https://theprpost.com/post/8344/

Upcycle announces new client wins and Felicia Poh's return

Upcycle Communications, a leading public relations and communications agency, has announced several new client wins and the return of Felicia Poh as account director. Poh, with over eight years of experience in the communications industry, will lead the agency's team of 10 and drive its growth strategy.Poh has previously held positions at Uniqlo Singapore, W Communications, and Burson Cohn & Wolfe, where she has gained valuable experience in public relations, media relations, and strategic communications. Her expertise will be instrumental in helping Upcycle Communications deliver exceptional results for its clients.The agency's portfolio of new projects includes collaborations with COTY, Nixta, and Huize Van Wely. In addition, Upcycle Communications has successfully supported major launches such as The Singapore Edition and Conrad Singapore Orchard.
https://theprpost.com/post/7782/

Burson Cohn & Wolfe appoints Liz Keller to lead US strategy

Global communications agency Burson Cohn & Wolfe (BCW) has named Liz Keller as its new US Strategy Leader. In this role, Keller will drive strategic growth and innovation across BCW's US operations.Keller brings over two decades of experience in communications, having worked with top agencies and clients across various industries. Her expertise spans strategy development, campaign execution, and team leadership.As US Strategy Leader, Keller will focus on enhancing BCW's strategic offerings, fostering collaboration across practices, and delivering impactful solutions for clients. Her appointment underscores BCW's commitment to investing in top talent and elevating its strategic capabilities.Keller's leadership will be instrumental in shaping BCW's US strategy and driving business growth, as the agency continues to expand its presence in the market.?Ç£Liz is an exceptional strategic leader highly skilled in uncovering the deep human insights that facilitate genuine audience engagement and lead to preference, performance and ultimately strong reputations for brands and organisations. She?ÇÖs also relentlessly curious, always challenging the status quo and consistently pushing the boundaries of conventional thinking. I?ÇÖm delighted for her to lead our strategy function in the region and for what she will bring to our clients,?Ç¥ said Burson US CEO Craig Buchholz.