After nearly 10 years in the region, Ruder Finn Atteline, formerly Atteline, strengthens its proposition as the MENA arm of Ruder Finn with local insight and global capabilities. With a fresh brand identity and newly designed logo combining Ruder Finn’s 75 years of global expertise alongside Atteline’s hallmark creativity and culture, the integrated communications agency is now gearing up to set a new pace for the decade ahead.Aligning with its global ‘What’s Next’ positioning – a commitment to always remaining one step ahead of industry trends and leading with a data-driven, digital-first, early-adopter mindset – Ruder Finn Atteline is now doubling down on enhancing client experiences and innovatively empowering employees.As part of this vision, Ruder Finn Atteline is preparing to launch its Content Hub, a first-of-its-kind platform for the region to prioritize authentic storytelling in an era increasingly dominated by AI-generated content. This move aligns with the ongoing expansion of its Digital Division, ensuring that both verticals work in tandem as integral components of the integrated communications ecosystem.The dual-headquartered agency in MENA is also bolstering its leadership team within its Consumer and Corporate Divisions, with three seniors having been made accordingly. These efforts are being made to support growth with unity, boost leadership abilities, and further broaden the agency’s capabilities to meet the evolving demands of the market.Kathy Bloomgarden, CEO of Ruder Finn, commented: "As the communications landscape shifts amidst AI advancement and ongoing innovation, staying ahead means embracing change with bold thinking and innovative solutions. This is exactly what the integration of Atteline and Ruder Finn achieves. We have united a powerful combination of global expertise and regional creativity, positioning us to deliver next-generation strategies tailored for MENA. With a strong foundation in digital, data, and AI-driven storytelling, Ruder Finn Atteline is poised to help clients navigate what’s next – not tomorrow, but today.”Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, commented: “Continually pioneering the future of communications for the past seventy-plus years, Ruder Finn has evolved into one of the world’s largest independent agencies today. As Ruder Finn Atteline, we maintain the core elements – creativity and culture – that have brought us success for almost a decade, whilst offering the global expertise and know-how of Ruder Finn. This evolution uniquely positions us as a center of thinking for growth to build an agency of the future; one where data-driven insights, creativity, and technology-driven strategies lead the way.”Leveraging Ruder Finn’s global tech capabilities, namely its Tech Lab, Ruder Finn Atteline is integrating advanced solutions to boost both internal operations and external offerings. In addition to introducing new divisions, and bolstering existing ones, the agency is also strengthening its Sonar and Crisis Communications offerings, recognized as among the agency’s most impactful services. Building on this strong foundation, the agency is expanding its expertise into the Sports & Entertainment and Automotive & Travel & Tourism sectors. With this strategic evolution, Ruder Finn Atteline is equipped to set new regional benchmarks in the years ahead while further establishing itself as a pioneer for integrated communications in MENA.

Public Relations has entered a bold new era. No longer just a back-office function, it has transformed into a strategic powerhouse shaping brand reputation and influence. Companies and leaders now see PR not as an afterthought, but as an essential force driving credibility, trust, and long-term success.The industry has undergone a radical shift with the rise of social media, fundamentally transforming PR strategies. Influencers now play a crucial role in shaping consumer perceptions and engagement. PR is no longer confined to securing media visibility; it has expanded into a dynamic, results-driven discipline focused on meaningful interactions and measurable outcomes.With a younger, more digitally savvy audience emerging, PR professionals face new challenges. Brands and practitioners must be more agile, data-driven, and proactive in crafting business solutions that resonate with their audience. The future of PR lies in adaptability, authenticity, and strategic storytelling that build lasting trust and impact.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive interaction with Adgully, Rajiv Banerjee, Head of Communication – India & South Asia at Standard Chartered Bank, shares insights on the evolving role of corporate communications. Drawing from his extensive experience across organizations like Standard Chartered Bank, Piramal Enterprises, and HDFC Bank, and his editorial roots at Brand Equity, The Economic Times, Banerjee discusses how digital transformation is reshaping communication strategies, the value of media storytelling, and the importance of humanizing financial brands, especially when addressing topics like financial inclusion and economic disparity.As a corporate communication leader, what is the primary focus of the mandate?As a corporate communication professional, I see myself as a communication and reputation counsel to the brand. In this context, it is important to follow and practise ‘integrated communication’, which is a combination of external communication, internal communication and social media. The overarching umbrella of ‘integrated communication’ involves storytelling and narrative building, keeping in mind a 360-degree perspective. And it holds true for managing any potential reputation issues facing the brand.With your extensive experience in corporate communications across leading organizations like Standard Chartered Bank, Piramal Enterprises, and HDFC Bank, how have you seen the role of corporate communications evolve over the years, especially in the context of digital transformation?I believe, the core of communication remains unchanged and that’s storytelling. What has evolved over years are the means or platforms to narrate the story of the brand. Over time, platforms have evolved, like for example, digital. Today, there are multiple platforms on digital and social media for owned and earned media that complement the conventional means of acquiring visibility for the brand. Right from social media to pod-casts, blogs to websites; there are numerous platforms available, both for brands as well as for the media industry. In this context, it is important for brands to choose the platforms that are most appropriate, to reach their target audience and enhance visibility. Spray and pray does not work. Precision targeting is more likely to fetch the desired results.As a former Editor, you have a deep understanding of brand and media narratives. How has your journalistic background influenced your approach to corporate communications, particularly in terms of media relations and content strategy?As a journalist my job entailed covering sectors and reporting on them. It involved storytelling. When I switched to corporate communication, the aspect of storytelling continued, albeit for the brand I represented. So, you can say, storytelling is the common thread that continues across journalism and corporate communication. Media relations and content go hand-in-hand. You cannot hope to get a particular media interest (no matter how good a relationship you have with him or her) if you don’t have a compelling story to share.Having worked in both editorial and corporate communications roles, how do you see the relationship between media and corporate communication teams evolving in the future?As a former journalist and now a communication professional, I have seen both sides of the fence. The relationship between media and corporate communication, in my mind, is not adversarial but symbiotic. Both sides stand to benefit in this relationship. Corporate communication and PR professionals need to view this relationship not as a one-off transaction, but as a long-term strategic investment. Just like remaining invested in SIPs fetches returns in the long run, the same holds true when it comes to engaging and developing long term relationships with the media fraternity. For the media, sure, there could be some minor hiccups from the other side, but the endeavour from the communication fraternity is to always help value-add and enrich.With the increasing role of digital and social media in shaping public perception, how do you manage crisis communications, particularly when dealing with real-time news and customer concerns on social platforms?Reputation management today is very dynamic, particularly with real-time information dissemination platforms like social media and digital, playing a critical role. Customers also have impactful channels like social media to voice out both their praise for and grievances against brands. We have seen enough instances of a customer grievance amplifying into a full-blown reputation issue for brands. In my view, crisis communication involves real time monitoring of the conversations taking place on say, the social media, understanding the narrative that’s shaping up in the mainstream media, updating key internal stakeholders and finally ensuring a clear articulation of a brand's perspective or point of view.In your experience, how important is it for financial institutions to engage in storytelling and humanize the brand in their communications, especially when addressing sensitive topics like financial inclusion and economic disparity?Irrespective of the sector or business segment, storytelling is central to brand building, be it through marketing or PR. Banks and financial institutions have used storytelling to educate, impart knowledge and create awareness among customers and society. Educating the public to remain vigilant and not fall prey to cyber frauds is a good example of how storytelling has been used by banks and financial institutions on an important subject like cyber-security. Likewise, financial inclusion is another area in which storytelling has played a pivotal role. Storytelling is an integral part of our lives, personnel and professionals. As long as there are stories, there will be storytelling. It has been so over many millennia and will continue in the coming time.

Burson, the global communications leader purpose-built to create value for clients through reputation, recently published a global report on Gen Z adults’ attitudes toward health, Gen Z: Calling for Healthcare Connection and Change. The report’s India-specific findings offer interesting insights into Gen Z’s perceptions and preferences related to healthcare services and providers. Gen Z is redefining health and wellness, prioritising preventive care like never before. With access to digital health tools, personalized wellness plans, and mental health resources, they are making informed decisions about their well-being. Their emphasis on self-care, technology-driven health management, and demand for transparency from healthcare providers reflects a shift toward a more engaged and empowered approach to personal health. The report’s key findings include: Positive outlook on healthcare: Nearly four in five (78% of respondents) say they experience one positive emotion when taking responsibility for their healthcare.Shifting priorities post-COVID: 67% of respondents say they increasingly focus on physical health and 63% give high importance to mental health.Challenges faced: 53% of the respondents said facing significant challenges regarding affordability and access to quality care as well as misleading information related to health in the online space. In-person care: 66% of Gen Z in India prioritise in-person care and value connections. 77% of Indian Gen Z surveyed further said that they trust doctors and 68% rely on hospitals and clinics. Importance of healthcare service providers: 59% of the Gen Z respondents said that they understand the integral role of healthcare companies in their wellness journey.Alternative treatment options: 53% of Gen Z respondents said they are open to holistic or alternative medical treatment. Deepshikha Dharmaraj, CEO, Burson Group India, said, “Gen Z, the digital-native generation, is gradually taking responsibility for their own healthcare. However, a lot of misconceptions and generalisations around their approach to health exist. It’s important to share the true picture, and this study provides a comprehensive overview of what this generation values. The insights will be important for healthcare providers, policymakers, and communicators seeking to effectively engage with this demographic.”Hemali Mahajan, Managing Director, GCI Health India, said, “This report captures key trends and insights essential to understanding the future of the healthcare in India. Gen Z's emphasis on in-person care, coupled with an openness to digital health solutions, presents a unique opportunity for healthcare providers to create integrated and personalised experiences that meet their evolving needs. By addressing the challenges of affordability and accessibility, we can empower this generation to take greater control of their health and well-being.”In addition to the global survey, the report includes believability findings from Decipher Health that analysed a select set of the survey’s findings affecting?Gen Z audiences. Burson’s cognitive AI solution forecasted very high believability scores relative to the survey. Decipher Health, a solution created in partnership with AI company Limbik, is an offer through PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI.

PRCA MENA, the regional arm of the world’s largest public relations and communications association (PRCA), has announced the agenda for its NextGen Summit, set to take place on Friday, 2 May 2025.Bringing together emerging voices and industry leaders, the summit will spotlight the future of PR, communications and media in a new, fun and engaging format. With a mix of academic presentations, bold panels and an interactive workshop, the agenda reflects the real challenges – and opportunities – faced by the next generation of professionals.Kicking off with networking and a keynote session titled NextGen, No Filter: Real Talk on What Needs to Change, the day will continue with the launch of PRCA Mena AI in PR report, research presentations from regional universities and discussions on creative originality, influencer marketing, and mental well-being in the workplace.Panel Discussions:• Real Stories: From Day One to Decision Makers• PRCA Mena Young Lions Competition: Tips & Tricks on How to Win• From TikTok to Trust: The Role of Influencers in Modern PRThe programme will also feature two fireside chats and a hands-on workshop on managing stress in high-pressure environments, led by a qualified wellness expert and author. Networking opportunities are woven into the agenda, with dedicated time for informal connection and collaboration.Conrad Egbert, Head of PRCA Mena, commented: “NextGen isn’t just another industry event—it’s a necessary space for real conversations. We’re putting a spotlight on what’s changing, what still needs to change and how the upcoming generation is shaping the future of our profession.”

Sandpiper, a leading independent communications, public affairs, and research group in Asia Pacific and the Middle East, has named Simon Buckby as Managing Director of its global Government & Public Affairs division, based in Singapore. Craig Wilkie joins as Director, focusing on strategic content, policy, and intelligence.Buckby brings over 30 years of experience in strategic communications and government advisory, with a strong track record in Asia Pacific, the Middle East, and the UK. His background includes roles at the Financial Times, BBC News, and advising Prime Minister Tony Blair. He also founded and sold a successful strategic communications consultancy in London. His recent experience includes advising the Public Investment Fund, the Future Investment Initiative, and the Ministry of Culture in Saudi Arabia.Wilkie has 20 years of experience in communications, strategy, and consulting, including speechwriting for national leaders and strategic projects for governments and major brands like Samsung and BMW. He has extensive experience in the Middle East and Asia, notably contributing to Saudi Arabia’s Vision 2030 and Malaysia’s ASEAN 2025 chairmanship.Buckby and Wilkie, alongside Sandpiper's global network, will support clients in navigating the complex geopolitical landscape, focusing on sectors like finance, healthcare, technology, and energy.These appointments follow Sandpiper's significant growth and recognition, including multiple agency of the year awards from PRovoke Media, PRWeek, PRCA, and Public Affairs Asia.Emma Smith, CEO of Sandpiper, emphasized the value Buckby and Wilkie's expertise will bring to the firm's Government & Public Affairs practice.Buckby aims to expand Sandpiper's Government & Public Affairs capabilities during a period of geopolitical change.Wilkie will focus on enhancing the strategic intelligence and thought leadership content provided to clients.

Expanding its presence across key global markets, BSH Home Appliances has expanded its partnership with Middle East Communications Network’s (MCN) agencies FP7 McCann Dubai and McCann Content Studios to lead integrated communications for its premium portfolio of brands across the GCC.This win significantly expands MCN’s relationship with BSH, building on FP7 McCann Turkey's successful creative partnership established in 2023. The multi-market, multi-brand mandate for BSH's premium portfolio, including Bosch, Siemens, and the ultra-luxury Gaggenau—reinforces MCN’s position as a leading communications partner, delivering comprehensive marketing solutions that blend traditional creative excellence with digital-first thinking.As the agency of record, FP7 McCann will oversee the strategic and creative development across all channels, ensuring a unified brand experience. The agency’s expertise spans full-spectrum advertising services, from creative, digital, and social media to PR, trade marketing, activations, and promotional support.McCann Content Studios will play a pivotal role in seamlessly integrating social, content, and influencer-driven strategies into BSH’s communications. As the Middle East’s leading hub for social and creator capabilities, the studio offers a uniquely integrated approach across Social, Production, and Influencer services. By combining full-service social and creator strategy under one roof, McCann Content Studios leverages regional insights and the global scale of the McCann network to ensure impactful and culturally relevant brand engagement.The expanded remit includes integrated communications for BSH Home Appliances across the GCC markets, broadening and elevating the brand’s presence."Partnering with BSH, a global leader in home innovation and excellence, is an absolute honour. BSH's commitment to enhancing everyday life through cutting-edge technology and premium brands aligns seamlessly with our mission to create bold, transformative campaigns that drive real impact,” said Tarek Ali Ahmad, Managing Director of FP7 McCann Dubai. “This collaboration marks the beginning of an exciting journey, one where creative effectiveness and innovation will come together to elevate BSH's presence across the Middle East," he added. Ibrahim Hasan, Head of MENA at McCann Content Studios, said: "The future of social isn't just about being present; it's about shaping culture in a way that feels real. Every brand has a space to own, and our role is to help them define it authentically. This win shows that brands aren't just looking for content—they're looking for impact, and that's what we focus on every day." BSH Home Appliances, with a 55-year history of innovation and excellence and having achieved a global turnover of approximately €15.6 billion in 2021, views the expanded partnership as key to strengthening its market position across the GCC.Irem Yazlar, Head of Marketing & Communications at BSH Middle East, said: "We're beyond excited to partner with FP7 McCann that is known for their daring approach to transform brands with groundbreaking campaigns and data-driven insights. Their commitment to bold, disruptive ideas has made them the voice of the Middle East over years."She continued: "We're thrilled to collaborate with such a powerhouse, shaping impactful experiences and driving meaningful change across the region. We're confident that this collaboration will enable BSH brands to break new ground, deliver transformative experiences, and drive significant consumer impact across the Middle East and beyond.""Together, we'll amplify brand visibility, strengthen consumer connections, and shape the future of home appliances with innovative, results-driven strategies," she added.With this significant win, FP7 McCann Dubai and McCann Content Studios continue to set the benchmark for integrated brand experiences, seamlessly blending storytelling, technology, and data-driven insights to propel BSH’s brands to new heights across the region.

APRW Pte Ltd (APRW), one of Singapore’s leading independent integrated communications agencies, continues to strengthen its extensive portfolio with a series of notable new business wins. APRW welcomes Singapore River One and JDE Peet’s as part of its repertoire of consumer clients while continuing its ongoing relationship with Luckin Coffee Singapore. The agency has also been appointed by Concord New Energy Group and the Ministry of Social and Family Development for its rehabilitation and protection matters. These recent appointments reflect the agency’s continued growth and reputation for delivering tailored, strategic communications solutions that address the distinct goals of every client. APRW Re-appointed for Singapore River Festival 2025Among APRW’s latest appointments is the Singapore River Festival 2025 (SRF2025), organised by Singapore River One (SRO) — the Place Management organisation for the Singapore River precinct and Singapore’s first Business Improvement District. Singapore River Festival is SRO’s flagship event that celebrates the river’s legacy while embracing the bold possibilities ahead. APRW is proud to have been re-appointed as the PR agency for SRF, following its successful partnership in 2022. The agency looks forward to developing a cohesive public relations strategy that highlights both the river’s historic significance and the vibrant future of this iconic precinct. Elevating Consumer Brands: APRW Drives PR Efforts for JDE Peet’sAPRW is also proud to partner with JDE Peet’s, spearheading public relations efforts in Singapore for two of its leading coffee brands – OldTown White Coffee and L’OR. APRW will raise awareness for both brands’ latest product launches while driving engagement with local media and influencers. For OldTown White Coffee, Malaysia’s pioneer in white coffee and Singapore’s No.1 Instant White Coffee brand, APRW is supporting the launch of the OldTown Coconut Flavoured White Coffee. This new variant combines the brand’s signature smooth, aromatic blend with the tropical richness of real coconut milk, offering a refreshing twist on a familiar classic. APRW is also leading the communication efforts for L’OR in the debut of its Passione Rossa Coffee Collection – a premium line of coffee capsules that showcases refined craftsmanship inspired by Italian-style roasting. “We are thrilled to be working with JDE Peet’s on two distinct and dynamic brands,” said Julie Chiang, Director of APRW. “OldTown White Coffee and L’OR each carry their own unique stories and heritage, and we look forward to bringing these to life through strategic storytelling and meaningful brand experiences.” In addition, APRW continues to deepen its partnership with Luckin Coffee Singapore on a retainer basis, supporting new launches and collaborations that have successfully driven brand excitement and media visibility. APRW Partners with MSF to Support Rehabilitation and Protection AwarenessAPRW has also been appointed by the Ministry of Social and Family Development (MSF) to provide public relations services for their rehabilitation and protection matters. Under this appointment, APRW will support all public relations efforts to improve understanding of MSF’s rehabilitation and protection work, drive awareness that a whole-of-society effort is needed to help detect and stop domestic violence and abuse towards children, spouses and elderly, as well as raise awareness of support channels like the National Anti-Violence and Sexual Harassment Helpline and hand signal for child abuse. APRW to Position Concord New Energy as Global Sustainability LeaderConcord New Energy Group (CNE), a leading global leader in renewable energy development and operations, has appointed APRW as its PR agency. Headquartered in Singapore and listed on the Hong Kong Stock Exchange, CNE is committed to advancing the globalisation of the sustainable energy industry and delivering sustainable benefits to impact future generations. The company has a strong international presence and is currently operating in more than 20 countries across the Americas, Europe, Asia, and Africa. APRW will work closely with CNE in raising awareness and position the company as a recognised global leader in the energy sector that is headquartered in Singapore.

FUJIFILM India a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo a diversified conglomerate whose focus stretches from imaging to healthcare, electronics and business innovation has appointed The Mavericks India, a specialized reputation management advisory, as its PR partner. FUJIFILM India operates across four key business segments—Healthcare, Electronics, Business Innovation, and Imaging—offering a diverse portfolio that includes Endoscopy Systems, Photo Imaging Solutions, Electronic Imaging, Instant Photo Systems (instax™), Optical Devices, Graphic Communication Solutions, Multifunction Printers, Recording Media, and Industrial Products. The Mavericks India will drive PR efforts across all business verticals, focusing on media relations, thought leadership, and stakeholder engagement to enhance brand equity, ensure narrative consistency, and strengthen FUJIFILM India’s market reputation. Mr. Abhi Shekhar Singh, Vertical Head - Corporate Communications & CSR, said, "We are delighted to partner with The Mavericks India. With The Mavericks’ deep expertise and strategic approach, we aim to elevate FUJIFILM India’s overall presence, reinforce our leadership across industries, and communicate our vision more effectively to our customers and partners. We are confident that this collaboration will help us build meaningful narratives that reflect our commitment to innovation and excellence.” On winning the mandate, Mr. Chetan Mahajan, Founder and CEO, The Mavericks India, added, “FUJIFILM India is a global powerhouse known for its relentless innovation and pioneering solutions across multiple domains. We are honoured to be their communications partner and look forward to shaping impactful narratives that drive awareness, engagement, and brand affinity across FUJIFILM India's multiple business verticals.”

Leading global professional services firm Alvarez & Marsal (A&M) India has announced the appointment of Shweta Jha as Managing Director within its Business Transformation Services practice. This appointment aligns with A&M’s continued investment in the financial services sector and its commitment to delivering data-driven, technology-enabled solutions for clients. Ms. Jha brings over 18 years of experience in financial services, having worked both as a consultant and operator. Her expertise lies in driving operational efficiency, cost transformation, enabling data platform and technology modernization, managing financial and non-financial risks, and designing enterprise-wide digital journeys. She has led large-scale operating model redesigns and organizational structuring efforts, with a strong focus on embedding analytics and AI into business processes.Prior to joining A&M, she worked with firms such as Booz & Company (now Strategy&), Accenture, and most recently Deutsche Bank, where she led the internal global strategy team based in Mumbai. Himanshu Bajaj, Managing Director & Head - A&M India and GCC, said, “The financial services sector is undergoing rapid transformation, driven by digitization, regulatory shifts, and changing customer expectations. Shweta’s cross-functional experience and deep understanding of the financial services landscape will enhance our ability to support clients in navigating this complex environment. Her appointment reflects our broader commitment to growing our transformation offerings and helping clients achieve measurable impact.”Shweta Jha, Managing Director, A&M India, said, “India’s financial services industry is at an inflection point, with firms increasingly embracing data, AI, and digital technologies to drive performance. A&M’s hands-on, results-oriented approach and strong operational heritage provide an ideal platform to help clients drive this change. I am excited to join the firm and look forward to partnering with clients to navigate the complexities and capitalize on opportunities in the financial services space.”

Telum Media, a media relations platform with an existing presence in Asia, has launched operations in the Middle East. The company has established a new office in the UAE and introduced a dedicated regional dataset for its clients.After a year of developing a comprehensive database of journalists and media outlets in the GCC+ region, tailored for PR professionals and agencies, Telum Media is now offering its services to its Asia Pacific clients seeking to connect with the Middle Eastern market.Annemarelle van Schayik, Telum Media's group head of clients, stated: "Our expansion into the Middle East demonstrates our commitment to supporting PR professionals worldwide. A local team in the UAE ensures timely assistance and a deep understanding of the regional media landscape."Michael Webster, Telum Media's executive chairman, emphasized the importance of local expertise, saying: "Understanding the complexities of the Middle Eastern media requires regional specialists. Our team offers crucial insights for successful media engagement."In addition to the Middle East media database, Telum Media's platform provides live media requests, industry news, and will host learning and networking events for clients in the region.

With a foundation in social media management at Filter Coffee Co. and Zap Creatives, Saurabh Pandey is currently Manager – PR & Corporate Communications at White Rivers Media. His journey reflects a seamless transition from managing real-time digital conversations to crafting strategic narratives that elevate brand perception. Drawing from his diverse experiences, he brings a strong understanding of storytelling, media dynamics, and brand voice alignment, all while ensuring that communication efforts are both meaningful and measurable.In conversation with Adgully, Saurabh Pandey, Manager – PR & Corporate Communications, White Rivers Media, shares the mantra for building the agency’s thought leadership and media presence, blending agility with long-term strategy. From creating PR strategies that align with business goals to maintaining strong media relationships and managing high-stakes communication, he emphasizes the importance of timing, tone, and relevance. Pandey also stresses on the power of well-crafted narratives, continuous learning, and intentional media engagement and shares how they have played a key role in shaping White Rivers Media’s external image and driving impactful storytelling.How do you navigate your role as a Manager - PR & Corporate Communications at White Rivers Media, given your previous experiences as a Social Media Manager at Filter Coffee Co. and Zap Creatives? How have these roles shaped your approach to communication and storytelling?Managing PR and corporate communications at White Rivers Media is about ensuring the agency’s narrative is as impactful as the work we create for brands. My experience as a social media manager honed my ability to craft stories that engage audiences in real time. It taught me the nuances of digital-first storytelling, the power of moment marketing, and how to translate brand essence into conversations. Handling multiple brand voices across industries also strengthened my ability to switch tones seamlessly. Today, I apply those lessons to build a strong external presence for WRM—ensuring our work is recognized, our leadership is heard, and our industry impact is not just seen but felt.With your diverse work experience, what are the biggest challenges you face in managing multiple responsibilities, and how do you ensure each role gets the required attention and output?The biggest challenge is balancing agility with depth—switching between fast-paced media interactions and long-term strategic planning without losing momentum. Prioritization is key. I structure my day around immediate press opportunities, long-term thought leadership initiatives, and internal alignment to keep WRM’s communication sharp and consistent. Delegation, proactive planning, and staying ahead of the news cycle help me ensure every task gets the attention it deserves. I also set clear objectives for each initiative, ensuring that whether it’s an industry feature, a crisis response, or an executive interview, everything ties back to WRM’s overarching narrative.Could you walk us through a typical day in your life at White Rivers Media? What are the top 5 to 7 tasks you prioritize daily to drive impactful PR and communication, and storytelling?A typical day blends strategy, execution, and quick pivots. My core priorities include:Tracking media landscapes to identify opportunities for WRM’s thought leadership, ensuring we contribute to relevant industry conversations.Drafting and reviewing press materials, including press releases, op-eds, and executive quotes, to maintain a compelling and consistent narrative.Coordinating with leadership to position WRM’s brand story and ensure our key voices are represented in the media.Managing media outreach and relationships to amplify WRM’s influence through interviews, features, and expert commentary.Overseeing corporate storytelling across platforms, from articles and case studies to keynote addresses at major industry events.Monitoring sentiment and engagement, adjusting PR strategies to maximize impact.Aligning with internal teams to ensure external communication accurately reflects the depth of WRM’s creative and strategic work.What inspired you to transition from Social Media Management to PR and Corporate Communications? How did you prepare yourself for this career shift, and what key skills have you developed along the way?Social media gave me a front-row seat to how brands shape narratives, but PR lets me build those narratives from the ground up. The shift was driven by a desire to influence industry conversations at a larger scale. To prepare, I upskilled by diving into media relations, corporate positioning, and crisis management while leveraging my social media expertise to create digital-first PR strategies. The most crucial skills I’ve developed include relationship-building, strategic messaging, and the ability to craft stories that resonate beyond fleeting trends. Additionally, mastering reputation management and understanding the intricacies of the media landscape have helped me navigate high-stakes brand communication with confidence.Did you have any mentors or role models during your career journey, especially while transitioning between different roles? How did their guidance influence your professional growth?I’ve been fortunate to learn from industry leaders who excel in narrative building and media strategy. Their guidance shaped my approach to PR, not just as an extension of marketing but as a discipline that influences perception at scale. One of the biggest lessons they imparted? The best PR isn’t just about what you say, but when and how you say it. Their emphasis on anticipating media cycles, building lasting journalist relationships, and crafting stories with a strong hook has significantly influenced my strategy today.Balancing personal well-being with high-pressure roles can be challenging. What practices or routines do you follow to manage stress and maintain a healthy work-life balance?The fast-paced nature of PR means that work never truly stops, but setting boundaries makes all the difference. I structure my day with dedicated time for creative thinking, step away from screens when possible, and focus on activities that help recharge. Staying ahead in PR is about sharp thinking, and that only comes with a fresh mind. I also make it a point to disconnect when I can, engage in fitness activities, and maintain a strong support system. Managing stress isn’t just about taking breaks—it’s about actively building habits that sustain long-term performance.Could you highlight some major career milestones or key achievements that have defined your professional journey so far? How did these achievements impact your career growth?Building WRM’s PR function from the ground up has been a defining milestone. Securing high-impact media coverage in top publications, positioning WRM’s leaders as industry voices, and ensuring our work gets recognized on the right platforms have all shaped my trajectory. A key highlight has been crafting PR strategies that not only drive visibility but also contribute to business growth, helping WRM cement its reputation as a thought leader in the industry. Each success has reinforced my belief in the power of strategic storytelling and its role in building an agency’s legacy.In a fast-paced and dynamic agency like White Rivers Media, how do you stay informed and up-to-date with the latest industry trends, ensuring you’re always ahead in crafting impactful communication?Staying ahead means consuming information with intent. I follow key industry publications, engage with thought leaders, and track cultural shifts to anticipate what’s next. A strong network within the media industry also helps in gaining insider perspectives that shape forward-thinking PR strategies.What drives your passion for PR and Corporate Communications, and how do you constantly evolve in this field to remain relevant and effective in creating compelling brand narratives?The thrill of shaping perceptions and influencing conversations keeps me going. PR is dynamic—what worked yesterday may not work today, which makes adaptability crucial. I evolve by continuously refining my storytelling approach, staying connected to media trends, and ensuring that every narrative I craft has an impact that extends beyond just visibility. My approach is rooted in storytelling that builds trust and credibility, ensuring that every communication effort is not just seen but remembered.

After an impressive 14-year tenure, Sylvia Dutta has stepped down as Corporate Communications Lead at Jubilant FoodWorks. She announced her departure via LinkedIn.With over 16 years of experience in corporate communications, PR, and brand management, Dutta played a crucial role in shaping the communication strategies for brands like Domino’s Pizza, Dunkin' Donuts, and Popeyes across India, Sri Lanka, and Bangladesh.Throughout her time at Jubilant FoodWorks, she led key initiatives in strategic planning, media relations, crisis communications, social media, and online reputation management. Notable campaigns under her leadership included the launch of Domino’s 1000th store, the "Flavors of East" campaign, and the "Haath Vadao Vaccine Lagao" initiative.Dutta first joined Jubilant FoodWorks in 2010 as a Corporate Communications Manager and went on to become a driving force behind the company’s corporate communication efforts.

Valerie Pinto, who has been at the helm of Weber Shandwick India for over a decade, is set to step down from her role, according to sources close to Adgully.During her tenure, Pinto played a key role in the agency’s expansion, strengthening its client portfolio and shaping its strategic direction in India. She has been instrumental in redefining communication practices within the industry.The company has yet to make an official announcement regarding the leadership transition.

Hindustan Unilever Limited (HUL) has announced the appointment of Vivek Mittal as Executive Director, Legal and Corporate Affairs. He will take over from Dev Bajpai, who had announced his early retirement in October this year. Mittal will join the company’s Management Committee in March 2025.Mittal currently serves as Global General Counsel at Reddy’s Laboratories Limited, managing legal, ethics, compliance, and data privacy risks for the company. He has over 25 years of experience in building dynamic legal teams across industries in reputed companies including Danaher Corporation, Lupin Limited, Reliance, Radico Khaitan, India Bulls Group, Caparo India Operations and Mount Shivalik Industries. He holds a Ph.D., a law degree (LL.B), a post-graduate degree in commerce (M.Com), and is a member of the Institute of Company Secretaries of India (ICSI).Welcoming Mittal, Rohit Jawa, CEO and Managing Director, HUL, said, “Mittal has a proven track record of handling high-stakes legal matters, while maintaining a strong commitment to ethics and compliance. His contributions have been instrumental in driving strategic initiatives and ensuring legal and regulatory compliance across industries. I am confident that he will take the HUL legal function to its next phase of growth and transformation.”

82.5 Communications, a full-service integrated agency, has announced the appointment of Rohitash Srivastava as Chief Strategy Officer. This appointment, an internal transfer within the Ogilvy Group, underscores 82.5 Communications’ commitment to strengthening its strategic capabilities and accelerating its impressive growth trajectory.Srivastava brings two decades of experience as a communication planner, experience strategist, and brand consultant to the role, having worked across advertising agencies, brand consulting, and tech consulting firms. He joins 82.5 Communications in an internal group movement from Ogilvy India (North), where he led the strategic planning function, shaping strategies for some of India’s most iconic brands, including The Coca-Cola Company’s Sparkling and Hydration portfolio, GSK’s Eno, Dabur India, Perfetti, Mother Dairy and RSPL Group, among others.This strategic addition comes at a time when 82.5 Communications is seeing significant business growth, as well as recognition for work with several impactful campaigns. Srivastava’s passion for consumer-centric thinking, ideation, and innovation will be instrumental in furthering this momentum.“82.5 Communications is on a fantastic growth journey, fueled by the great work our teams are producing,” said Kiran Ramamurthy, CEO, 82.5 Communications. “Rohitash’s strategic acumen and proven track record are exactly what we need to accelerate this momentum. Rohitash thrives on simplifying complex challenges and making brand strategy feel refreshingly clear and actionable, with an approach rooted in common sense, conversation, and creativity.”Excited about the road ahead, Srivastava states, “82.5 is fast becoming the growth engine for Ogilvy, and I couldn’t be more excited to be part of this transformative moment. The talent and energy I see in Kiran, our CEO and our CCOs Anuraag and Mayur, make 82.5 a powerhouse of modern brand-building. We have great momentum, we’re already putting out some fantastic work, and this is just the beginning.”Srivastava’s impressive track record includes multiple EFFIEs, including a Gold and 3 Silvers in APAC EFFIES. He was also recognized as India’s Top Digital Planner by Digital Market Asia and Business World (2016).Beyond his professional achievements, Srivastava is deeply engaged in the academic and social spheres. He teaches brand strategy at premium institutes like MICA and MET Mumbai, is a regular contributor to Brand Equity, etc., and is actively involved in social service with Community Empowerment Lab, focusing on reducing infant mortality.Srivastava’s appointment reinforces 82.5 Communications’ dedication to providing clients with cutting-edge strategic thinking and innovative solutions, further solidifying its position as an emerging force in the Indian advertising landscape.

When leading women professionals from diverse sectors unite to offer integrated marketing communications solutions, OON is born.OON, a dialectal for ONE in British English, is the brainchild of industry veteran Rekha Rao who has nearly three decades of experience spanning advertising, film production, public relations, and corporate and marketing communications. It is a pioneering agency with two core goals: providing clients access to top-tier expertise across fields and at the same time, creating a unique collaborative platform for independent women professionals and entrepreneurs to work with each other.OON’s powerhouse network includes marketers, entrepreneurs, strategists, journalists, content specialists, art directors, filmmakers, LGBTQAI+, PwD and sustainability advocates, digital marketers, influencers, practising professionals (doctors, lawyers, CAs, academicians), brand experts, corporate communication leaders, and just about any independent women professionals, —each with 15+ years of experience. Members range from consultants to freelancers to owners of agencies, all seeking a space that values individuality while fostering collaboration.“Over the years I have seen women navigating multiple challenges to thrive and succeed in the challenging punishing marketing, media, and communications industry. Many an exceptional talent either quit or take a break from their careers, and then struggle to fit back. This wealth of potential and experience with women who are already successful and the women who have immense talent but need the opportunity inspired me to create something unique—a format that can bring the women in touch with clients looking for expertise, experience, and dependability”, says Rekha Rao, Founder and CEO. “A collective of the 49.75% of the world that is women, OON creates shared opportunities for them while offering clients access to some of the finest professionals across industries. OON is not just an agency—it’s a movement.”From design and advertising to PR, content to reputation management, digital marketing, policy and advocacy, Inclusion and sustainability communications, crisis, internal communications, and employee engagement, OON curates expert teams tailored to diverse client needs from their pool of experts.With experience spanning global brands, corporate leaders, start-ups, and entrepreneurs, OON offers a fresh, adaptable approach—delivering impactful, sensitive and well-balanced communication that truly speaks to all audiences.“I am delighted to mentor this first-of-its-kind initiative. Oon is a collective of diverse skills & experience with proven expertise to offer holistic solutions for reputation & brand management that require a long-term communications strategy which straddles public policy, brand campaigns & reputation management & provides solutions & mentoring to drive purpose-driven business strategy for CXOs & leadership teams led by women leaders. Today the world needs to humanise brands and create long-term impact, build frameworks for responsible business solutions that integrate high-impact social campaigns & stewardship with transparency, ethics & governance. This platform gives a whole new meaning to set the balance right for business & communities.“ — Roma Balwani |Industry thought leader | Mentor, Oon“Creativity is the algorithm that turns data into magic and business into art. We are creative brand architects who are the bridges that connect business goals to human emotions, and in this continuously evolving digital age, human connection is the ultimate differentiator.” — Amee Sanghvi| Creative Brand Partner, OonIn today’s competitive and fast-evolving market, brands must do more than just exist—they must resonate, engage, and grow. In OON, I will extend my core expertise of helping scale businesses, while guiding brands to break through growth plateaus and achieve sustainable, long-term success. The interesting mix of professionals in OON, naturally lends to cross functional collaboration organisations can leverage, and I am looking forward to ensuring the brands we work with don’t just compete—they lead, thrive, and set new industry benchmarks.— Anshul Mishra | Strategic Growth Partner | Scale-up Specialist |Marketing Counsel @ OON 2"I’m happy to support this inspiring women’s collective by shaping authentic content, meaningful communication, and inclusive narratives that amplify voices and drive lasting impact." — Anusha Subramanian| Award winning journalist | Content Consultant | Inclusion Advocate | Strategic Content Counsel @ OON“In today's fast-paced business environment, start-ups and entrepreneurs require more than just a compelling idea to thrive. They need a robust public image and an effective communication strategy. A specialised Integrated Marketing Communications firm like Oon can be instrumental in helping these emerging businesses increase brand awareness, attract investors, and establish themselves as industry leaders. By working with Oon, organisations, especially start-ups can leverage this expertise to lay the foundations for long-term success and accelerate their growth trajectory.” — Dipali Sikand | Serial Entrepreneur | Women Empowerment Champion @ OON“Most corporations’ understanding and commitment to DEI stops at having a token diversity hire. At OON we help corporations navigate the multiple challenges they can face when formulating policies or attempting to integrate persons from the LGBTQIA+ community into their workplace. Being a collective of women with various specialisations, the counsel coming from OON will be well-rounded and will safeguard the intent and reputations of organisations striving to create a truly integrated workplace.” — Gauri Sawant |Transgender Activist | LGBTQIA+ Counsel @ OON 3“The idea of a collective providing multiple perspectives to clients is a much-needed service to Corporate India. As a sustainability and DEI advocate and enthusiast, it is good to see Oon coming in to fill a space that is presently under fire. When the counsel provided brings in the expertise of a change management specialist, a lawyer, a journalist, and a reputation management practitioner, imagine the value of such well rounded advice a client receives! This is what OON is all about, and I am proud to be part of such a unique initiative.” — Gayatri Ramanathan | Sustainability and ESG Storytelling Expert @ OON“I am delighted by the coming together of this impressive network of professional women, a unique form of leaning in that enables us to learn, collaborate and succeed together. It’s good to see women increasingly recognize the power of networking but what I especially like about Oon is that it’s much more than that - an unusual women’s cooperative of diverse skills and multi-faceted experience; where we retain our individual identities and professional lives but can still come together as and when needed to offer an extraordinary gamut of services that frankly goes way beyond any traditional brand building agency. The permutations & combinations it makes possible are fascinatingly wide-ranging. Wishing more power to Oon and the talented women it brings together.” — Minari Shah | Corporate and Brand Narratives | Building Leaders of the Future | Corporate and C-Suite Reputation Counsel @ OON“As an advocate of including marginal & diverse voices in climate & sustainability discourse, I am excited to be a part of this formidable ‘Oon Collective’. I am looking forward to supporting organisations, businesses, individuals & enterprises that are or endeavour to be true champions of walking the path of Conscious Sustainability and help align their purposes with what is of utmost urgency towards a better planet and all its residents.” — Nitisha Agrawal | Founder & Director, Smokeless Cookstove Foundation | Access to clean energy & climate adaptability for the most marginal communities | Climate Change from the Grassroots Specialist @ OON 4“As part of OON, I feel privileged to stand alongside such remarkable women—born creators who bring their talents to the world with vision and purpose. The strength of this collective lies in our ability to uplift one another while shaping impactful narratives. With my background in consulting and geopolitics, I aim to contribute a strategic perspective that helps navigate complex global landscapes, ensuring OON’s impact extends across industries and borders." — Pallavi Mutalik Hebbar | Consulting & Risk Advisory, Geopolitics, AI Counsel @ OON“Coming from a place where empathy rules to bring partners on the same ground for mutual growth, where meaningful dialogues are based on data insights, and keeping it simple yet effective, these are the attributes women at OON bring to Integrated Marketing Communications. I see the rising need for leaders to be seen and heard, and my contribution to OON is helping individuals build their personal brand for success.”— Preeti Juneja, DreamWeb India | Personal Branding Counsel @ OON"As OON, we harness the power of storytelling driven with the insight, resilience, and strategic vision that women bring to the table. We help businesses enter new markets; and shape narratives that build credibility. Through our capabilities in strategic communications, digital outreach, and market intelligence, we ensure our clients thrive with impact where it matters most."— Dr. Rachana Chowdhary | Founder & CEO, MediaValueWorks | Partner, OON“The pressure of the virtual and real worlds is exponentially stressful for most individuals navigating these two universes. As a clinical psychologist, I have seen coping mechanisms being stretched, and its effect is seen in both personal and work lives. As part of Oon, I help organisations build employee morale and trust by bringing in the understanding of the human mind, and helping formulate employee policies and engagement programmes which are genuinely impactful. The aim is to help in better retention and productivity, while being an organisation of choice for employees because of how you deal with your 5 biggest asset, your people.”— Renuka Sanghvi | Mental and Emotional Health Counsel @ OONAs an educationist I see Oon as an excellent partner that can help schools shape into real nation-building institutions while ensuring they remain profitable. The right curriculum can shape a regular classroom into a smart learning room. The idea of unschooling schools is what we strive to do with communications amplifying these differentiators. The right understanding of the business of education with communications is a winner for extraordinary educational institutions setting themselves apart from the ordinary ones.” — Roopa Arun |Educationist | Policy | Institution Building | Education Industry Counsel @ OON“Inclusion is a 360-degree approach—and strategic communication is its cornerstone. At Ashtavakra, we enable brands to walk the talk with authenticity, empathy, and measurable impact. I’m proud to join hands with OON, the world’s first women-led integrated marketing communications collective, to amplify inclusive narratives and drive systemic change through the power of purposeful storytelling.” — Dr. Sangita Thakur | Sangita Thakur – Founder, Ashtavakra Accessibility Solutions | PwD Counsel and Inclusive Communications Strategist @ OON“Collaboration is the heart of innovation, and OON is a testament to what happens when experienced, independent women come together with a shared purpose”. As someone who has built businesses from the ground up, I understand the power of strategic communication in shaping brands and driving growth. OON is a culture that empowers, transforms, and delivers with unmatched expertise.” — Smita Uchil |Co-founder, Mavendoer | Digital Partner, OON 6“Internal Branding and Employer Branding need the width of Integrated Marketing Communications to dovetail into the depth of HRM. With the acute talent crunch across sectors, communication can play a critical role in not only enhancing the value perception of the organisation in current and future talent markets, but also helps in building loyalty and engagement with existing talent. And this eventually translates into delivering business more effectively and profitably.”— Sowmya Raman |Organisational Transformation | Change Management Specialist | Talent and Internal Communications Counsel @ OON“In a world that is becoming increasingly sensitive and intolerant, how and what corporations and brands communicate is even more hyper critical. Oon recognises the need for communications to not just be relevant and impactful, but also on the right side of law. Having a legal lens on internal policies, stakeholder communications, and even the noblest of initiatives will help organisations avoid conflict and litigation. As OON’s collective of women professionals we come together to bring forth multiple perspectives to every critical communication you put out, so your reputation stays safe and intact.” — Talish Ray | Partner TRS Law Offices | Policy and Law | Legal Expert @ OON“Joining OON is about more than representation—it’s about driving real change in the digital, tech and B2B space. As women in marketing, we bring fresh perspectives, challenge norms, and create space for the next generation of leaders. At Be Bold, we believe in the power of collaboration, authenticity, and courage to reshape industries. Through OON, we’re not just amplifying our voices—we’re building a future where diverse leadership is the standard, not the exception.” - Wei-Ling Chiu | Founder & Chief Client Engagement Officer, Be Bold | B2B and Enterprise Technology Counsel @ OON

Curry Nation, a leading independent integrated advertising agency, known for its Commodity to Brand transformation efforts, has won the integrated communications mandate for JAIHIND, a popular departmental store chain catering to men’s all fashion needs.The mandate was won post the agency’s UNLIMIT workshop, which also resulted in the brand re-positioning itself to a ‘men’s mall’ from the previous ‘men’s only store’. The responsibilities of Curry Nation include nurturing a community on digital platforms, ensuring unified brand messaging leveraging multiple channels, strengthening brand personality and awareness,   designing and executing campaigns, tracking and analysing data from touchpoints to foster long-term relationships with customers, among others.JAIHIND’s vision to remain at the forefront of men’s fashion and continue being the one-stop shop for everyone from boys to men, will be achieved through the partnership between the brand and Curry Nation. Speaking on the partnership, Dinesh Jain, Chief Managing Director, JAIHIND said, “The process followed by Curry Nation of understanding our business inside out is something commendable. The thoroughness of the research across markets, understanding our operations, customers and the resultant ideas that were generated was an act of perfection. While we knew we were on to something as we went along with the flow, the conclusions made us see the whole being and not just parts.”“Our aim is to excel in the garment and textile sector by consistently outperforming in terms of quality while staying equipped with the latest in fashion offerings that elevate the style factor for all customers, cutting across social and financial boundaries”, Mr. Jain further added. Nagessh Pannaswami, Founder, Curry Nation commented, “The UNLIMIT workshop is one of our tools for the client and agency to acclimatise each other across functions and as the name suggests, to provide a platform for uninhibited breakthrough ideation on the business, the brand and the product. It ends with everyone taking home some food for thought on relooking at the business and the brand.”Positioning itself as a specialist agency which believes in getting commoditized brands their rightful space in the spotlight, Curry Nation and JAIHIND’s partnership serves as an excellent showcase for this philosophy. JAIHIND is one of Pune’s most well-known and oldest men’s fashion brands. To begin with, it housed mostly fabrics and few readymade apparel for men. Today it has evolved into a multi-brand retail chain with 8 stores in Pune, Kolhapur, Chhatrapati Sambhajinagar and Nashik that offers most of the world’s prestigious men’s formals, casuals and occasion wear brands. It also brings together fabrics, bespoke tailoring, customized designs, ethnic wear and accessories, thus providing a complete shopping experience for the customers.

Volkswagen India has announced the promotion of Bishwajeet Samal as its new Head of Marketing & PR. A seasoned marketing professional with over 21 years of experience, Samal has been a key contributor to Volkswagen’s marketing success, driving brand strategy, consumer engagement, and business growth.A classically trained marketer, Samal has a deep understanding of brand and business objectives, effectively leveraging new-age platforms, technology, and digital marketing strategies. His ability to balance commercial value realization with strategic brand positioning has played a pivotal role in Volkswagen India's market presence.Beyond his corporate expertise, Samal is an active industry thought leader, frequently shaping discussions around key marketing trends. His leadership style emphasizes team empowerment, creativity, and innovation, fostering a strong and motivated marketing team. Prior to joining Volkswagen India, he has held key roles across the media, advertising, and telecom sectors, further solidifying his expertise in the field.In his new role, Samal will spearhead Volkswagen India’s marketing and PR strategies, further strengthening the brand’s positioning and engagement with consumers.

Access Partnership (AP) has acquired Asia Group Advisors (AGA), positioning the combined entity as Asia’s preeminent public policy consultancy. Amid growing geopolitical complexities and shifting trade dynamics, the merger will deliver enhanced capabilities for clients seeking market access, policy insights and advocacy support in the region.With this acquisition, Access Partnership adds AGA’s team of over 40 policy experts in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to its capabilities.AGA’s clientele comprising public, private and non-profit entities, engage in technology, biopharma, financial services, sustainability, and natural resources, will now benefit from Access Partnership’s global reach, gaining access to support of equal depth in all regions of the world. The AGA staff will operate under the name ‘Asia Group Advisors, an AccessPartnership company’ until further notice.“This acquisition equips us to provide market access in the fastest-growing and most innovative places in ways that also benefit local consumers,” said Gregory Francis, CEO of Access Partnership. “Adam Schwarz and his team have built a reputation for delivering strategic insights and significant client impact, perfectly complementing our clients’ evolving needs. Together we aim to foster equitable access to innovation across the region.”Adam Schwarz, CEO of Asia Group Advisors, echoed the sentiment: “Access Partnership’s global reach opens exciting opportunities for AGA and our clients. Many of our clients operate beyond Asia’s borders; with Access Partnership’s strong presence in Europe and the U.S., we can now offer strategic global access alongside policy advocacy, economic impactanalysis and public sector advisory.”The acquisition comes at a pivotal time for Southeast Asia, a region poised for transformative growth driven by rapid technological adoption, increased trade diversification, and a burgeoning consumer market. With ASEAN expected to add 140 million new consumers by 2030, and the regional digital economy projected to triple in size, Access Partnership and Asia Group Advisors are uniquely positioned to help businesses capitalize on these opportunities. By combining AGA’s in-country resources and expertise with Access Partnerships global reach, the partnership offers unparalleled support for navigating the complexities of one of the world’s most dynamic markets.(L-R): Greg Francis, CEO of Access Partnership, Adam Schwarz, Founder and CEO of Asia Group Advisors)

Kaizzen, a leading independent communications agency, has announced the strategic appointment of Suresh Rangarajan as Senior Vice President – South. With over 25 years of experience across both corporate and agency roles, Suresh is a seasoned communication leader known for crafting impactful narratives, fostering strong stakeholder relationships, and driving business growth through strategic communications.Suresh’s appointment aligns with Kaizzen’s commitment to deepening its presence in South India. In his new role, he will be instrumental in expanding Kaizzen’s business, strengthening client partnerships, and leading high-impact communication strategies across key sectors in the region.Welcoming Suresh to the team, Vineet Handa, CEO of Kaizzen, said, "We are thrilled to welcome Suresh to team Kaizzen as Senior Vice President for South," said Vineet Handa, CEO, Kaizzen. "Kaizzen today has a well-established footprint in Bangalore, Hyderabad and Chennai. I feel he will be one of the strong flagbearers of our services and culture as we continue to grow our service offerings, geographic presence and people strength."Suresh brings deep expertise in technology, telecommunications, and automotive sectors. His dynamic leadership, combined with a solutions-driven approach, will help Kaizzen deliver best-in-class services, create competitive advantages for clients, and drive significant business growth.Nikhil Pavithran, COO of Kaizzen, added, “Suresh’s expertise will not only help expand our client portfolio but also play a crucial role in scaling our specialized verticals. With his addition to our leadership team, we are confident in achieving new milestones in South India.”Expressing his enthusiasm, Suresh Rangarajan said, “Joining Kaizzen at such an exciting phase of its growth is truly inspiring. Today, communication is not just about storytelling—it’s about building purpose-driven narratives that foster trust, shape perceptions, and drive real business impact. South India is a thriving center for innovation and entrepreneurship, and I look forward to collaborating with our talented teams and valued clients to craft strategies that make a meaningful difference. Kaizzen’s commitment to excellence and its expanding global footprint make this an exciting opportunity to set new benchmarks in integrated communications.”With a career spanning over two decades, Suresh has held key leadership positions across top PR consultancies and corporate brands, including Tata Motors, Vodafone India, Nissan Motor India, and Concept PR. Having led brand communications on a pan-India scale, and working closely with global teams, he is recognized as a global-minded communicator.

Mavcomm Group, one of India’s leading PR and Integrated Communications firms with two decades of expertise, has joined forces with Genuus, an award-winning marketing services company, to create a powerhouse of strategic brand solutions. This partnership isn’t just a symbolic handshake—it’s a fusion of deep industry expertise, data-driven marketing, and cutting-edge technology, designed to offer businesses a unified, high-impact approach to brand building.Bringing together Genuus' strengths in Marketing Communications and Martech with Mavcomm’s prowess in Reputation Management, Branded Content, and Government Affairs, the collaboration ensures that brands no longer need to navigate fragmented strategies. Instead, they gain access to a seamless, integrated model that blends creativity, communications, experiences, and technology.With capabilities spanning AI-powered content creation, analytics, and marketing automation, the Mavcomm-Genuus alliance is set to redefine how brands engage with audiences across organic and branded content, traditional and digital platforms, and press-to-performance strategies.“Our collaboration with Genuus is more than an expansion—it’s a reinvention of how we serve our clients. By integrating emerging models and ensuring seamless brand narratives across all channels, we empower businesses with consistency, impact, and measurable results,” said Anand Mahesh Talari, Co-founder, Mavcomm Group.“This partnership is a convergence of expertise and vision. Mavcomm’s PR and strategic communication acumen perfectly complements our digital-first approach, enabling brands to craft compelling stories that drive real business outcomes,” added Vidyadhar Hegde, Managing Partner, Genuus.Through this alliance, businesses across India, Singapore, and the UAE—or those looking to enter these markets—can now leverage a one-stop, data-driven solution for reputation management, digital engagement, brand storytelling, and content amplification.

Authored by Roshan Mohan, Group MD - PCGIn an era where misinformation spreads quicker than truth, trust - once a societal cornerstone - has become a fragile, even rare, commodity. Over the years, articlesdissecting this predicament have spotlighted institutional failures, rampant polarisation, and the amplifying role of technology. Yet, most discussions often fall short, offering broad diagnoses or top-down fixes while neglecting practical, scalable solutions, cultural nuances, technological opportunities, long-term perspectives, and the emotional undercurrents of trust.Here, I attempt to bridge those gaps, proposing actionable strategies & solutions grounded in a deeper analysis of trust’s erosion and restoration.Rebuilding Trust: A Path ForwardThe Grassroots Gap: Empowering IndividualsMuch of the discourse fixates on systemic woes—distrust in media, governments, and tech giants—but stops short of equipping individuals to act. One practicable and empowering solution is a simple, adaptable framework for everyday use that empowers truth-seeking.Step 01: Cross-verify information using accessible tools, which crowdsource credibility signals.Step 02: Conduct "source mapping": tracing a claim's origin by checking primary source documents and reputable archives, such as the Wayback Machine and the Internet Archive.Step 03: Foster micro-dialogues—small, intentional conversations to unpack divisive issues without judgement.People trust personal networks more than institutions; leveraging this can organically rebuild confidence. Unlike vague calls for "media literacy," this framework offers clear, repeatable actions anyone can take, turning passive audiences into active truth-seekers. Cultural Blind Spots: Region-Specific TrustTrust isn’t universal—it’s shaped by culture and context. News articles in India often skew toward Western lenses, ignoring how misinformation frays trust differently elsewhere. In rural India, for instance, WhatsApp rumours have sparked violence, yet local leaders—sarpanches—retain outsized influence.A solution here is "community anchoring": Train trusted community figures to counter misinformation with localised, culturally resonant messaging. One-size-fits-all fixes—think fact-checking sites—flounder where literacy or internet access is limited. Tailoring trust-building to regional realities, rather than exporting generic policies, ensures relevance and uptake.Tech as Ally, Not FoeEmerging tech, especially generative AI, is often portrayed as the villain of misinformation—think deepfakes or bot-driven content. Yet its potential to rebuild trust isunderexplored. Imagine "Trust AI": transparent algorithms that rank sources by credibility (e.g., peer-reviewed studies over random blogs) and explain their reasoning in plain language. Social platforms could integrate this, letting users see why a post is flagged or boosted.Pair this with "digital watermarks" for verified content—already piloted by Adobe’s Content Authenticity Initiative—and you’ve got a proactive counter to fakery. Unlike reactive moderation, this harnesses tech to empower users, not just police them, addressing the gap between AI’s risks and its untapped promise. We have to work towards a standardised global framework using appropriate metrics to assess the success of such initiatives, and we have to evaluate and course-correct continually as the challenges evolve.Time’s Missing DimensionShort-term analyses dominate—trust during an election, a pandemic—but how does it evolve? A longitudinal approach reveals more. Tracking online sentiment over two years shows distrust spikes with scandals but wanes with consistent transparency from credible voices. Invest in Trust-Continuity programs. Communities or platforms could appoint 'trust stewards'—rotating, respected locals or moderators—who provide steady, reliable updates over months, not just during crises.These trust stewards would maintain a consistent flow of reliable information, address community concerns, and foster open dialogue. Data from Europe’s 2023 disinformation studies suggests sustained engagement cuts belief in conspiracies by 15%. This beats one-off fact-checks, filling the gap in long-term trust metrics.The Emotional CoreFinally, trust isn’t just rational—it’s emotional. Fear and betrayal fuel scepticism, yet articles rarely probe this. A solution: "emotional bridging". Encourage story-sharing—via town halls or X threads—where people voice how misinformation has hurt them, paired with collaborative problem-solving.Psychologists note that shared vulnerability fosters empathy—a trust bedrock. Unlike cold statistics, this approach humanises the issue, addressing the psychological gap head-on and underlining its crucial role in trust-building.Communicators must better understand the psychological underpinnings of misinformation susceptibility. Few articles delve into the cognitive and psychological reasons individuals fall prey to misinformation, which could inform effective countermeasures.SummationBuilding trust amid misinformation demands more than diagnosing systemic decay. It requires empowering individuals with tools, customising for cultural contexts, proactively leveraging tech, tracking progress over time, and healing emotional wounds. These solutions could shift us from lamenting lost trust to rebuilding it, step by step. In a fragmented age, trust starts small, human, and local and then scales up. The mainstay is to build proactive measures rather than use band-aid solutions as reactive responses.

By Sonali Ramaiya, Founder of Roarrr Media & Public RelationsRanveer Allahbadia’s response is a classic example of crisis management- acknowledging the backlash, expressing gratitude, and promising betterment. While this is a strong first step, public sentiment doesn’t shift overnight. Rebuilding trust requires long-term consistency in both content and conduct. His commitment to improving his work is the right approach, but the audience will judge him based on his future actions, not just this statement. PR isn’t about damage control alone—it’s about ensuring your brand evolves in a way that makes criticism obsolete.However, his first apology, which was an emotional outburst, should have been as well thought out as this one. In moments of crisis, the right words matter. A rushed response can deepen the damage instead of controlling it. Going forward, PR will play a crucial role in shaping every public appearance, every statement, and every piece of content that goes out in the media. Even the individuals influencing public opinion on this issue will have carefully crafted narratives, weighing every possible reaction.This is no longer just about Ranveer—it’s a defining moment in digital-era crisis communication. Every move from here will be studied, making this one of the most remarkable case studies in PR history!DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.

The way people seek healthcare information has changed dramatically in the last decade. With over 825 million internet users in India and a penetration rate of 60%, social media and search engines have become primary sources of health-related information. A study on internet-based health-seeking behaviour found that 83 percent of younger audiences go to Google and YouTube to look up symptoms and medical conditions[1]. This shift reflects a broader trend—patients are no longer passive healthcare recipients; they actively search for health solutions, second opinions, and treatment options before visiting a doctor. Google search data also shows an upward trend in searches for various health-related terms ranging from chronic to acute conditions, such as ‘diabetes symptoms’, ‘heart attack signs,’ and ‘best pain relief’, etc, year over year. On average, some of these lifestyle conditions have crossed 10-15 Lakh monthly searches from India alone. Acute conditions, too, have seen massive spikes in search volumes. Close observations of these trends in seasonal conditions can give a lot of insights to marketers.So while the world is going ‘Digital’, many pharma and healthcare brands remain hesitant to leverage social media, often due to regulatory concerns. There is a major clash of mindset, as the attitude of social media is ‘instant gratification’, whereas the industry has a traditional outlook. While there are more ‘don’ts’ than ‘do’s’, at the end of the day ignoring these platforms means losing an opportunity to educate, engage, and build trust with both stakeholders – the patients and the doctors.  The Patient Engagement Gap—and Pharma’s Opportunity With the rise of digital health searches, misinformation and self-diagnosis have also increased. Nearly 35% of users self-diagnose after surfing the internet, and 20% self-medicate, often without consulting a professional. To add to this, there are OTC & alternative therapy advertisers who claim to treat multiple lifestyle conditions. This leads to a lot of confusion and practicing medical specialists & genuine product makers have a threat. This presents a critical gap that healthcare brands can address through patient-centric engagement. There are multiple ways by which Pharmaceutical and Healthcare players can make a difference. With strong domain expertise, Pharmaceutical and Healthcare companies have been disseminating information through patient education leaflets, posters, etc., inside doctors’ clinics, OPDs, etc., for years. Now, with digital media available, it opens newer channels and platforms to take the messaging to a larger consumer audience and well within the regulatory framework.1. Educational Websites—Mapping the patient journey and drawing insights from it in a particular therapy can equip marketers to identify the gaps well. Based on these gaps, if the website journey is built, it can have tremendous value both to HCPs and patients. It can provide accurate, easy-to-understand information, counter misleading content, and, over time, serve as a credible, go-to source for patient education.2. Social Media Communities – With a gigantic number of Social Media users including Facebook, Instagram & YouTube, there is a tremendous opportunity to engage patients with value-added content. Understanding the specific TG, marketers can create unique content ranging from long format videos, short reels, carousels etc. Moreover, with the younger audience preferring Instagram as compared to the older ones on Facebook, there is a unique opportunity to specifically target them. Creating bite-sized explainer videos on Instagram, LinkedIn and YouTube can make complex medical topics more accessible. 3. Influencers: Partnering with trusted influencers in the healthcare and wellness space can help bridge the gap between patients and accurate medical information. Influencers with a strong following can create authentic, relatable content that educates a larger audience and highlights the importance of seeking professional advice for health concerns. Their personal touch can drive engagement and develop deeper connections with patients, making health education more approachable.4. Chatbots & AI-Driven Tools – With advancements in generative AI and tools like DeepSeek and Metaverse healthcare applications, brands can now offer personalized health information. Virtual Reality (VR) can also be used for patient education and treatment simulations. 5. Health PR - Health PR is an aspect of communication that deals with education and awareness of health conditions, new treatments, and devices. Through authentic third parties and campaigns using appropriate media, one can reach the right audience and make the right impact.The Doctor Engagement Gap—and Pharma’s Opportunity Engaging Doctors: The Omnichannel Approach with Key Opinion Leaders Doctors and Key Opinion Leaders (KOLs) increasingly use social media for knowledge-sharing and peer engagement. Platforms like LinkedIn and X provide a space for medical discussions, case studies, and emerging research. Exclusive Social communities for doctors are also getting increased traction & engagement, especially from the younger breed. However, there is still a need gap—healthcare professionals seek on-demand, reliable, and concise medical content. Pharma brands can step in as learning partners, offering: • Expert-driven content – Short medical explainer videos, articles on new drug developments, clinical trial updates, and treatment protocols. • Webinars and live Q&A Sessions—We Host discussions with top specialists in fields like oncology, cardiology, and diabetes management and then publish the learnings to a larger audience.• Medical Podcast Collaborations – Featuring experts discussing trends in healthcare innovations, policy changes, and patient management strategies. The healthcare industry can no longer afford to stay silent on digital platforms. Patients and doctors are already there, seeking guidance, engaging in various social media communities, and accurate information. It’s time for healthcare brands to: ·        Shift from product promotion to patient education. ·        Embrace omnichannel engagement—social media, AI, influencers, and VR. ·        Become trusted partners in healthcare conversations. Ignoring social media is no longer a regulatory safeguard; it’s a missed opportunity. By engaging ethically and strategically, pharma and healthcare brands can play a crucial role in shaping the future of digital healthcare.

SEC Newgate, the global insight, communication and advocacy group, today announced the launch of its Global Corporate and Geopolitical Advisory Council.   This initiative brings together a distinguished group of subject matter experts and top communications and advocacy advisers from across the globe to provide strategic advice and counsel to C-suite executives, who are navigating an increasingly complex and uncertain global landscape.   "Managing corporate reputation across all stakeholders globally is a challenging job—especially as the world faces unprecedented challenges, transformational pressures, that offer both risks and opportunities," said Fiorenzo Tagliabue, CEO of SEC Newgate. "Our new Advisory Council is designed to offer actionable, forward-looking insights that help our clients preserve their reputation, unlock opportunities for growth, and mitigate risks."   The Advisory Council will provide expertise across a broad spectrum of issues, including trade and tariffs, demographics, national security concerns, economic trends, new technologies, shifting social norms, fragmented media landscapes and geopolitical dynamics. The Advisory Council will focus on strategic insights and counsel required to inform business decisions, understand and shape stakeholder perceptions and achieve favorable policy and regulatory outcomes to support business objectives.   With a focus on corporate communications, crisis management, public affairs, financial communications and brand strategy, the Council aims to empower corporate leaders with the knowledge and strategies needed to succeed in today’s environment.   "From emerging markets to geopolitical tensions and the rapidly changing ways in which stakeholders access information, the challenges for businesses today are complex and interlinked," said Dan Doherty, Global Chair of Corporate Affairs at SEC Newgate, who will lead the Advisory Council. "By convening SEC Newgate’s experts and leveraging our global reach, we will deliver the strategic counsel needed to navigate this moment and execute effectively."   SEC Newgate’s Advisory Council includes specialists with a wide range of geographic, functional, and industry expertise. Our team features former elected officials, political strategists, regulators, academics, and journalists, bringing a wealth of perspectives to address the multifaceted challenges facing our clients including:   Dan Doherty, Global Chair of Corporate Affairs at SEC Newgate, is based in Washington, DC, and leads the firm’s corporate, government, public affairs, and crisis specialties. He has extensive experience advising high-profile executives, governments and other organizations on complex geopolitical, regulatory, and reputation challenges. Simone Ceruti, Head of Public Affairs and Vice President at SEC Newgate EU, has extensive insight and expertise, acquired in diverse executive roles, in developing and implementing multi-faceted internal and external consumer advocacy campaigns and strategies, building multi-stakeholder alliances, and representing strategic business interests in various international trade associations.   Sam Guthrie, Senior Advisor at SEC Newgate Australia, is a global reputational advisor with a strong focus on Asia, guiding corporations and industry leaders through complex policy, regulatory, and geopolitical challenges across the region. With senior experience in government, diplomacy, and corporate leadership, he specializes in helping organizations navigate energy, economic security, and cross-border market expansion while building trust and reputation in key Asian markets.   James Hill, Managing Partner, SEC Newgate Greater China, is a global reputational advisor with deep expertise in Asia, guiding corporations and investors through complex reputation management, crisis response, brand building, and cross-border M&A. With two decades of experience advising leading firms across the region, he helps organizations navigate high-stakes challenges, enhance market positioning, and build long-term trust in Asia’s dynamic business landscape.   Alistair Kellie, Practice Head, Communications at SEC Newgate UK, has more than 25 years’ experience in corporate positioning and financial communications, advising a wide range of organizations in the UK and internationally. He has supported and defended against high profile domestic and cross-border transactions; provided crisis and issues management; advised on rebranding strategies and has led a number of award-winning media and policy campaigns. Thyago Mathias, VP of Public Affairs/Brazil and Latin America at SEC Newgate, is a seasoned global reputational advisor with deep expertise in public affairs and advocacy, shaping regulatory and corporate strategies for multinational organizations across Latin America. With nearly 25 years of experience advising governments, major corporations, and think tanks, he specializes in navigating complex regulatory landscapes.   Mario Mauro, Senior Advisor, at SEC Newgate, is a former Italian defence minister from Enrico Letta’s grand coalition government (April 2013-Feb 2014), a former Christian Democrat MEP (1999-2013) and former Vice-President of the European Parliament (2004-09) to offer expertise in geopolitics and defense policy.   Jim Papa, Partner at Global Strategy Group, is a trusted global reputational advisor, guiding CEOs and C-suite executives through high-stakes public affairs challenges across industries, from healthcare to technology and finance. With deep expertise in corporate strategy and a background in the Obama White House, he helps organizations navigate complex policy landscapes, shape public perception, and strengthen stakeholder trust. Dilip Yadav, Founding Partner, at SEC Newgate Affiliate First Partners India, is a seasoned global reputational advisor, specializing in public affairs, issues management, and leadership coaching, with a deep understanding of the Indian and Global South markets. As the founding partner of SEC Newgate’s India affiliate, First Partners, he has spent three decades shaping communication strategies, guiding Fortune 100 leaders, and building influential public opinion campaigns that drive impact.

Pipeline360, Integrate's media business, has announced the hire of Joseph McCarthy as Senior Account Director for APAC, strengthening its presence in the region as it targets global growth. This strategic hire follows a year of significant momentum in APAC, with Pipeline360 doubling its regional revenue and expanding its market reach.Based in Singapore, McCarthy will play a pivotal role in delivering Demand-as-a-Service (DaaS) solutions, including Branded Demand and leading content services, to B2B marketers. He will be responsible for driving revenue and growing the company's customer base in APAC, which includes industry leaders such as Adobe, RedHat, and Splunk."What drew me to Pipeline360 is its commitment to helping marketers streamline operations, refine strategy, and prioritise real, measurable outcomes." - Joseph McCarthy, Senior Account Director, Pipeline360"APAC is a key growth market for Pipeline360, and our continued investment in the region reflects our commitment to meeting the evolving needs of B2B marketers globally," said Elizabeth D'Arcy-Potts, Commercial Managing Director of EMEA and Asia-Pacific at Pipeline360. "With a deep understanding of the APAC market, industry, and partner ecosystem, Joseph will be instrumental in driving customer engagement, expanding our market reach, and scaling our growth across the region."McCarthy brings a wealth of B2B marketing industry experience to Pipeline360, having most recently served as Sales Director for Enterprise Accounts at Madison Logic. His extensive background also includes key leadership roles as Account Director at TechTarget and Director of Sales at BrightTalk. At BrightTalk, McCarthy established a commercial presence in Asia Pacific as the first person on the ground; grew the Singapore, Hong Kong, and Australia markets; and led market expansion in the Association of Southeast Asian Nations (ASEAN: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam)."Having spent the past six years in Singapore, I've seen firsthand the unique challenges APAC marketers face - from navigating multiple time zones, languages and cultural norms to managing market maturity, technology adoption, and data compliance," said Joseph McCarthy. "What drew me to Pipeline360 is its commitment to addressing these pain points head-on by helping marketers streamline operations, refine strategy, and prioritise real, measurable outcomes."As part of its investment in the APAC region, Pipeline360 has commissioned in-depth market research on "The 2025 State of B2B Pipeline Growth," which will include an analysis of the APAC B2B marketing landscape. The company will sponsor and host a panel discussion to discuss its findings at the B2B Marketing Leaders Forum APAC 2025 in Sydney, Australia in May as well as the B2B Marketing Leaders Forum Asia 2025 in Singapore in October.

BLJ Worldwide, a Doha-based PR and strategic communications agency, has announced a new leadership structure following the resignation of Justin Kerr-Stevens as CEO. This restructuring sees Iman Asante, formerly General Manager, elevated to Acting Managing Director, and Hadia Saraya promoted to Acting General Manager.Iman Asante brings over 17 years of international communications experience, spanning Europe, Bermuda, and the Middle East. Notably, she has led BLJ's Finance and Investments practice and was recently elected to the MEPRA Strategy Board. Her contributions to the industry have also earned her recognition in the PRWeek Middle East Power Book for the past two years.Hadia Saraya, a nine-year veteran at BLJ, has more than 15 years of corporate communications experience. She leads the agency's Foundations & Education practice, drawing from previous roles at PepsiCo Egypt and Qatar-based consultancy TripleTwo. Her expertise1 encompasses diverse sectors, including FMCGs, sports, education, community development, and technology.This leadership reshuffle follows the departure of Justin Kerr-Stevens, who significantly expanded BLJ's client portfolio across Qatar's private, governmental, and semi-governmental sectors during his tenure.BLJ Worldwide, known for its award-winning campaigns and advisory services to major Qatari institutions, remains headquartered in Doha, serving clients across finance, education, sports, culture, and technology.

Fairmont Hotels & Resorts has appointed Bacchus GCC to manage its public relations across the Middle East. This strategic move aims to elevate Fairmont's brand presence within the region, emphasizing its commitment to sustainability, responsible tourism, and innovation.Bacchus GCC, a specialized strategic communications agency focusing on luxury hospitality and real estate, will play a key role in amplifying Fairmont's vision. The agency will utilize strategic media relations, impactful storytelling, and brand collaborations to reinforce Fairmont's position as a leader in the luxury travel sector.Specifically, Bacchus GCC will work to ensure that Fairmont's narratives regarding its craftsmanship, cultural connections, and sustainability initiatives resonate with both media outlets and industry leaders. This partnership comes as Fairmont Hotels & Resorts, with its rich history dating back to 1907 and a portfolio of 92 properties, continues its growth trajectory.This appointment highlights Bacchus GCC's expertise in delivering tailored PR solutions for prominent hospitality brands, and their focus on highlighting the hotels commitment to modern values.

Acorn Strategy, an integrated marketing and communications agency with a presence across the UAE, Asia, Australia, and the UK, has announced a new four-year scholarship program in partnership with the Future Communicators Foundation (FCF) and Murdoch University Dubai.The Acorn Strategy FCF Scholarship represents a US $10,000 investment over four years, offering US $2,500 annually to one senior student from the School of Media and Communication at Murdoch University Dubai. The scholarship is dedicated to fostering communication talent focused on sustainability and climate challenges, with the 2025 theme addressing “Water Sustainability and Desalination in the Desert.”“As a communications agency deeply committed to professional development and environmental stewardship, we are excited to launch this scholarship program,” said Kate Midttun, Founder and CEO of Acorn Strategy and Chairperson of the Middle East Public Relations Association (MERPA). “Water sustainability is a crucial issue for the UAE’s future, and effective communication will play a pivotal role in addressing these challenges. This scholarship reflects our dedication to cultivating strategic communicators who can drive meaningful change.”“This partnership with Murdoch University Dubai and the Future Communicators Foundation aligns perfectly with our core values at Acorn Strategy,” added Midttun. “We believe in the power of strategic communication to solve complex challenges, and we’re proud to invest in talent that will shape the future of our industry and region.”Professor Peter Waring, Pro Vice Chancellor Transnational Education and Acting Dubai Dean at Murdoch University Dubai, welcomed the collaboration, stating: “We are honoured that Acorn Strategy has chosen to invest in our students through this scholarship program. This initiative provides invaluable opportunities for our communication students to apply their skills to real-world sustainability challenges.”In addition to launching the scholarship, Kate Midttun has been appointed as a Global Trustee of the Future Communicators Foundation, joining leaders from prominent global agencies supporting similar initiatives worldwide. Acorn Strategy is also the first agency in the Middle East to become part of this esteemed global effort.

The landscape of public relations (PR) is experiencing a profound transformation, fueled by the meteoric rise of artificial intelligence (AI). What was once a distant vision has become a tangible reality, seamlessly integrating into the daily workflows of PR professionals. As a seasoned specialist in PR and corporate communications, I’ve observed how AI is not a competitor to our craft but a co-pilot—an ally that enhances our capabilities, streamlines our efforts, and makes our lives easier. This synergy between human expertise and machine intelligence is redefining the future of communications, ushering in an era of unprecedented efficiency, creativity, and connection.The AI Revolution in PR: A Co-Pilot for EfficiencyPublic relations thrives on precision and timeliness, two areas where AI shines as a reliable partner. Far from replacing us, AI takes on the heavy lifting of repetitive tasks, allowing PR professionals to focus on what truly matters: strategy and relationship-building. Tools powered by automation can monitor media in real-time, track sentiment across platforms, and compile detailed reports faster than any human could. This efficiency isn’t about competition—it’s about empowerment, giving us the bandwidth to elevate our work.Take media monitoring, a cornerstone of PR. Where we once spent hours combing through articles and posts, AI now scans thousands of sources instantly, using natural language processing (NLP) to flag trends, mentions, and potential issues. As a co-pilot, AI doesn’t dictate our decisions; it equips us with insights to act swiftly and decisively, keeping us ahead in a dynamic digital world.Personalization at Scale: A Helping Hand for RelevanceIn today’s communication landscape, audiences crave relevance—a challenge AI helps us meet with ease. By analyzing vast datasets like demographics, behaviors, and engagement metrics, AI segments audiences with pinpoint accuracy. This allows us to craft tailored messages that hit the mark, whether for a niche consumer group or a global stakeholder. AI isn’t here to outdo us; it’s here to make personalization scalable and effortless.For example, in email outreach, AI suggests optimized subject lines, predicts ideal send times, and refines tone based on recipient data. The result? Stronger connections and higher engagement—all made possible by a co-pilot that complements our instincts with data-driven precision. With AI by our side, we can deliver impactful communication without the guesswork.Storytelling Amplified: Creativity’s Perfect PartnerSome worry AI might overshadow human creativity, but in PR, it’s proving to be a collaborator that enhances our storytelling. AI doesn’t compete with our imagination—it fuels it. Predictive analytics can forecast a narrative’s potential success, while content generation tools offer drafts for press releases or social posts that we can refine with our unique flair. This partnership sharpens our craft, blending data with artistry.Imagine launching a campaign: AI analyzes competitor strategies, identifies market gaps, and suggests resonant keywords—all in moments. Armed with this, we weave stories that captivate and stand out. AI as a co-pilot doesn’t replace our voice; it amplifies it, making our creative process smarter and more effective.Crisis Management: A Proactive AllyIn crisis communication, where speed is critical, AI serves as an indispensable co-pilot. Social media has accelerated the pace of crises, but AI helps us stay ahead by detecting early warning signs—negative sentiment spikes or trending issues—before they escalate. It can even simulate response scenarios, guiding us toward the best path forward. This isn’t about AI taking over; it’s about giving us the tools to protect brands with agility and confidence.By lightening the load of real-time monitoring and analysis, AI lets us focus on crafting empathetic, strategic responses—proving it’s a partner, not a rival, in high-stakes moments.The Human Touch: A Balanced PartnershipAI’s role as a co-pilot doesn’t diminish the human essence of PR—empathy, intuition, and authenticity remain our domain. Automation handles logistics and data, but building trust and relationships requires a human touch. The key is balance: leveraging AI to simplify our work while ensuring our humanity shines through. AI makes our lives easier by removing grunt work, not by replacing our judgment.We must also navigate AI’s limits, like potential biases in data or the risk of over-automation eroding personal bonds. As co-pilots, AI tools rely on our oversight to stay aligned with ethical and creative goals.The Future: A Collaborative HorizonThe rise of AI in PR isn’t a threat—it’s a promise of a brighter, more efficient future. As technology evolves, we’ll see innovations like AI-driven virtual press events or real-time global translations, all designed to support, not supplant, our efforts. AI as a co-pilot makes us better at what we do, helping us deliver smarter, faster, and more impactful campaigns.For PR professionals, the call is to embrace this partnership. AI isn’t here to compete—it’s here to make our lives easier, amplifying our skills and opening new possibilities. As strategic orchestrators, we’ll blend technology with vision, crafting narratives that inspire and connect. The future of communications is a collaborative one, and with AI as our co-pilot, it’s an exciting journey ahead.Manvika Sagar is a PR and Corporate Communications Specialist passionate about harnessing technology to elevate storytelling and strategy.

SRV Media, one of India’s leading integrated digital marketing agencies, has announced the appointment of Abhishek Mishra as Vice President, Human Resources. This move reflects the agency’s commitment to building a strong, people-centric culture as it accelerates its growth journey. Abhishek’s professional journey includes leadership roles at Reliance Industries, Aditya Birla Group, Sony Corporation, and most recently, Sakal Media Group, where he led the Talent and Culture vertical as Assistant General Manager—HR. His strategic outlook and human-centred leadership have consistently resulted in enhanced employee engagement, improved talent acquisition, and high-performing teams.  Joining SRV Media at a time of rapid expansion and innovation, Abhishek is poised to steer the company’s HR vision—focusing on culture transformation, leadership development, and aligning people strategies with business objectives.  Speaking about his new role, Abhishek Mishra shared, “I’m excited to be part of SRV Media’s growth journey. The energy and ambition of the organisation are inspiring, and I look forward to creating a workplace where individuals feel empowered to grow, innovate, and make a meaningful impact.”  Vikram Kumar, Co-founder and CEO of SRV Media commented, “Abhishek’s experience and forward-thinking mindset make him an excellent fit for SRV Media. His people-first approach is precisely what we need as we continue to grow and evolve. We’re eager about the fresh perspective he brings to the leadership team.”  As SRV Media continues to push boundaries in the digital marketing sphere, Abhishek’s addition to the leadership team underscores the company’s commitment to nurturing talent and facilitating a progressive organisational culture.

Varsha Chainani has resigned from her role as Senior Vice President and Group Head of Corporate Communications and Brand at Vedanta. She had been with the company since September last year.With a career spanning over three decades in strategic communications, Chainani has held leadership positions at Adani Group, Mahindra Group, Abbott, IBM, and the Taj Group.Announcing her departure on social media, she shared, "I’m stepping into a new chapter—one that allows me to explore fresh opportunities, expand my horizons, and align my professional journey with my passions and values."?

There is a familiar hum of a boardroom in motion, with executives gathered around, discussing growth strategies, unveiling ambitious product plans, and pouring over financial projections. The discussion is lively, the CEO, full of zeal, reveals a new product initiative that promises to "redefine the market." At the corner of the room, the communications lead raises an eyebrow and asks, "And when this blows up on X (formerly Twitter), what's our plan?"Cue the awkward silence.This isn't a dig at corporate optimism; At first glance, it might seem logical to focus on the numbers and the operations that drive them. But the unspoken truth is this: every decision made in that room will eventually be judged not by its technical precision but by how well it resonates with the people and the world outside. This is where PR comes in.Connecting Vision with RealityPR has long been stereotyped as a reactive function, swooping in to manage crises or churn out press releases. But at its core, PR is about achieving what strategists call the "strategic fit" that aligns an organization's internal capabilities with external expectations. PR goes beyond just explaining what a company does. It shapes why people should care.Great PR professionals are strategists at heart, focused on achieving the elusive "strategic fit" that generates harmony between a company's internal ambitions and the external realities of the market and society. They don't merely respond to crises; they anticipate them. They skillfully frame the company's achievements within the broader context of what matters to stakeholders.The much-adored Saregama Carvaan comes to mind - a retro-inspired music player designed for older audiences but marketed as a gift from the young. The product wasn't just a hit but a storytelling triumph built on communication insights that revealed what customers wanted. This was more than clever advertising: it was PR influencing product design and strategy.Business is about people – and so is PRThe speed at which information travels today has fundamentally shifted the stakes for organizations. A single tweet, post, or video can ignite a firestorm of public scrutiny. The now-infamous Indigo Airlines crisis, where a passenger altercation went viral, illustrates the critical need for a strong PR presence. It is needed not just in mitigating fallout, but in proactively setting the tone of public engagement. When PR operates from the margins, companies are left reacting to crises that could have been avoided. When it operates from the centre, it equips organizations with foresight and resilience.Every business decision, a new product launch, a policy shift, or an operational change, ultimately involves people. PR, which focuses on building and nurturing relationships, serves as the connective tissue between organizations and their audiences. Internally, PR fosters alignment by ensuring employees feel informed and engaged. Externally, it crafts authentic narratives, bridging the company's goals and stakeholders' needs. These relationships are the foundation of long-term success, yet they are often overlooked in the rush for immediate results.The Moral CompassAt its core, PR is the steward of authenticity. A strong PR team ensures that an organization's words and actions align seamlessly with its values. The best PR professionals lean into uncomfortable truths rather than shying away from them, offering leadership the candid feedback necessary to preserve trust. Their role as the 'conscience of an organization' is perhaps their most valuable contribution, especially when transparency is no longer optional but expected.When Data Meets CreativityModern PR is as much a science as it is an art. Data-driven insights now guide strategies that were once built on intuition alone. PR professionals analyze trends, customer behaviours, and competitive landscapes to craft campaigns that are both creative and impactful. But such agility isn't possible when PR is an afterthought. It requires a seat at the table from the outset. And yet, PR remains undervalued in many boardrooms. Often treated as a final step in the communication pipeline, it is looped in only after decisions are made. This short-sighted approach undermines PR's potential and robs organizations of an essential perspective.To relegate PR to the sidelines is to overlook its profound impact on organizational success. As businesses navigate an era of unprecedented scrutiny and connectivity, PR must no longer be seen as a support function but as a core component of leadership. So, as the next round of big decisions is debated and shaped in boardrooms worldwide, it's worth considering this: a seat for PR at the table isn't just about inclusion. For organizations seeking to build trust, foster resilience, and lead with purpose, PR is not optional. It is essential.

The Official Representative of the Cannes Young Lions PR Competition PRCA Mena has revealed the six teams that have made it onto the shortlist. Last week 23 teams, each consisting of two PR professionals from the region, aged 30 or under, had a pressing 24-hours to respond to a brief set by this year’s humanitarian partner, UNHCR, the UN Refugee Agency.The brief challenged participants to develop a campaign that would raise awareness, increase downloads and drive donations for UNHCR’s Refugee Zakat Fund Mobile App—an innovative platform designed to make Zakat giving more accessible, transparent, and impactful. The brief stated, “our challenge remains increasing awareness of our RZF app, downloads and number of users who donate through the app.”The final shortlist includes:• BPG Group – Rua Youssef & Rayana El Masri• Burson – Raneem Saleeh & Youssef Yammine• Cosmopole Consultancy – Nithin Narayanan & Meena Shahin• Gambit Communications – Tala Maas & Hana Sabri• Seven Media – Neimat ElKarib & Tala Abu Eid• The Romans – Cham Alatrach & Katie Bell-WrightOn 15 April 2025, the shortlisted six teams will present their ideas to the esteemed Mena jury with the winners announced on 16 April 2025. The winning team will go on to officially represent Mena in June at the Cannes Lions International Festival of Creativity that will be held in the south of France.This year’s esteemed jury includes:• Ahmad Itani, Founder & CEO of Cicero & Bernay Communication Consultancy • Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations, AlFuttaim Automotive • Louise Jacobson, Managing Partner at Brazen MENA • Raefah Makki, Head of Individual Giving & Campaigns, UNHCR• Sophie Simpson, Managing Director & Founder of AttelineConrad Egbert, Head of PRCA Mena, said:“We’re absolutely blown away by the level of creativity and passion that each team has demonstrated in this year’s competition. A huge thank you to our esteemed jury for committing their precious time and effort to us and to the UNHCR for partnering with us on such a meaningful brief. Best of luck to the finalists—we look forward to your pitches.”PRCA Mena continues to champion the region’s rising talent, offering young professionals unparalleled opportunities to shine on the global stage.

Public Relations has entered a bold new era. No longer just a back-office function, it has transformed into a strategic powerhouse shaping brand reputation and influence. Companies and leaders now see PR not as an afterthought, but as an essential force driving credibility, trust, and long-term success.The industry has undergone a radical shift with the rise of social media, fundamentally transforming PR strategies. Influencers now play a crucial role in shaping consumer perceptions and engagement. PR is no longer confined to securing media visibility; it has expanded into a dynamic, results-driven discipline focused on meaningful interactions and measurable outcomes.With a younger, more digitally savvy audience emerging, PR professionals face new challenges. Brands and practitioners must be more agile, data-driven, and proactive in crafting business solutions that resonate with their audience. The future of PR lies in adaptability, authenticity, and strategic storytelling that build lasting trust and impact.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Stuti Jalan, Founder & Managing Director, Crosshairs Communication, speaks at length about the agency’s journey over the past two decades. She shares what inspired her to start Crosshairs Communication, the significance behind its name, and some of the most exciting brands and campaigns the agency has handled.Jalan also discusses how PR strategies are tailored to different industries, the growing prominence of influencer marketing and content-driven storytelling, and how these elements are integrated into PR strategies. Additionally, she shares insights on the future of PR in India, key trends that will shape the industry over the next five years, and whether there are any expansion plans or new areas the agency is looking to explore.Crosshairs Communication has been in the industry for over two decades. What inspired you to start the agency, and how has its journey evolved over the years?I started my career at Ogilvy PR, and at that time, lifestyle PR was virtually non-existent. The industry followed very traditional practices. However, I noticed an influx of global brands entering India, creating a need for a fresh, innovative approach to PR.Looking back two decades, some of our first clients included Foster’s beer and India Fashion Week. One of our earliest projects was a charity run for underprivileged children in association with Oprah, which later evolved into a model similar to today’s marathon charity initiatives.Brands were looking for agencies with a unique, lifestyle-driven perspective, and that’s when Crosshairs Communication was born. I was just 23 at the time, and I remember a mentor telling me, “If it doesn’t work, you can always go back to a job.” That reassurance gave me the confidence to take the leap—and it worked. That’s how the agency came into existence.Why did you choose the name ‘Crosshairs Communication’? Does it symbolize a particular vision or strategy in PR?The word “crosshairs” refers to the focal point in a camera lens, symbolizing precision and accuracy—hitting the bullseye in terms of targeting the right audience. When we were registering the agency, we wanted a name that reflected our vision. It was unique then, and it remains distinctive even today.Crosshairs Communication has worked with a diverse range of clients across industries. Could you share some of the most exciting brands or campaigns you've handled? How do you tailor PR strategies to different industries?We have worked with many leading designers in India and launched prestigious international brands, including Hermès.One of my favourite campaigns was for OBEETEE Carpets during the pandemic. We introduced the concept of “The Social Fabric” – an online charity auction where proceeds supported weavers affected by COVID-19. The campaign was a huge success, winning a gold award for innovative storytelling in PR, and gained widespread media attention with celebrities involved.Another memorable project was for Raffles Hotels in Udaipur, Jaipur, and Paris. We conceptualised “The Writer’s Bar”, hosting renowned authors for engaging discussions. Over the years, we’ve worked with authors like Twinkle Khanna, Milind Soman, and Shobha De, leveraging their storytelling to enhance brand narratives.A major highlight was working with Accor, one of the world’s largest hospitality groups. When their global CEO, Sébastien Bazin, visited India, we secured front-page coverage in The Times of India, making a significant impact in the hospitality sector.Our approach to PR involves understanding each brand’s messaging, adapting it to the Indian market, and crafting strategies that create impactful narratives.With influencer marketing and content-driven storytelling gaining prominence, how do you integrate these elements into your PR strategies?Influencer marketing is a core part of our strategy. For example, we worked with Crocs, executing over 1,000 influencer-led campaigns, transforming the brand’s perception in India.We don’t just collaborate with mainstream influencers but also with niche voices. For luxury brands, we engage top-tier influencers, while for professional networks, we work with LinkedIn Top Voices. The influencer landscape has expanded beyond Instagram – now, podcasts, LinkedIn Lives, and global collaborations are also crucial.For instance, during the World Economic Forum in Davos, we hosted Mona Patel, a global influencer known for her presence at the Met Gala, as a speaker for our Women’s Network. Our ability to integrate influencers across different platforms makes our strategies more dynamic.How do you approach crisis management for brands? What key lessons have you learned from handling PR crises?Crisis management requires quick thinking and a balanced perspective. It's crucial to step back, assess the situation from both the client’s and the public’s viewpoint, and then craft a response. Panicking never helps – having structured crisis communication guidelines in place is key.Every crisis is an opportunity to strengthen a brand’s credibility if handled correctly. The ability to maintain transparency and provide timely, well-crafted messaging can turn challenges into moments of trust-building.How do you see the future of PR in India? What trends will shape the industry in the next five years?Collaboration will be the defining trend. Brands, influencers, and media platforms will work together more seamlessly. For example, we recently saw two podcasters – Masoom Minawala and Shereen Bhan – collaborate despite coming from different industries. This cross-industry synergy will become more common.Globalisation will also play a role. Through platforms like LinkedIn and international industry events like Cannes Creativity Festival and Davos, we are seeing increasing interest from global brands looking to collaborate with Indian agencies.Additionally, digital PR will continue to evolve, with a focus on localized content strategies tailored for different platforms.What’s next for Crosshairs Communication? Are there any expansion plans or new areas you’re looking to explore?We are actively expanding and collaborating with global firms to enhance our reach. Our strengths lie in hospitality, lifestyle, media, and entertainment PR, and we continue to grow these portfolios.We’re also exploring emerging digital PR avenues, including podcasts and influencer-driven content, while strengthening our international partnerships.

Authored by Ganapathy Viswanathan, Independent Communication Consultant and Chief Mentor Roarrr Media and Public Relations.The power of digital in every sphere of life is changing the way we are interacting and the way we are consuming content. Today, you need to generate fresh and interesting content to keep your target audience engaged. With the internet growth happening at a rapid pace, the power of digital has further enhanced the need for brands to be more engaging and interactive. Also, the growth of internet has also helped brands to now reach the smallest of the towns pan India.Digital PR is transforming the way brands and individuals communicate with their audiences. Unlike traditional PR, which relies on print media, television, and radio, digital PR leverages online platforms, social media, and search engines to build and manage reputations. The shift to digital has made PR more measurable, accessible, and interactive, allowing brands to engage directly with their audiences in real-time.Brands are Geared Up to Digital in PR TodayBrands have recognized the shift in consumer behaviour and are leveraging digital platforms to enhance their PR strategies. Social media, influencer marketing, search engine optimization (SEO), and content marketing have become integral to PR campaigns. Companies are now focusing on real-time engagement, data-driven storytelling, and multimedia content (such as videos, podcasts, and interactive infographics) to keep their audiences engaged. Many brands are also utilizing artificial intelligence (AI) and data analytics to track audience sentiments and optimize their communication strategies accordingly.Challenges in Digital For PRWhile digital PR offers immense opportunities, it also presents challenges. The fast-paced nature of digital media means brands must be constantly active and ready to respond to crises in real-time. Misinformation and fake news can spread rapidly, potentially damaging a brand’s reputation. Managing online reputation, handling negative feedback, and ensuring credibility in the age of viral content are crucial challenges. Moreover, with so many digital platforms available, brands must tailor their messaging for different audiences while maintaining a consistent brand voice.Can Digital Be More Effective Than Traditional Media?Digital PR is proving to be more effective in many ways due to its measurable outcomes and wider reach. Unlike traditional media, which often relies on one-way communication, digital platforms allow for two-way interaction, enabling brands to directly engage with their audience. Additionally, digital PR is cost-effective and provides real-time analytics, helping brands refine their strategies based on performance metrics. However, traditional media still holds credibility, particularly in certain demographics and industries, making an integrated approach the most effective PR strategy.Nurturing and Training Talent in the Digital eraPR agencies are rapidly adapting to the digital landscape by upskilling their teams in digital marketing, social media management, and data analysis. Many agencies are offering in-house training programs, workshops, and certifications to keep their employees updated on the latest trends and tools in digital PR. The rise of AI and automation in PR has also led agencies to focus on analytical and strategic thinking, ensuring their teams can interpret data effectively and create compelling narratives. Additionally, agencies are investing in hiring digital-native professionals who understand the nuances of digital communication.Digital and its growth in next 10 yearsThe future of digital PR is expected to be even more dynamic and data-driven. With the increasing role of AI, PR strategies will become more predictive, helping brands anticipate crises and trends before they happen. The use of immersive technologies such as augmented reality (AR) and virtual reality (VR) will redefine brand storytelling, making PR campaigns more engaging. Additionally, decentralized platforms and blockchain technology might enhance transparency in digital PR, combating misinformation and improving trust. As digital ecosystems evolve, personalization and hyper-targeting will play a key role in how brands communicate with their audiences.To summarise, digital PR is revolutionizing how brands connect with their audiences. While it brings challenges, it also offers unprecedented opportunities for engagement, storytelling, and brand-building. By embracing innovation and staying adaptable, brands and PR professionals can harness the true power of digital to shape public perception and drive meaningful conversations.

Edelman has named a new India CEO and APAC Head of Digital. Bhavna Jagtiani has been elevated from Chief Operating Officer, India to now serve as the firm’s CEO for its India operations. Kunal Arora, Managing Director for India Digital and APAC Studio Lead, takes on an expanded role of Head of Digital, APAC, now overseeing the firm’s Digital offering across the region. Both Jagtiani and Arora will continue to report to Rakesh Thukral, Edelman’s CEO for APAC, with the appointments taking immediate effect.Over her 22-year tenure with Edelman, Jagtiani has grown alongside the firm, having started as an Account Executive to eventually leading integrated teams across India and briefly in Hong Kong. In her most recent role as COO, India, she enhanced operational efficiencies in the market, fostered a strong organisational culture, and strengthened and expanded client mandates, both locally and regionally. As CEO, Jagtiani will now oversee the business strategy and ensure continued market performance in terms of delivering on strategic growth and deepening client relationships, as well as the further enhancement of the firm’s capabilities to deliver award-winning, impactful solutions for its clients.As Managing Director, Digital in India for the past 10 years, Arora has built global client offerings in digital crisis management, social media and digital reputation. He has also managed the APAC expansion of Edelman Studio, the firm’s global production capabilities, bolstered by local expertise and AI enablement. In his new role as Head of Digital for the region, he will partner with leaders across the network to scale the firm's digital operations, which will include overseeing APAC Studio, deepening the team’s skills and capabilities, and ensuring that digital solutions are embedded across all client offerings.Speaking on the appointments, Thukral says: “Bhavna is an undisputed culture champion, having fostered a strong workplace community of collaboration and empowerment. Her leadership in India has been instrumental in driving consistent growth for the market. And Kunal has ensured we continue to integrate the best capabilities and innovation into our offerings, ensuring the firm is equipped to help our clients excel in a constantly changing landscape.“Having worked side-by-side with Bhavna and Kunal, I can personally say their commitment and ability to nurture client relationships and talent make them deserving of their new roles, and I look forward to what we will accomplish together next, in their new capacities.Our digital business in Asia and our India business have potential to grow, and I have no doubt that Kunal and Bhavna are the right leaders to partner with our teams and clients to achieve this.”

PR professionals often advise clients on the importance of diversity, equity, and inclusion (DEI). We build campaigns that highlight different perspectives and encourage brands to reflect the world around them. But as expectations for businesses to act responsibly grow, PR itself needs to follow the same advice. After all, diversity is way more than merely representation, but a culture that actually drives performance, innovation, and long-term success.In fact, companies that prioritize DEI see tangible benefits. McKinsey reports that firms in the top quartile for racial and ethnic diversity are 35% more likely to outperform financially. A BCG study found that organizations with diverse management teams generate 19% higher revenue through innovation. These figures reinforce what we already know: different perspectives lead to better decisions and stronger outcomes. Yet, many PR agencies still struggle to reflect this reality within their own teams.Building InclusionHiring diverse talent is an important step, but without an inclusive environment, retention becomes a challenge. Diversity must extend beyond hiring practices to daily operations, leadership structures, and workplace culture. Employees need equal opportunities to grow, and organizations must ensure that diverse voices are heard, not just seen. Without this, diverse hires will not stay for long.DEI is also broader than race and gender. It includes factors like age, socio-economic background, religion, mental health, and disabilities. When companies embrace a more comprehensive view of diversity, they create workplaces where employees feel valued and supported. Research suggests that organizations prioritizing DEI can reduce attrition by up to 50%, as employees are more likely to stay where they feel respected and empowered.Beyond internal benefits, a diverse PR team enhances the work we do for clients. Representation within PR agencies directly impacts the messages we craft and the audiences we reach. A diverse team is more attuned to cultural nuances and potential blind spots, reducing the risk of campaigns that feel tone-deaf or exclusionary. When PR teams reflect the diversity of the world, they can create campaigns that resonate more authentically with a wider audience.Action Over WordsPR thrives on authenticity, and DEI efforts must be more than a checkbox exercise. Companies should focus on real action rather than performative statements. One way to do this is by giving employees from underrepresented backgrounds a platform to share their experiences and insights. When employees become brand ambassadors, they offer a genuine representation of a company's culture and values.At the same time, organizations should be mindful of how they present DEI efforts. If initiatives feel forced or disconnected from company culture, they risk alienating both employees and audiences. The goal should be to integrate DEI into everyday business operations, ensuring it is a natural part of how the organization functions rather than a separate initiative.Investment in DEI should also be reflected in career growth opportunities. Too often, diverse hires remain in junior roles while leadership lacks representation. Companies should actively mentor and sponsor employees from different backgrounds, ensuring they have a pathway to leadership positions. This is where real equity comes into play—creating a workplace where advancement is based on talent and contribution rather than background or bias.The Road AheadThe PR industry has a responsibility to set an example. By embedding DEI into hiring, leadership development, and workplace culture, agencies can create stronger, more resilient teams. This is not about meeting expectations—it is about driving better business outcomes and shaping a more inclusive future for the industry. The real measure of progress will be whether diverse voices are truly valued, empowered, and given the space to lead.As the industry moves forward, there will be challenges. Meaningful change takes time and commitment, and progress will not always be linear. But the impact of getting this right - on company culture, employee satisfaction, and business success - makes the effort worthwhile. PR shapes public perception. If we want to create a more inclusive world, we have to start by making our own industry an example of the change we advocate for.

FINN Luxe, the dedicated luxury offering at FINN Partners, has been appointed as the UK and U.S. public relations agency of record for The Luxurist, the world’s first comprehensive itinerary builder for the luxury travel industry.The Luxurist recently launched its innovative platform connecting best-in-class travel advisors with extraordinary global hotel properties. Founded by CEO David Amsellem, The Luxurist is backed by HBX – another FINN Partners client – and addresses the evolving needs of the luxury travel market, offering a seamless interface for travel advisors to access the world’s most prestigious properties, supported by AI-enhanced itinerary planning, real-time inventory management, and dedicated concierge services.David Amsellem, a French engineer and graduate of Centrale-Supelec, brings 25 years of leadership experience across Power & Utilities, Hospitality, and Tech. An active investor and board member in digital and consumer services, David notably launched and developed concierge service John Paul, the global leader in premium loyalty services, ultimately leading to its acquisition by Accor in 2016.FINN Luxe will manage media relations and thought leadership initiatives for The Luxurist in both the UK and U.S. markets, amplifying the platform’s unique value proposition and driving awareness among key stakeholders.David Amsellem, CEO of The Luxurist said, “We offer a premier booking platform that empowers travel advisors with intelligent tools and enhanced concierge capabilities to create seamless guest experiences, so it was imperative that we chose a PR partner that truly understands the power of connectivity, both on a human and technological level. FINN Luxe is at the helm of the travel PR industry with global contacts and a deep understanding of all things luxury, technology and travel, so we identified a natural synergy between us. We are confident FINN Luxe’s expertise will help us elevate our relationships with travel advisors in the UK and U.S., allowing them to provide the best possible travel booking experience for their clients.”“We are thrilled to partner with The Luxurist and support their mission to revolutionise the luxury travel experience,” said Debbie Flynn, Head of Global Travel at FINN Partners. “The Luxurist’s innovative platform aligns well with our own commitment to innovation as a global agency, as well the sector expertise of our teams across luxury travel and technology.”The account will be led by Gregory Cole and Melissa Powell in the UK, and Karli Barokas and Lauren Lewis in the U.S.(Photo by Oskar Kadaksoo on Unsplash for representation purpose.)

The advent of artificial intelligence (AI) has ushered in a transformative era for the public relations (PR) industry. As the founder of Roarrr Media & Public Relations, my journey from IT and Tech PR to witnessing AI's profound impact offers a unique perspective on this evolution.The Dawn of AI in PRSeveral years ago, roles such as content writers and graphic designers were indispensable in crafting narratives and visuals for clients. The introduction of AI platforms like ChatGPT marked a pivotal moment, akin to unearthing a hidden treasure trove of possibilities. Tasks that once demanded hours of meticulous effort could now be accomplished in mere minutes, revolutionizing our workflows.Enhancing EfficiencyAI's integration into PR has streamlined numerous processes. From drafting articles to creating presentations, AI tools have enabled agencies to handle increased workloads with enhanced efficiency. Notably, 64% of PR professionals utilize AI for writing social copy, 58% for research, and 54% for crafting pitches. This acceleration allows for a more agile response to client needs and market demands.Challenges to CreativityHowever, this technological boon is not without its challenges. There is a growing concern that reliance on AI may impede creativity and constrain original thought processes. The human mind's capacity for empathy, intuition, and nuanced understanding remains irreplaceable. Moreover, crafting effective AI prompts necessitates a deep understanding of content creation, underscoring the enduring value of human expertise.Client Dynamics and Content AuthenticityAn emerging trend is clients leveraging AI tools to generate inputs, which are then passed on to PR professionals. While AI can assist in drafting content, media outlets seek genuine insights and expertise from industry players. This shift risks sidelining originality and real-time ideas, as AI-generated content may lack the depth and authenticity that human experiences and perspectives provide.Statistical InsightsThe PR industry's relationship with AI is multifaceted. A significant 86% of communications professionals globally view AI as an opportunity rather than a risk. Yet, more than 75% of agencies, brands, and independent consultancies have not adapted their approach to AI, indicating a gap between recognition and implementation.The Path ForwardAs AI continues to evolve, it is imperative for future generations of publicists to harmonize technological advancements with creative prowess. Embracing AI should not come at the expense of human ingenuity. Instead, it should serve as a catalyst for innovation, enabling PR professionals to focus on strategic thinking, relationship building, and crafting compelling narratives that resonate on a human level.AI's impact on the PR industry is profound, offering both opportunities and challenges. By balancing the efficiencies of AI with the irreplaceable qualities of human creativity and insight, the PR industry can navigate this technological landscape while preserving the essence of authentic communication.

Former Temasek executives Lee Ooi Keong and Karen Yap have launched Clover Point Consultants (CPC), an independent board advisory and strategic consulting firm. The firm aims to help growing companies bridge the gap between their corporate strategy and market expectations.Lee brings over 30 years of experience as a corporate leader and board director, including 16 years at Temasek as Director of Risk Management.Yap has two decades of experience in stakeholder and crisis management, working with Temasek and global marketing communications agencies. She is also an accredited board director and part of the Singapore Red Cross Fundraising Committee.CPC will support public-listed and private companies, including family offices and startups. According to a study by The Edge Singapore, only 56% of Singapore-listed companies are profitable, and only 12% meet institutional investors' criteria. CPC aims to address this gap by providing strategic guidance to improve market performance and shareholder value.CPC's services include: * Strategic growth * Governance excellence * Stakeholder engagement and managementThe firm is also partnering with industry experts to deliver strategic solutions for corporate actions.Lee emphasized that CPC's approach combines rigorous analysis with creative thinking to deliver innovative and practical solutions for both immediate market needs and long-term success.

Burson has named Jonathan Hughes, former Edelman EMEA COO and Golin CEO, as its new EMEA chief executive. Current EMEA CEO Scott Wilson will leave Burson later this year after 14 years with the company.Hughes will join Burson in June. He had recently announced his departure from Edelman, where Justin Westcott has taken over as EMEA COO.This is Burson's second major leadership change in Europe this year. In January, former Google, Starbucks, Salesforce, and Ofcom communications leader Simon Redfern became the agency's new UK CEO, following Simon Whitehead's move to Portland.Hughes's background includes: * 14 years at Golin, starting as co-MD of the London office and eventually becoming joint CEO. * Roles focused on growing Golin's teams, revenue, Asia network, and digital capabilities. * Previous positions at Weber Shandwick and Ketchum.Hughes said he is excited about the opportunity at Burson, particularly with the agency's focus on innovation, AI technology, and creativity. He believes clients in EMEA face significant opportunities and uncertainties, and he aims to position Burson EMEA as a leading partner for them.Burson global CEO Corey duBrowa praised Hughes's client counseling, innovation, and business-building skills, highlighting his experience in corporate and crisis communications.Wilson, who has been with Burson for over 14 years, oversaw significant mergers within WPP. He expressed his readiness for a change and acknowledged the personal challenges he faced during his tenure.DuBrowa thanked Wilson for his contributions to Burson, BCW, and Cohn & Wolfe.

Apna.co, India’s leading jobs and professional networking platform, has appointed Preet Deep Singh, a former Ministry professional, as Head of Public Policy. With 15 years of experience, he will lead structured government partnerships and leverage AI-driven initiatives to advance employment, education, and upskilling. A seasoned professional, Singh joins Apna.co from Invest India, an autonomous body under the Ministry of Commerce and Industry, Government of India, where he served for six years in various leadership roles. At Invest India, he spearheaded several transformative initiatives, including the Startup India programme and the One District One Product (ODOP) programme, which grew from 68 lakhs to more than 5000 crore in government commitments under his leadership. In his most recent role, he led AI adoption for the Government of India. Dr. Singh has been recognised globally for his expertise in AI, being named among the Top 100 in AI by Apolitical. During his initial months at Apna.co, he has played a pivotal role in fostering associations with the Government of Chhattisgarh, Ministry of Labour & Employment, Startup India, The Government of Madhya Pradesh, Advantage Vidarbha, and others. His expertise in driving public policy initiatives will be a significant asset in helping Apna.co achieve its long-term vision. Sharing his thoughts on the new role, Singh said, “I am excited to join Apna.co at this pivotal time in India's digital transformation journey," said Preet Deep Singh. "With my background in National level programmes, technology and economic development, I look forward to working closely with the Apna.co team to create a meaningful impact in employment and skill development across India. Our focus will be on building strong relationships and enabling better talent matching through innovative approaches that go beyond traditional algorithms.” Nirmit Parikh, Founder and CEO of Apna.co added, “We are pleased to welcome Singh onboard. His appointment perfectly aligns with our vision to revolutionise India’s employment landscape. Additionally, Dr Singh’s exceptional track record in leading national-level programmes, deep understanding of government dynamics, and expertise in artificial intelligence will be invaluable as we position Apna.co as a bigger thought leader in the employment space. His leadership will be crucial in scaling our impact and enabling more businesses and candidates to connect meaningfully.” Prior to his government service, Singh built an impressive career in the private sector, leading the Startup Practice at EY India and working in Governance Risk and Compliance services at KPMG. He also demonstrated his entrepreneurial acumen by founding Aperio Management, a startup consulting firm, and WIMWISure, an innovative auto insurance platform utilising blockchain technology. Having been a faculty member for AI and blockchain courses at renowned educational institutes such as IIT Kanpur and IIT Bombay and trained over 25,000 government officers in AI, Singh brings invaluable expertise in skilling and education to Apna.co. He is also an IIMA PhD Gold Medalist and qualified Company Secretary who has made significant academic contributions, being rated in the top 5% of researchers on the Social Science Research Network (SSRN). His achievements include facilitating the resolution of Angel Tax issues, blockchain-based certificates for startups, and implementing automation for trade report generation to support FTA negotiations.

We. Communications revealed a comprehensive brand refresh designed to help businesses communicate through complexity in today’s ever-changing world.“The ability to communicate through uncertainty and shifting landscapes is a differentiator for companies looking to lead in complex times,” said Melissa Waggener Zorkin, global CEO of We. “Whether unveiling a new drug discovery or responding to a global crisis, organizations that can articulate their purpose, engage the right stakeholders and make sense of nuanced challenges will be the ones to thrive.”For more than 40 years, We. has worked at the intersection of technology and humanity, helping clients bridge the gap between what businesses create and how people experience those creations.As the agency has grown, its expertise has broadened across industries — from health to technology to consumer goods and services and beyond. Through it all, we’ve helped clients navigate change and connect with the audiences that matter most. This experience is the heart of the agency’s brand refresh.The New We. Communications — humanizing complexity to realize progressWe.’s refreshed brand is rooted in helping companies communicate through complexity by uncovering the most meaningful truths that connect with people. Whether it’s making AI relatable or green energy breakthroughs accessible, it’s about translating innovations in ways that unlock understanding, progress and impact.“We’ve learned that beneath even the most unruly or unpredictable situations, lies a human need. That could be for connection, credibility, joy or a sense of fulfillment. But it’s always there,” said Waggener Zorkin. “It’s by pushing to uncover and speak to those truths that we can shape how people think, feel and ultimately act.”Core components of the rebrand include:A refined name: Moving from “WE” to simply We. — a name that feels more human, unified and aligned with our founding values and belief that real strength comes from working together.A fresh, new logo: Featuring a circular expression, a timeless symbol of collaboration, community and limitless possibilities.A reimagined website: Showcasing solutions to today’s biggest communications challenges.An evolved Brands in Motion study: Delivering deeper insights into shifting business landscapes slated for release in the coming months.“Our new brand better reflects the agency we are today,” said Dawn Beauparlant, CEO of North America. “Pulling from our deep expertise navigating complexity and our willingness to run toward the hard stuff, challenge assumptions and dig deeper in a world where the answers aren’t always clear.”The refreshed brand will roll out globally, with some We. companies moving to the new branding later in 2025. “This refresh reinforces our commitment to turning big challenges into powerful opportunities for connection, impact and growth,” said Kass Sells, CEO of International. “It’s about ensuring our clients can confidently navigate change, tell their stories in meaningful ways, and drive real progress in the world.”

Public Relations has entered a bold new era. No longer just a back-office function, it has transformed into a strategic powerhouse shaping brand reputation and influence. Companies and leaders now see PR not as an afterthought, but as an essential force driving credibility, trust, and long-term success.The industry has undergone a radical shift with the rise of social media, fundamentally transforming PR strategies. Influencers now play a crucial role in shaping consumer perceptions and engagement. PR is no longer confined to securing media visibility; it has expanded into a dynamic, results-driven discipline focused on meaningful interactions and measurable outcomes.With a younger, more digitally savvy audience emerging, PR professionals face new challenges. Brands and practitioners must be more agile, data-driven, and proactive in crafting business solutions that resonate with their audience. The future of PR lies in adaptability, authenticity, and strategic storytelling that builds lasting trust and impact.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Bhavna Singh, VP - Corporate Communications, Bharat Serums & Vaccines, discusses her extensive experience in pharmaceutical communications. She delves into the approach to reputation management in an industry often under intense scrutiny, the evolving role of corporate communications in the healthcare and pharma sector post-pandemic, and how Bharat Serums & Vaccines (BSV) integrates patient-centric messaging into its communication strategy. She also explores the balance between regulatory compliance and proactive corporate storytelling in the pharma industry, as well as the increasing collaboration between public and private stakeholders.With your extensive experience in pharmaceutical communications, how do you approach reputation management in an industry that is often under intense scrutiny?In an industry such as pharma that focuses on serving, improving and saving lives, trust is an imperative. Our patients, our KOLs need to trust us. Trust in turn drives reputation. As a communicator and a custodian of reputation, all our initiatives are patient centric and driven by Trust. Integrity, Trust and Reputation are not buzz words. In our industry we need to live them.During your tenure at OPPI, you led several award-winning campaigns. Could you share insights on one campaign that had a lasting impact on public perception?Two campaigns in OPPI stand out: A campaign around Science – ‘In Science we Trust’ – a comprehensive coffee table book that demonstrated the power of scientific research in treating several unmet medical needs with a glimpse of the future innovative treatments that can improve lives of many. The coffee table book also curated success stories of start-ups and innovators and conversations with scientists and researchers. The colours, the texture of the paper, the entire look and experience of the book aimed to give a face to science and scientists who have made some life changing phenomenal contributions in the field of medicine. ‘In Science we Trust’ received recognition, globally as well as in India and took us to Cannes Lions.Another award winning campaign was the Red Line Campaign that promoted the rational use of antibiotics and this was called Lal Lakeer in Hindi. The basic concept was that every consumer should be mindful when he/ she consumes an antibiotic – every antibiotic strip has a red line on it and the moment people see it they need to be cautious and mindful and rationally use antibiotics. The Red line/ Lal Lakeer campaign was featured in the London Science Museum as part of the AMR awareness week and was acknowledged as an effective awareness campaign.How has the role of corporate communications evolved in the healthcare and pharma sector, especially post-pandemic?Most often healthcare communications is about driving awareness and bringing about a change in behaviour. This can happen when messages are reiterated, and messages are relatable as well as reliable. All of us, our families, are consumers of healthcare. Healthcare is as much personal as it is emotional- and responsible healthcare communication is key. We need to communicate the right messages in the right manner.You’ve worked extensively on patient advocacy communication. How does Bharat Serums & Vaccines (BSV) integrate patient-centric messaging into its communication strategy?When we draft a patient centric communication, as the word suggests, patience is the key. BSV is one of the few women’s health focused companies that delivers science- driven, innovative treatments for several reproductive health challenges in women. We are proud of our first of its kind patented treatment that addresses a rare condition of Rh incompatibility, for instance. A Rh negative mother giving birth to a Rh positive baby has serious implications to the health of the newborn. We have a Rh immunoglobulin that when administered to the mother helps to neutralise this incompatibility in such conditions. But the biggest challenge in India, especially rural India, is the lack of awareness on blood typing – many women do not know or are unaware of their blood group. This critical insight continues to be our main communication theme and we are taking efforts at district and panchayat levels, working with State Governments and building communication campaigns in regional languages encouraging women to know their blood groups.Access to healthcare for women is yet another critical area that we integrate into our patient-centred communication strategies. As a leading women's health company, BSV encourages women to invest in their own health. Historically it is said that 1 out of every 2 men have access to healthcare, while only 1 out of every 5 women have access to healthcare. We strive to drive more accessibility that is not gender biased but gender agnostic and we do that through awareness campaigns that speak to women of all ages and cater to women from menarche to menopause.Research is in our DNA and our storytelling focuses on the research-driven treatments that we bring to our patients that help save and improve their lives. We are proud to innovate in India, making in India for India and the world. And, science remains our hero in our communication.As a company we are hugely focused on quality being integral to the product and, therefore, aspects of efficacy and patient safety drive our patient-centred communication at BSV. We focus on good manufacturing practices as well as good storage practices and, of course, good quality standards, that strengthen our narrative of bringing best-in-class products to our patients.From a public affairs perspective, how do you see the balance between regulatory compliance and proactive corporate storytelling in the pharma industry?Compliance in pharma is mandatory. In an industry dealing with lives, compliance and responsible storytelling go hand-in-hand. Messages need to be relevant and relatable and factual.As a woman leader in a male-dominated sector, what challenges have you faced in your career, and how have you navigated them?I am fortunate to be surrounded by colleagues who have always guided me, without wearing the gender lens. My supervisors have never spared me because I was the only woman in a team. I have been treated as an equal.Looking back, there have been several learnings throughout my 25+ years of professional journey and most of the time I feel that empathy and mindfulness are very critical when we encourage diversity in a team and weave it in an organisation.Pharma companies often face crisis situations related to product safety or regulatory issues. Can you share a crisis communication strategy that worked effectively?Like I said earlier, honest and truthful responsible communication is the key in an industry that is driven by trust and reputation. This is not a crisis communication strategy, but an imperative to ensure that patients and other stakeholders are aware of the safety, efficacy and quality of products that they consume.The pharma industry is seeing increased collaboration between public and private stakeholders. How do you see this shaping communications strategies?Today, consumers want to be empowered to make their choices and want to take charge of their own health. With this kind of prioritisation, storytelling needs to be factual, credible and compelling. Narratives are formed from intense social media listening and I see the importance of digital and AI in storytelling and reputation management as a critical component in shaping the future of healthcare communications. Simplifying science, sharing real world experiences add to making healthcare communications challenging yet gratifying as this is an industry that truly transforms people’s lives and responsible communication is the key.Building awareness, driving disease management through patient groups and multi-stakeholders, creating healthcare subject matter experts who can demystify science and bring science to homes, and finally making the pharma industry an industry of choice where dedicated teams work towards delivering positive impact on human lives are fundamental pegs that is shaping the future of healthcare communications.

Zeno India, one of the leading global integrated communications agency has announced Anmol Jalta as its Digital and Creative Lead. In this newly created role, Anmol will drive the agency’s creative vision, digital strategy and innovation, deepening Zeno’s ability to deliver insight-driven campaigns that connect brands with audiences in meaningful ways.Anmol brings extensive expertise in creative strategy, digital marketing and brand storytelling from work on campaigns including Reckitt, Adobe, Mastercard, Motorola, and Intel. Prior to joining Zeno, she built the Content Marketing practice at B2B tech firm MathCo, leading impact-driven omni-channel marketing campaigns. Her keen understanding of integrated content, social media and emerging technologies will help shape Zeno India’s next phase of digital and creative growth.“Anmol’s expertise aligns perfectly with Zeno’s mission of driving audience-focused, business-impacting communications,” said Zeno’s Abhishek Gulyani, Managing Director, India & Head of Corporate Affairs, APAC. “As the media and digital landscape continues to shift, her leadership will help us craft innovative, culture-driven storytelling that delivers tangible value for brands.”Stepping into the role, Anmol shared: “Creativity, data, and technology must work together to shape impactful brand narratives. In close collaboration with Zeno’s talented team members, I am eager to drive campaigns that push the boundaries of creative storytelling, engage audiences and deliver real business impact.”

Better Nutrition, India’s first Biofortified food brand endorsed and invested in by prominent figures such as Olympic medalist PV Sindhu and MasterChef Pankaj Bhadouria, as well as featured on Shark Tank India Season 4, announces the appointment of Adgcraft as its PR partner. ?Adgcraft recently took on the brand mandate for Better Nutrition overseeing the planning, management, and execution of all PR activities to enhance the brand's media presence nationwide. With a proven track record of crafting impactful brand messaging and innovative campaigns, this partnership further expands Adgcraft’s client portfolio. The agency's expertise in the Indian FMCG sector and strong media relations will be key in strengthening the media presence of Better Nutrition.Prateek Rastogi, Co-Founder of Better Nutrition, expressed his enthusiasm about the partnership, stating, "At Better Nutrition, our goal has always been to provide natural solutions to the prevalent nutrition deficiencies in everyday diets. Partnering with Adgcraft allows us to communicate our mission more effectively and reach a broader audience. We are confident that this collaboration will help us to reach our target audience more effectively."Echoing this sentiment, Abhinay Kumar Singh, Founder and Managing Director of Adgcraft, said, "We are delighted to join hands with Better Nutrition, a company that aligns with our values of innovation and positive societal impact. Our team is committed to crafting communication strategies that not only enhance brand perception but also contribute to the greater good. Together, we aim to highlight the importance of natural, nutrient-rich diets and support Better Nutrition's vision of a healthier India."Better Nutrition focuses on addressing the nutrition gap in everyday diets by offering biofortified grains naturally rich in essential nutrients like zinc, iron, protein, and calcium. Through sustainable farming practices and collaboration with over 15,000 farmers, the company ensures that their products are both nutritious and environmentally friendly. 

Equiniti (EQ) has entered into a definitive agreement to acquire Notified, the award-winning global provider of public relations (PR) and investor relations (IR) solutions and services. This strategic combination will provide an end-to-end IR and shareholder engagement platform, empowering issuers with a seamless suite of IR, PR and share registry solutions.EQ, trusted by thousands of public companies worldwide, has long been at the forefront of shareholder management.With Notified’s focus in IR webcasting, earnings communications, and stakeholder engagement, EQ expands its service offering to provide a holistic solution that meets the evolving needs of corporate issuers, investors and financial stakeholders. Notified’s PR and IR platforms provide world-class media monitoring, audience insights, and award-winning solutions like GlobeNewswire, a leading global news distribution network for press releases, financial disclosures, and multimedia content, enhancing engagement and shareholder confidence.Through this strategic acquisition, EQ and Notified will unite their complementary strengths to expand communications solutions that support clients from private companies preparing for growth to pre-IPO and beyond through the full corporate lifecycle.This announcement builds on the successful integration of EQ and AST, and the recent acquisition by EQ of Issuer Direct, further solidifying EQ’s position as a global leader in shareholder services. Adding Notified complements EQ’s capabilities while providing the scale and resources to advance Notified’s PR and IR vision.Dan Kramer, CEO of EQ Shareholder Services, commented: “EQ and Notified are an excellent fit for each other, both trusted by the world’s leading brands to deliver best-in-class solutions. This acquisition will enhance our ability to provide seamless, end-to-end shareholder and corporate communications services. We’re excited about the value this will bring to our clients at every stage of their journey.”Nimesh Davé, President of Notified, commented: "This marks an exciting new chapter for Notified, our clients, and EQ. By combining Notified’s leadership in investor and public relations with EQ’s global expertise in shareholder services, we will be better able to bring new and innovative products and services to our customers at scale—enhancing our ability to deliver exceptional service and value, while equipping customers with the tools and insights to engage their audiences and build trust more effectively than ever before.”

Edelman has appointed Christiane Schulz as chief operating officer for Asia Pacific (APAC). Schulz transitions from her role as CEO of Edelman Germany and will report to Rakesh Thukral, CEO of Edelman APAC. In her new position, she will focus on enhancing operational excellence and driving client growth across the region.Since joining Edelman in 2019, Schulz has successfully expanded the firm’s presence in Germany, strengthened its market position, and driven business growth. Under her leadership, Edelman Germany diversified its client portfolio and enhanced its capabilities in key sectors while fostering a collaborative, people-first culture and driving innovation.With Schulz’s transition to APAC, Nils Giese will take over as CEO of Edelman Germany, ensuring continuity and sustained growth in the market.Commenting on her new role, Schulz said: “I’m honoured to take on this new challenge and excited to work alongside our talented teams across Asia Pacific. Edelman has a strong foundation in the region, with deep expertise and client relationships, presenting incredible opportunities for growth. I look forward to elevating our work and helping clients navigate today’s complexities to drive meaningful impact.”Thukral added: “Christiane’s deep understanding of diverse markets and dynamic regions, like EMEA, will be invaluable as we strengthen our APAC business. She brings extensive experience in leading large teams and building trusted, long-term client partnerships. I look forward to working closely with her to enhance our operations and accelerate growth across the region.”AJ Hesselink, president and CEO of Edelman EMEA, also acknowledged Schulz’s contributions, stating: “We are incredibly grateful for Christiane’s leadership and the impact she has made in Germany. She has been an exceptional leader and a trusted advisor to many clients. Her contributions have strengthened our position in Germany and shaped the broader region. I am delighted to see her bring her talents to an even wider stage in this new role.”

Carson Dalton has been appointed as Executive Vice President – Communications & Government Affairs at GSK, the British multinational pharmaceutical and biotechnology company. He announced his new role on LinkedIn.Before joining GSK, Dalton was with The Coca-Cola Company, where he served as Senior Director, Public Affairs, Communications & Sustainability – India & Southwest Asia. With over two decades of experience, he is a seasoned communications leader and policy advocacy expert.Dalton’s career spans roles at Ola, the World Economic Forum, Meta, and BT, among others. He began his professional journey as a journalist in Pune, working with Indian Express, Mid-Day, Maharashtra Herald, and JAM Magazine. Additionally, he has also lent his voice as a professional voice-over artist.

Anushree Chandran has announced her departure from Publicis Groupe South Asia, where she served as Senior Vice President and Head of Corporate Communications, South Asia. She shared the news of her exit on LinkedIn, marking the end of her 10-year tenure with the company.Chandran joined Publicis Groupe as Director, Communications & Practice Lead and played a key role in shaping the company’s communications strategy. Before her stint at Publicis, she had an extensive career in journalism, working as Assistant Editor at The Financial Express (India), Staff Writer at HT Mint, and Correspondent at Diligent Media Corporation Ltd, Mumbai.Her next move remains undisclosed.