Global communications firm FINN Partners has appointed Anusuya Mitra as Partner to lead its corporate communications practice in Hong Kong and oversee strategic growth initiatives across Greater China and the wider Asia-Pacific region.Mitra brings more than 17 years of agency and in-house experience across major Asian financial and commercial hubs, including Hong Kong, Shanghai, and Mumbai. In her new role, her scope includes driving business development, expanding team capabilities, and securing client briefs centered on brand reputation and corporate storytelling."Anu brings a proven track record of navigating regional landscapes and executing integrated corporate communications strategies," said Annouchka Behrmann, Managing Partner of FINN Partners Greater China. "Her understanding of cultural nuances across India, Mainland China, and Hong Kong will be valuable as we grow our portfolio and deliver communications excellence for our clients.”Prior to joining FINN Partners, Mitra served as Regional Director of Corporate Communications at Hong Kong-based agency Sinclair. Her background spans both agency and corporate positions at organizations including FedEx Express APAC, Ketchum, WPP, WE Communications, Archetype, and Adfactors PR.Throughout her career, Mitra has managed communications strategies across sectors including logistics, technology, real estate, and education. Her client portfolio includes major international brands and organizations such as Lenovo, HP, Honeywell, FedEx, CBRE, Pacific Basin, New Development Bank, and Hong Kong Talent Engage."I love the art and hustle of communications — it suits my high-energy, people-first style," Mitra said. "I am thrilled to be part of FINN Partners because of their strong reputation for combining global reach with deep local insight... and am ready to go after meaningful remits where brand reputation really matters."

Hong Kong?ÇÖs Bakehouse by Gregoire Michaud has selected FINN Partners to provide brand strategy and communications consultancy to support the bakery's expansion in the local market.This collaboration marks the second time Bakehouse has engaged FINN Partners for branding and communications support, following their initial partnership in 2020 when the agency led an integrated public relations campaign to strengthen the brand's positioning.?Ç£We?ÇÖre thrilled to be working with Bakehouse again as they take this exciting step in their growth,?Ç¥ said Annouchka Behrmann, Managing Partner, FINN Partners Hong Kong. ?Ç£Their dedication to craftsmanship is truly inspiring, and we?ÇÖre partnering to enrich and elevate their brand as they continue to bring their beloved artisanal flavours to more communities around Hong Kong.?Ç¥Gregoire Michaud, Founder of Bakehouse by Gregoire Michaud, added: ?Ç£Expanding our business means bringing the tradition and care of Bakehouse to even more corners of Hong Kong. For us, it?ÇÖs about enriching our brand and staying true to our roots as we grow. Working with FINN Partners again ensures that our brand?ÇÖs heart and soul are reflected in every step of this journey, and we?ÇÖre excited to connect even more deeply with our local communities.?Ç¥(Image: bakehouse.hk)

Finn Partners, a global integrated marketing and communications agency, has announced significant leadership changes in the Asia Pacific region. These moves aim to solidify their presence and drive further growth.Previously a senior partner, Annouchka Behrmann has been instrumental in securing new clients for Finn's Hong Kong office since joining in 2023. Now, as the new Managing Partner, she'll lead the agency's Hong Kong operations. Her focus will be twofold:Strengthening Finn's position in key sectors like travel & tourism, hospitality, design, wellness, and luxury.Expanding service offerings, particularly in corporate communications and purpose-driven campaigns.Behrmann reports to Howard Solomon, the founding partner overseeing Asia for Finn Partners.Cathy Feliciano-Chon, previously a Managing Director, will now focus on propelling business development, brand strategy, and thought leadership initiatives across the entire Asia Pacific region. Since joining Finn in 2019, she's played a key role in establishing Finn as a leading global travel & tourism agency and managing a portfolio of prestigious brands.Feliciano-Chon reports to both Solomon and Peter Finn, the agency's CEO and founding managing partner."Cathy's expanded role strengthens our regional leadership and positions us for long-term, sustainable growth across APAC," said Solomon, highlighting her extensive experience, proven leadership, and vast network as invaluable assets.Peter Finn acknowledges the crucial role strong leadership plays in their phenomenal growth across Asia. He emphasizes the unparalleled market knowledge and exceptional client service offered by Cathy, Annouchka, and their fellow Asia Pacific leaders.Finn concludes by highlighting Finn Partners' advantages:Extensive regional presenceDeep expertise across various sectors"One Finn" model ?Çô providing integrated, full-service solutions with agility and collaborationThese strengths, according to Finn, position them perfectly as the go-to agency for clients seeking top-tier marketing communications solutions.