Leading integrated communications agency Seven Media today announced it will help launch premier business reality television series The Final Pitch in the UAE. Seven Media’s Owner, Gregg Fray, has also been named as one of the show’s strategic advisors and on-screen mentors.Created by leading Asian production house Dragon’s Nest to showcase and empower the next generation of entrepreneurs, The Final Pitch’s unique “Shark Tank-meets-The Apprentice” format aired on CNN in the Philippines for 10 seasons.The show connects emerging entrepreneurs with investors, providing them with not only funding but also strategic mentorship throughout each season. Since launching, over 350 start-ups have participated, generating millions of US dollars in funding for young entrepreneurs.Following its success in Asia, the show is now expanding beyond its borders and The Final Pitch: Dubai will be the show’s first edition in the Middle East.Seven Media will develop and execute the show’s launch in its role as PR partner, identifying key local stakeholders and tailoring the show’s approach to resonate with audiences across the UAE, regionally and across the world. Seven Media’s video content arm, Seven Studios, will provide support when the show goes into production in April 2025.Seven Owner Gregg Fray will feature in the cast of The Final Pitch: Dubai in the role of PR and Communications Mentor, offering valuable insights and guidance to the start-up contestants. Fray’s mentorship will focus on helping contestants understand the critical role that media exposure, branding, storytelling, and effective communications play in scaling their businesses.“This partnership is a perfect match for Seven’s mission to drive innovation and growth in the region,” said Fray. “By mentoring contestants and advising them on the crucial role of media, branding, and storytelling, we’re helping to build the next generation of successful entrepreneurs. It’s exciting for us to be part of such a dynamic platform that supports ambitious startups in the Middle East.”John Aguilar, Chief Exponential Officer at Dragon's Nest, added: “The vision of the UAE aligns perfectly with the vision of The Final Pitch’s mission to foster innovation, entrepreneurship and economic growth.“Seven’s understanding of local market dynamics will allow us to tailor The Final Pitch’s approach to effectively reach Middle Eastern audiences, increase viewer engagement and build a loyal fanbase. We can’t wait to get started.”

Seven Media, a communications agency in the Middle East, has joined as a Gold Sponsor of the PRCA Mena Annual Conference 2024, set to take place in Dubai on 14 November.Organised by the Public Relations and Communications Association Middle East and North Africa (PRCA Mena) the flagship conference brings together top PR professionals to explore key trends, digital transformation and the future of the industry.PRCA Mena is the regional chapter of the world’s largest PR professional body, focused on setting standards, offering guidance and fostering growth in the communications sector.Seven Media’s involvement goes beyond sponsorship. The agency is also working closely with PRCA Mena on a broader partnership for 2025, aiming to fuel innovation and drive activations that will benefit the region’s PR sector and support its growth.Gregg Fray, owner of Seven Media, sees the sponsorship as a natural extension of the agency’s dedication to shaping the future of PR. “At Seven, we’re passionate about pushing boundaries and setting standards,” Fray said. “Becoming a Gold Sponsor for the PRCA Mena Annual Conference aligns with our commitment to challenge the status quo and keep driving PR in new directions. It’s a chance to engage with peers, explore bold ideas, and show why Seven is a leader in this space.”The conference is set to offer rich discussions on, among other topics, digital shifts impacting PR and communication, a theme that resonates deeply with Seven Media’s own work. With its expertise in the UAE and Saudi markets, Seven is well-positioned to contribute insights that reflect both local knowledge and global best practices.Conrad Egbert, Head of PRCA Mena, highlighted the significance of Seven’s support: “We’re thrilled to have Seven Media as a gold sponsor this year. Their commitment to innovation and raising standards in PR aligns perfectly with the goals of this conference. I look forward to a progressive and fruitful partnership.”During the conference, Fray will also share insights on a panel, “The Future of PR: Navigating the Digital Revolution.” His participation will spotlight key trends, challenges and innovations shaping the industry, as Seven continues to help lead the conversation on PR’s digital evolution in the region.