Seven Media, the Middle East?ÇÖs biggest independent PR and communications agency, has announced a series of senior-level promotions and appointments across its integrated management team, who will report into the agency?ÇÖs leadership. The promotions were announced as Seven marks 15 years of successful operations in the MENA region and will strengthen the agency?ÇÖs structure and boost its 360-degree turnkey offering for a range of blue-chip clients across multiple sectors.Susie Hughes, formerly Executive Vice President at Seven?ÇÖs global partner, Allison Worldwide, has relocated to the UAE and joined Seven as Executive Director to oversee its international offering and strategic-level counsel for major clients. In a move to provide enhanced internal support during a period of major expansion, five members of staff have been appointed as section heads. Reham Bakry has been promoted to Head of Corporate PR, while Jessica Little has been appointed Head of Consumer and Lifestyle PR. Ziwar Nakhesh, who has been at the agency since it was founded in 2010, is taking on a wider remit as Head of Arabic.Following four years as a key member of Seven?ÇÖs social team, Rebecca Gill has been appointed Head of Social Media, while the agency?ÇÖs Abu Dhabi headquarters will be overseen by Gabrena Grewal, who will leverage her extensive experience in the emirate?ÇÖs government and consumer sectors in her new role as Head of Abu Dhabi.  These appointments follow the recent launch of Seven Digital, led by Rahul Sharma as Managing Partner. Across the wider structure, Nick Cooper remains Head of English Content and Janty Nakhesh will continue his longstanding role of Head of Arabic Content, ensuring the same high standards of bilingual output the agency has always delivered. Michael McClements, Commercial Director will continue in his role. Seven?ÇÖs management team will report into the agency?ÇÖs leadership team, which is comprised of agency Founders, Matt Slater and Gregg Fray; Sharan Sunner, Managing Director of Seven Media; Kelly McClements, COO of Seven Media; Amina Chowdhury, Managing Director of Seven Studios; and Sara Raffaghello, Creative Managing Director of Seven Studios. The newly appointed section heads will play a key role in executing the vision of the agency?ÇÖs leadership team, who will focus on the expansion of the agency across markets, sectors and services, with recent announcements including a partnership with events agency, Joe Lewis Company, and appointments in KSA. Gregg Fray, Co-Founder of Seven Media, said: ?Ç£As we celebrate this incredible milestone of 15 successful years, Seven Media is future-proofing the agency as we look forward to the next decade and beyond. Each promotion and appointment not only affirms the exceptional breadth of talent here at the agency, but is a commitment to continue our investment in tomorrow?ÇÖs leaders in an ever-evolving and dynamic communications landscape. Our world-class team perfectly positions us to offer best-in-class, multi-platform solutions to our diverse roster of public and private sector clients across the region well into the future.?Ç¥

Seven Media, Dubai-based PR and communications agency, has announced a strategic partnership with Joe Lewis Company (JLC), a world-class event production and management powerhouse. The collaboration brings together Seven?ÇÖs expertise in communications, strategy, creative, and content creation with JLC?ÇÖs unrivalled ability to deliver high-impact live experiences. The partnership follows a year of successful collaborations, including a major activation around the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and sets the stage for both companies to expand their reach and impact in the UAE and Saudi Arabia. By combining Seven Media?ÇÖs ability to craft compelling brand narratives with JLC?ÇÖs expertise in executing spectacular events, the two companies will offer a seamless, end-to-end solution for brands looking to create unforgettable experiences. Joe Lewis Company has a track record of delivering some of the most high-profile live events and experiences globally, from leading multiple Super Bowl experiences and brand activations and Special Olympic ceremonies and competitions to major entertainment productions and brand activations for Fortune 500 companies. Its work has set the standard for innovation and execution in live entertainment and access to Hollywood and the sports worlds brightest stars Seven Media, meanwhile, has cemented its position as the most forward-thinking PR and communications agency in the Middle East, working with government entities, global brands, and leading organisations to shape narratives and create impact. Seven?ÇÖs expertise spans strategic PR, social media, video production, and content creation, with a focus on delivering high-stakes, high-impact campaigns. Gregg Fray, Owner of Seven Media, said: ?Ç£Seven Media has always been about pushing boundaries in how clients connect with audiences. Partnering with Joe Lewis Company takes this to another level. Its well-deserved reputation for delivering some of the biggest and most complex events in the world speaks for itself, and together, we can offer something truly unique in the UAE and Saudi Arabia, combining powerful storytelling with flawless execution on the ground.?Ç¥ Joe Lewis, Founder of Joe Lewis Company, added: ?Ç£We?ÇÖve built a reputation for producing some of the most spectacular events globally, and our work with Seven Media over the past year has proven how powerful our collaboration can be. Whether it?ÇÖs global sporting events, major brand activations, or entertainment spectacles, we pride ourselves on delivering world-class experiences. This partnership allows us to bring that expertise to the UAE and Saudi Arabian markets in an even bigger way, providing brands with a truly integrated approach. The partnership will focus on delivering large-scale events, brand activations, and content-led experiences, leveraging the teams?ÇÖ deep local knowledge and world-class execution capabilities.?Ç¥

Independent PR and communications agency Seven Media has launched Seven Digital, a performance-driven marketing agency built to deliver measurable impact, guaranteed reach, and real business growth. A team of newly appointed performance marketers, paid media specialists, UX experts, web developers, and SEO strategists have been brought together to build campaigns that drive engagement, conversion and long-term growth. Seven Digital will work alongside Seven Media, which runs PR and social media campaigns, and Seven Studios ?Çô Seven?ÇÖs wholly-owned creative and video production company. Gregg Fray, Owner of Seven Media, said: ?Ç£Seven Digital isn?ÇÖt about vanity metrics or digital noise; it?ÇÖs about getting the right message in front of the right audience at the right time and turning that into real action. Whether it?ÇÖs lead generation, sales, or brand engagement, the promise is that our data-led strategies ensure every dirham spent delivers maximum ROI. ?Ç£Seven Media has always been about delivering real results. Seven Digital brings that same no-nonsense approach to digital marketing. We don?ÇÖt do guesswork; we do strategy, execution, and impact.?Ç¥Rahul Sharma, who has experience in scaling digital marketing agencies, is the Managing Partner of Seven Digital. Sharma said: ?Ç£This is about precision-driven digital marketing that delivers. We track audience behaviour, serve content that triggers action, and optimise relentlessly to maximise results. If you want to scale, we will make it happen.?Ç¥ Seven Digital?ÇÖs services include:?Çó Performance marketing - targeted campaigns that reach the right audience?Çó SEO and PPC - organic and paid strategies to dominate search?Çó Paid social and lead generation - turning clicks into conversions?Çó Website development and UX optimisation - high-speed, high-impact digital experiences?Çó Data analytics and real-time optimisation, ensuring every campaign is built to scaleSeven Media built its reputation by delivering stories that influence and campaigns that make a mark. Seven Digital brings that same expertise to digital performance marketing that is engineered for success and built for results.(Image: Rahul Sharma and Gregg Fray)

Leading integrated communications agency Seven Media today announced it will help launch premier business reality television series The Final Pitch in the UAE. Seven Media?ÇÖs Owner, Gregg Fray, has also been named as one of the show?ÇÖs strategic advisors and on-screen mentors.Created by leading Asian production house Dragon?ÇÖs Nest to showcase and empower the next generation of entrepreneurs, The Final Pitch?ÇÖs unique ?Ç£Shark Tank-meets-The Apprentice?Ç¥ format aired on CNN in the Philippines for 10 seasons.The show connects emerging entrepreneurs with investors, providing them with not only funding but also strategic mentorship throughout each season. Since launching, over 350 start-ups have participated, generating millions of US dollars in funding for young entrepreneurs.Following its success in Asia, the show is now expanding beyond its borders and The Final Pitch: Dubai will be the show?ÇÖs first edition in the Middle East.Seven Media will develop and execute the show?ÇÖs launch in its role as PR partner, identifying key local stakeholders and tailoring the show?ÇÖs approach to resonate with audiences across the UAE, regionally and across the world. Seven Media?ÇÖs video content arm, Seven Studios, will provide support when the show goes into production in April 2025.Seven Owner Gregg Fray will feature in the cast of The Final Pitch: Dubai in the role of PR and Communications Mentor, offering valuable insights and guidance to the start-up contestants. Fray?ÇÖs mentorship will focus on helping contestants understand the critical role that media exposure, branding, storytelling, and effective communications play in scaling their businesses.?Ç£This partnership is a perfect match for Seven?ÇÖs mission to drive innovation and growth in the region,?Ç¥ said Fray. ?Ç£By mentoring contestants and advising them on the crucial role of media, branding, and storytelling, we?ÇÖre helping to build the next generation of successful entrepreneurs. It?ÇÖs exciting for us to be part of such a dynamic platform that supports ambitious startups in the Middle East.?Ç¥John Aguilar, Chief Exponential Officer at Dragon's Nest, added: ?Ç£The vision of the UAE aligns perfectly with the vision of The Final Pitch?ÇÖs mission to foster innovation, entrepreneurship and economic growth.?Ç£Seven?ÇÖs understanding of local market dynamics will allow us to tailor The Final Pitch?ÇÖs approach to effectively reach Middle Eastern audiences, increase viewer engagement and build a loyal fanbase. We can?ÇÖt wait to get started.?Ç¥

Seven Media, a communications agency in the Middle East, has joined as a Gold Sponsor of the PRCA Mena Annual Conference 2024, set to take place in Dubai on 14 November.Organised by the Public Relations and Communications Association Middle East and North Africa (PRCA Mena) the flagship conference brings together top PR professionals to explore key trends, digital transformation and the future of the industry.PRCA Mena is the regional chapter of the world?ÇÖs largest PR professional body, focused on setting standards, offering guidance and fostering growth in the communications sector.Seven Media?ÇÖs involvement goes beyond sponsorship. The agency is also working closely with PRCA Mena on a broader partnership for 2025, aiming to fuel innovation and drive activations that will benefit the region?ÇÖs PR sector and support its growth.Gregg Fray, owner of Seven Media, sees the sponsorship as a natural extension of the agency?ÇÖs dedication to shaping the future of PR. ?Ç£At Seven, we?ÇÖre passionate about pushing boundaries and setting standards,?Ç¥ Fray said. ?Ç£Becoming a Gold Sponsor for the PRCA Mena Annual Conference aligns with our commitment to challenge the status quo and keep driving PR in new directions. It?ÇÖs a chance to engage with peers, explore bold ideas, and show why Seven is a leader in this space.?Ç¥The conference is set to offer rich discussions on, among other topics, digital shifts impacting PR and communication, a theme that resonates deeply with Seven Media?ÇÖs own work. With its expertise in the UAE and Saudi markets, Seven is well-positioned to contribute insights that reflect both local knowledge and global best practices.Conrad Egbert, Head of PRCA Mena, highlighted the significance of Seven?ÇÖs support: ?Ç£We?ÇÖre thrilled to have Seven Media as a gold sponsor this year. Their commitment to innovation and raising standards in PR aligns perfectly with the goals of this conference. I look forward to a progressive and fruitful partnership.?Ç¥During the conference, Fray will also share insights on a panel, ?Ç£The Future of PR: Navigating the Digital Revolution.?Ç¥ His participation will spotlight key trends, challenges and innovations shaping the industry, as Seven continues to help lead the conversation on PR?ÇÖs digital evolution in the region.

Strategic communications consultancy Kekst CNC has appointed John Rynehart as Director and Head of the UAE. With a robust background in the industry, Rynehart brings over 20 years of experience in journalism, strategic communications, public relations, and marketing.Before joining Kekst CNC, he served as Managing Director at Seven Media, where he led various initiatives and projects, showcasing his leadership and expertise across multiple sectors. Prior to his stint at Seven Media, he was Managing Director at Four Communications Dubai. Rynehart?ÇÖs extensive experience enables him to navigate complex communications challenges and deliver impactful strategies for clients.In his new role, he is expected to leverage his diverse skill set to enhance Kekst CNC's presence in the UAE, driving innovative communications solutions and fostering strong client relationships. His appointment reflects the firm's commitment to delivering exceptional service in an increasingly dynamic market.