FINN Luxe, the dedicated luxury offering at FINN Partners, has been appointed as the UK and U.S. public relations agency of record for The Luxurist, the world’s first comprehensive itinerary builder for the luxury travel industry.The Luxurist recently launched its innovative platform connecting best-in-class travel advisors with extraordinary global hotel properties. Founded by CEO David Amsellem, The Luxurist is backed by HBX – another FINN Partners client – and addresses the evolving needs of the luxury travel market, offering a seamless interface for travel advisors to access the world’s most prestigious properties, supported by AI-enhanced itinerary planning, real-time inventory management, and dedicated concierge services.David Amsellem, a French engineer and graduate of Centrale-Supelec, brings 25 years of leadership experience across Power & Utilities, Hospitality, and Tech. An active investor and board member in digital and consumer services, David notably launched and developed concierge service John Paul, the global leader in premium loyalty services, ultimately leading to its acquisition by Accor in 2016.FINN Luxe will manage media relations and thought leadership initiatives for The Luxurist in both the UK and U.S. markets, amplifying the platform’s unique value proposition and driving awareness among key stakeholders.David Amsellem, CEO of The Luxurist said, “We offer a premier booking platform that empowers travel advisors with intelligent tools and enhanced concierge capabilities to create seamless guest experiences, so it was imperative that we chose a PR partner that truly understands the power of connectivity, both on a human and technological level. FINN Luxe is at the helm of the travel PR industry with global contacts and a deep understanding of all things luxury, technology and travel, so we identified a natural synergy between us. We are confident FINN Luxe’s expertise will help us elevate our relationships with travel advisors in the UK and U.S., allowing them to provide the best possible travel booking experience for their clients.”“We are thrilled to partner with The Luxurist and support their mission to revolutionise the luxury travel experience,” said Debbie Flynn, Head of Global Travel at FINN Partners. “The Luxurist’s innovative platform aligns well with our own commitment to innovation as a global agency, as well the sector expertise of our teams across luxury travel and technology.”The account will be led by Gregory Cole and Melissa Powell in the UK, and Karli Barokas and Lauren Lewis in the U.S.(Photo by Oskar Kadaksoo on Unsplash for representation purpose.)

Global independent marketing and communications firm FINN Partners has announced its partnership with the World Travel & Tourism Council (WTTC) to lead global communications for the ‘Together in Travel’ community launch. As part of the corporate communications brief, FINN Partners will manage content creation, PR, SEO, and digital advertising for the new initiative being launched by WTTC at the Global Summit in Perth in October.The WTTC is a leading global authority on the economic and social contribution of travel and tourism, representing the sector globally and advocating for its sustainable growth. The Council works with governments, industries, and communities to raise awareness of the travel sector’s economic value and to advance important initiatives that promote sustainable and inclusive tourism practices.The creation of the ‘Together in Travel’ community is specifically aimed at small and medium enterprises (SMEs) which make up 80% of the global travel community and strives to provide tools and content to both accelerate their business growth and ensure their voices are heard globally.This dynamic and free-to-subscribe community with additional paid membership options rolling out in later phases will focus on empowering these businesses by facilitating meaningful connections, providing valuable insights, and offering tailored learning programs to help them thrive in a competitive market.The communications mandate for this campaign spans FINN Partners’ purpose and social impact teams, as well as their global travel teams. The objective is to drive awareness and engagement that this is the go-to global network for the private sector SMEs in emerging and developed markets and will target all levels from startups to mature businesses.Julia Simpson, WTTC President & CEO said: “SMEs form the backbone of our global tourism industry and their role in driving growth and innovation is undeniable. By partnering with FINN Partners on the ‘Together in Travel’ community campaign, we are leveraging their communications and storytelling expertise globally to amplify the voices of SMEs, ensuring they have the sustainable support and visibility needed to thrive in today’s competitive landscape.”Matthew Upchurch, Vice Chair of Membership at WTTC | Chairman & CEO of Virtuoso, said: “As the founder of a membership organisation myself and a long-time member of WTTC I am delighted to see our joint vision becoming a reality and these important voices being given a platform on the global stage. The ‘Together in Travel’ by WTTC will elevate our role as the voice and advocate for the private sector. I am excited to see the value the WTTC and Together in Travel subscribers will bring to each other as the community thrives.Debbie Flynn, Managing Partner, Global Travel Practice Leader at FINN Partners expressed enthusiasm for the partnership, stating, “At FINN Partners, we have always believed in the transformative power of travel. By collaborating with the WTTC on the ‘Together in Travel’ community, we are excited to be leading the campaign which will inspire confidence in the future for this critical part of our sector and ensure sustainable partnerships, growth and resilience.” Flynn is leading the account alongside a team of 10 across practices and markets, including in India, APAC, Europe, and the US.(Image: finnpartners.com)

Global independent marketing and communications firm FINN Partners, today announced its partnership with the World Travel & Tourism Council (WTTC) to lead global communications for the ‘Together in Travel’ community launch. As part of the corporate communications brief, FINN Partners will manage content creation, PR, SEO, and digital advertising for the new initiative being launched by WTTC at the Global Summit in Perth in October.The WTTC is a leading global authority on the economic and social contribution of travel and tourism, representing the sector globally and advocating for its sustainable growth. The Council works with governments, industries, and communities to raise awareness of the travel sector's economic value and to advance important initiatives that promote sustainable and inclusive tourism practices.The creation of the ‘Together in Travel’ community is specifically aimed at small and medium enterprises (SMEs) which make up 80% of the global travel community and aims to provide tools and content to both accelerate their business growth and ensure their voices are heard globally. This dynamic and free-to-subscribe community with additional paid membership options rolling out in later phases will focus on empowering these businesses by facilitating meaningful connections, providing valuable insights, and offering tailored learning programs to help them thrive in a competitive market.The communications mandate for this campaign spans FINN Partners' purpose and social impact teams, as well as their global travel teams. The objective is to drive awareness and engagement that this is the go-to global network for the private sector SMEs in emerging and developed markets and will target all levels from startups to mature businessesJulia Simpson, WTTC President & CEO said, “SMEs form the backbone of our global tourism industry and their role in driving growth and innovation is undeniable. By partnering with FINN Partners on the 'Together in Travel' community campaign, we are leveraging their communications and storytelling expertise globally to amplify the voices of SMEs, ensuring they have the sustainable support and visibility needed to thrive in today's competitive landscape.”Matthew Upchurch, Vice Chair of Membership at WTTC | Chairman & CEO of Virtuoso, said “As the founder of a membership organisation myself and a long-time member of WTTC I am delighted to see our joint vision becoming a reality and these important voices being given a platform on the global stage. The ‘Together in Travel’ by WTTC will elevate our role as the voice and advocate for the private sector. I am excited to see the value the WTTC and Together in Travel subscribers will bring to each other as the community thrives. Debbie Flynn, Managing Partner, Global Travel Practice Leader at FINN Partners expressed enthusiasm for the partnership, stating, "At FINN Partners, we have always believed in the transformative power of travel. By collaborating with the WTTC on the 'Together in Travel' community, we are excited to be leading the campaign which will inspire confidence in the future for this critical part of our sector and ensure sustainable partnerships, growth and resilience” Flynn is leading the account alongside a team of 10 across practices and markets, including in India, APAC, Europe, and the U.S.