By Sonali Ramaiya, Founder of Roarrr Media & Public RelationsRanveer Allahbadia?ÇÖs response is a classic example of crisis management- acknowledging the backlash, expressing gratitude, and promising betterment. While this is a strong first step, public sentiment doesn?ÇÖt shift overnight. Rebuilding trust requires long-term consistency in both content and conduct. His commitment to improving his work is the right approach, but the audience will judge him based on his future actions, not just this statement. PR isn?ÇÖt about damage control alone?Çöit?ÇÖs about ensuring your brand evolves in a way that makes criticism obsolete.However, his first apology, which was an emotional outburst, should have been as well thought out as this one. In moments of crisis, the right words matter. A rushed response can deepen the damage instead of controlling it. Going forward, PR will play a crucial role in shaping every public appearance, every statement, and every piece of content that goes out in the media. Even the individuals influencing public opinion on this issue will have carefully crafted narratives, weighing every possible reaction.This is no longer just about Ranveer?Çöit?ÇÖs a defining moment in digital-era crisis communication. Every move from here will be studied, making this one of the most remarkable case studies in PR history!DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.

The advent of artificial intelligence (AI) has ushered in a transformative era for the public relations (PR) industry. As the founder of Roarrr Media & Public Relations, my journey from IT and Tech PR to witnessing AI's profound impact offers a unique perspective on this evolution.The Dawn of AI in PRSeveral years ago, roles such as content writers and graphic designers were indispensable in crafting narratives and visuals for clients. The introduction of AI platforms like ChatGPT marked a pivotal moment, akin to unearthing a hidden treasure trove of possibilities. Tasks that once demanded hours of meticulous effort could now be accomplished in mere minutes, revolutionizing our workflows.Enhancing EfficiencyAI's integration into PR has streamlined numerous processes. From drafting articles to creating presentations, AI tools have enabled agencies to handle increased workloads with enhanced efficiency. Notably, 64% of PR professionals utilize AI for writing social copy, 58% for research, and 54% for crafting pitches. This acceleration allows for a more agile response to client needs and market demands.Challenges to CreativityHowever, this technological boon is not without its challenges. There is a growing concern that reliance on AI may impede creativity and constrain original thought processes. The human mind's capacity for empathy, intuition, and nuanced understanding remains irreplaceable. Moreover, crafting effective AI prompts necessitates a deep understanding of content creation, underscoring the enduring value of human expertise.Client Dynamics and Content AuthenticityAn emerging trend is clients leveraging AI tools to generate inputs, which are then passed on to PR professionals. While AI can assist in drafting content, media outlets seek genuine insights and expertise from industry players. This shift risks sidelining originality and real-time ideas, as AI-generated content may lack the depth and authenticity that human experiences and perspectives provide.Statistical InsightsThe PR industry's relationship with AI is multifaceted. A significant 86% of communications professionals globally view AI as an opportunity rather than a risk. Yet, more than 75% of agencies, brands, and independent consultancies have not adapted their approach to AI, indicating a gap between recognition and implementation.The Path ForwardAs AI continues to evolve, it is imperative for future generations of publicists to harmonize technological advancements with creative prowess. Embracing AI should not come at the expense of human ingenuity. Instead, it should serve as a catalyst for innovation, enabling PR professionals to focus on strategic thinking, relationship building, and crafting compelling narratives that resonate on a human level.AI's impact on the PR industry is profound, offering both opportunities and challenges. By balancing the efficiencies of AI with the irreplaceable qualities of human creativity and insight, the PR industry can navigate this technological landscape while preserving the essence of authentic communication.

PR and communications agency Roarrr Media has announced a strategic collaboration with GNH India Pharmaceuticals, a company renowned for its commitment to trust, quality, and innovation in healthcare. As part of this partnership, Roarrr Media will spearhead GNH India?ÇÖs social media strategy and brand communication, further cementing its expertise in the healthcare sector.With a strong track record of working with leading healthcare organizations such as Medtech Life, Suburban Diagnostics, Shri Venkatesh Eye Institute, and Natural Capsule Limited, Roarrr Media has consistently demonstrated its proficiency in healthcare communication. This collaboration will focus on expanding GNH India?ÇÖs reach through engaging and impactful digital content that reflects the company?ÇÖs values.Sonali Ramaiya, Founder of Roarrr Media, expressed her enthusiasm about the partnership:"We are thrilled to collaborate with GNH India, as their core values truly align with our vision. As GNH stands for ?ÇÿGood N Honest,?ÇÖ we look forward to bringing this philosophy to life through their communication. This partnership strengthens our position as a specialized healthcare PR agency, and we are excited about the opportunities for growth in this sector."Piyush Gupta, Founder of GNH India Pharmaceuticals, also shared his optimism:"Our mission has always been to build trust in Indian healthcare and establish a strong global reputation for the country. Working with Roarrr Media?Çöa team that shares our commitment to excellence?Çöwill help us ensure that our customers, stakeholders, patients, and vendors all experience growth, satisfaction, and progress. This collaboration will not only enhance GNH?ÇÖs global presence but also contribute to showcasing India?ÇÖs true potential on the world stage."As Roarrr Media continues to redefine healthcare PR and communications, this partnership is expected to set new industry benchmarks. By aligning with GNH India?ÇÖs visionary and humanitarian approach, Roarrr Media aims to amplify trust, honesty, and innovation in every aspect of brand communication.

Roarrr Media and PR has secured the national PR mandate for EQUiTOR Value Advisory Pvt. Ltd. Equitor is a leading consulting firm dedicated to unlocking the true potential of intangible assets such as brand value and intellectual property. Roarrr founder Sonali Ramaiya said: ?Ç£It is an absolute privilege to collaborate with EQUiTOR. Our team is eager to leverage our expertise and craft tailored campaigns that enhance EQUiTOR's brand presence and market equity. This win reaffirms our commitment to delivering impactful, multi-channel communication strategies for our clients and their stakeholders.?Ç¥Ramesh Jude Thomas, Founder and Director of EQUiTOR, said: ?Ç£We are thrilled to partner with Roarrr Media to propel our growth to the next level. We believe the dynamic and innovative team at Roarrr Media will align seamlessly with our business goals, enabling us to craft a winning communication strategy that amplifies our presence in the consulting space and strengthens our connection with our audience.?Ç¥This partnership will help Roarrr Media strengthen EQUiTOR?ÇÖs market presence and boost its impact in the consulting and advisory space.

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Sonali Ramaiya, Founder of Roarrr Media & Public Relations, shares her journey from customer service to founding her own agency. She discusses the most significant challenges she faced as a PR professional transitioning into entrepreneurship and how her role as an educator in PR and marketing has influenced her approach to running Roarrr Media.Ramaiya also delves into how she helps clients leverage personal branding as part of their overall PR strategy and addresses the pressing issue of the talent crunch in the PR industry. She highlights the strategies implemented at Roarrr Media to attract and retain skilled professionals, along with other key insights.Your journey in PR spans over 13 years, transitioning from customer service to founding your own agency. How has your early experience with international clients shaped your approach to positioning global brands?My early experience working with international clients gave me invaluable insights into setting realistic expectations, delivering within short timelines, and managing diverse perspectives. It taught me how global clients perceive the Indian market and helped me realize the unique strengths we possess- offering exceptional service and value at competitive costs. This foundation equipped me to craft globally resonant PR strategies while ensuring authenticity. Today, I leverage this understanding to position brands effectively on a global stage, aligning their narratives with cross-cultural sensibilities.What inspired you to expand into retail with Shilpkaaram Decor? How does your experience in PR and marketing influence the way you?ÇÖve built this brand?Venturing into Shilpkaaram Decor allowed me to channel my curiosity for creating a product-based business. Over the years, we?ÇÖve shaped the stories of numerous brands, and this experience inspired me to use my PR and marketing expertise for my own venture.By leveraging storytelling, influencer engagement, and digital strategies, we?ÇÖre positioning Shilpkaaram as a brand that celebrates Indian craftsmanship while reaching audiences locally and globally. Social media launch campaigns, high-visibility narratives, and a focus on credibility and recall will ensure Shilpkaaram grows as a recognizable and respected name in home d??cor.What are some of the most significant challenges you?ÇÖve faced as a PR professional transitioning into entrepreneurship, and how have you navigated them successfully?Starting Roarrr Media with just three years of experience was a bold leap, but I believed you cannot learn to swim by merely observing at the edge of the pool ?Çô you need to dive in! The first two years were challenging, and moments of doubt arose about returning to a stable job. However, I stayed committed, discovering networking as the strongest tool for client acquisition and relationship building.Initially, I worked with interns to minimize costs, but training them consumed a significant portion of my bandwidth. I later realized the importance of investing in skilled professionals. Today, I?ÇÖm proud to lead a highly efficient team driving success in PR and digital marketing. Networking and perseverance have been instrumental in overcoming hurdles and scaling the agency.As an educator in PR and marketing, how has teaching influenced your approach to running Roarrr Media & Public Relations? Do you find your students' perspectives contribute to fresh ideas?Teaching keeps me constantly updated with the evolving dynamics of PR and marketing. To address student queries, I must stay ahead of trends, which helps me innovate and adapt in my business practices.Engaging with students provides valuable insights into how Gen Z views brands and their unique perspectives on business. Preparing case studies for university courses allowed me to reflect on past strategies, learning what worked and where improvements were needed. This constant exchange of ideas sharpens my expertise and enhances our agency?ÇÖs approach to client strategies.Startups often face resource constraints and high expectations. How do you guide startup clients to set realistic goals while delivering impactful PR strategies?We prioritize setting clear expectations from the beginning, ensuring alignment and transparency. Our approach includes thorough brand orientation and media training to craft a strong narrative. This enables us to confidently pitch stories to the media while ensuring the right messaging is delivered across platforms.By combining impactful storytelling with a strategic digital presence, we maximize results within constrained resources. This focus on authentic, goal-oriented communication fosters long-term relationships and sustainable growth for startups.The PR industry is seeing a growing emphasis on personal branding. How do you help clients leverage personal branding as part of their overall PR strategy?Personal branding is critical in today?ÇÖs landscape as it humanizes businesses and builds trust. At Roarrr, we integrate personal branding into our PR strategies by positioning clients as thought leaders. This involves authored articles, podcasts, influencer collaborations, and unconventional media appearances.By aligning their personal stories with professional objectives, we craft relatable and memorable narratives. With the growing influence of digital platforms, we also leverage influencers to amplify these efforts, ensuring far-reaching visibility and engagement.In your experience, how can PR firms overcome the current talent crunch? What strategies have you implemented at Roarrr Media to attract and retain skilled professionals?Understanding the aspirations and needs of today?ÇÖs workforce is crucial. At Roarrr, we offer flexible work options, including remote roles, and ensure manageable work hours. This has helped us attract talented professionals, also from tier 2 and 3 cities, who can balance personal commitments with professional aspirations.We encourage our team to pursue personal passions outside work, fostering creativity and satisfaction. For instance, one of our employees successfully balances her role while teaching Kathak dance. Regular team bonding activities and a strong work-life balance ?Çô such as a five-day work week ?Çô have created a culture of happiness and collaboration.The pandemic taught us the value of remote work, and it remains a cornerstone of our strategy for retaining skilled talent while fostering growth.

Roarrr Media & Public Relations, a dynamic PR and Marcomm firm in Indian, proudly marks a decade of excellence in the world of communication, branding, and media relations. Founded in 2014 by Sonali Ramaiya, the agency has made a significant mark by unleashing the untapped potential of Indian and global businesses, transforming them into well-recognized brands.As Roarrr commemorates this milestone, it also takes a giant leap forward by roping in Mr. Ganapathy Viswanathan, a veteran in the communications industry, as Chief Mentor. With over three decades of experience across various sectors, including FMCG, Consumer Durables, Pharmaceuticals, and Services, Mr. Ganapathy Viswanathan ?Çÿs appointment signifies a new chapter of growth and strategic evolution for the firm.A Decade of Impactful Publicity and StorytellingOver the past 10 years, Roarrr has built a reputation for delivering innovative PR campaigns that resonate. Headquartered in Mumbai, with operations in Canada and an affiliate network spanning 165 Indian cities, the agency offers end-to-end visibility solutions. From high-profile brand management and media relations to digital marketing and crisis management, Roarrr prides itself on its creative prowess, helping brands build compelling narratives that echo across markets.Sonali Ramaiya, a multipreneur and educator, is an MBA in Marketing bringing to the fore her experience with global brands and has fostered a client-centric approach, empowering businesses to achieve market prominence.Ganapathy Viswanathan: A Mentor with a Legacy of Excellence Mr. Ganapathy Viswanathan brings unparalleled expertise to Roarrr Media, having played leadership roles in various organisation in the field of Advertising, PR & Digital. He started his career with Ogilvy and was part of the core team at Ogilvy in India that has launched several interesting campaigns for brands such as Titan, Philips, Maharashtra Tourism, Crompton Greaves, and AIS glass. His work includes the 360-degree launch of Titan Watches, from IPO to product unveiling, and collaborating with the government of Andhra Pradesh under the leadership of Mr. Chandrababu Naidu to promote the state as a global investment destination two decades back when Mr. Naidu was the Chief Minister of Andhra Pradesh State.Notably, Mr. Ganapathy Viswanathan led award winning campaigns for Maharashtra Tourism, including the prestigious launch of the luxury train *Deccan Odyssey*, and developed the celebrated "Maharashtra Unlimited" branding when the repositioning of the Maharashtra Tourism brand happened. Mr. Ganapathy Viswanathan was also associated with the Lintas, Mudra and Publicis Group. At Publicis he was part of the leadership team at 2020 MSL (West) where he brought in several success to the branch by winning interesting business in diverse verticals. He believes in sharing his vast knowledge by giving it back to the industry and is also part of the visiting faculty at some of the leading colleges and the Xavier?ÇÖs Institute of Communication, Mumbai. Looking Forward:With Mr. Ganapathy Viswanathan onboard as Chief Mentor, Roarrr Media & Public Relations aims to scale new heights by expanding its capabilities, growing its client portfolio, and nurturing young PR professionals. His mentorship will complement the agency?ÇÖs ethos of storytelling that roars, setting the stage for the next decade of growth and impact.?Ç£We are thrilled to celebrate this milestone and honored to have Mr. Ganapathy Viswanathan join us as Chief Mentor,?Ç¥ said Sonali Ramaiya, Founder of Roarrr Media & Public Relations. ?Ç£With his vast knowledge, passion, experience and vision, we are poised to take Roarrr to the next level, continuing our legacy of transforming businesses into household names.?Ç¥?Ç£In my career, I?ÇÖve been fortunate to learn from and spend valuable time with many great mentors. I am glad to contribute to Roarrr Media?ÇÖs journey and add value as they scale new heights in this exciting phase of growth?Ç¥, added Ganapathy Vishwanathan.