https://theprpost.com/post/8734/

Roarrr Media celebrates 10 years, names Ganapathy Viswanathan as chief mentor

Roarrr Media & Public Relations, a dynamic PR and Marcomm firm in Indian, proudly marks a decade of excellence in the world of communication, branding, and media relations. Founded in 2014 by Sonali Ramaiya, the agency has made a significant mark by unleashing the untapped potential of Indian and global businesses, transforming them into well-recognized brands.As Roarrr commemorates this milestone, it also takes a giant leap forward by roping in Mr. Ganapathy Viswanathan, a veteran in the communications industry, as Chief Mentor. With over three decades of experience across various sectors, including FMCG, Consumer Durables, Pharmaceuticals, and Services, Mr. Ganapathy Viswanathan ‘s appointment signifies a new chapter of growth and strategic evolution for the firm.A Decade of Impactful Publicity and StorytellingOver the past 10 years, Roarrr has built a reputation for delivering innovative PR campaigns that resonate. Headquartered in Mumbai, with operations in Canada and an affiliate network spanning 165 Indian cities, the agency offers end-to-end visibility solutions. From high-profile brand management and media relations to digital marketing and crisis management, Roarrr prides itself on its creative prowess, helping brands build compelling narratives that echo across markets.Sonali Ramaiya, a multipreneur and educator, is an MBA in Marketing bringing to the fore her experience with global brands and has fostered a client-centric approach, empowering businesses to achieve market prominence.Ganapathy Viswanathan: A Mentor with a Legacy of Excellence Mr. Ganapathy Viswanathan brings unparalleled expertise to Roarrr Media, having played leadership roles in various organisation in the field of Advertising, PR & Digital. He started his career with Ogilvy and was part of the core team at Ogilvy in India that has launched several interesting campaigns for brands such as Titan, Philips, Maharashtra Tourism, Crompton Greaves, and AIS glass. His work includes the 360-degree launch of Titan Watches, from IPO to product unveiling, and collaborating with the government of Andhra Pradesh under the leadership of Mr. Chandrababu Naidu to promote the state as a global investment destination two decades back when Mr. Naidu was the Chief Minister of Andhra Pradesh State.Notably, Mr. Ganapathy Viswanathan led award winning campaigns for Maharashtra Tourism, including the prestigious launch of the luxury train *Deccan Odyssey*, and developed the celebrated "Maharashtra Unlimited" branding when the repositioning of the Maharashtra Tourism brand happened. Mr. Ganapathy Viswanathan was also associated with the Lintas, Mudra and Publicis Group. At Publicis he was part of the leadership team at 2020 MSL (West) where he brought in several success to the branch by winning interesting business in diverse verticals. He believes in sharing his vast knowledge by giving it back to the industry and is also part of the visiting faculty at some of the leading colleges and the Xavier’s Institute of Communication, Mumbai. Looking Forward:With Mr. Ganapathy Viswanathan onboard as Chief Mentor, Roarrr Media & Public Relations aims to scale new heights by expanding its capabilities, growing its client portfolio, and nurturing young PR professionals. His mentorship will complement the agency’s ethos of storytelling that roars, setting the stage for the next decade of growth and impact.“We are thrilled to celebrate this milestone and honored to have Mr. Ganapathy Viswanathan join us as Chief Mentor,” said Sonali Ramaiya, Founder of Roarrr Media & Public Relations. “With his vast knowledge, passion, experience and vision, we are poised to take Roarrr to the next level, continuing our legacy of transforming businesses into household names.”“In my career, I’ve been fortunate to learn from and spend valuable time with many great mentors. I am glad to contribute to Roarrr Media’s journey and add value as they scale new heights in this exciting phase of growth”, added Ganapathy Vishwanathan.