Ann-Marie O’Sullivan, Global President of IPREX and Founder and Chief Executive of AM O’Sullivan PR, has announced the onboarding of African Media Agency (AMA) as the latest partner in IPREX’s global network. With more than 1,100 staff across 110 offices worldwide, IPREX is a network of independent communications agencies with more than 1,100 communications professionals in more than 100 markets globally. AMA, a leading pan-African PR and communications agency, operates from offices in Côte d'Ivoire, Uganda, and South Africa, with a presence in 28 African countries. Over the past decade, AMA has offered a comprehensive range of services, including media relations, crisis communication, digital marketing, content creation, and event management. The agency is celebrated for its innovative approach, leveraging cutting-edge technologies to craft impactful campaigns. Among its accolades is a Sabre Awards Certificate of Excellence in Media Relations for the African Development Bank’s COVID-19 response.The agency was founded by Eloïne Barry, who also serves as CEO. Barry has been recognized internationally for her contributions, including being named one of the Most Influential People of African Descent (MiPAD 2018), receiving the Grand Prix Excellence at the ASCOM Awards in Abidjan (2019), and being listed among the 100 most influential women by New African Magazine in 2022. In addition to leading AMA, Barry established AMA Academy, an initiative dedicated to training and equipping African journalists and media professionals.AMA’s diverse client roster includes high-profile organizations such as Target Malaria, Science for Africa, the Bill & Melinda Gates Foundation, Nestlé, the Mastercard Foundation, LG, the U.S. State Department, and the UN Foundation.“We are delighted to welcome a second IPREX partner on the African continent,” said Ann-Marie O’Sullivan. “Our network is now represented in both South and West Africa by two distinguished agencies in their fields.”Eloïne Barry expressed enthusiasm about joining the network: “I am excited to help represent Africa on the global PR and communication stage. Joining IPREX is a great opportunity to collaborate with and learn from a diverse network of talented professionals. I look forward to sharing ideas, driving impactful storytelling, and contributing to global conversations.”