Kaizzen, a leading independent communications agency, has announced the strategic appointment of Suresh Rangarajan as Senior Vice President – South. With over 25 years of experience across both corporate and agency roles, Suresh is a seasoned communication leader known for crafting impactful narratives, fostering strong stakeholder relationships, and driving business growth through strategic communications.Suresh’s appointment aligns with Kaizzen’s commitment to deepening its presence in South India. In his new role, he will be instrumental in expanding Kaizzen’s business, strengthening client partnerships, and leading high-impact communication strategies across key sectors in the region.Welcoming Suresh to the team, Vineet Handa, CEO of Kaizzen, said, "We are thrilled to welcome Suresh to team Kaizzen as Senior Vice President for South," said Vineet Handa, CEO, Kaizzen. "Kaizzen today has a well-established footprint in Bangalore, Hyderabad and Chennai. I feel he will be one of the strong flagbearers of our services and culture as we continue to grow our service offerings, geographic presence and people strength."Suresh brings deep expertise in technology, telecommunications, and automotive sectors. His dynamic leadership, combined with a solutions-driven approach, will help Kaizzen deliver best-in-class services, create competitive advantages for clients, and drive significant business growth.Nikhil Pavithran, COO of Kaizzen, added, “Suresh’s expertise will not only help expand our client portfolio but also play a crucial role in scaling our specialized verticals. With his addition to our leadership team, we are confident in achieving new milestones in South India.”Expressing his enthusiasm, Suresh Rangarajan said, “Joining Kaizzen at such an exciting phase of its growth is truly inspiring. Today, communication is not just about storytelling—it’s about building purpose-driven narratives that foster trust, shape perceptions, and drive real business impact. South India is a thriving center for innovation and entrepreneurship, and I look forward to collaborating with our talented teams and valued clients to craft strategies that make a meaningful difference. Kaizzen’s commitment to excellence and its expanding global footprint make this an exciting opportunity to set new benchmarks in integrated communications.”With a career spanning over two decades, Suresh has held key leadership positions across top PR consultancies and corporate brands, including Tata Motors, Vodafone India, Nissan Motor India, and Concept PR. Having led brand communications on a pan-India scale, and working closely with global teams, he is recognized as a global-minded communicator.

Frido, a pioneer in ergonomic solutions with over a decade of innovation, has joined hands with Kaizzen as its strategic communications partner to reinforce its mission of enhancing everyday quality of life. Known for its research-driven, thoughtfully designed products, Frido continues to lead the way in improving comfort, posture, and mobility, bringing a sense of freedom and ease to households across India. With this collaboration, Frido seeks to strengthen its brand narrative, building on its legacy of groundbreaking innovations and delivering high-quality, affordable products that redefine ergonomic living.  Over the years, Frido has introduced iconic solutions such as the Frido Go, the first self-propelled shower wheelchair; Dual Gel insoles; and the suitcase-folding commode wheelchair. Expanding its portfolio, the brand now offers lifestyle-enhancing products like the Ultimate Mattress, Deep Sleep Pillows, and ergonomic cushions, all designed to help individuals walk, sit, and sleep better. Sharing his vision for the partnership, Ganesh Sonawane, Founder and CEO of Frido, said, "At Frido, our mission is to make daily living effortless through thoughtfully designed products. Partnering with Kaizzen marks an important milestone in reaching our audience more effectively. With their expertise in strategic communication, we aim to showcase how Frido enhances comfort and accessibility for 100M+ Indians.” Kaizzen, a globally recognized and award-winning integrated communications agency, brings over 16 years of expertise in delivering impactful campaigns across public relations, digital marketing, and corporate communication. Renowned for combining local insights with global expertise, Kaizzen’s strength lies in its ability to craft and execute seamless, innovative communication strategies on a global scale.On the association, Nikhil Pavithran, Chief Operating Officer at Kaizzen, stated, "Frido's dedication to transforming everyday living through innovation resonates strongly with our philosophy at Kaizzen. We are thrilled to partner with them on this journey, leveraging strategic communication to highlight their impactful solutions. Together, we aim to build a powerful narrative that not only establishes Frido as a leader in ergonomic living but also inspires a future where comfort and accessibility are universal priorities. This partnership underscores our commitment to driving innovation and creating lasting value for brands and their audiences." This partnership stresses Frido’s relentless drive to lead the industry in ergonomic solutions while delivering on its promise to make freedom and comfort an integral part of everyday life. Through this collaboration with Kaizzen, Frido aims to inspire a future where innovation, accessibility, and ease of living are accessible to all.

Kaizzen, a leading integrated PR and digital agency, has announced the elevation of Nikhil Pavithran to the role of Chief Operating Officer (COO). In addition to his new role, Pavithran will spearhead the agency's expansion and operations in the Middle East and North Africa (MENA) region.Pavithran shared the news of his promotion through a LinkedIn post, marking another milestone in his association with Kaizzen, which began in 2018 when he joined as Vice President for the Mumbai region. His leadership journey saw him rise to Group President, a role in which he played a pivotal part in driving the company’s growth and success.Before joining Kaizzen, Pavithran honed his expertise in public relations and media strategy through impactful roles at Percept as Vice President and at other organizations like Fluid Media and Eulogy. His diverse experience and strategic insights have been instrumental in shaping innovative communication campaigns across industries.

As we conclude another year, it is essential to reflect on the key developments, challenges, and achievements that have shaped different sectors throughout the past 12 months. The year 2024 has been marked by dynamic shifts, rapid innovation, and the continued adaptation to both external factors and emerging trends.Adgully’s annual feature – REWIND – revisits different sectors and identifies the key developments as well gauges the long-term impacts of those developments. We speak to a cross-section of industry leaders to bring a 360-degree view of the industry landscape, the growth trends, financial performance, disruptions, innovations, challenges and more.In this Rewind 2024 article, Nikhil Pavithran, Group President, Kaizzen, shares his insights into the year’s defining trends and developments that shaped the PR industry and the Indian economy at large. Highlighting Kaizzen’s performance during the year, Pavithran sheds light on the key achievements and milestones that marked the company’s journey in 2024.PR’s growth in 2024The story of PR is one of constant evolution. While the tools and techniques have advanced, the core essence of connecting with audiences, managing reputations, and crafting compelling narratives remains unchanged. From an economic perspective, the Indian economy has shown remarkable resilience, navigating challenges with agility and emerging as a beacon of opportunity. This resilience mirrors the adaptability of our industry.Despite global uncertainties, sectors like PR, communication, and digital marketing have flourished, driven by the growing importance of transparency, accountability, and authentic engagement.Kaizzen’s journey this year reflects this synergy between tradition and innovation. The future holds immense promise, and our commitment to evolving with the times while preserving our timeless core ensures that our industry will continue to shine as a vital force in shaping narratives and building connections.Trends and developments in PRThe fields of PR, communication, and digital marketing are driven by three key trends: Speed, Seamlessness, and Relationships.Speed: In a fast-paced digital world, swift and strategic responses to news and trends are essential. Tools like social listening, AI analytics, and automation help brands stay relevant.Seamlessness: With user-generated content and influencers shaping narratives, integrating digital and traditional strategies ensures consistent and trustworthy messaging.Relationships: Strong ties with journalists, influencers, and customers remain fundamental, fostering credibility and creating advocates to amplify brand messages.The synergy of these pillars, alongside advancements like AI, AR, and VR, helps combat misinformation while enhancing the value of earned media. Adapting to these trends enables professionals to shape impactful, trustworthy brand perceptions.Kaizzen’s growth story in 2024Kaizzen evolved from being a digital and communications agency to offering a broader range of services, including advocacy, public affairs, investor relations, and Global Sustainability Communication (GSC). This diversification strengthened our ability to cater to the dynamic needs of our clients.We successfully launched Kaizzen Global, opening an office in Dubai and establishing a network of partners in over 80 countries. This move has positioned us as a globally connected agency capable of delivering on international mandates seamlessly. Kaizzen was ranked the 7th fastest-growing agency in the world by the prestigious Provoke Rankings in 2024.Our journey has been marked by enduring relationships. The three clients we started with continue to partner with us, a reflection of the trust and value we bring to our collaborations.Our biggest achievement remains our people. We are proud to be a people-first agency, with team members who joined in our first year still with us today. This highlights our commitment to nurturing talent and fostering a supportive work environment.2024 was a year of transformation and milestones for Kaizzen, reinforcing our position as a leading global agency with a focus on innovation, relationships, and people.Kaizzen - Crafting compelling narrativesKaizzen is a leading integrated communication agency with operations across the globe. Offering 360-degree solutions, it caters to diverse sectors, including corporate, technology, lifestyle, healthcare, education, real estate, startups, government, hospitality, financial services, entertainment, and energy. Key services include Public Relations and Communications, Digital Marketing in addition to various ancillary services like design, video production, web UI/UX, and technology solutions, enabling seamless communication.Kaizzen helps businesses craft compelling narratives, build brand visibility, and foster trust through integrated campaigns, media relations, influencer collaborations, and digital strategies, making it a one-stop solution for all branding needs.

NeoNiche, a digital-first full service marketing company, has appointed Kaizzen as its new public relations partner. Kaizzen will be responsible for developing and executing a comprehensive communications strategy to enhance NeoNiche's brand awareness, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its PR expertise to reinforce NeoNiche’s presence in key markets and support the company’s ambitious growth plans.NeoNiche, a leader in advanced integrated marketing solutions and innovative technology, is committed to delivering exceptional experiences and setting new industry benchmarks. NeoNiche's mission is to build an organization that values individuals, nurtures relationships, and drives innovation. By 2025, NeoNiche aspires to be one of India's leading full-service marketing companies, excelling in people practices, customer satisfaction, and revenue generation. This vision underscores their commitment to nurturing a supportive environment for team members, consistently delivering outstanding service to clients, and achieving sustainable growth through innovative strategies.NeoNiche founder-CEO Prateek N Kumar said: “In the post-pandemic world, the event industry has felt a tectonic shift, demonstrating remarkable agility, rapidly evolving across formats with innovation and technology at its core. This dynamic landscape compels us to continually develop groundbreaking solutions and reinvent ourselves to showcase India's expertise on a global stage. NeoNiche is at the forefront of this transformation, and we believe our partnership with Kaizzen will only fuel our growth further. With their deep understanding of the industry, we are poised to set a new benchmark for global scale, inspiring and transforming businesses worldwide.”Kaizzen Group President Nikhil Pavithran said: “Brands have changed the communication syntax to interact with stakeholders and experiential outings have become a major part of this new methodology. That being said, the event, exhibition, and marketing industry has also witnessed a remarkable growth, and with this partnership with NeoNiche, we want to bring about a comprehensive understanding to all stakeholders, about the possibilities of tomorrow. With their suite of products and services, in-house expertise and drive to innovate, NeoNiche has the potential to be the pioneers of the desired change in sector, charting the way forward. With equal onus on bringing about change to the media and marketing industries, we look forward to amplify NeoNiche’s visibility and propagate meaningful conversations across the spectrum.”The collaboration between NeoNiche and Kaizzen marks the beginning of a new era of digital innovation. Together, they hope to establish industry norms, drive change, and impact the future of businesses.

Kaizzen, a leading independent Communications Agency, announces the strategic appointment of Ankita Malik as Vice President-North. With more than 14 years of experience in the communications industry, Ankita brings a wealth of expertise in crafting impactful strategies and fostering client relationships.Ankita's appointment underscores Kaizzen's commitment to enhancing its presence and service offerings in the Northern markets. In her new role, Ankita will spearhead initiatives to drive growth, expand client engagement, and elevate Kaizzen's standing as a trusted partner for strategic communications solutions across verticals."We are thrilled to welcome Ankita to our team as Vice President for North," said Vineet Handa, CEO, Kaizzen. "Her proven track record of delivering results and her deep understanding of the communications landscape will be instrumental in propelling our North operations to newer heights. Ankita's strategic vision and leadership will undoubtedly reinforce Kaizzen's position as a preferred communications partner in the region."Ankita’s expertise spans technology, telecommunications, auto, and lifestyle sectors. With her dynamic leadership, Ankita is poised to deliver top-notch services and drive competitive advantages for products and services, bolstering Kaizzen's revenue portfolio.Welcoming her to the team, Nikhil Pavithran, Group President, Kaizzen said, “Ankita’s experience will not only help us in growing Kaizzen’s portfolio but will also be instrumental in expanding our other specialized verticals. With her appointment, we reaffirm our commitment to fostering diverse leadership perspectives and working towards a more inclusive organization. I welcome her formally on-board and wish her the best.” "I am excited to embark on this new journey with Kaizzen and contribute to the company's continued success," said Ankita Malik. "The opportunity to lead the North operations presents an exciting challenge, and I look forward to collaborating with the talented team at Kaizzen to deliver unparalleled value to our clients."Ankita has served on senior counsel teams and contributed to renowned PR consultancies such as Zeno Group, MSL Group, and Six Degrees BCW. She has also led marketing communications for notable brands like Intex Technologies and Comio Smartphones. With over 14 years of experience, Ankita has managed brands across India, China, the USA, and APAC regions, showcasing her versatility and global perspective. Based in New Delhi, she brings a wealth of international expertise to her role at Kaizzen.

LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, a leading integrated communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing LS Digital's communication strategy, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital's presence in key markets and support the company’s ambitious growth plans.LS Digital is committed to revolutionizing the digital landscape by placing digital marketing transformation (DMT) at the premise of its brand identity, with its specialised business units Langoor, a CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative company. With a vision to drive innovation and redefine digital marketing standards to grow the industry, LS Digital follows its guiding mantra #ChallengeTheNow to build industry best solutions today that will reshape the future of global business.Speaking on the partnership, Anshuman Misra, SVP Strategic Partnerships, Marketing & PR "LS Digital is a visionary company working with a single purpose of putting Digital Marketing Transformation at the core of businesses. As India takes the centre stage in developing and delivering tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation." On this collaboration, Anshuman further said, “In this new era of digital innovation and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspire change and shape the future by transforming businesses digitally”.Nikhil Pavithran, Group President of Kaizzen, stated, “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital's forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision. We firmly believe in the immense potential of this collaboration, especially in alignment with the Honourable Prime Minister's Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues."