Singapore-based luxury and hospitality PR agency Upcycle Communications is expanding its footprint across Southeast Asia through new hires in Kuala Lumpur and Manila, a refreshed brand identity, a new website, and a series of key business wins.Among its latest milestones, the agency has renewed its partnership with Tourism New Zealand for FY27. Having first secured the account in a 2025 competitive pitch, Upcycle will continue managing strategic communications, earned and paid media, and influencer campaigns across Singapore, Malaysia, Indonesia, and Thailand, focusing heavily on considered travel, active escapes, and culinary experiences.Upcycle has further expanded its roster with three new client additions:• Deboss Collective: Hong Kong-based interior architecture and design studio.• B.P. de Silva Jewellers: Singapore heritage jeweller.• Altum Pilates: Classical Pilates brand.These new accounts join a luxury and lifestyle portfolio that already includes Hilton luxury brands, andBeyond, Pernod Ricard’s Royal Salute, TUMI, PAÑPURI, Heveya, and The RuMa.To support its growth, the agency has rolled out a refreshed visual identity and website centered on its philosophy of "upcycling," which emphasizes thoughtful transformation to drive value and relevance. The new design features an editorial layout styled in earthy neutral tones—such as espresso brown, terracotta, and glacial blue—paired with a sophisticated typeface tailored to the luxury sector.Founder and Managing Director Jennifer Dembitz emphasized that the agency's trajectory focuses on quality over mere expansion."We have continued to grow from strength to strength, ensuring meaningful growth is about more than scale," Dembitz said. "We prioritise the people we choose to partner with and the quality of ideas we can create together. As the world evolves, we see an opportunity to keep challenging how communications, content and community can create meaning, relevance and lasting value."(Source: telummedia)
