Hong Kong?ÇÖs Bakehouse by Gregoire Michaud has selected FINN Partners to provide brand strategy and communications consultancy to support the bakery's expansion in the local market.This collaboration marks the second time Bakehouse has engaged FINN Partners for branding and communications support, following their initial partnership in 2020 when the agency led an integrated public relations campaign to strengthen the brand's positioning.?Ç£We?ÇÖre thrilled to be working with Bakehouse again as they take this exciting step in their growth,?Ç¥ said Annouchka Behrmann, Managing Partner, FINN Partners Hong Kong. ?Ç£Their dedication to craftsmanship is truly inspiring, and we?ÇÖre partnering to enrich and elevate their brand as they continue to bring their beloved artisanal flavours to more communities around Hong Kong.?Ç¥Gregoire Michaud, Founder of Bakehouse by Gregoire Michaud, added: ?Ç£Expanding our business means bringing the tradition and care of Bakehouse to even more corners of Hong Kong. For us, it?ÇÖs about enriching our brand and staying true to our roots as we grow. Working with FINN Partners again ensures that our brand?ÇÖs heart and soul are reflected in every step of this journey, and we?ÇÖre excited to connect even more deeply with our local communities.?Ç¥(Image: bakehouse.hk)