Progressive Communications, a Singapore-based public relations consultancy, and Active FZ LLC, UAE-based integrated marketing and communications agency, announced a strategic partnership to provide clients with seamless, integrated communications support across Asia-Pacific and the Middle East. The partnership combines Progressive?ÇÖs earned-first communications expertise in APAC with Active FZ LLC?ÇÖs deep regional presence and integrated marketing strength across the Middle East. Clients with regional hubs in Singapore or Dubai?Çöand ambitions to scale?Çöcan now access a unified, cross-border team offering brand positioning, media strategy, earned-first PR, and market-entry planning.The partnership will support globally minded brands with consistent, high-impact narratives and reputation strategies across key regional markets.?Ç£We?ÇÖre excited to join forces with Louay and the team at Active,?Ç¥ said Tarun Deo, Founder and Managing Director of Progressive Communications. ?Ç£They bring deep regional insight, strong media relationships, and a strategic mindset that perfectly complements our strengths communications planning and storytelling. Together, we offer a powerful, compelling proposition for brands ready to expand across borders.?Ç¥Progressive Communications is a dedicated, close-knit team of experienced senior consultants and energetic young talent. Combining decades of experience with a keen awareness of current trends, the agency blends vibrant creativity, rigorous analytics, and practical insight to help brands engage meaningfully with their stakeholders and stand out in today?ÇÖs crowded communications landscape. Backed by a global partner network, Progressive Communications has worked with clients including Zespri International, SAP Concur, and Swire Coca-Cola.Louay Al Sammarai, CEO and Founder of Active FC LLZ, added: ?Ç£This partnership gives our clients access to expert communications counsel across APAC through Progressive?ÇÖs network and capabilities. We look forward to unlocking new business opportunities together and delivering bold, impactful work that resonates in every market we serve.?Ç¥Founded in 2003, Active FZ LLC is a leading marketing and communications agency with more than two decades of experience across the Middle East. Known for its innovative, culturally attuned campaigns, the agency supports global and regional brands across public relations, influencer engagement, lead generation, digital marketing, content production, exhibition stand build and services and event management. Active FZ LLC extends its reach internationally through a network of affiliates and partners.This partnership brings together a team of seasoned communications professionals with deep local market knowledge and a shared ambition to deliver scalable, borderless solutions. Both firms will maintain their independent branding and legal identities while aligning on approach, quality, and execution to serve clients as one cohesive cross-regional team.