Prosek Partners has entered into a 14-month contract worth $2.7 million to provide strategic communications and advisory services to Saudi Arabia’s Public Investment Fund (PIF), a sovereign wealth fund with assets totaling $925 billion.Chaired by Crown Prince Mohammed bin Salman, PIF plays a pivotal role in driving Saudi Arabia’s Vision 2030, a transformative initiative aimed at diversifying the nation’s economy and modernizing various sectors.Under the agreement, which commenced on November 5, Prosek Partners will deliver a comprehensive suite of services to enhance PIF’s global reputation. The firm will focus on international communications, stakeholder engagement, and positioning the fund’s sponsorship initiatives as impactful and sophisticated investments on the global stage.Collaborating closely with PIF’s corporate affairs division, Prosek is tasked with crafting an integrated content strategy, conducting thorough executive media monitoring, and fostering relationships with key stakeholders. The firm will also provide advisory support for PIF’s sports sponsorships and events, offering on-ground assistance across Saudi Arabia, Europe, China, and the United States.A key component of the engagement involves showcasing how PIF’s sponsorship activities are contributing to the growth of various sports and unlocking new opportunities within the global sporting ecosystem.The dedicated PIF team at Prosek Partners is led by Jennifer Prosek, the firm’s founder and CEO. Supporting her are Jon Schwartz, managing director and head of sports; Diana Estupinan, managing director and head of MENA operations; and Chris Tropeano, senior vice president specializing in sports initiatives.This partnership underscores PIF’s commitment to elevating its global presence and influence through strategic communication and sponsorship endeavors.

Prosek Partners, an independent marketing and communications agency for financial and professional services, has expanded its international operations with the opening of its first office in the Middle East. The office, located in Abu Dhabi Global Market (ADGM), the international financial centre of Abu Dhabi, will serve as Prosek’s regional hub as the firm looks to serve existing and prospective clients across the Gulf and wider MENA region.To lead the Middle East office and operations, Prosek has hired Diana Estupinan as Managing Director and Head of MENA. Diana joins from Instinctif Partners, where she served as Chief Operating Officer and Chief Client Officer for the Middle East. She has extensive experience delivering high-impact, integrated PR and IR programs for financial services and capital markets clients, as well as leading operational growth strategies, including establishing Instinctif’s office in Saudi. At Prosek, Diana will be responsible for developing integrated communications and investor relations programs for local and international clients in the Middle East, as well as leading the firm’s business development, hiring and growth strategy in the region.“As the regional hub for institutional finance, Abu Dhabi is a logical next step in our global expansion plan,” said Jennifer Prosek, Managing Partner. “Since meeting Diana, I knew she was the perfect fit for us. Her entrepreneurial spirit, can-do attitude and industry know-how are exactly what we look for in our people. Her international experience combined with a deep local network and intimate understanding of the Middle Eastern market make her the ideal candidate to spearhead our growth in the region.”Diana will work closely with the firm’s London office, which boasts one of the largest financial services communications teams in the UK, to ensure a unified strategy across EMEA. Diana Estupinan, Managing Director and Head of MENA, said: “I’m delighted to join Prosek Partners and drive the firm’s growth and operations in the Middle East. The firm’s extensive client list of global financial and professional services firms is unrivalled, and the opportunity to build sophisticated communications strategies to support their growth in the region is vast. As one of the preeminent financial centres in the Middle East, ADGM is a prime location to serve these clients, and I look forward to getting started.”  Currently advising more than $66 trillion in client assets globally, Prosek Partners serves clients across financial and professional services, including M&A advisory, asset and wealth management, commercial and retail banking, investment banking, legal, financial technology, venture capital, insurance, cryptocurrency and more.Diana began her career at communications firm Hill+Knowlton in the UAE. She holds a B.A. in International Relations from Franklin University in Lugano, Switzerland and a BSc in Government and Economics from the London School of Economics and Political Science.