Mahindra Group has appointed APCO Worldwide as its public relations agency of record in the United States. The move aims to enhance Mahindra's reputation and strengthen its presence in the US market.APCO will provide strategic communications counsel and media relations support to Mahindra, leveraging its expertise in corporate reputation, crisis communications, and stakeholder engagement.Mahindra Group, a $19 billion multinational conglomerate, operates in various sectors, including automotive, agriculture, aerospace, and renewable energy. The company has a significant presence in the US, with operations in states like Michigan, Tennessee, and Texas.“We are impressed with APCO’s global reach and expertise across industries. This strategic partnership will bolster our presence in the US market —expanding Tech Mahindra’s influence in communications, manufacturing, financial services, insurance, retail and consumer goods, travel and transportation, tech and media, health care and life sciences, and energy and utilities sectors,”said Lakshmanan Chidambaram, President and Head of Americas leadership council, Tech Mahindra and Americas Head, Mahindra Group. The partnership with APCO is expected to help Mahindra navigate the complex US market, build relationships with key stakeholders, and showcase its commitment to innovation and sustainability.