Volkswagen India has announced the promotion of Bishwajeet Samal as its new Head of Marketing & PR. A seasoned marketing professional with over 21 years of experience, Samal has been a key contributor to Volkswagen’s marketing success, driving brand strategy, consumer engagement, and business growth.A classically trained marketer, Samal has a deep understanding of brand and business objectives, effectively leveraging new-age platforms, technology, and digital marketing strategies. His ability to balance commercial value realization with strategic brand positioning has played a pivotal role in Volkswagen India's market presence.Beyond his corporate expertise, Samal is an active industry thought leader, frequently shaping discussions around key marketing trends. His leadership style emphasizes team empowerment, creativity, and innovation, fostering a strong and motivated marketing team. Prior to joining Volkswagen India, he has held key roles across the media, advertising, and telecom sectors, further solidifying his expertise in the field.In his new role, Samal will spearhead Volkswagen India’s marketing and PR strategies, further strengthening the brand’s positioning and engagement with consumers.