Volkswagen India has awarded its press communication mandate to Ruder Finn India, one of the world's largest integrated global communications & creative agency. Reinforcing its commitment to creative and tech-first storytelling for its products and reputation building for the brand, Ruder Finn will work closely with Volkswagen India to highlight the brand’s commitment to innovation, performance, sustainability, and future of mobility. Effective May 1, 2025, Ruder Finn will bring its full spectrum of capabilities — including strategic counsel and planning, corporate storytelling, media relations, and integrated campaign support — aimed at strengthening the brand’s voice in the Indian market and advancing Volkswagen’s business objectives across corporate and brand communications.  Commenting on the partnership, Gagan Mangal -Lead, Marketing Communications & Press, Volkswagen India, said, “As we continue to evolve in a dynamic automotive and communications landscape, we are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep understanding of brand storytelling made them the right fit for our journey ahead.”  Atul Sharma, CEO, Ruder Finn India & Head, Middle East, said: “This mandate is a testament to our growing strength in integrated communications and corporate positioning across sectors. We look forward to leveraging our expertise to support Volkswagen India, an iconic brand that has shaped the automobile industry globally and in India. We are thrilled to partner with them at such a pivotal time in this category; our goal will be to create compelling storytelling that mirrors Volkswagen’s legacy and its forward-looking journey, supporting their business ambitions.”   Ruder Finn will operate as an extension of Volkswagen India’s communications team to ensure consistent, insight-led messaging across earned and owned channels. 

Volkswagen India has announced the promotion of Bishwajeet Samal as its new Head of Marketing & PR. A seasoned marketing professional with over 21 years of experience, Samal has been a key contributor to Volkswagen’s marketing success, driving brand strategy, consumer engagement, and business growth.A classically trained marketer, Samal has a deep understanding of brand and business objectives, effectively leveraging new-age platforms, technology, and digital marketing strategies. His ability to balance commercial value realization with strategic brand positioning has played a pivotal role in Volkswagen India's market presence.Beyond his corporate expertise, Samal is an active industry thought leader, frequently shaping discussions around key marketing trends. His leadership style emphasizes team empowerment, creativity, and innovation, fostering a strong and motivated marketing team. Prior to joining Volkswagen India, he has held key roles across the media, advertising, and telecom sectors, further solidifying his expertise in the field.In his new role, Samal will spearhead Volkswagen India’s marketing and PR strategies, further strengthening the brand’s positioning and engagement with consumers.