePoliceBulayenge with the Mumbai Police.Her earlier experience includes roles at Edelman and MSLGROUP India, where she managed mandates for clients such as LinkedIn, PayPal, Diageo, Huggies, Marriott International Hotels, and History TV18.

Cumulus, an integrated communications consultancy headquartered in Gurugram, India, has been declared the “Best Regional PR Agency of the Year in Asia” at the prestigious London International Awards (LIA) 2025India-based Cumulus PR Communication has won a slew of awards consistently over the years for its impactful PR campaigns, beginning with Cannes Lions Gold in 2019. Over the years, campaigns it has worked on have gone on to win in multiple categories at Cannes and beyond – from LIA to CLIO to Spikes Asia and SABRE, among many others. This year, it has been declared Best regional PR Agency in Asia for its powerful and purpose-driven campaign ‘The Undekha Eye Test’ – an impactful campaign, driven by authenticity and rooted in culture in association with the Eyebetes Foundation and Godrej Creative Labs.Leveraging the world’s largest spiritual gathering, the Maha Kumbh mela, the initiative raised mass awareness about Diabetic Retinopathy, one of India’s leading causes of blindness. With over 150 million Indians at risk of vision loss due to diabetes, the initiative turned one of the country’s most sacred spaces into an unexpected yet powerful platform for sight-saving awareness. At the heart of the idea were the revered Naga Sadhus, who transformed into ambassadors of eye health. In a striking creative twist, these ascetics had eye test charts inscribed on their backs, turning every devotee’s gaze into a chance to save sight. Onlookers were then encouraged to undergo a free on-site eye check-up, blending faith, creativity, and purpose into an unforgettable act of public communication.Speaking on the achievement, Sumita Kaul, Founder Partner, Cumulus, said, “Cumulus is thrilled to be recognised as Best Regional PR Agency for Asia 2025 at the London International Awards. This recognition reaffirms our belief that purpose-driven communication has the power to create real, lasting change. The Undekha Eye Test was more than a campaign; it was a call to see what’s often unseen. We are immensely proud to have partnered with visionary collaborators to turn awareness into action on such a powerful scale”.Reena Sharma, CEO, Cumulus, added, “Being named ‘Best Regional PR Agency of the Year – Asia’ by the London International Awards is both an honour and a motivation. It celebrates our team’s relentless creativity, cultural insight, and commitment to impact. This win inspires us to keep crafting and supporting ideas that move people and move society forward.”The London International Awards (LIA), established in 1986, continues to honour the world’s most groundbreaking creative work in advertising, design, digital media, production, and craft. Known for its rigorous, onsite judging by internationally renowned creatives, LIA stands at the forefront of empowering creative expression worldwide, offering brands, agencies, and independent creators a platform to benchmark excellence and push the boundaries of communication.

Communications agency Ready10 has appointed Katie Chester as its new Account Manager. In her role, Chester will manage client accounts, oversee campaign execution, and support the agency’s strategic communications initiatives.Before joining Ready10, Katie Chester worked as an Account Manager at EMERGE, gaining experience in client management and campaign delivery. Her background in PR and communications is expected to strengthen Ready10’s work across its diverse client portfolio.This appointment highlights Ready10’s commitment to expanding its team with experienced professionals as it continues to create relatable ideas that engage audiences and drive results.

Boutique beauty and wellness PR agency Brandstand Communications has appointed Harriet?Allan as Account Executive. In this newly?opened role, Allan will support the agency’s PR and communication efforts across several high?profile client brands, including Weleda, MCoBeauty, St Tropez, Charles Worthington, Childs Farm and NEOM.Before joining Brandstand, Allan served as Communications Assistant at Beauty Pie, where she gained experience in supporting brand?level messaging and media coordination.At Brandstand she will be working on campaign planning, media relations and broader communications activity for the agency’s roster of beauty and wellbeing clients. The move signals Brandstand’s continued growth in the sector and its commitment to bolstering its team with talent experienced in brand communications.

Performance fashion brand Gym King has appointed Olivia Ball as its new Communications Manager. In her new role, Ball will be responsible for overseeing the brand’s communication strategies and supporting its efforts to strengthen engagement with consumers, media, and stakeholders.Prior to joining Gym King, Olivia Ball was part of the corporate communications team at Evri, where she contributed to shaping the company’s messaging and public relations initiatives. Her experience in corporate communications is expected to bring valuable insight and expertise to Gym King’s growing team.This appointment comes as Gym King continues to expand its presence in the performance fashion sector, emphasizing both style and functionality for its audience.

OpenAI has appointed Vasundhara Mudgil as India Communications Lead, marking her transition from Spotify, where she served as Head of Communications for India for over seven years. Based in Mumbai, Mudgil will oversee OpenAI’s communications strategy and operations in the Indian market.At Spotify, Mudgil played a key role in shaping the platform’s communication and storytelling efforts, including the brand’s India launch. She led internal and external communications strategy, developed localized narratives for product and brand communications, and worked with global teams to align business priorities with earned media strategies. Her efforts contributed to Spotify’s visibility and positioning within India’s competitive digital media landscape.Before joining Spotify, Mudgil headed communications at Intel Corporation India, where she managed brand messaging, external engagement, and crisis communication. She collaborated closely with regional teams to integrate local and global strategies while leading agency teams to execute key communication campaigns.Mudgil began her career at Genesis Burson-Marsteller, where she spent more than seven years managing clients across corporate, technology, telecom, and media sectors. During her tenure, she progressed from Associate to Associate Partner, focusing on business growth, campaign management, and client relations.With extensive experience across global technology and media brands, Mudgil brings a strong background in strategic communications, reputation management, and brand storytelling to her new role at OpenAI.

PRecious Communications has expanded its regional leadership team with two key appointments as it aims to fast-track its growth across Asia Pacific. The agency has named seasoned communications professional Joanna Ong (pictured right) as its first Regional Chief Operations Officer, while Sunita Kanapathy (pictured left), currently Regional Vice President of Corporate and Brands, will take on additional responsibilities as Malaysia Market Lead.In her new role, Ong will oversee operations across PRecious’ core markets—Singapore, Malaysia, the Philippines, Indonesia, Thailand, and Vietnam. Her focus will be on enhancing operational efficiency, client service delivery, and talent development across the region. She will report directly to Lars Voedisch, Group CEO of PRecious Communications, and work alongside him to advance strategic business goals and ensure sustainable regional growth.With over 25 years of experience in communications and marketing, Ong has held senior leadership positions at Hilton and Radisson, and consultancy roles at Burson, Ogilvy, and MSL. She also founded a regional PR agency and most recently served as Managing Director of MSL Singapore, before moving into a regional communications leadership position at Publicis Groupe Asia Pacific.Sharing her excitement about the new role, Ong said,“I am incredibly excited to join PRecious as it embarks on its next stage of growth in the region. I look forward to working with the talented team across markets to further build on PRecious’ success to achieve its strategic vision in delivering the best business outcomes for clients and growth opportunities for the team.”Meanwhile, Kanapathy’s expanded role comes six months after joining PRecious. Alongside her regional remit, she will now lead the Malaysia business—strengthening client partnerships, nurturing talent, and driving business growth. She will report to Ong.Kanapathy brings over 25 years of experience to the role, including leadership positions at Ogilvy Malaysia. Her expertise spans integrated communications for multinational and regional brands across sectors such as financial services, healthcare, and travel, coupled with a strong understanding of Southeast Asian markets.Her appointment follows the departure of Joey Gan, who previously led Malaysia operations and served as Regional VP for Integrated Marketing Communications. Gan, who joined PRecious in 2022, announced a career break on LinkedIn a few weeks ago.Voedisch said the appointments reflect the agency’s next phase of expansion.“Joanna brings a proven track record of transforming organisations and building high-performing teams while Sunita has demonstrated exceptional leadership, driving impact across our corporate and brands businesses. Their strategic vision and deep regional experience will be invaluable as we continue to scale and solidify PRecious’ position as a leading communications powerhouse in Asia, and one day beyond.”Commenting on her new mandate, Kanapathy said,“Malaysia is a key market with tremendous potential, and my focus will be on ensuring we continue delivering meaningful, results-driven work for our clients while building a strong, connected team.”

Acko has promoted Shirsha Majumder to Senior Manager – PR & Communications, acknowledging her growing contribution to strengthening the company’s brand voice and communication strategy.With over nine years of experience in public relations and corporate communications, Majumder has been an integral part of Acko for the past three years, driving external communications and enhancing brand presence. Before joining Acko, she worked with HDFC Life, Adfactors PR, and Edelman, handling diverse brand mandates across industries.Her promotion comes as Acko expands its footprint in the insurance and fintech ecosystem, underscoring the company’s focus on strategic communication and brand storytelling to support its next phase of growth.

AMC Entertainment has announced multiple senior-level promotions to strengthen its strategic growth and operations.Edwin Gladbach has been named Senior Vice President, General Counsel & Secretary, overseeing all legal, regulatory, and governance matters for AMC and reporting to Chairman and CEO Adam Aron. Kelly Schemenauer has been promoted to Vice President, Associate General Counsel & Assistant Secretary, reporting to Gladbach and taking an expanded leadership role in legal and compliance strategy.Carrie Trotter will lead AMC’s Marketing Department as Senior Vice President, Marketing, joining the senior leadership team and reporting to Dan Ellis, Chief Operations, Development & Marketing Officer. Ryan Noonan has been elevated to Senior Vice President, Public Relations, continuing to manage AMC’s media strategies and press interactions.Ellen Copaken will assume a newly created role as Senior Vice President, Business Development, responsible for securing new business opportunities and partnerships, while also joining AMC’s Executive Committee and reporting to Aron.These leadership changes aim to enhance AMC’s strategic initiatives across legal, marketing, public relations, and business development.

Supraja Srinivasan has stepped down as head of PR and communications at BookMyShow, covering India, Southeast Asia, Sri Lanka, and the UAE. She had spent seven years at the company, leading its communications initiatives across multiple regions.Prior to joining BookMyShow, Srinivasan worked at The Economic Times for over two years and has held roles at Bloomberg TV and CNBC-TV18, building a 15-year career in the communications and media industry.

Bloomingdale Public Relations, one of the fastest-growing boutique PR firms in Asia, recognized for its strategic brand-building expertise and impactful storytelling across diverse markets, has announced the appointment of Sanya Jain, as Strategic Communications Lead - North, underscoring its commitment to strengthening its presence in the capital through strong leadership. In her new role, Sanya will lead business expansion, amplify client partnerships, and build team culture in Delhi, advancing the firm’s vision of pioneering future-ready reputation strategies.Sanya brings extensive experience in the PR and communications industry, with expertise in consumer, corporate, crisis, and internal communications. Over the years, she has partnered with Fortune 500 companies including HP, Google, Microsoft, and TikTok, among others. With a proven ability to craft narratives, Sanya has successfully led initiatives ranging from product launches and brand reinventions to high-impact reputation management.Based in New Delhi, Sanya will report directly to Vikram Kharvi, CEO of Bloomingdale PR.“We’re thrilled to welcome Sanya to lead our Delhi operations. Her diverse experience across consumer and corporate communications, coupled with her strategic thinking and forward-looking approach, will be crucial in strengthening our presence in one of the most dynamic markets of the country”, said Vikram Kharvi, CEO, Bloomingdale PR. Commenting on her appointment and new role, Sanya Jain, Strategic Communications Lead - North, Bloomingdale PR said, “I’m excited to take on this new role and grateful for the trust placed in me. Bloomingdale has built a great reputation for its creative and strategic approach, and I’m looking forward to working with our amazing clients and teams to do meaningful, impactful work in Delhi and beyond.”With this appointment, Bloomingdale PR continues to reinforce its commitment to strengthening its footprint in Delhi, a priority market in its nationwide expansion strategy. 

In a strategic move to strengthen its national presence and redefine authenticity in wellness, Amrutam, a distinguished Ayurvedic brand known for its classical, Ministry of AYUSH-certified formulations and a dedicated women-first mission, has partnered with The Other Circle (TOC) a leading strategic communications agency.Under this collaboration, TOC will lead Amrutam’s pan-India public relations and reputation management mandate, driving visibility, trust, and relevance across diverse audiences. The partnership will focus on positioning Amrutam as the benchmark for ethical, evidence-based Ayurveda, a space where efficacy, transparency, and culture converge.Rooted in its philosophy “Health is Beauty,” Amrutam champions internal wellness over superficial fixes a sentiment that deeply resonates with post-pandemic consumer values. Unlike brands that simplify or commercialize Ayurvedic traditions, Amrutam stays true to classical processes and texts, ensuring every product delivers time-tested results backed by authenticity.As a passionate women-first brand, Amrutam offers deep, specialized support across a woman’s entire physiological journey from her first period to menopause. This holistic approach goes beyond products, extending into community-led initiatives such as blogs, podcasts, and doctor consultations that educate and empower women at every life stage.Stuti Ashok Gupta, Co-Founder of Amrutam, shared: “Central to Amrutam’s model is our women-first approach, supporting holistic health across every stage of life. Beyond our formulations, we’ve built a trusted ecosystem rooted in education, consultation, and community. Guided by our belief that Health is Beauty, we continue to honour classical Ayurvedic wisdom while making it relevant and effortless for modern lifestyles.”Aakanksha Gupta, Founder & CEO of The Other Circle, “Amrutam isn’t just a D2C success story it’s a brand that makes wellness feel honest again. The $4.5 trillion global wellness industry may be booming, but it’s also battling a trust deficit. As an Amrutam consumer myself, I’ve experienced how their products go beyond beauty or quick fixes. They heal, they restore, they stay true to what Ayurveda really stands for. At TOC, we’re excited to bring our strategic rigour and storytelling to this journey to help make Amrutam the gold standard for authentic, high-efficacy Ayurveda, and to position Ayurveda not just as our heritage, but as the future of global wellness built on proof, purpose, and provenance.”Alita D’souza, Group Head – Consumer & Lifestyle at The Other Circle, added: “What sets Amrutam apart is its fidelity to source. Every formulation is derived directly from ancient, time-tested Ayurvedic texts guaranteeing efficacy and integrity. This authenticity is matched by their ethical practices: PETA-certified, cruelty-free, and vegan. When coupled with a women-first mission that addresses complex, underserved health narratives, Amrutam isn’t just creating products, it's creating trust.”The partnership will launch a comprehensive communications campaign aimed at educating consumers on classical Ayurveda’s relevance in contemporary life and solidifying Amrutam’s position as a trusted leader in authentic, women-centric wellness. Together, Amrutam and TOC seek to elevate Ayurveda into a global conversation, building a culture of health that values ethics, efficacy, and enduring care.

CHANEL has appointed Katie Welch as Head of USA Brand and Company Communications, effective January 5, 2026.In her new role, Welch will oversee integrated brand and corporate communications across all divisions, reporting to Stéphane Blanchard, with a dotted line to Global Chief Communications Officer Ruth Warder. She will be responsible for strengthening CHANEL’s narrative in the United States through creative and culturally resonant communication strategies.Welch joins the French luxury fashion house from Rare Beauty, where she served as Global Chief Marketing Officer, leading global marketing, PR, partnerships, and social impact initiatives.She will also become a member of CHANEL’s USA Management Committee, supporting the brand’s continued growth and engagement across the region.

The International Council on Mining and Metals (ICMM) has appointed James Clark as director of communications and external affairs, effective March 2026.Clark joins ICMM from the National Farmers Union (NFU), where he served as director of communications and external affairs. At NFU, he oversaw communications and engagement strategies for one of the UK’s largest industry bodies, representing over 46,000 farming and growing businesses. His work included leadership across policy advocacy, media relations, stakeholder engagement, education, and digital communications.Before his tenure at NFU, Clark held senior roles such as head of press and public affairs at Toyota (GB) and director at Cardew Group, a City-based public relations firm. His career spans more than two decades in strategic communications, public affairs, and stakeholder engagement across multiple sectors.In his new role, Clark will lead ICMM’s global communications, external affairs, and stakeholder engagement initiatives. He will also support the organisation’s broader mission to promote sustainable development and responsible mining practices as part of its executive management team.

Sally Beauty, the consumer retail arm of Sally Beauty Holdings, Inc. (NYSE: SBH), has named Creative Media Marketing (CMM PR) as its new public relations agency of record. The announcement, made Monday, follows a period of notable growth for the company, whose stock has climbed more than 83% over the past six months, according to InvestingPro data.CMM PR will oversee Sally Beauty’s communications strategy, including media relations, events, partnerships, and PR-led campaign development. The move aligns with the company’s ongoing “Sally Ignited” brand refresh initiative, which aims to modernize its image and strengthen consumer engagement.“As Sally Beauty enters this next stage, we’re excited to partner with Creative Media Marketing to bring our brand story to life in new and meaningful ways,” said Chris Kobus, Chief Marketing Officer at Sally Beauty.Carolanne Coviello, Executive Vice President at CMM PR, added, “Sally Beauty is an iconic retail brand serving the beauty industry. With a rich legacy and a forward-thinking, disruptive strategy, we are honored and excited to make an impact as their PR agency in 2026.”Sally Beauty Holdings operates as a specialty retailer offering professional-quality hair color, hair care, and nail products. Its stores carry up to 7,000 items across proprietary and professional brands. With a market capitalization of $1.43 billion and a P/E ratio of 7.77, InvestingPro’s analysis suggests the company’s stock remains undervalued relative to its fair value.The retailer has outlined plans to enhance customer engagement, broaden its product mix, and drive innovation in the coming year. Sally Beauty is also set to release its next earnings report on November 6. The company maintains a healthy financial position, with liquid assets exceeding short-term liabilities and a net income of $194 million over the past twelve months.In its most recent quarterly results, Sally Beauty exceeded expectations, reporting third-quarter earnings per share of $0.51 compared to the projected $0.43. Revenue reached $933 million, ahead of forecasts of $928.78 million. The results sparked a 14.84% jump in pre-market trading, signaling strong investor confidence.Following the report, Canaccord Genuity raised its price target for Sally Beauty to $19 from $15 and reiterated a Buy rating, citing positive discussions with company management. TD Cowen also lifted its target to $16 from $13, highlighting progress in the company’s modernization initiatives, including 20% marketplace growth and the expansion of its Happy Beauty brand.Earlier, Canaccord Genuity had raised its target to $15 after the Q3 report, noting that sales fell 1.0%—a smaller decline than expected—while comparable sales dipped 0.4%, outperforming both internal guidance and analyst estimates.

Elisabeth Field has announced her departure from Eulogy, marking the end of an 11-year journey with the London-based creative communications agency. Field shared the news on LinkedIn, reflecting on a decade that saw Eulogy evolve from a traditional PR business into a “multi-channel, integrated creative agency.”Field joined Eulogy in 2014 and took on the role of CEO in 2018. Under her leadership, the agency expanded internationally, strengthened its commercial structure, and diversified its services. She described her tenure as a period of transformation, saying her experience was defined by “the spirit of challenge, resilience and ambition.”During her time at the helm, Field oversaw the launch of new capabilities, the development of a leadership team “defined by smarts, creativity and heart,” and the creation of systems that allowed the agency to “grow with clarity, confidence and commercial realism.”Reflecting on her journey, Field highlighted the people behind Eulogy’s success. “I’m most proud of the team we built,” she wrote. “From the grads all the way to the board, I got to work with some of the best in the industry.” She also expressed gratitude toward clients “who took risks, who trusted us with their brands, their stories, their reputations and sometimes their jobs.”Field’s LinkedIn post offered a personal glimpse into her leadership philosophy. “My job was never to be the fountain of all knowledge,” she noted. “It was to bring the right people together, create the best environment for them, give them the right tools to create magic, then support them all the way.”Before joining Eulogy, Field built a strong career across leading communications firms. She served as Managing Director and Deputy Head of Corporate Reputation at MHP Communications (2010–2014), following senior roles at Mandate Communications and Four Communications. Her early career began at Weber Shandwick, where she worked as an Account Manager from 2000 to 2002.As she signs off from Eulogy, Field leaves behind a legacy of creativity and cultural impact. In her farewell note, she summed up her journey with the quote that once appeared on her business card: “It is not the mountain we conquer, but ourselves.”

Mosaic Media and MSI Communications have announced plans to form a strategic partnership — described as the largest of its kind in Alaska — bringing together two well-established agencies with complementary expertise to deliver stronger, more integrated marketing solutions.Mary Ann Pruitt, Founder and CEO of Mosaic Media, said, “We’ve spent years honing our digital media skills on the national stage. Now, teaming up with Alaska’s renowned creative agency, MSI, we can bring our expertise home to Alaska to address the rapidly evolving needs of the marketplace.”Mosaic Media is known for its work in media strategy, programmatic advertising, and data-driven marketing, while MSI Communications has spent more than three decades building a reputation as a full-service creative, advertising, and PR agency serving many of Alaska’s top brands.The partnership, expected to be finalized later this year, will give local businesses access to national-level media capabilities combined with strong local insight. The collaboration reflects the changing media landscape, where digital growth demands creative strategies that cut through clutter and deliver measurable results.Laurie Fagnani, Founder and CEO of MSI Communications, said, “It’s a perfect match of skills and culture. This ensures the agency, which is built on long-term relationships with the state’s leading industries, is poised for even greater success.”Adding to that, Kris Miller, President of MSI Communications, noted, “For our team, it’s a tremendous opportunity. They’ll work cohesively with a team of talented digital media specialists, giving us more depth and breadth in house, closer to the client, while better serving the Alaska communities that we care so deeply about.”

PR Newswire has appointed former Indian Express journalist Gairika Mitra to head its newly launched Managed Services division — a strategic initiative designed to help brands amplify their communication in a smarter, more data-driven way.In her new role, Mitra will oversee efforts to help organisations go beyond just issuing press releases, focusing instead on building content that performs better across search engines, answer engines, and AI-powered discovery platforms.This enhanced approach will be powered by PR Newswire Amplify, a distribution solution built on Google’s Gemini framework, aimed at optimising how brand stories surface online.Before this, Mitra worked with The Indian Express and began her career interning with Network18’s CNN-IBN.

Freedom24 has promoted Bulat Latypov to Chief Communications Officer (CCO), marking nearly five years with the company.In his new role, Latypov will lead Freedom24’s communications, branding, and stakeholder engagement strategy across Europe, while also contributing to the wider global communications agenda of parent company Freedom Holding Corp.According to the company, the position is central to shaping how the Freedom brand is perceived—driving its voice of innovation, trust, and responsibility, and ensuring alignment with global business objectives. As part of the leadership team, the CCO will advise senior management on strategic communications, brand positioning, and stakeholder relations, while overseeing external and internal communications, media relations, sponsorships, and public affairs.Latypov, who began working in Cyprus in 2018, joined Freedom24 in 2021 as Head of PR for Europe and later served as PR & Communications Director.Earlier this month, Freedom Holding Corp. marked six years since its Nasdaq listing. The financial services and technology group now operates across 22 countries, recently expanding its presence in Limassol with the opening of Freedom Tower II on Christaki Kranou Street.Announcing his new role on LinkedIn, Latypov shared a quote from U.S. financial journalist Bob Pisani: “The most valuable sources are those who both know what they are talking about and who can provide an honest opinion.”

Mosaic has expanded its senior leadership team with the appointment of Helen Barnett, Anna-Marie Casas, and Doug Smith as Senior PR and Digital Account Managers.Commenting on the new hires, Mosaic Chief Executive Karen Ainley said, “This is a landmark year for Mosaic – 25 years of telling powerful stories, protecting reputations and helping our clients grow. Welcoming Helen, Doug and Anna-Marie further strengthens our ability to deliver across the full communications mix.”She added that the rapid development of AI is creating an exciting time for the industry: “Helen, Doug and Anna-Marie join us in embracing new technology while also holding the key fundamental communications skills in abundance, meaning we can unlock more growth for our clients.”Barnett, an award-winning journalist and former Harwich Standard reporter, brings 15 years of experience across regional and national media and previously served as Associate Editor for the Daily Express website.Anna-Marie Casas joins with over three decades of experience in journalism and public relations, having led press offices, communications teams, and editorial projects for major national brands.Doug Smith adds ten years of creative expertise as a copywriter, along with experience as a published children’s author and in the music industry.

KULT, India’s pioneering beauty-tech platform redefining beauty discovery through intelligence and personalization, has announced the appointment of Adyasha as Head – Creative and Brand Communication.A seasoned creative director, writer, and thinker, Adyasha brings over 12 years of experience in shaping campaigns and narratives that merge culture, commerce, and identity. Her multidisciplinary portfolio spans television, digital and social media, print, AVs, and innovation-led brand engagements for marquee names such as Anmol Jewellers, Daawat, Taco Bell, Air India, and British Airways.In her earlier years, Adyasha honed her craft within leading creative agencies and studios, mastering brand story architecture and human insight-driven messaging across platforms. As she advanced into leadership roles, she became known for mentoring creative talent, driving voice evolution, and building engaging brand ecosystems across diverse markets. Deeply rooted in contemporary Indian culture and identity, she brings to every brief a rare blend of wit, empathy, and strategic clarity—creating work that connects authentically and endures.At KULT, Adyasha will spearhead the brand’s creative vision, communication strategy, and narrative development. She will collaborate closely with product, technology, and marketing teams to define KULT’s voice and identity as the brand continues its mission to make beauty discovery more inclusive, intelligent, and technologically driven.Karishma Singh, CEO of KULT, expressed her enthusiasm about Adyasha’s appointment, stating, “Adyasha is one of the youngest creative leaders in India to have shaped some of the most memorable brand stories of our time, and we’re thrilled to have her leading the KULT brand. She understands culture, internet language, and the emotional core of how brands connect. At KULT, she will define how we speak, what we stand for, and how our beauty-tech platform creates value for consumers in ways that genuinely matter.”Speaking on her appointment, Adyasha said: “I believe beauty is more than aesthetics, it’s about identity, confidence, and storytelling. At KULT, the opportunity is to build not just a brand but a story-world where technology, culture, and creativity converge in ways that feel personal to every individual consumer. I’m thrilled to join this team at such an exciting stage of growth and to help shape how KULT speaks, moves, and lives in the minds of people.”KULT continues to strengthen its leadership bench as it prepares for rapid growth. Recent key appointments also include Ravish Kumar Chaubey as Head of Marketing and Rishi Patnaik as Chief Business Officer. Ravish, known for his work with brands like Meesho and Flipkart, brings over 15 years in driving bold consumer campaigns. Rishi, who has held leadership roles at Nykaa and Jabong, brings fresh perspective for expanding KULT’s reach and shaping business strategy.These appointment marks a pivotal step in KULT’s journey as it strengthens its creative leadership to underline its vision of redefining the beauty-tech landscape through authentic storytelling and human-centred innovation. On the business front, the company secured $20 million (approximately ?170 crore) in Series A funding, led by the M3M Family Office. This investment is already focused on expanding the platform’s offerings with 700 premium beauty products lined up and ambitions to process more than 10,000 orders a day by year-end. KULT’s growing network of beauty experts and its focus on smarter, personalized recommendations is setting new standards as the industry heads toward a $10 billion market size by 2027.

Mumbai-based marketing professional Khyati Shah has taken on the role of Vice President - Marketing Head at 1Point1, beginning October 2025. Shah brings over 16 years of experience in marketing and communications across various industries and geographies.Prior to joining 1Point1, Shah spent over four years at Adfactors PR. She most recently served as Senior Group Head Digital from April 2024 to October 2025, leading digital reputation management and integrated marketing campaigns. She also held the role of Group Head from July 2021 to March 2024, where she managed large teams and drove marketing initiatives across consumer, mobility, and fintech sectors.Shah’s earlier experience includes a significant tenure at YES BANK, where she was Senior Vice President for Digital, NRI Marketing, and YES Invest from July 2013 to February 2018. During this period, she conceptualized and executed social media marketing, paid campaigns, and website revamps, achieving notable milestones such as YES BANK becoming the most followed Indian bank on Twitter and the fastest growing on Facebook for two consecutive years. She also managed large-scale NRI marketing campaigns, including events and branding in Dubai, Singapore, New York, Australia, and across India.Earlier roles include Vice President and Assistant Vice President positions at YES BANK, Manager - Internet Marketing at HDFC Bank, and Assistant Manager at ICICI Bank, where she handled digital marketing, online acquisitions, brand campaigns, and product marketing.Shah holds an MBA in Marketing & E-commerce from MET Institute of Management and a Bachelor of Commerce in Economics, Statistics, Export, and Accounts from Mithibai College. Her key skills include online reputation management and crisis communications.

Public Relations has entered a bold new era. No longer just a back-office function, it has transformed into a strategic powerhouse shaping brand reputation and influence. Companies and leaders now see PR not as an afterthought, but as an essential force driving credibility, trust, and long-term success. The industry has undergone a radical shift with the rise of social media, fundamentally transforming PR strategies. Influencers now play a crucial role in shaping consumer perceptions and engagement. PR is no longer confined to securing media visibility; it has expanded into a dynamic, results-driven discipline focused on meaningful interactions and measurable outcomes. With a younger, more digitally savvy audience emerging, PR professionals face new challenges. Brands and practitioners must be more agile, data-driven, and proactive in crafting business solutions that resonate with their audience. The future of PR lies in adaptability, authenticity, and strategic storytelling that build lasting trust and impact. In conversation with Adgully, Kuhu Rastogi, Marketing & Communications Head at Invenia–STL Networks, shares her insights on shaping impactful communication strategies in the rapidly evolving tech and network infrastructure space. With a strong background in brand marketing and corporate communications, Kuhu discusses how storytelling, innovation, and data-driven insights are redefining the role of PR in building trust and driving business transformation. She also talks about the importance of aligning brand purpose with communication strategy, the growing convergence of marketing and PR, and how agility and authenticity remain key to creating meaningful audience engagement in today’s digital-first world.Marketing in the technology and IT sector has evolved rapidly over the past decade. How have you seen this transformation, and what are the priorities shaping Invenia’s marketing agenda today? Ans: In the past decade, marketing in technology has shifted from a product push to a value-driven pull. Buyers today are no longer impressed by technical specifications alone; they want partners who understand their business context, can solve complex problems, and can demonstrate outcomes with credibility. With buyers now hyper-informed, digital-first, and largely self-directed, marketing has become less about persuasion and more about enabling confident decisions. At Invenia–STL Networks, we see our role as shaping this new reality. Our priority is to position ourselves as a trusted partner of choice by combining domain expertise with insight-led storytelling. We are building engagement platforms that make our capabilities visible, accessible, and relevant, while ensuring our brand stands for credibility, foresight, and impact. The shift is being defined by three big forces: 1. The Autonomous Buyer – 60% of B2B customers base their decisions on digital content. This means credibility in the digital space is no longer optional; it is decisive 2. Buyer Enablement, Not Just Lead Gen – Marketing must simplify complex buying journeys by providing tools, insights, and proof points that help stakeholders align and decide with confidence 3. The Mandate for Proof of Value – Buyers expect validation, not claims. That’s why interactive content, ROI frameworks, and contextual storytelling are becoming core to marketing Our agenda at Invenia-STL Networks is built around operationalizing this transformation. We are doing this by:4. Elevating Domain Expertise to Insight-Led Storytelling: We leverage our successful execution in mission-critical projects to serve as definitive "proof of outcomes." This expertise is channeled into content that frames value for specialized industry needs 5. Investing in Digital Engagement Platforms: Our focus is on enabling confident buying by integrating tools that affirm value across the digital journey6. Reinforcing Brand Credibility: We ensure our brand communicates both credibility and a long-term vision, aligned with our purpose of 'Empowering next-generation innovation through cutting-edge digital infrastructure'Emerging technologies like AI and MarTech are redefining how B2B organisations engage customers. How is Invenia leveraging these tools to rethink traditional marketing approaches and deliver measurable impact?Ans: AI and MarTech are no longer just buzzwords but enablers of precision. They allow us to understand customer journeys more deeply, personalise engagement at scale, and track effectiveness in real time. We are rethinking traditional approaches by blending data-driven targeting with contextual storytelling, ensuring campaigns resonate both rationally and emotionally. These tools also enable us to test, refine, and optimise faster, so we can deliver outcomes that are measurable not just in terms of leads, but in stronger client relationships and improved retention. This shift is helping us move marketing from an enabling-function to a true driver of business impact. In a landscape focused on metrics and ROI, how do you balance the need for performance marketing with building a strong, enduring brand presence?Ans: We view performance and brand as fundamentally interdependent, not separate agendas. Performance marketing delivers immediate visibility and pipeline, while brand equity builds trust and recall that sustain relevance over the long term. In B2B, where decisions are complex and high-stakes, this balance is critical as brand credibility often becomes the decisive factor in winning large-scale engagements. Industry data reinforces this: 87% of B2B buyers say trust is essential in decision-making, and investment in the brand has proven to be a growth driver. However, every tactical performance campaign must ladder up to a consistent brand narrative. At Invenia-STL Networks, we integrate both seamlessly, ensuring that while performance campaigns deliver measurable ROI, they also reinforce our larger purpose of credibility, innovation, and long-term value creation.Looking ahead, which trends do you believe will define the next phase of B2B technology marketing in India?Ans: The next phase of B2B technology marketing in India will be defined by an acceleration of digital-first engagement, hyper-integration, stronger use of data to demonstrate business value, and a rising prominence of purpose-driven communication. Thought leadership will play an even bigger role as customers seek partners who understand industry challenges and demonstrate deep and actionable industry insights. Sustainability and purpose-driven communication will also grow in importance as enterprises increasingly look at technology providers through the lens of long-term impact, not just immediate cost efficiency. Additionally, India’s digital-first buyer behaviour will demand continuous innovation in channels and formats, with video, community-led platforms, and interactive experiences becoming central to how B2B brands build engagement. I also foresee a deep strategic integration of marketing and sales. This alignment through shared goals, unified data, and a focus on collaborative nurturing will increase ROI and shorten the sales cycle.Drawing from your experience in global marketing leadership, what lessons stand out in driving successful strategies, navigating change, and achieving results that matter? Ans: The lessons that consistently stand out are centered around agility, relentless customer focus, and operationalizing scalability.1. Put the Customer at the Heart of Growth: This is the foundational lesson. Successful strategies emphasize personalized experiences and value propositions that are solution-focused, demonstrating deep expertise rather than merely listing product or service features High-performing organizations utilize effective analytics and tailored content to co-create go-to-market strategies with sales and product teams, placing customer insights at the core of every decision 2. Master the Hybrid Operating Model: The concept of a single-channel strategy is obsolete. Success demands a fluid, hybrid operating model that seamlessly blends digital self-service with human interaction. The strategy must identify the right mix of digital tools and human guidance necessary to drive profitable, high-quality purchase decisions 3. Build a Scalable, Data-Driven Engine: For transformation to drive measurable results, successful practices must be repeatable. This requires establishing a scalable sales and marketing engine by rigorously leveraging data, advanced technology, and agile operating models 4. Rethink the Talent Strategy: A new world of selling requires new capabilities. As customers become hyper-informed and demand more, leaders must invest in developing the skills necessary to navigate complexity, provide expert guidance, and manage multi-stakeholder buying groups. The focus is on fostering the cultural and behavioral change required for the strategy to truly stick and deliver sustained impact.

Zed Mobility, the ride-hailing app developed by Al Ghurair, has named POP Communications as its public relations agency of record. The appointment marks a strategic step in Zed Mobility’s efforts to strengthen its brand positioning and expand its influence in the rapidly evolving mobility sector across the Middle East.Under the mandate, POP Communications will lead public relations and influencer marketing initiatives to enhance Zed Mobility’s visibility, highlight its innovation-driven approach, and support its mission to redefine urban transportation in the region.The collaboration will focus on building meaningful engagement with consumers and stakeholders while amplifying Zed Mobility’s role in shaping the future of mobility in the Middle East.

Global education and student mobility leader MSM Unify has announced the appointment of Dr. Sonali Sinha as Vice President – Public Sector Partnerships & Skill Development.A distinguished leader with over 30 years of experience, Dr. Sinha brings deep expertise in skill development, employment generation, and government relations. Her multi-sectoral background spans hospitality, academia, and the skilling ecosystem, having worked with prestigious brands such as The Leela Hotels and The Taj Group, and most notably serving as CEO of the Tourism & Hospitality Skill Council (THSC) under the aegis of NSDC and the Ministry of Skill Development & Entrepreneurship, Government of India.Throughout her career, Dr. Sinha has led large-scale, high-impact training programs that have transformed the lives of over 450,000 youth across the country. She has played a pivotal role in shaping national skilling strategies, including migration mapping, demand aggregation, and building industry-government partnerships that foster sustainable employment pathways.In her new role at MSM Unify, Dr. Sinha will lead the company's efforts in aligning with public sector priorities, expanding strategic partnerships, and advancing inclusive, future-ready workforce development initiatives.Sanjay Laul, Founder and CEO of MSM Unify, said, “We are excited to welcome Dr. Sonali Sinha to the MSM Unify leadership team. Her extraordinary track record in skill development and public sector engagement complements our mission to democratize global education and connect it meaningfully to employability. With Dr. Sinha’s leadership, we aim to build impactful partnerships with governments and institutions to empower the next generation of global learners and workers.”On her appointment Dr. Sonali Sinha said, “I am honoured to join MSM Unify at a time when skill development and international education are becoming deeply interconnected. I look forward to contributing to MSM’s vision by creating strategic partnerships that not only enhance access to education but also ensure meaningful career outcomes for youth across diverse geographies. Together, we can build inclusive and future-ready ecosystems that truly make a difference.”Dr. Sinha’s appointment marks a significant step in MSM Unify’s vision to bridge global education with employability and economic empowerment, especially in collaboration with governments and development agencies.

8x8 has appointed SourceCode Communications as its new PR Agency of Record, marking a focused push to boost the company’s brand visibility and presence in key markets. The announcement was made in October 2025.Headquartered in New York, SourceCode Communications has built a reputation for strong storytelling, media relations, and data-backed campaigns. Founded in 2017, the agency takes a human-centered approach to technology communications. Its SourceCode StoryHub™ framework helps companies shape messages that connect with audiences in a real and memorable way. The agency also champions diversity through initiatives that support women and minority-owned businesses.As part of the new partnership, SourceCode will drive strategic communications efforts for 8x8. The goal is to strengthen the company’s leadership voice and sharpen its positioning in the highly competitive cloud communications and contact center space. SourceCode’s experience working with technology brands, along with its focus on measurable outcomes, is expected to help 8x8 engage more effectively with customers, partners, and the wider industry.

Kaivalya Communication, one of India’s leading integrated public relations agencies, announced the appointment of Amit Pant as Senior Account Director.Amit brings with him over one and a half decades of experience in media relations, crisis management, and client servicing. Over the years, he has worked with several renowned PR agencies, managing clients across diverse sectors including healthcare, real estate, political communication, art & culture, automobile, government, CSR, telecom, and education, among others.In addition to his professional experience, Amit has also been a guest lecturer at various media institutes, sharing his industry knowledge and insights with aspiring communication professionals.This marks Amit’s second innings with Kaivalya Communication, as he had started his career with the agency and contributed for nearly four years during his earlier tenure.Expressing his gratitude, Amit Pant said,“I am thankful to Kaivalya Communication and Mr. Vishal Mishra for giving me this great opportunity once again. It feels wonderful to return to where it all started.”Kaivalya Communication is a leading PR and communications agency known for its strategic approach and impactful campaigns across sectors including healthcare, real estate, lifestyle etc. 

Public Relations has entered a bold new era. No longer just a back-office function, it has transformed into a strategic powerhouse shaping brand reputation and influence. Companies and leaders now see PR not as an afterthought, but as an essential force driving credibility, trust, and long-term success. The industry has undergone a radical shift with the rise of social media, fundamentally transforming PR strategies. Influencers now play a crucial role in shaping consumer perceptions and engagement. PR is no longer confined to securing media visibility; it has expanded into a dynamic, results-driven discipline focused on meaningful interactions and measurable outcomes. With a younger, more digitally savvy audience emerging, PR professionals face new challenges. Brands and practitioners must be more agile, data-driven, and proactive in crafting business solutions that resonate with their audience. The future of PR lies in adaptability, authenticity, and strategic storytelling that build lasting trust and impact. In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry. In conversation with Adgully, Paromita Ghosh, Director of Candid by Paromita, shares insights from her illustrious two-decade journey in PR, corporate communication, and branding. A visionary leader who has worked with over 200 brands across diverse sectors, Ghosh speaks about her inspiration behind founding Candid by Paromita, her approach to authentic storytelling in the digital era, and how the agency has become a driving force in Eastern India’s communication landscape. From curating hyper-local influencer campaigns to building phygital brand experiences, Ghosh discusses the evolving dynamics of PR, the importance of cultural relevance in Eastern markets, and her vision for expanding Candid by Paromita’s footprint across India. You’ve had an illustrious career spanning over two decades in PR, corporate communication, and branding. What inspired you to establish Candid by Paromita? Candid by Paromita has been created with the vision to deliver innovative and client-centric solutions, empowering brands to connect meaningfully with their audiences, especially in Eastern India. Our objective is to create memorable brand experiences that make a lasting impact on the audience’s and consumers’ minds, bringing a positive change in society, helping businesses grow, and adding considerable value to people’s lives through authentic and original storytelling that connects with people. I always wanted to bring my vision alive and help businesses in and around Kolkata achieve greater heights, establish a strong brand voice, and not just be visible but a household name. Having worked with over 200 brands across diverse sectors, how do you ensure each campaign remains authentic and tailored to its audience? When I started over two decades ago, PR storytelling was about press releases and coverage. Today, it’s about creating experiences and conversations. The story doesn’t start or end with the media—it lives on social platforms, influencer voices, and consumer content. What’s changed most is who tells the story. It’s no longer the brand alone—it’s the community. Storytelling now means building a two-way relationship where audiences feel seen, heard, and inspired. For us, every campaign starts with a simple question: What emotion do we want to evoke? The medium may change, but the heart of storytelling—authentic connection— remains timeless. The communications landscape has evolved rapidly with the rise of digital media. How has your approach to PR and brand storytelling changed over the years? Over the past few years, Digital PR has moved from being a supporting arm to becoming the backbone of communication strategy. In 2025, what we’re seeing is a more data-driven and content-personalised approach. AI-driven analytics now help us identify not just who our audience is, but what they feel and when they are most receptive. For events, this has completely reshaped the way we plan and execute. Events are no longer stand-alone experiences—they’re phygital (physical + digital) ecosystems. From influencer-led live streams to real-time engagement dashboards, every event is designed to have an online life that extends far beyond the venue. At Candid by Paromita, we focus on building holistic event narratives that amplify a brand’s presence both offline and across the digital landscape. What are some of the most memorable campaigns or projects you’ve executed that truly reflect your brand’s creative ethos? One of the most memorable campaigns we have executed is for our client Suraksha Clinic and Diagnostics, where we curated a mix of influencers for the Chandannagar centre launch of Suraksha Clinic and Diagnostics. The campaign was designed to reach hyper-local audiences through trusted digital voices and created an organic buzz around the brand’s expansion into the Hoogly district through organic storytelling, differing from the promotional ones. The campaign featured a mix of local influencers and content creators, each with a strong community connect across West Bengal, and generated around 1.3 million views across digital platforms. We also played an important role in ensuring the successful launch of Sobisco Fresh - a new bakery retail chain by Sobisco Foods across nine key outlets in Kolkata. With its deep-rooted understanding of the local market and strategic communications approach, Candid by Paromita implemented a highly targeted PR and influencer engagement campaign that amplified brand visibility and footfall. The only challenging task was letting more people know about the existence of Sobisco Fresh and the new venture of Sobisco within a short period of time, and increasing brand awareness as well as brand recall. To kick off the brand’s retail debut, the agency organised a high-impact press conference, inviting leading media houses and regional journalists. The event not only introduced Sobisco Fresh’s premium and affordable bakery offerings but also positioned the brand as a modern extension of a trusted legacy. Strategic media outreach led to wide coverage in key Bengali and English dailies, digital platforms, and regional TV news. What truly set the campaign apart was the hyper-local influencer marketing initiative. that followed. Over a span of nine days, nine local food and lifestyle influencers were invited to visit nine different Sobisco Fresh outlets across neighborhoods such as Thakurpukur, Alipore, Kasba, Kankurgachi, Tollygaunge, Taratala, Shyamnagar, Bagbazar, Lake Town. Each influencer created real-time content—ranging from store walkthroughs and food tasting reels to interactive customer experiences—that resonated with hyper-local audiences. The campaign generated over 11 lakh digital impressions across Instagram and Facebook is significantly boosting brand discovery. More importantly, the influencer activity translated into considerable brand awareness. As a leader, how do you balance strategy and creativity when designing impactful brand narratives? An impactful campaign is not about big budgets—it’s about clarity, creativity, and consistency. It begins with a deep understanding of the brand’s purpose and the audience’s pulse. At Candid by Paromita, we follow what I call the 3I formula—Insight, Innovation, and Integration. You need an insight that resonates, an innovative idea that stands out, and an integrated execution that ties everything together—from media relations to digital buzz. Finally, every great campaign must have an emotional anchor. When your audience feels something genuine, that’s when PR transforms from communication to connection. What are some of the biggest challenges you see in the PR and branding industry today — and how can agencies stay ahead of the curve? Some of the biggest challenges in the PR and branding industry today include navigating the fast-paced digital landscape, adapting to technological advancements such as AI, creating relevance, and combating the spread of misinformation. With content clutter, it's hard to get noticed and to get a brand’s message heard beyond the noise. Handling crises in the age of instant, widespread communication is more critical than ever, requiring a swift and strategic response to mitigate damage. With influencer marketing growing, audiences are more skeptical of inauthentic endorsements, which requires careful selection of influencers whose values align with the brand’s. With attention spans decreasing, it has become harder to engage consumers effectively. It's important to build narratives that are rooted in real experiences, brand purpose, and transparency. Consumers today value honesty over hype — stories that evoke emotion and align with brand values stand out amid content clutter. You’ve built a strong reputation in Eastern India’s communication ecosystem. What do you think sets this market apart from others in India? Eastern India is set apart by the diversified mix of culture, traditions, art, literature, and distinctive culinary traditions. Eastern India’s market distinguishes itself through a unique mix of evolving consumer behaviour, historical context, and regional nuances. Consumers in the East are more price-sensitive and value-driven. However, that is evolving with rising disposable incomes in both smaller and metropolitan cities, fueling aspirations for a better lifestyle and brand consciousness. Eastern India’s population is deeply connected to its cultural values and traditions. Marketing that acknowledges and respects regional festivals such as Durga Puja, local art forms, and heritage will build a stronger and more authentic brand-consumer relationship. Generic campaigns from other regions may not resonate here powerfully. In comparison to the more mature markets of North, South, and West India, Eastern India has been a late bloomer in modern retail, but it is catching up quickly. This presents a significant opportunity for brands willing to invest in and understand the region, as several markets remain unexplored. There is a rapid emergence of mobile-first, vernacular internet users, largely driven by mobile adoption. A major portion of new internet users, especially from smaller towns, prefer consuming content and engaging with brands in their native language. This makes a mobile-first, vernacular content strategy crucial for digital campaigns. Eastern Indian consumers are known for valuing emotional depth and cultural relevance in brand messaging. Brands that are successful in weaving local cultural symbols and narratives into their campaigns can build trust and foster loyalty. Influencer marketing in Eastern India relies heavily on connecting with local influencers who tell authentic and relatable stories. As a woman entrepreneur and industry leader, what advice would you give to young professionals aspiring to make their mark in PR and communications? PR has always been a field that welcomes women, but 2025 brings both empowerment and new challenges. The biggest challenge is work-life integration—with digital PR demanding constant online presence, it’s easy for boundaries to blur. However, the flip side is that technology has created tremendous flexibility and entrepreneurial scope. Today, women in PR are not just communicators; they are strategists, storytellers, and brand architects. The opportunity lies in building personal brands, leading boutique agencies, and using one’s unique voice to shape narratives. My advice to young women in PR is: embrace your authenticity, master your tools, and never underestimate the power of relationship- building—it’s still the heart of PR. Looking ahead, what’s next for Candid by Paromita? How do you envision its growth and contribution to India’s evolving brand landscape? Looking ahead, Candid by Paromita envisions expanding beyond Eastern India and connecting with the larger part of India through authentic, relatable, and larger-than-life storytelling that strikes an emotional chord with people and, at the same time, strengthens our position in Eastern India, reaching more people. 

GOOD PR Sri Lanka is celebrating a major milestone. The agency has completed six years in business and is now expanding its operations to the United Arab Emirates.Since launching, GOOD PR has worked across a wide range of industries and delivered more than 1,000 PR campaigns. Its team has also handled over 100 events, including product launches, corporate celebrations, and training programs. The agency’s portfolio spans both public and private sector organisations in fields such as education, finance, insurance, ICT, shipping, and exports.Founder and CEO Nevindee Amarasinghe said the company’s growth is built on three core strengths: personalised service, a deep understanding of Sri Lankan markets, and the ability to think globally while acting locally. She added that the same approach will guide the team as they enter the UAE market, focusing on strong work, strong relationships, and meaningful community impact.GOOD PR was established during a challenging time in Sri Lanka, yet the agency has continued to grow its presence and capabilities. In 2022, it launched RSVP & Co, the country’s first pre-event agency, supporting clients with detailed planning for events of all types.The company also operates GOOD Media, which handles advertising, media buying, media production, and digital strategy, helping deliver complete communication and event solutions. GOOD PR has additionally built a strategic partnership with a leading Indian agency, serving as their exclusive PR partner in Sri Lanka.Beyond her leadership at GOOD PR, Amarasinghe contributes to the wider industry as a Founding Member of the Public Relations Association of Sri Lanka (PRASL), which aims to elevate skills and standards in PR and events nationwide.

Lisa Wilkinson, previously Director of Publicity at Sony Music Australia, has unveiled her latest move in the entertainment industry. She has launched her own public relations agency called The Locker Room.Positioned as a publicity and entertainment hub, The Locker Room will focus on tailored campaigns for clients across music and sport. Wilkinson said the agency is driven by authenticity, creativity, and respect for the people whose stories it helps tell.Wilkinson has worked in entertainment publicity and talent strategy for more than 15 years. Her career spans major labels including Universal Music Australia, Warner Music Australia, and most recently Sony Music Australia, where she led the publicity division. She also spent time in London working in artist management alongside British manager Craig Logan.Across both Australian and international markets, Wilkinson has played key roles in major campaigns for artists such as Luke Combs, Kane Brown, Troy Cassar-Daley, Illy, Dua Lipa, and COTERIE.Reflecting on the launch, Wilkinson said she wanted to build a space that supports both artists and athletes in every aspect of their careers.Troy Cassar-Daley praised her as one of the strongest promotional talents he has encountered, highlighting her imagination, attention to detail, and character. Radio and TV presenter Ash London echoed that sentiment, calling Wilkinson a rare mix of kindness and “kickass,” and describing her as one of the best in the business.

Approach Entertainment & Approach Communications, a leading group specializing in PR, digital, integrated communications, and entertainment solutions, is excited to announce its appointment as the official PR, digital, and entertainment partner for Camp Decent (2025), a satirical Hindi comedy produced by UFI Productions. Through its divisions—Approach Communications and Approach Entertainment—the group will execute a dynamic, multi-channel campaign to amplify the film’s bold narrative on gender equality and societal hypocrisy, ensuring widespread cultural impact and audience engagement.Camp Decent, produced by Mujeeb-ul-Hassan and Vikas Gutgutia, with Sonu Tyagi serving as Creative Producer, boasts a dynamic cast featuring Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey. The film centers on Kumar, an ambitious filmmaker whose contradictory attitudes toward women are challenged by his sharp-witted friend Anahita, leading to a transformative journey of self-awareness. Blending sharp humor with poignant social commentary, Camp Decent uses satire to confront societal double standards, positioning it as a must-watch for contemporary audiences. Sonu Tyagi is Creative Producer of the Film.UFI Productions, a Delhi- and Mumbai-based production house with over 20 years of excellence in film, television, advertising, and digital media, is led by visionary filmmaker, producer, and singer Mujeeb-ul-Hassan. Known for acclaimed projects such as Dekh Bhai Dekh (2009), Mantostaan (2017), Side A Side B (2018), Rabbi (2017), and San 84 Justice (2019), UFI Productions brings its signature storytelling expertise to Camp Decent, reinforcing its commitment to impactful, thought-provoking content.“We’re thrilled to partner with Approach Entertainment & Approach Communications to bring Camp Decent’s powerful message to audiences worldwide,” said Mujeeb-ul-Hassan, Founder and Producer of UFI Productions. “Their expertise in PR, digital strategies, and entertainment marketing makes them the ideal partner to elevate this film and spark meaningful conversations.”Sonu Tyagi, Director of Approach Entertainment & Approach Communications, stated, “We are honored to collaborate with UFI Productions on Camp Decent, a film that entertains while addressing vital social themes. Approach Communications will lead PR, digital marketing, and events, while Approach Entertainment will drive celebrity engagements, influencer campaigns, and branded entertainment, creating a 360-degree strategy to maximize the film’s impact and reach.”Approach Communications, a division of the group, will spearhead all PR, digital marketing, media relations, and integrated communications for Camp Decent. With a strong presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, Approach Communications specializes in corporate, healthcare, entertainment, finance, education, and social sectors. The agency has earned prestigious accolades, including The Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and the PR Company of the Year Award at the Business Tycoon Awards. Known for its client-centric strategies, Approach Communications delivers measurable results through innovative PR and digital solutions.Approach Entertainment, the group’s entertainment division, will lead celebrity and influencer collaborations, in-film promotions, branded entertainment, and experiential events for Camp Decent. Based in Mumbai with operations across India, Approach Entertainment excels in celebrity management, film productions, advertising, corporate film productions, film marketing, and entertainment marketing. The division has a proven track record of delivering high-impact campaigns that elevate brand presence and connect with audiences through creative storytelling and strategic partnerships.The Approach Entertainment & Communications Group also includes Approach Bollywood, a premier Bollywood and entertainment newswire, portal, and app that delivers timely news, updates, and insights from the Indian film industry. Approach Bollywood serves as a vital platform for filmmakers, production houses, and brands, ensuring impactful coverage and strengthened industry connections.Additionally, the group encompasses Go Spiritual, a unique spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, and social causes. Go Spiritual drives initiatives such as food donation, hunger eradication, blanket donations, and mental health awareness. It operates Go Spiritual News Magazine & App and is preparing to launch a Web TV & OTT platform to promote spiritual and wellness content. The organization is also expanding into e-commerce and retail, focusing on wellness, mental health, organic products, Ayurveda, and food categories, reinforcing its commitment to holistic living and social good.UFI Productions is a leading creative production house with over 20 years of global expertise in films, music, corporate videos, and documentaries. Based in Delhi and Mumbai, with collaborations in London, UFI Productions is trusted by clients such as Google AdWords, DLF, Haier, and international NGOs for its visually stunning and emotionally resonant content.Camp Decent is a satirical Hindi comedy that shines a light on society’s double standards toward women. The story follows Kumar, an ambitious filmmaker whose sexist attitudes are challenged by his friend Anahita, sparking a journey of self-discovery and growth. With a stellar cast including, Brijendra Kala, Rajpal Yadav Sara Khan, and Hemant Pandey, and directed by Sandeep Kumar Rana, the film uses humor as a powerful tool to reflect on gender perceptions, making it a timely and impactful cinematic experience.

Dubai-based creative marketing agency hrmny has launched a new PR department, appointing Dana Oraibi as Director – Communications and Growth to spearhead its expansion into integrated communications.The new department will unify strategy, storytelling, and earned impact, bringing together PR, influencer marketing, and experiential activations within hrmny’s creative ecosystem.“We started as a music label that became a movement,” said Ayham Homsi, Managing Partner – Creative & Growth at hrmny. “Today, we are scaling that spirit into communications and events, and our goal is to sync creativity with PR and experiential so brands can connect with audiences in ways that feel authentic and relevant.”Dana Oraibi brings nearly a decade of experience spanning luxury, fashion, beauty, lifestyle, and sports. She has a track record of creating campaigns that integrate brand strategy with PR, influencer marketing, and events, and is known for her culturally fluent approach to communications and building community-driven brand experiences.“PR has been treated as transactional for too long,” Oraibi said. “At hrmny, we’re building a department where communication feels as culture-first as the creative work itself,” she added.The department will ensure all efforts—from PR and influencer campaigns to events—move in sync with culture and community. Oraibi noted, “From PR, influencer marketing, and events, everything we do will move in sync with culture and community. We’re already collaborating with leading brands, and this is just the beginning.”With offices in Dubai and Riyadh, hrmny’s PR division aims to amplify the agency’s creative rhythm into stories and cultural moments that resonate. The agency has built its reputation on the belief that every brand has its rhythm and is now extending this philosophy to full-stack communication services.“This isn’t just about adding another service – it’s about evolving how communications work in the region,” Homsi concluded.

Hayat Abdulmoula has announced her new role as PR Account Executive at NNC, marking a key step in her growing career in communications and public relations.Sharing the news on LinkedIn, Hayat wrote, “Thrilled to announce that I’ve joined NNC as a PR Account Executive! Stepping into this role feels like the perfect next step, a chance to dive deeper into the world of PR, creativity, and storytelling.” She added that she looks forward to “taking on new challenges, collaborating with amazing minds, and pushing ideas that make a difference.”Before joining NNC, Hayat worked as a Campaign Coordinator at TEAM LEWIS in Dubai, where she managed PR campaigns across sectors including energy, oil, tech, and education. Her responsibilities ranged from drafting and translating press releases and media alerts (Arabic ? English) to securing brand partnerships and influencer collaborations. She also handled communications for clients such as Schneider, John Crane, Lavoya Group, Ideacrate, University of Manchester, Turnitin, and Sprinklr, among others.Earlier in her career, Hayat gained experience through internships at Ajman University’s Office of Sustainability and noon, focusing on social media strategy, content creation, and community engagement.With this new role at NNC, Hayat steps further into the PR industry, continuing to build on her strong foundation in media relations, content writing, and client servicing.

Ribbon Communications Inc., a global provider of real-time communications technology and IP optical networking solutions, announced its financial results for the third quarter of 2025. The company reported year-to-date revenue growth of 6%, driven by robust demand in its IP Optical Networks segment and strategic gains in key markets.For the quarter ended September 30, 2025, Ribbon’s revenue reached $215 million, compared to $210 million during the same period in 2024. GAAP operating income came in at $3 million, improving from a $1 million loss a year earlier. Non-GAAP adjusted EBITDA totaled $29 million, slightly down from $30 million in the prior year. GAAP gross margin stood at 50.1%, while non-GAAP gross margin was 52.6%.The IP Optical Networks segment recorded an 11% year-over-year increase in sales, with particularly strong performance across EMEA and India. Year-to-date, Cloud & Edge sales rose over 8%, bolstered by steady growth among global service providers. Despite a temporary slowdown caused by the recent U.S. federal government shutdown, related modernization projects continued progressing as planned.President and CEO Bruce McClelland highlighted that the company’s momentum remains strong, citing the growing number of customers embarking on network transformation programs. He also underscored the importance of the company’s innovation pipeline, which includes the launch of the Acumen AIOps platform. This platform is designed to help service providers and enterprises manage operational complexity and accelerate the transition toward autonomous networks. McClelland added that Ribbon’s Cloud & Edge portfolio is becoming increasingly vital for customers developing voice-enabled agentic AI offerings.Chief Financial Officer John Townsend stated that Ribbon’s third-quarter financial performance was within guidance expectations, supported by solid growth and improved profitability in the IP Optical Networks division. He noted that operating expenses fell year over year despite foreign exchange pressures of around $3 million. Cash flow from operations reached $26 million, and the company ended the quarter with $77 million in cash, a $14 million increase from the previous quarter. The net debt leverage ratio was 2.2 times at quarter-end.For the fourth quarter of 2025, Ribbon Communications expects revenue between $230 million and $250 million, non-GAAP gross margins between 55% and 56%, and adjusted EBITDA ranging from $42 million to $48 million. The company reaffirmed confidence in its strategy and continued business momentum across network modernization and AI-driven communications solutions.Ribbon Communications serves global service providers, enterprises, and critical infrastructure sectors by helping them modernize and secure their networks. The company’s end-to-end solutions span core to edge, integrating cloud-native capabilities, advanced security, analytics, and IP optical networking for 5G and broadband applications. The company remains committed to environmental, social, and governance (ESG) goals and publishes an annual sustainability report for its stakeholders.

Sabina Covo Communications, a pioneering pan-regional public relations agency based in South Florida, has formally merged with Kreps PR & Marketing. Sabina Covo, the founder and principal of Sabina Covo Communications, will take on the role of President of Kreps International as part of this integration.With more than 20 years of experience in global communications across Latin America, the U.S., and select European markets, Covo brings valuable expertise that complements Kreps PR’s broad suite of client services, including Kreps Social, Kreps Digital, and now Kreps International. An accomplished broadcast journalist and former City of Miami Commissioner, she leads her team in shaping international narratives through strategic, cross-border media and public affairs efforts, particularly in sectors such as real estate, hospitality, luxury lifestyle, corporate PR, and public affairs.This partnership combines Covo’s deep experience in media, politics, and strategic communications with Kreps PR’s award-winning strengths in brand storytelling, integrated marketing, and crisis management. Miami serves as a hub of increasing international business activity, connecting with Mexico, Central and South America, Europe, and Asia. In 2025 alone, 19 corporations relocated their headquarters to South Florida, reflecting the region’s growing global significance and the rising demand for integrated communications services.Israel Kreps, CEO of Kreps PR, stated, “We are all thrilled to have Sabina (Covo) and her team as a formal part of our organization. She has been our go-to person for all things Latin America, Mexico and select European markets. The ability to offer our clients a one-stop-shop of diverse and crucial services is a benefit to both of our organizations.”Sabina Covo added, “We view this next phase as seamless because our team is already working continuously with the Kreps PR team. We know each other well and have been collaborating for years. We look forward to maximizing our opportunities under one organization. My time as a City of Miami Commissioner, coupled with so many years as a journalist, gives me a unique perspective and approach.”This expanded alliance is positioned to leverage combined strengths, offering clients comprehensive and culturally nuanced communication strategies with a global reach.

Versant is strengthening its communications leadership as it prepares to separate from NBCUniversal. The company has appointed Amanda Cary and Jamie Palatini as vice presidents of communications.Cary will lead communications for Versant’s entertainment properties, which include cable channels USA Network, E!, Syfy, Oxygen, and digital platforms Rotten Tomatoes and Fandango. Palatini will oversee sports communications, covering properties such as the Golf Channel, WNBA, and League One Volleyball. Both will report to Erin Calhoun, senior vice president of entertainment and sports communications.Amanda Cary joins Versant from Paramount, where she served as senior vice president of entertainment publicity, managing PR for Showtime and Paramount+. She previously collaborated with Calhoun at Paramount. During her tenure, Cary spearheaded campaigns for shows including Yellowjackets, Billions, Twin Peaks: The Return, and Fellow Travelers. She also has prior experience at USA Network and Bravo.Jamie Palatini brings more than a decade of experience at NBC Sports, where he led strategic communications and acted as a key liaison for on-air talent across NBC Sports properties, including the Olympics, golf coverage on NBC and Golf Channel, NASCAR, and Football Night in America. He will now lead Versant’s sports communications efforts.

Bold and Beyond, a new-age PR and integrated marketing agency, announces strategic leadership appointments as it enters an accelerated phase of growth. With Rashmil Dheer joining as Chief Strategy Officer and Nupur Kothari as Public Relations Director, the agency fortifies its leadership to drive holistic brand-building and deliver unified, insight-led marketing solutions across PR, influencer marketing, branding, content, and digital.These appointments come at a defining moment in Bold & Beyond’s evolution. Over the past four years, the agency has emerged as one of India’s fastest-growing integrated firms — expanding its footprint across major metros, broadening its client portfolio, and consistently setting benchmarks for strategy-led creative excellence. With its renewed leadership structure, Bold & Beyond is charting an ambitious course to deepen its integrated capabilities, strengthen its strategic backbone, and deliver measurable impact for brands across categories.Sonalika Pawar, CEO and Founder of Bold & Beyond, said, "Rashmil and Nupur bring invaluable experience and perspectives that perfectly align with our vision of delivering seamless, insight-led brand solutions. Their leadership will further enhance our integrated approach, ensuring clients benefit from a cohesive strategy across PR, influencer marketing, branding, content, and digital."Rashmil Dheer, Chief Strategy Officer, added, "Bold & Beyond is built on the belief that strategy and creativity aren’t opposites — they’re partners in progress. Today, brands need more than just creative ideas — they need strategic clarity and design thinking that drive real resonance and impact. I’m excited to help push that vision forward, empowering brands to think bigger, move faster, and make a lasting mark."Nupur Kothari, Public Relations Director, commented, "At Bold and Beyond, my focus will be on scaling the agency’s vision by seamlessly blending the fundamentals of classic PR with the dynamism of modern-day influencer marketing. With experience spanning lifestyle and corporate brands, I aim to steer strategies that are insight-led, culturally relevant, and designed to help brands build enduring influence in an ever-evolving communications landscape.These appointments reflect Bold & Beyond’s long-term commitment to building a resilient, innovation-led organization. By fortifying its leadership across strategy and communications, the agency is advancing its mission to deliver meaningful brand experiences that connect creativity with business performance. As Bold & Beyond continues to scale nationally and expand its international footprint, it remains driven by one core belief — that bold ideas, when grounded in insight and executed with purpose, have the power to move brands and shape culture.

Dubai Watch Week , one of the UAE’s most anticipated biennial events celebrating the luxury watch industry, has appointed Ruder Finn Atteline as its communications consultancy for the upcoming milestone 2025 edition. The integrated agency’s latest win illustrates continued growth in one of its fastest-growing verticals of luxury.Taking place from the 19th to the 23rd of November, Ruder Finn Atteline will help augment the marque event’s reputation as a leader in horology, design, and innovation by deploying an integrated strategy and managing key relationships with media, brands, and collectors. With Dubai serving as a global cultural hub, Ruder Finn Atteline are well-positioned to highlight DWW’s creative confluence and undercurrents of the luxury watch industry in what is set to be an event to remember.Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, commented: “Having the opportunity to amplify Dubai Watch Week’s 10th anniversary feels incredibly special, not just for what it represents in the world of watchmaking, but for the way it brings people together. As an agency that has always believed in meaningful collaboration resulting in the best work, joining hands with DWW and telling their story to the world is something we’re excited to be part of; for its community of collectors, brands, and curious minds who are as passionate about the art of watchmaking.”The 2025 edition of Dubai Watch Week promises to be a landmark celebration, offering exceptional experiences, collaborations, and insights that make it a must-attend event for collectors, brands, and watch enthusiasts alike.

Independent communications agency In The Media PR has reinforced its leadership team with the appointment of Erin Maher — an award-winning journalist and former National News Director at Nine Radio — as Campaign Director.The appointment comes as the agency, which operates across Sydney, Melbourne, and the Gold Coast, enters a strong growth phase, having recently added Dulux, Yates, OzHarvest, The Bills Crews Foundation, and Randstad to its client roster.To support this expansion, the agency has made several senior hires over the past six months, including Andrew Arthur, who brings over 20 years of media experience with leadership roles at ABC Gold Coast and across regional Queensland, joining as Senior Campaign Manager. Further additions to the team are expected in early 2026.Maher joins an accomplished group of campaign directors that includes Laura Tunstall, who spent more than two decades as a senior reporter and producer at Channel 9 on programs such as A Current Affair, Today Show, and Nine News; and Amie Meehan, a three-time ACRA award-winning newsreader with extensive experience in radio journalism, most recently on 2GB’s Breakfast News with Ben Fordham.With a broadcast journalism career spanning over 30 years, Maher has covered four federal elections, three state elections, and five Olympic Games. She has reported from Jakarta following the 2004 embassy bombing and managed 2GB’s newsroom coverage of major events including the Christchurch earthquake, Cyclone Yasi, and the Black Summer bushfires.Speaking about her new role, Maher said, “I have a passion for storytelling and breaking down complex issues so they’re easy to understand. I’m excited to bring that experience to our clients at In The Media PR. It’s inspiring to join an agency of former journalists who truly understand the media landscape and how it keeps evolving.” Janyne Moore, Co-Founding Director of In The Media PR, said Maher’s appointment strengthens the agency’s leadership bench. “Erin has spent decades shaping narratives within the national news cycle. Her insight and experience are invaluable to our team and clients as we continue to grow.” Co-Founding Director Oryana Angel added, “Our agency is built on newsroom expertise, and that gives us a real edge in crafting campaigns that cut through. Erin’s addition, along with the strength of our wider team, reflects our commitment to delivering powerful results for our clients.”Founded in 2016, In The Media PR has established a strong and diverse client base, representing organizations such as The Prostate Cancer Foundation, Heart Research Australia, Adora Fertility, Your Future Strategy, Teleperformance, VoltX, Experience Gold Coast, Paul Bennet Airshows, MOSH, and Katherine Outback Experience.

PR agency Brazen MENA is embarking on a new phase of growth, marked by strategic senior appointments, several internal promotions, and continued expansion across the UAE, Saudi Arabia, and Qatar.As part of its regional growth plans, the award-winning PR agency has reinforced its leadership team with the appointment of Alexandria Hall as Group Account Director. With over 15 years of global PR and communications experience — including nine years in the Middle East — Hall brings deep strategic expertise and a proven track record of delivering results for leading brands such as Amazon MENA, OSN+, W Dubai – The Palm, Saudi Entertainment Ventures (SEVEN), and Bujairi Terrace, Diriyah. Her experience spans integrated strategy, media relations, and large-scale multi-market campaigns across lifestyle, hospitality, and entertainment sectors.The agency has also expanded its team with two new hires: Pulkit Vyas joins as Finance Executive, and Micah Aguilar as Account Executive, bolstering both operational efficiency and client servicing capabilities.In recognition of outstanding performance and contribution, five team members have been promoted across the agency:Philippa Kennedy, from Account Director to Senior Account DirectorAmina Ehsan, from Account Manager to Senior Account ManagerSalma Elsaadany, from Account Manager to Senior Account ManagerKristina Fernandes, from Junior Account Manager to Account ManagerDevi Prakash, from Senior Account Executive to Junior Account ManagerCommenting on the agency’s latest developments, Louise Jacobson, Managing Partner at Brazen MENA, said: “We’ve always believed that our people and culture are our superpower, and that belief continues to shape everything we do. These strategic appointments and internal promotions mark a significant step in our journey as we scale across the region and internationally. With our strongest team yet, we’re perfectly placed to help our clients stand out and lead in an increasingly competitive and complex media environment.”The latest appointments and promotions underline Brazen MENA’s commitment to nurturing talent from within, celebrating excellence, and strengthening its team as it continues to grow its regional presence and deliver impactful work for clients.

Mastercard announced today that Jill Kramer will join the company as Chief Marketing and Communications Officer, effective December 1, 2025. Raja Rajamannar, the current Chief Marketing and Communications Officer, will serve as a senior fellow for Mastercard.“Raja’s impact on Mastercard and the marketing industry has been nothing short of transformative. His creativity, passion and relentless pursuit of excellence have inspired all of us and helped make Mastercard one of the world’s most admired brands. We are deeply grateful for his leadership and look forward to his continued contributions,” said Michael Miebach, CEO.“We are excited to welcome Jill Kramer to Mastercard as our new Chief Marketing and Communications Officer. Jill’s global perspective and deep expertise in B2B marketing will be invaluable as we continue to accelerate our growth and innovation. Her leadership and vision are exactly what we need for this next chapter,” Miebach continued.Jill most recently served as Accenture’s Chief Marketing and Communications Officer, where she led a global, integrated and tech-driven function that drives brand relevance, market differentiation and business growth across industries and geographies. Previously, Jill led Accenture’s brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, production, media planning and buying. During her ten years at Accenture, Jill’s leadership helped the company nearly double its brand value – from $12 billion to $20.9 billion, according to Interbrand’s Best Global Brands Annual ranking.Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world's most creative agencies, and delivered award-winning core business-to-business brand development, digital marketing and communications for some of the most iconic brands, including AT&T and ExxonMobil.Jill serves on the board of directors of the Ad Council and has been named one of Forbes’ Most Influential CMOs for three consecutive years. She holds a Bachelor of Arts in communications from the University of Massachusetts, Amherst.

Tonic Communications has announced the promotion of Georgia Coleman from general manager to managing director, a move that takes effect immediately. In her new role, Coleman will lead the agency’s recently launched hubs in Australia and New Zealand, driving innovation across its communications services and expanding the team.Expanding Across Markets Sue Squillace, CEO of parent company Attivo ANZ, praised Coleman’s contributions: “Georgia has done an amazing job growing Tonic’s business in both markets, building capabilities, scope and footprint. She spearheaded the expansion into Australia, drawing on her experience in both regions and collaborating with Attivo’s brand and media agencies on projects for RSPCA, Bosch, Arla Foods, and the Women’s Asian Cup 2026. We are incredibly proud of the new business growth she has delivered and confident she will continue to lead Tonic to greater success as MD.”Continuing the Agency’s Momentum Coleman expressed enthusiasm about her new responsibilities, highlighting the team’s achievements since Tonic’s launch. “I’m incredibly proud of the team we’ve built and the partnerships we’ve formed. From day one, our focus has been on delivering work that earns attention and creates lasting impact. Stepping into the MD role is about continuing that momentum – growing our people, strengthening our trans-Tasman footprint, and ensuring Tonic remains a trusted agency for strategic thinking, innovative ideas, and genuine heart,” she said.

The communications function has undergone a seismic shift. In a year dominated by global instability, artificial intelligence, and political polarisation, the world’s top communicators have emerged as strategic power brokers inside the boardroom, reveals the Ipsos Reputation Council Report 2025.The 18th edition of the annual study, which surveyed 161 senior communications leaders across 19 markets, paints a stark picture of “persistent turbulence” — a world where the traditional corporate playbook no longer works and where the Chief Communications Officer (CCO) now operates as a strategic sense-maker, geopolitical analyst, and crisis advisor. “Each morning brings the question, ‘What fresh hell is this?’ It is the CCO who must provide the answer,” said one Council Member quoted in the report.Geopolitics Replaces Marketing as the New Boardroom AgendaWhen asked about their biggest concerns, Council Members had one unanimous response — “geopolitics, geopolitics, geopolitics.”The report highlights that the once-clear boundary between business strategy and global politics has disappeared. Trade wars, tariff shifts, and ongoing global conflicts have made geopolitics the single biggest driver of corporate risk in 2025.CCOs are now expected to act as geopolitical risk monitors, interpreting international developments for boards and CEOs. Messages that work in one country can trigger backlash in another, forcing global brands to tread carefully. “How what we say in one market impacts another has never been more critical,” the report noted.From Corporate Activism to Strategic SilenceIn a polarised world, companies are increasingly choosing silence over statement. Ipsos terms this new behaviour as the rise of “Strategic Silence.”Only 21% of communications leaders prefer their organisations to speak out on divisive issues, while 32% prefer to stay quiet. Nearly half (47%) say it depends on the situation — a sign of calculated caution replacing moral posturing.Many organisations are now turning inward, continuing to support internal DEI and ESG initiatives quietly while avoiding public declarations that might invite political backlash. As one respondent said, “We’re more likely to stay quiet externally, but ensure our people know they’re supported internally.”AI: The Tool Everyone Uses but Few TrustWhile 57% of communicators say they use AI tools daily, only 43% believe they use it meaningfully, down from 58% last year — signalling growing scepticism.Only 11% of respondents feel existing ethical policies are adequate to manage AI’s risks. The report warns that communicators are walking a tightrope between AI-driven efficiency and potential reputational disasters caused by deepfakes, misinformation, and algorithmic bias. “AI is not coming to take your job. A person who knows how to use AI well is coming to take your job,” the report quotes one CCO as saying.Ipsos urges companies to move from mere adoption to strategic integration — developing internal ethical frameworks and building human oversight into every stage of AI deployment.ESG’s Pragmatic Era BeginsThe once-dominant ESG narrative is facing a credibility crisis.Nearly 80% of CCOs believe companies will become more cautious about ESG communications over the next year, and 75% agree that corporate leaders are diluting their public commitments. Yet 52% say ESG principles are now more deeply integrated into business operations than ever before.Ipsos calls this shift “the pragmatic era of ESG” — where purpose moves from press releases to boardrooms.Only 33% of respondents believe the term “ESG” itself is still effective. The rest are discarding the acronym in favour of direct conversations on climate risk, workforce equity, and supply chain resilience.CCO: The CEO’s Indispensable AllyThe report underscores a new corporate reality — the CCO now has a seat at the strategy table.A massive 91% of Council Members say they have direct access to their CEO, marking the highest level of influence ever recorded. The relationship, forged in crisis, has turned communicators into “trusted advisors and strategic powerhouses.” “Communication has become a fundamental factor in shaping the structure of organisations,” said one European Council Member.The CCO’s expanding remit now spans risk analysis, stakeholder management, ESG, internal culture, and AI ethics — transforming them into one of the most indispensable roles in the C-suite.The Bottom LineThe Ipsos report sums it up best: turbulence is no longer a passing phase — it’s the atmosphere businesses now operate in.As global crises overlap and reputational stakes rise, companies are turning to communicators not just for messaging, but for meaning. “The seatbelt sign never turns off anymore,” writes Milorad Ajder, Global Service Line Leader, Corporate Reputation, Ipsos. “The CCO is the one keeping the plane steady.”

After almost a decade of being a part of the leadership team of the Mullen Lowe Lintas group’s digital first creative led PR agency - Lintas Live, Nicky Singh, a luxury lifestyle specialist and a communication strategist, has been appointed as Associate Director – Marketing at Vianaar, a leading luxury real estate brand known for its design-led, sustainable properties across Goa, Kasauli and Sri Lanka.Nicky makes the transition after a distinguished tenure at Lintas Live, where she served as Senior Vice President, leading integrated communication, events and marketing mandates for some of India’s most iconic brands like Cinepolis, Valvoline Cummins, Vadilal International, Turkish Airlines, Porsche, H&M and many others. Over her tenure, she worked closely with the top management of Lintas Live to be tasked with leading the northern operations for the agency. Across her 23-year career spanning both agency and brand roles, she has worked extensively across the luxury lifestyle, real estate, hospitality, travel, aviation, automobile, development, education, and destination marketing sectors. Before joining Lintas Live, Nicky was leading the Marketing and Communication Mandate for DLF Luxury Malls.Nicky's move to Vianaar marks her strategic pivot to her mainstay which is luxury brand marketing. Her deep sectoral expertise, brand building stratagems and passion for storytelling will power the company’s next chapter of growth. She is tasked to lead Vianaar’s communication strategy and creative branding efforts, bringing a sharper focus to customer engagement, high-value experience curation, and brand distinctiveness. “Vianaar is a brand I have long admired for its strong design ethos, seamless ownership experience, and commitment to sustainable living,” said Nicky Singh. “I’m excited to contribute to its evolution as a global luxury lifestyle brand, building narratives that speak to a discerning, experience-driven audience.”Nicky's core expertise and passion lies in the luxury space, with a proven track record of crafting B2C curations for HNIs, UHNIs, and C-suite audiences. Known for her ability to conceptualize and deliver white-glove experiences, she blends sharp communication strategy with blue-sky thinking, creating compelling brand experiences that resonate. Her strengths also include content development, relationship management, and integrated campaign execution — making her uniquely suited to steer Vianaar’s marketing direction.Varun Napal, Founder of Vianaar, welcomed Ms. Singh and said, “We are delighted to welcome Nicky into the Vianaar family. Her strategic mindset, creativity, and in-depth understanding of the luxury consumer make her a valuable addition to our leadership team. As we grow across geographies, her vision will play a vital role in shaping how the world experiences both Vianaar and The Blue Kite brand.”Nicky’s appointment signals a strategic brand pivot towards elevated brand reputation building, experiential marketing, and stronger consumer resonance in the evolving luxury real estate market.

Rayomand J. Patell, a senior creative leader with a three-decade career spanning advertising and technology announced the launch of Firestarter, a pioneering integrated brand communication and technology agency in India dedicated to serving the needs of Founders of brands - as well as for decisive CMOs/CEOs. Commenting on the launch and the thought process behind the agency’s unique model of ‘Defining brands ignites revenue’, Rayomand J. Patell, Founder Chairman and CCO of Firestarter, said, "We ignite scalable growth by defining and differentiating your brand to deliver valuable outcomes. Firestarter defines your brand by our proprietary process, crafts a unique brand identity through Design and then creates an original, integrated creative idea that’s strong enough to add synergy across every brand medium, touchpoint and technology.”Firestarter operates as a medium-agnostic agency that worships at the altar of great work. The agency’s model is built on integrating brand communications and technology at its core, backed by newsroom and real-time AI equipped production capabilities.Firestarter’s launch is simultaneously cemented by a strategic international partnership with Munich-based MONKEYWAY GmbH, the pioneers in 3D Real Time Streaming technology for over 22 top-tier international brands across the luxury, fashion, lifestyle and automobile sectors like Mercedes, Maserati, and Koenigsegg to name a few. Reflecting the commitment to this integration, Rayomand J. Patell has also been appointed as the Chief Creative Officer (CCO) for MONKEYWAY GmbH.The association immediately allows Firestarter to offer Indian clients, cutting-edge international brand technologies, starting with MONKEYWAY’s expertise in 3D Real Time Streaming. Andreas Adam, CEO of MONKEYWAY, spoke on the value of this new integration, "MONKEYWAY brings class defining 3D Real Time Streaming technology, trusted by global luxury brands to the Indian markets. Clients gain a seamless, scalable, and truly impactful brand-to-technology pipeline.”Rayo (as he is fondly known in the industry) built his foundation within the industry's most respected creative institutions. He began at Everest Dentsu Young & Rubicam, went on to SSC&B Lintas—the boutique agency renowned as the home of India’s first Cannes Gold Lion, then did a twelve-year stint at Contract, WPP. As ECD, he turned Havas Mumbai around. A key transition into Independent Indian agencies involved a strategic move as CCO into the world of technology at Idealake, the homegrown firm that created a global first - McDelivery. Eighteen months later, Idealake won ‘Agency Of The Year’ for stellar work across both communication as well as websites, apps and custom builds. Subsequently, Rayo spent two brief stints, one as CCO and Chief Integration Officer at Schbang, followed by being Group Chief Creative Officer at Laqshya Group, before the entrepreneurial bug bit.  Firestarter intends on bringing the best of the globe to India and hopes to export the best of desi talent with offices planned overseas. In addition, Rayo hopes to begin a modest training program for young Creatives to learn and work simultaneously.