In an insightful interaction with AdGully, Girish Hingorani, Vice President - Marketing & Corporate Communications, Blue Star, sheds light on the trends shaping the air conditioning industry as we head into 2025. With a strong reputation for innovation and customer-centricity, Blue Star continues to lead the way in delivering energy-efficient and advanced cooling solutions that cater to evolving consumer needs.Hingorani delves into emerging trends, highlighting the growing demand for AI-integrated smart ACs and versatile models such as Hot & Cold ACs. He also discusses the shift in consumer buying behavior, with people planning their purchases earlier to ensure availability during peak demand. Alongside the industry?ÇÖs growth drivers, he outlines potential challenges and opportunities for Blue Star in the upcoming year, emphasizing the company?ÇÖs commitment to staying ahead of the curve.Looking ahead to 2025, Hingorani said, ?Ç£We anticipate a continued focus on technological innovation. Emerging trends such as AI-pro features, smart ACs, heavy-duty ACs and Hot & Cold ACs are expected to dominate the market. Consumers are also expected to start planning their AC purchases at the beginning of the summer, rather than waiting for a temperature spike, to avoid the risk of supply shortages. In 2025, we look forward to further strengthening our product offerings and increasing market penetration, particularly with our advanced, energy-efficient, and smart AC models.?Ç¥Speaking about the headwinds that he foresees in 2025, Hingorani said, ?Ç£A late start to summer could delay seasonal demand, impacting sales and overall growth of the industry.?Ç¥On the other hand, he stated that ?Ç£consumers are increasingly favouring high-end, aspirational brands over others, which could boost demand for our premium range of products.?Ç¥