Varsha Chainani has resigned from her role as Senior Vice President and Group Head of Corporate Communications and Brand at Vedanta. She had been with the company since September last year.With a career spanning over three decades in strategic communications, Chainani has held leadership positions at Adani Group, Mahindra Group, Abbott, IBM, and the Taj Group.Announcing her departure on social media, she shared, "I’m stepping into a new chapter—one that allows me to explore fresh opportunities, expand my horizons, and align my professional journey with my passions and values."?

There is a familiar hum of a boardroom in motion, with executives gathered around, discussing growth strategies, unveiling ambitious product plans, and pouring over financial projections. The discussion is lively, the CEO, full of zeal, reveals a new product initiative that promises to "redefine the market." At the corner of the room, the communications lead raises an eyebrow and asks, "And when this blows up on X (formerly Twitter), what's our plan?"Cue the awkward silence.This isn't a dig at corporate optimism; At first glance, it might seem logical to focus on the numbers and the operations that drive them. But the unspoken truth is this: every decision made in that room will eventually be judged not by its technical precision but by how well it resonates with the people and the world outside. This is where PR comes in.Connecting Vision with RealityPR has long been stereotyped as a reactive function, swooping in to manage crises or churn out press releases. But at its core, PR is about achieving what strategists call the "strategic fit" that aligns an organization's internal capabilities with external expectations. PR goes beyond just explaining what a company does. It shapes why people should care.Great PR professionals are strategists at heart, focused on achieving the elusive "strategic fit" that generates harmony between a company's internal ambitions and the external realities of the market and society. They don't merely respond to crises; they anticipate them. They skillfully frame the company's achievements within the broader context of what matters to stakeholders.The much-adored Saregama Carvaan comes to mind - a retro-inspired music player designed for older audiences but marketed as a gift from the young. The product wasn't just a hit but a storytelling triumph built on communication insights that revealed what customers wanted. This was more than clever advertising: it was PR influencing product design and strategy.Business is about people – and so is PRThe speed at which information travels today has fundamentally shifted the stakes for organizations. A single tweet, post, or video can ignite a firestorm of public scrutiny. The now-infamous Indigo Airlines crisis, where a passenger altercation went viral, illustrates the critical need for a strong PR presence. It is needed not just in mitigating fallout, but in proactively setting the tone of public engagement. When PR operates from the margins, companies are left reacting to crises that could have been avoided. When it operates from the centre, it equips organizations with foresight and resilience.Every business decision, a new product launch, a policy shift, or an operational change, ultimately involves people. PR, which focuses on building and nurturing relationships, serves as the connective tissue between organizations and their audiences. Internally, PR fosters alignment by ensuring employees feel informed and engaged. Externally, it crafts authentic narratives, bridging the company's goals and stakeholders' needs. These relationships are the foundation of long-term success, yet they are often overlooked in the rush for immediate results.The Moral CompassAt its core, PR is the steward of authenticity. A strong PR team ensures that an organization's words and actions align seamlessly with its values. The best PR professionals lean into uncomfortable truths rather than shying away from them, offering leadership the candid feedback necessary to preserve trust. Their role as the 'conscience of an organization' is perhaps their most valuable contribution, especially when transparency is no longer optional but expected.When Data Meets CreativityModern PR is as much a science as it is an art. Data-driven insights now guide strategies that were once built on intuition alone. PR professionals analyze trends, customer behaviours, and competitive landscapes to craft campaigns that are both creative and impactful. But such agility isn't possible when PR is an afterthought. It requires a seat at the table from the outset. And yet, PR remains undervalued in many boardrooms. Often treated as a final step in the communication pipeline, it is looped in only after decisions are made. This short-sighted approach undermines PR's potential and robs organizations of an essential perspective.To relegate PR to the sidelines is to overlook its profound impact on organizational success. As businesses navigate an era of unprecedented scrutiny and connectivity, PR must no longer be seen as a support function but as a core component of leadership. So, as the next round of big decisions is debated and shaped in boardrooms worldwide, it's worth considering this: a seat for PR at the table isn't just about inclusion. For organizations seeking to build trust, foster resilience, and lead with purpose, PR is not optional. It is essential.

The Official Representative of the Cannes Young Lions PR Competition PRCA Mena has revealed the six teams that have made it onto the shortlist. Last week 23 teams, each consisting of two PR professionals from the region, aged 30 or under, had a pressing 24-hours to respond to a brief set by this year’s humanitarian partner, UNHCR, the UN Refugee Agency.The brief challenged participants to develop a campaign that would raise awareness, increase downloads and drive donations for UNHCR’s Refugee Zakat Fund Mobile App—an innovative platform designed to make Zakat giving more accessible, transparent, and impactful. The brief stated, “our challenge remains increasing awareness of our RZF app, downloads and number of users who donate through the app.”The final shortlist includes:• BPG Group – Rua Youssef & Rayana El Masri• Burson – Raneem Saleeh & Youssef Yammine• Cosmopole Consultancy – Nithin Narayanan & Meena Shahin• Gambit Communications – Tala Maas & Hana Sabri• Seven Media – Neimat ElKarib & Tala Abu Eid• The Romans – Cham Alatrach & Katie Bell-WrightOn 15 April 2025, the shortlisted six teams will present their ideas to the esteemed Mena jury with the winners announced on 16 April 2025. The winning team will go on to officially represent Mena in June at the Cannes Lions International Festival of Creativity that will be held in the south of France.This year’s esteemed jury includes:• Ahmad Itani, Founder & CEO of Cicero & Bernay Communication Consultancy • Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations, AlFuttaim Automotive • Louise Jacobson, Managing Partner at Brazen MENA • Raefah Makki, Head of Individual Giving & Campaigns, UNHCR• Sophie Simpson, Managing Director & Founder of AttelineConrad Egbert, Head of PRCA Mena, said:“We’re absolutely blown away by the level of creativity and passion that each team has demonstrated in this year’s competition. A huge thank you to our esteemed jury for committing their precious time and effort to us and to the UNHCR for partnering with us on such a meaningful brief. Best of luck to the finalists—we look forward to your pitches.”PRCA Mena continues to champion the region’s rising talent, offering young professionals unparalleled opportunities to shine on the global stage.

Public Relations has entered a bold new era. No longer just a back-office function, it has transformed into a strategic powerhouse shaping brand reputation and influence. Companies and leaders now see PR not as an afterthought, but as an essential force driving credibility, trust, and long-term success.The industry has undergone a radical shift with the rise of social media, fundamentally transforming PR strategies. Influencers now play a crucial role in shaping consumer perceptions and engagement. PR is no longer confined to securing media visibility; it has expanded into a dynamic, results-driven discipline focused on meaningful interactions and measurable outcomes.With a younger, more digitally savvy audience emerging, PR professionals face new challenges. Brands and practitioners must be more agile, data-driven, and proactive in crafting business solutions that resonate with their audience. The future of PR lies in adaptability, authenticity, and strategic storytelling that build lasting trust and impact.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Stuti Jalan, Founder & Managing Director, Crosshairs Communication, speaks at length about the agency’s journey over the past two decades. She shares what inspired her to start Crosshairs Communication, the significance behind its name, and some of the most exciting brands and campaigns the agency has handled.Jalan also discusses how PR strategies are tailored to different industries, the growing prominence of influencer marketing and content-driven storytelling, and how these elements are integrated into PR strategies. Additionally, she shares insights on the future of PR in India, key trends that will shape the industry over the next five years, and whether there are any expansion plans or new areas the agency is looking to explore.Crosshairs Communication has been in the industry for over two decades. What inspired you to start the agency, and how has its journey evolved over the years?I started my career at Ogilvy PR, and at that time, lifestyle PR was virtually non-existent. The industry followed very traditional practices. However, I noticed an influx of global brands entering India, creating a need for a fresh, innovative approach to PR.Looking back two decades, some of our first clients included Foster’s beer and India Fashion Week. One of our earliest projects was a charity run for underprivileged children in association with Oprah, which later evolved into a model similar to today’s marathon charity initiatives.Brands were looking for agencies with a unique, lifestyle-driven perspective, and that’s when Crosshairs Communication was born. I was just 23 at the time, and I remember a mentor telling me, “If it doesn’t work, you can always go back to a job.” That reassurance gave me the confidence to take the leap—and it worked. That’s how the agency came into existence.Why did you choose the name ‘Crosshairs Communication’? Does it symbolize a particular vision or strategy in PR?The word “crosshairs” refers to the focal point in a camera lens, symbolizing precision and accuracy—hitting the bullseye in terms of targeting the right audience. When we were registering the agency, we wanted a name that reflected our vision. It was unique then, and it remains distinctive even today.Crosshairs Communication has worked with a diverse range of clients across industries. Could you share some of the most exciting brands or campaigns you've handled? How do you tailor PR strategies to different industries?We have worked with many leading designers in India and launched prestigious international brands, including Hermès.One of my favourite campaigns was for OBEETEE Carpets during the pandemic. We introduced the concept of “The Social Fabric” – an online charity auction where proceeds supported weavers affected by COVID-19. The campaign was a huge success, winning a gold award for innovative storytelling in PR, and gained widespread media attention with celebrities involved.Another memorable project was for Raffles Hotels in Udaipur, Jaipur, and Paris. We conceptualised “The Writer’s Bar”, hosting renowned authors for engaging discussions. Over the years, we’ve worked with authors like Twinkle Khanna, Milind Soman, and Shobha De, leveraging their storytelling to enhance brand narratives.A major highlight was working with Accor, one of the world’s largest hospitality groups. When their global CEO, Sébastien Bazin, visited India, we secured front-page coverage in The Times of India, making a significant impact in the hospitality sector.Our approach to PR involves understanding each brand’s messaging, adapting it to the Indian market, and crafting strategies that create impactful narratives.With influencer marketing and content-driven storytelling gaining prominence, how do you integrate these elements into your PR strategies?Influencer marketing is a core part of our strategy. For example, we worked with Crocs, executing over 1,000 influencer-led campaigns, transforming the brand’s perception in India.We don’t just collaborate with mainstream influencers but also with niche voices. For luxury brands, we engage top-tier influencers, while for professional networks, we work with LinkedIn Top Voices. The influencer landscape has expanded beyond Instagram – now, podcasts, LinkedIn Lives, and global collaborations are also crucial.For instance, during the World Economic Forum in Davos, we hosted Mona Patel, a global influencer known for her presence at the Met Gala, as a speaker for our Women’s Network. Our ability to integrate influencers across different platforms makes our strategies more dynamic.How do you approach crisis management for brands? What key lessons have you learned from handling PR crises?Crisis management requires quick thinking and a balanced perspective. It's crucial to step back, assess the situation from both the client’s and the public’s viewpoint, and then craft a response. Panicking never helps – having structured crisis communication guidelines in place is key.Every crisis is an opportunity to strengthen a brand’s credibility if handled correctly. The ability to maintain transparency and provide timely, well-crafted messaging can turn challenges into moments of trust-building.How do you see the future of PR in India? What trends will shape the industry in the next five years?Collaboration will be the defining trend. Brands, influencers, and media platforms will work together more seamlessly. For example, we recently saw two podcasters – Masoom Minawala and Shereen Bhan – collaborate despite coming from different industries. This cross-industry synergy will become more common.Globalisation will also play a role. Through platforms like LinkedIn and international industry events like Cannes Creativity Festival and Davos, we are seeing increasing interest from global brands looking to collaborate with Indian agencies.Additionally, digital PR will continue to evolve, with a focus on localized content strategies tailored for different platforms.What’s next for Crosshairs Communication? Are there any expansion plans or new areas you’re looking to explore?We are actively expanding and collaborating with global firms to enhance our reach. Our strengths lie in hospitality, lifestyle, media, and entertainment PR, and we continue to grow these portfolios.We’re also exploring emerging digital PR avenues, including podcasts and influencer-driven content, while strengthening our international partnerships.

Authored by Ganapathy Viswanathan, Independent Communication Consultant and Chief Mentor Roarrr Media and Public Relations.The power of digital in every sphere of life is changing the way we are interacting and the way we are consuming content. Today, you need to generate fresh and interesting content to keep your target audience engaged. With the internet growth happening at a rapid pace, the power of digital has further enhanced the need for brands to be more engaging and interactive. Also, the growth of internet has also helped brands to now reach the smallest of the towns pan India.Digital PR is transforming the way brands and individuals communicate with their audiences. Unlike traditional PR, which relies on print media, television, and radio, digital PR leverages online platforms, social media, and search engines to build and manage reputations. The shift to digital has made PR more measurable, accessible, and interactive, allowing brands to engage directly with their audiences in real-time.Brands are Geared Up to Digital in PR TodayBrands have recognized the shift in consumer behaviour and are leveraging digital platforms to enhance their PR strategies. Social media, influencer marketing, search engine optimization (SEO), and content marketing have become integral to PR campaigns. Companies are now focusing on real-time engagement, data-driven storytelling, and multimedia content (such as videos, podcasts, and interactive infographics) to keep their audiences engaged. Many brands are also utilizing artificial intelligence (AI) and data analytics to track audience sentiments and optimize their communication strategies accordingly.Challenges in Digital For PRWhile digital PR offers immense opportunities, it also presents challenges. The fast-paced nature of digital media means brands must be constantly active and ready to respond to crises in real-time. Misinformation and fake news can spread rapidly, potentially damaging a brand’s reputation. Managing online reputation, handling negative feedback, and ensuring credibility in the age of viral content are crucial challenges. Moreover, with so many digital platforms available, brands must tailor their messaging for different audiences while maintaining a consistent brand voice.Can Digital Be More Effective Than Traditional Media?Digital PR is proving to be more effective in many ways due to its measurable outcomes and wider reach. Unlike traditional media, which often relies on one-way communication, digital platforms allow for two-way interaction, enabling brands to directly engage with their audience. Additionally, digital PR is cost-effective and provides real-time analytics, helping brands refine their strategies based on performance metrics. However, traditional media still holds credibility, particularly in certain demographics and industries, making an integrated approach the most effective PR strategy.Nurturing and Training Talent in the Digital eraPR agencies are rapidly adapting to the digital landscape by upskilling their teams in digital marketing, social media management, and data analysis. Many agencies are offering in-house training programs, workshops, and certifications to keep their employees updated on the latest trends and tools in digital PR. The rise of AI and automation in PR has also led agencies to focus on analytical and strategic thinking, ensuring their teams can interpret data effectively and create compelling narratives. Additionally, agencies are investing in hiring digital-native professionals who understand the nuances of digital communication.Digital and its growth in next 10 yearsThe future of digital PR is expected to be even more dynamic and data-driven. With the increasing role of AI, PR strategies will become more predictive, helping brands anticipate crises and trends before they happen. The use of immersive technologies such as augmented reality (AR) and virtual reality (VR) will redefine brand storytelling, making PR campaigns more engaging. Additionally, decentralized platforms and blockchain technology might enhance transparency in digital PR, combating misinformation and improving trust. As digital ecosystems evolve, personalization and hyper-targeting will play a key role in how brands communicate with their audiences.To summarise, digital PR is revolutionizing how brands connect with their audiences. While it brings challenges, it also offers unprecedented opportunities for engagement, storytelling, and brand-building. By embracing innovation and staying adaptable, brands and PR professionals can harness the true power of digital to shape public perception and drive meaningful conversations.

Edelman has named a new India CEO and APAC Head of Digital. Bhavna Jagtiani has been elevated from Chief Operating Officer, India to now serve as the firm’s CEO for its India operations. Kunal Arora, Managing Director for India Digital and APAC Studio Lead, takes on an expanded role of Head of Digital, APAC, now overseeing the firm’s Digital offering across the region. Both Jagtiani and Arora will continue to report to Rakesh Thukral, Edelman’s CEO for APAC, with the appointments taking immediate effect.Over her 22-year tenure with Edelman, Jagtiani has grown alongside the firm, having started as an Account Executive to eventually leading integrated teams across India and briefly in Hong Kong. In her most recent role as COO, India, she enhanced operational efficiencies in the market, fostered a strong organisational culture, and strengthened and expanded client mandates, both locally and regionally. As CEO, Jagtiani will now oversee the business strategy and ensure continued market performance in terms of delivering on strategic growth and deepening client relationships, as well as the further enhancement of the firm’s capabilities to deliver award-winning, impactful solutions for its clients.As Managing Director, Digital in India for the past 10 years, Arora has built global client offerings in digital crisis management, social media and digital reputation. He has also managed the APAC expansion of Edelman Studio, the firm’s global production capabilities, bolstered by local expertise and AI enablement. In his new role as Head of Digital for the region, he will partner with leaders across the network to scale the firm's digital operations, which will include overseeing APAC Studio, deepening the team’s skills and capabilities, and ensuring that digital solutions are embedded across all client offerings.Speaking on the appointments, Thukral says: “Bhavna is an undisputed culture champion, having fostered a strong workplace community of collaboration and empowerment. Her leadership in India has been instrumental in driving consistent growth for the market. And Kunal has ensured we continue to integrate the best capabilities and innovation into our offerings, ensuring the firm is equipped to help our clients excel in a constantly changing landscape.“Having worked side-by-side with Bhavna and Kunal, I can personally say their commitment and ability to nurture client relationships and talent make them deserving of their new roles, and I look forward to what we will accomplish together next, in their new capacities.Our digital business in Asia and our India business have potential to grow, and I have no doubt that Kunal and Bhavna are the right leaders to partner with our teams and clients to achieve this.”

PR professionals often advise clients on the importance of diversity, equity, and inclusion (DEI). We build campaigns that highlight different perspectives and encourage brands to reflect the world around them. But as expectations for businesses to act responsibly grow, PR itself needs to follow the same advice. After all, diversity is way more than merely representation, but a culture that actually drives performance, innovation, and long-term success.In fact, companies that prioritize DEI see tangible benefits. McKinsey reports that firms in the top quartile for racial and ethnic diversity are 35% more likely to outperform financially. A BCG study found that organizations with diverse management teams generate 19% higher revenue through innovation. These figures reinforce what we already know: different perspectives lead to better decisions and stronger outcomes. Yet, many PR agencies still struggle to reflect this reality within their own teams.Building InclusionHiring diverse talent is an important step, but without an inclusive environment, retention becomes a challenge. Diversity must extend beyond hiring practices to daily operations, leadership structures, and workplace culture. Employees need equal opportunities to grow, and organizations must ensure that diverse voices are heard, not just seen. Without this, diverse hires will not stay for long.DEI is also broader than race and gender. It includes factors like age, socio-economic background, religion, mental health, and disabilities. When companies embrace a more comprehensive view of diversity, they create workplaces where employees feel valued and supported. Research suggests that organizations prioritizing DEI can reduce attrition by up to 50%, as employees are more likely to stay where they feel respected and empowered.Beyond internal benefits, a diverse PR team enhances the work we do for clients. Representation within PR agencies directly impacts the messages we craft and the audiences we reach. A diverse team is more attuned to cultural nuances and potential blind spots, reducing the risk of campaigns that feel tone-deaf or exclusionary. When PR teams reflect the diversity of the world, they can create campaigns that resonate more authentically with a wider audience.Action Over WordsPR thrives on authenticity, and DEI efforts must be more than a checkbox exercise. Companies should focus on real action rather than performative statements. One way to do this is by giving employees from underrepresented backgrounds a platform to share their experiences and insights. When employees become brand ambassadors, they offer a genuine representation of a company's culture and values.At the same time, organizations should be mindful of how they present DEI efforts. If initiatives feel forced or disconnected from company culture, they risk alienating both employees and audiences. The goal should be to integrate DEI into everyday business operations, ensuring it is a natural part of how the organization functions rather than a separate initiative.Investment in DEI should also be reflected in career growth opportunities. Too often, diverse hires remain in junior roles while leadership lacks representation. Companies should actively mentor and sponsor employees from different backgrounds, ensuring they have a pathway to leadership positions. This is where real equity comes into play—creating a workplace where advancement is based on talent and contribution rather than background or bias.The Road AheadThe PR industry has a responsibility to set an example. By embedding DEI into hiring, leadership development, and workplace culture, agencies can create stronger, more resilient teams. This is not about meeting expectations—it is about driving better business outcomes and shaping a more inclusive future for the industry. The real measure of progress will be whether diverse voices are truly valued, empowered, and given the space to lead.As the industry moves forward, there will be challenges. Meaningful change takes time and commitment, and progress will not always be linear. But the impact of getting this right - on company culture, employee satisfaction, and business success - makes the effort worthwhile. PR shapes public perception. If we want to create a more inclusive world, we have to start by making our own industry an example of the change we advocate for.

FINN Luxe, the dedicated luxury offering at FINN Partners, has been appointed as the UK and U.S. public relations agency of record for The Luxurist, the world’s first comprehensive itinerary builder for the luxury travel industry.The Luxurist recently launched its innovative platform connecting best-in-class travel advisors with extraordinary global hotel properties. Founded by CEO David Amsellem, The Luxurist is backed by HBX – another FINN Partners client – and addresses the evolving needs of the luxury travel market, offering a seamless interface for travel advisors to access the world’s most prestigious properties, supported by AI-enhanced itinerary planning, real-time inventory management, and dedicated concierge services.David Amsellem, a French engineer and graduate of Centrale-Supelec, brings 25 years of leadership experience across Power & Utilities, Hospitality, and Tech. An active investor and board member in digital and consumer services, David notably launched and developed concierge service John Paul, the global leader in premium loyalty services, ultimately leading to its acquisition by Accor in 2016.FINN Luxe will manage media relations and thought leadership initiatives for The Luxurist in both the UK and U.S. markets, amplifying the platform’s unique value proposition and driving awareness among key stakeholders.David Amsellem, CEO of The Luxurist said, “We offer a premier booking platform that empowers travel advisors with intelligent tools and enhanced concierge capabilities to create seamless guest experiences, so it was imperative that we chose a PR partner that truly understands the power of connectivity, both on a human and technological level. FINN Luxe is at the helm of the travel PR industry with global contacts and a deep understanding of all things luxury, technology and travel, so we identified a natural synergy between us. We are confident FINN Luxe’s expertise will help us elevate our relationships with travel advisors in the UK and U.S., allowing them to provide the best possible travel booking experience for their clients.”“We are thrilled to partner with The Luxurist and support their mission to revolutionise the luxury travel experience,” said Debbie Flynn, Head of Global Travel at FINN Partners. “The Luxurist’s innovative platform aligns well with our own commitment to innovation as a global agency, as well the sector expertise of our teams across luxury travel and technology.”The account will be led by Gregory Cole and Melissa Powell in the UK, and Karli Barokas and Lauren Lewis in the U.S.(Photo by Oskar Kadaksoo on Unsplash for representation purpose.)

The advent of artificial intelligence (AI) has ushered in a transformative era for the public relations (PR) industry. As the founder of Roarrr Media & Public Relations, my journey from IT and Tech PR to witnessing AI's profound impact offers a unique perspective on this evolution.The Dawn of AI in PRSeveral years ago, roles such as content writers and graphic designers were indispensable in crafting narratives and visuals for clients. The introduction of AI platforms like ChatGPT marked a pivotal moment, akin to unearthing a hidden treasure trove of possibilities. Tasks that once demanded hours of meticulous effort could now be accomplished in mere minutes, revolutionizing our workflows.Enhancing EfficiencyAI's integration into PR has streamlined numerous processes. From drafting articles to creating presentations, AI tools have enabled agencies to handle increased workloads with enhanced efficiency. Notably, 64% of PR professionals utilize AI for writing social copy, 58% for research, and 54% for crafting pitches. This acceleration allows for a more agile response to client needs and market demands.Challenges to CreativityHowever, this technological boon is not without its challenges. There is a growing concern that reliance on AI may impede creativity and constrain original thought processes. The human mind's capacity for empathy, intuition, and nuanced understanding remains irreplaceable. Moreover, crafting effective AI prompts necessitates a deep understanding of content creation, underscoring the enduring value of human expertise.Client Dynamics and Content AuthenticityAn emerging trend is clients leveraging AI tools to generate inputs, which are then passed on to PR professionals. While AI can assist in drafting content, media outlets seek genuine insights and expertise from industry players. This shift risks sidelining originality and real-time ideas, as AI-generated content may lack the depth and authenticity that human experiences and perspectives provide.Statistical InsightsThe PR industry's relationship with AI is multifaceted. A significant 86% of communications professionals globally view AI as an opportunity rather than a risk. Yet, more than 75% of agencies, brands, and independent consultancies have not adapted their approach to AI, indicating a gap between recognition and implementation.The Path ForwardAs AI continues to evolve, it is imperative for future generations of publicists to harmonize technological advancements with creative prowess. Embracing AI should not come at the expense of human ingenuity. Instead, it should serve as a catalyst for innovation, enabling PR professionals to focus on strategic thinking, relationship building, and crafting compelling narratives that resonate on a human level.AI's impact on the PR industry is profound, offering both opportunities and challenges. By balancing the efficiencies of AI with the irreplaceable qualities of human creativity and insight, the PR industry can navigate this technological landscape while preserving the essence of authentic communication.

Former Temasek executives Lee Ooi Keong and Karen Yap have launched Clover Point Consultants (CPC), an independent board advisory and strategic consulting firm. The firm aims to help growing companies bridge the gap between their corporate strategy and market expectations.Lee brings over 30 years of experience as a corporate leader and board director, including 16 years at Temasek as Director of Risk Management.Yap has two decades of experience in stakeholder and crisis management, working with Temasek and global marketing communications agencies. She is also an accredited board director and part of the Singapore Red Cross Fundraising Committee.CPC will support public-listed and private companies, including family offices and startups. According to a study by The Edge Singapore, only 56% of Singapore-listed companies are profitable, and only 12% meet institutional investors' criteria. CPC aims to address this gap by providing strategic guidance to improve market performance and shareholder value.CPC's services include: * Strategic growth * Governance excellence * Stakeholder engagement and managementThe firm is also partnering with industry experts to deliver strategic solutions for corporate actions.Lee emphasized that CPC's approach combines rigorous analysis with creative thinking to deliver innovative and practical solutions for both immediate market needs and long-term success.

Burson has named Jonathan Hughes, former Edelman EMEA COO and Golin CEO, as its new EMEA chief executive. Current EMEA CEO Scott Wilson will leave Burson later this year after 14 years with the company.Hughes will join Burson in June. He had recently announced his departure from Edelman, where Justin Westcott has taken over as EMEA COO.This is Burson's second major leadership change in Europe this year. In January, former Google, Starbucks, Salesforce, and Ofcom communications leader Simon Redfern became the agency's new UK CEO, following Simon Whitehead's move to Portland.Hughes's background includes: * 14 years at Golin, starting as co-MD of the London office and eventually becoming joint CEO. * Roles focused on growing Golin's teams, revenue, Asia network, and digital capabilities. * Previous positions at Weber Shandwick and Ketchum.Hughes said he is excited about the opportunity at Burson, particularly with the agency's focus on innovation, AI technology, and creativity. He believes clients in EMEA face significant opportunities and uncertainties, and he aims to position Burson EMEA as a leading partner for them.Burson global CEO Corey duBrowa praised Hughes's client counseling, innovation, and business-building skills, highlighting his experience in corporate and crisis communications.Wilson, who has been with Burson for over 14 years, oversaw significant mergers within WPP. He expressed his readiness for a change and acknowledged the personal challenges he faced during his tenure.DuBrowa thanked Wilson for his contributions to Burson, BCW, and Cohn & Wolfe.

Apna.co, India’s leading jobs and professional networking platform, has appointed Preet Deep Singh, a former Ministry professional, as Head of Public Policy. With 15 years of experience, he will lead structured government partnerships and leverage AI-driven initiatives to advance employment, education, and upskilling. A seasoned professional, Singh joins Apna.co from Invest India, an autonomous body under the Ministry of Commerce and Industry, Government of India, where he served for six years in various leadership roles. At Invest India, he spearheaded several transformative initiatives, including the Startup India programme and the One District One Product (ODOP) programme, which grew from 68 lakhs to more than 5000 crore in government commitments under his leadership. In his most recent role, he led AI adoption for the Government of India. Dr. Singh has been recognised globally for his expertise in AI, being named among the Top 100 in AI by Apolitical. During his initial months at Apna.co, he has played a pivotal role in fostering associations with the Government of Chhattisgarh, Ministry of Labour & Employment, Startup India, The Government of Madhya Pradesh, Advantage Vidarbha, and others. His expertise in driving public policy initiatives will be a significant asset in helping Apna.co achieve its long-term vision. Sharing his thoughts on the new role, Singh said, “I am excited to join Apna.co at this pivotal time in India's digital transformation journey," said Preet Deep Singh. "With my background in National level programmes, technology and economic development, I look forward to working closely with the Apna.co team to create a meaningful impact in employment and skill development across India. Our focus will be on building strong relationships and enabling better talent matching through innovative approaches that go beyond traditional algorithms.” Nirmit Parikh, Founder and CEO of Apna.co added, “We are pleased to welcome Singh onboard. His appointment perfectly aligns with our vision to revolutionise India’s employment landscape. Additionally, Dr Singh’s exceptional track record in leading national-level programmes, deep understanding of government dynamics, and expertise in artificial intelligence will be invaluable as we position Apna.co as a bigger thought leader in the employment space. His leadership will be crucial in scaling our impact and enabling more businesses and candidates to connect meaningfully.” Prior to his government service, Singh built an impressive career in the private sector, leading the Startup Practice at EY India and working in Governance Risk and Compliance services at KPMG. He also demonstrated his entrepreneurial acumen by founding Aperio Management, a startup consulting firm, and WIMWISure, an innovative auto insurance platform utilising blockchain technology. Having been a faculty member for AI and blockchain courses at renowned educational institutes such as IIT Kanpur and IIT Bombay and trained over 25,000 government officers in AI, Singh brings invaluable expertise in skilling and education to Apna.co. He is also an IIMA PhD Gold Medalist and qualified Company Secretary who has made significant academic contributions, being rated in the top 5% of researchers on the Social Science Research Network (SSRN). His achievements include facilitating the resolution of Angel Tax issues, blockchain-based certificates for startups, and implementing automation for trade report generation to support FTA negotiations.

We. Communications revealed a comprehensive brand refresh designed to help businesses communicate through complexity in today’s ever-changing world.“The ability to communicate through uncertainty and shifting landscapes is a differentiator for companies looking to lead in complex times,” said Melissa Waggener Zorkin, global CEO of We. “Whether unveiling a new drug discovery or responding to a global crisis, organizations that can articulate their purpose, engage the right stakeholders and make sense of nuanced challenges will be the ones to thrive.”For more than 40 years, We. has worked at the intersection of technology and humanity, helping clients bridge the gap between what businesses create and how people experience those creations.As the agency has grown, its expertise has broadened across industries — from health to technology to consumer goods and services and beyond. Through it all, we’ve helped clients navigate change and connect with the audiences that matter most. This experience is the heart of the agency’s brand refresh.The New We. Communications — humanizing complexity to realize progressWe.’s refreshed brand is rooted in helping companies communicate through complexity by uncovering the most meaningful truths that connect with people. Whether it’s making AI relatable or green energy breakthroughs accessible, it’s about translating innovations in ways that unlock understanding, progress and impact.“We’ve learned that beneath even the most unruly or unpredictable situations, lies a human need. That could be for connection, credibility, joy or a sense of fulfillment. But it’s always there,” said Waggener Zorkin. “It’s by pushing to uncover and speak to those truths that we can shape how people think, feel and ultimately act.”Core components of the rebrand include:A refined name: Moving from “WE” to simply We. — a name that feels more human, unified and aligned with our founding values and belief that real strength comes from working together.A fresh, new logo: Featuring a circular expression, a timeless symbol of collaboration, community and limitless possibilities.A reimagined website: Showcasing solutions to today’s biggest communications challenges.An evolved Brands in Motion study: Delivering deeper insights into shifting business landscapes slated for release in the coming months.“Our new brand better reflects the agency we are today,” said Dawn Beauparlant, CEO of North America. “Pulling from our deep expertise navigating complexity and our willingness to run toward the hard stuff, challenge assumptions and dig deeper in a world where the answers aren’t always clear.”The refreshed brand will roll out globally, with some We. companies moving to the new branding later in 2025. “This refresh reinforces our commitment to turning big challenges into powerful opportunities for connection, impact and growth,” said Kass Sells, CEO of International. “It’s about ensuring our clients can confidently navigate change, tell their stories in meaningful ways, and drive real progress in the world.”

Public Relations has entered a bold new era. No longer just a back-office function, it has transformed into a strategic powerhouse shaping brand reputation and influence. Companies and leaders now see PR not as an afterthought, but as an essential force driving credibility, trust, and long-term success.The industry has undergone a radical shift with the rise of social media, fundamentally transforming PR strategies. Influencers now play a crucial role in shaping consumer perceptions and engagement. PR is no longer confined to securing media visibility; it has expanded into a dynamic, results-driven discipline focused on meaningful interactions and measurable outcomes.With a younger, more digitally savvy audience emerging, PR professionals face new challenges. Brands and practitioners must be more agile, data-driven, and proactive in crafting business solutions that resonate with their audience. The future of PR lies in adaptability, authenticity, and strategic storytelling that builds lasting trust and impact.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Bhavna Singh, VP - Corporate Communications, Bharat Serums & Vaccines, discusses her extensive experience in pharmaceutical communications. She delves into the approach to reputation management in an industry often under intense scrutiny, the evolving role of corporate communications in the healthcare and pharma sector post-pandemic, and how Bharat Serums & Vaccines (BSV) integrates patient-centric messaging into its communication strategy. She also explores the balance between regulatory compliance and proactive corporate storytelling in the pharma industry, as well as the increasing collaboration between public and private stakeholders.With your extensive experience in pharmaceutical communications, how do you approach reputation management in an industry that is often under intense scrutiny?In an industry such as pharma that focuses on serving, improving and saving lives, trust is an imperative. Our patients, our KOLs need to trust us. Trust in turn drives reputation. As a communicator and a custodian of reputation, all our initiatives are patient centric and driven by Trust. Integrity, Trust and Reputation are not buzz words. In our industry we need to live them.During your tenure at OPPI, you led several award-winning campaigns. Could you share insights on one campaign that had a lasting impact on public perception?Two campaigns in OPPI stand out: A campaign around Science – ‘In Science we Trust’ – a comprehensive coffee table book that demonstrated the power of scientific research in treating several unmet medical needs with a glimpse of the future innovative treatments that can improve lives of many. The coffee table book also curated success stories of start-ups and innovators and conversations with scientists and researchers. The colours, the texture of the paper, the entire look and experience of the book aimed to give a face to science and scientists who have made some life changing phenomenal contributions in the field of medicine. ‘In Science we Trust’ received recognition, globally as well as in India and took us to Cannes Lions.Another award winning campaign was the Red Line Campaign that promoted the rational use of antibiotics and this was called Lal Lakeer in Hindi. The basic concept was that every consumer should be mindful when he/ she consumes an antibiotic – every antibiotic strip has a red line on it and the moment people see it they need to be cautious and mindful and rationally use antibiotics. The Red line/ Lal Lakeer campaign was featured in the London Science Museum as part of the AMR awareness week and was acknowledged as an effective awareness campaign.How has the role of corporate communications evolved in the healthcare and pharma sector, especially post-pandemic?Most often healthcare communications is about driving awareness and bringing about a change in behaviour. This can happen when messages are reiterated, and messages are relatable as well as reliable. All of us, our families, are consumers of healthcare. Healthcare is as much personal as it is emotional- and responsible healthcare communication is key. We need to communicate the right messages in the right manner.You’ve worked extensively on patient advocacy communication. How does Bharat Serums & Vaccines (BSV) integrate patient-centric messaging into its communication strategy?When we draft a patient centric communication, as the word suggests, patience is the key. BSV is one of the few women’s health focused companies that delivers science- driven, innovative treatments for several reproductive health challenges in women. We are proud of our first of its kind patented treatment that addresses a rare condition of Rh incompatibility, for instance. A Rh negative mother giving birth to a Rh positive baby has serious implications to the health of the newborn. We have a Rh immunoglobulin that when administered to the mother helps to neutralise this incompatibility in such conditions. But the biggest challenge in India, especially rural India, is the lack of awareness on blood typing – many women do not know or are unaware of their blood group. This critical insight continues to be our main communication theme and we are taking efforts at district and panchayat levels, working with State Governments and building communication campaigns in regional languages encouraging women to know their blood groups.Access to healthcare for women is yet another critical area that we integrate into our patient-centred communication strategies. As a leading women's health company, BSV encourages women to invest in their own health. Historically it is said that 1 out of every 2 men have access to healthcare, while only 1 out of every 5 women have access to healthcare. We strive to drive more accessibility that is not gender biased but gender agnostic and we do that through awareness campaigns that speak to women of all ages and cater to women from menarche to menopause.Research is in our DNA and our storytelling focuses on the research-driven treatments that we bring to our patients that help save and improve their lives. We are proud to innovate in India, making in India for India and the world. And, science remains our hero in our communication.As a company we are hugely focused on quality being integral to the product and, therefore, aspects of efficacy and patient safety drive our patient-centred communication at BSV. We focus on good manufacturing practices as well as good storage practices and, of course, good quality standards, that strengthen our narrative of bringing best-in-class products to our patients.From a public affairs perspective, how do you see the balance between regulatory compliance and proactive corporate storytelling in the pharma industry?Compliance in pharma is mandatory. In an industry dealing with lives, compliance and responsible storytelling go hand-in-hand. Messages need to be relevant and relatable and factual.As a woman leader in a male-dominated sector, what challenges have you faced in your career, and how have you navigated them?I am fortunate to be surrounded by colleagues who have always guided me, without wearing the gender lens. My supervisors have never spared me because I was the only woman in a team. I have been treated as an equal.Looking back, there have been several learnings throughout my 25+ years of professional journey and most of the time I feel that empathy and mindfulness are very critical when we encourage diversity in a team and weave it in an organisation.Pharma companies often face crisis situations related to product safety or regulatory issues. Can you share a crisis communication strategy that worked effectively?Like I said earlier, honest and truthful responsible communication is the key in an industry that is driven by trust and reputation. This is not a crisis communication strategy, but an imperative to ensure that patients and other stakeholders are aware of the safety, efficacy and quality of products that they consume.The pharma industry is seeing increased collaboration between public and private stakeholders. How do you see this shaping communications strategies?Today, consumers want to be empowered to make their choices and want to take charge of their own health. With this kind of prioritisation, storytelling needs to be factual, credible and compelling. Narratives are formed from intense social media listening and I see the importance of digital and AI in storytelling and reputation management as a critical component in shaping the future of healthcare communications. Simplifying science, sharing real world experiences add to making healthcare communications challenging yet gratifying as this is an industry that truly transforms people’s lives and responsible communication is the key.Building awareness, driving disease management through patient groups and multi-stakeholders, creating healthcare subject matter experts who can demystify science and bring science to homes, and finally making the pharma industry an industry of choice where dedicated teams work towards delivering positive impact on human lives are fundamental pegs that is shaping the future of healthcare communications.

Zeno India, one of the leading global integrated communications agency has announced Anmol Jalta as its Digital and Creative Lead. In this newly created role, Anmol will drive the agency’s creative vision, digital strategy and innovation, deepening Zeno’s ability to deliver insight-driven campaigns that connect brands with audiences in meaningful ways.Anmol brings extensive expertise in creative strategy, digital marketing and brand storytelling from work on campaigns including Reckitt, Adobe, Mastercard, Motorola, and Intel. Prior to joining Zeno, she built the Content Marketing practice at B2B tech firm MathCo, leading impact-driven omni-channel marketing campaigns. Her keen understanding of integrated content, social media and emerging technologies will help shape Zeno India’s next phase of digital and creative growth.“Anmol’s expertise aligns perfectly with Zeno’s mission of driving audience-focused, business-impacting communications,” said Zeno’s Abhishek Gulyani, Managing Director, India & Head of Corporate Affairs, APAC. “As the media and digital landscape continues to shift, her leadership will help us craft innovative, culture-driven storytelling that delivers tangible value for brands.”Stepping into the role, Anmol shared: “Creativity, data, and technology must work together to shape impactful brand narratives. In close collaboration with Zeno’s talented team members, I am eager to drive campaigns that push the boundaries of creative storytelling, engage audiences and deliver real business impact.”

Better Nutrition, India’s first Biofortified food brand endorsed and invested in by prominent figures such as Olympic medalist PV Sindhu and MasterChef Pankaj Bhadouria, as well as featured on Shark Tank India Season 4, announces the appointment of Adgcraft as its PR partner. ?Adgcraft recently took on the brand mandate for Better Nutrition overseeing the planning, management, and execution of all PR activities to enhance the brand's media presence nationwide. With a proven track record of crafting impactful brand messaging and innovative campaigns, this partnership further expands Adgcraft’s client portfolio. The agency's expertise in the Indian FMCG sector and strong media relations will be key in strengthening the media presence of Better Nutrition.Prateek Rastogi, Co-Founder of Better Nutrition, expressed his enthusiasm about the partnership, stating, "At Better Nutrition, our goal has always been to provide natural solutions to the prevalent nutrition deficiencies in everyday diets. Partnering with Adgcraft allows us to communicate our mission more effectively and reach a broader audience. We are confident that this collaboration will help us to reach our target audience more effectively."Echoing this sentiment, Abhinay Kumar Singh, Founder and Managing Director of Adgcraft, said, "We are delighted to join hands with Better Nutrition, a company that aligns with our values of innovation and positive societal impact. Our team is committed to crafting communication strategies that not only enhance brand perception but also contribute to the greater good. Together, we aim to highlight the importance of natural, nutrient-rich diets and support Better Nutrition's vision of a healthier India."Better Nutrition focuses on addressing the nutrition gap in everyday diets by offering biofortified grains naturally rich in essential nutrients like zinc, iron, protein, and calcium. Through sustainable farming practices and collaboration with over 15,000 farmers, the company ensures that their products are both nutritious and environmentally friendly. 

Equiniti (EQ) has entered into a definitive agreement to acquire Notified, the award-winning global provider of public relations (PR) and investor relations (IR) solutions and services. This strategic combination will provide an end-to-end IR and shareholder engagement platform, empowering issuers with a seamless suite of IR, PR and share registry solutions.EQ, trusted by thousands of public companies worldwide, has long been at the forefront of shareholder management.With Notified’s focus in IR webcasting, earnings communications, and stakeholder engagement, EQ expands its service offering to provide a holistic solution that meets the evolving needs of corporate issuers, investors and financial stakeholders. Notified’s PR and IR platforms provide world-class media monitoring, audience insights, and award-winning solutions like GlobeNewswire, a leading global news distribution network for press releases, financial disclosures, and multimedia content, enhancing engagement and shareholder confidence.Through this strategic acquisition, EQ and Notified will unite their complementary strengths to expand communications solutions that support clients from private companies preparing for growth to pre-IPO and beyond through the full corporate lifecycle.This announcement builds on the successful integration of EQ and AST, and the recent acquisition by EQ of Issuer Direct, further solidifying EQ’s position as a global leader in shareholder services. Adding Notified complements EQ’s capabilities while providing the scale and resources to advance Notified’s PR and IR vision.Dan Kramer, CEO of EQ Shareholder Services, commented: “EQ and Notified are an excellent fit for each other, both trusted by the world’s leading brands to deliver best-in-class solutions. This acquisition will enhance our ability to provide seamless, end-to-end shareholder and corporate communications services. We’re excited about the value this will bring to our clients at every stage of their journey.”Nimesh Davé, President of Notified, commented: "This marks an exciting new chapter for Notified, our clients, and EQ. By combining Notified’s leadership in investor and public relations with EQ’s global expertise in shareholder services, we will be better able to bring new and innovative products and services to our customers at scale—enhancing our ability to deliver exceptional service and value, while equipping customers with the tools and insights to engage their audiences and build trust more effectively than ever before.”

Edelman has appointed Christiane Schulz as chief operating officer for Asia Pacific (APAC). Schulz transitions from her role as CEO of Edelman Germany and will report to Rakesh Thukral, CEO of Edelman APAC. In her new position, she will focus on enhancing operational excellence and driving client growth across the region.Since joining Edelman in 2019, Schulz has successfully expanded the firm’s presence in Germany, strengthened its market position, and driven business growth. Under her leadership, Edelman Germany diversified its client portfolio and enhanced its capabilities in key sectors while fostering a collaborative, people-first culture and driving innovation.With Schulz’s transition to APAC, Nils Giese will take over as CEO of Edelman Germany, ensuring continuity and sustained growth in the market.Commenting on her new role, Schulz said: “I’m honoured to take on this new challenge and excited to work alongside our talented teams across Asia Pacific. Edelman has a strong foundation in the region, with deep expertise and client relationships, presenting incredible opportunities for growth. I look forward to elevating our work and helping clients navigate today’s complexities to drive meaningful impact.”Thukral added: “Christiane’s deep understanding of diverse markets and dynamic regions, like EMEA, will be invaluable as we strengthen our APAC business. She brings extensive experience in leading large teams and building trusted, long-term client partnerships. I look forward to working closely with her to enhance our operations and accelerate growth across the region.”AJ Hesselink, president and CEO of Edelman EMEA, also acknowledged Schulz’s contributions, stating: “We are incredibly grateful for Christiane’s leadership and the impact she has made in Germany. She has been an exceptional leader and a trusted advisor to many clients. Her contributions have strengthened our position in Germany and shaped the broader region. I am delighted to see her bring her talents to an even wider stage in this new role.”

Carson Dalton has been appointed as Executive Vice President – Communications & Government Affairs at GSK, the British multinational pharmaceutical and biotechnology company. He announced his new role on LinkedIn.Before joining GSK, Dalton was with The Coca-Cola Company, where he served as Senior Director, Public Affairs, Communications & Sustainability – India & Southwest Asia. With over two decades of experience, he is a seasoned communications leader and policy advocacy expert.Dalton’s career spans roles at Ola, the World Economic Forum, Meta, and BT, among others. He began his professional journey as a journalist in Pune, working with Indian Express, Mid-Day, Maharashtra Herald, and JAM Magazine. Additionally, he has also lent his voice as a professional voice-over artist.

Anushree Chandran has announced her departure from Publicis Groupe South Asia, where she served as Senior Vice President and Head of Corporate Communications, South Asia. She shared the news of her exit on LinkedIn, marking the end of her 10-year tenure with the company.Chandran joined Publicis Groupe as Director, Communications & Practice Lead and played a key role in shaping the company’s communications strategy. Before her stint at Publicis, she had an extensive career in journalism, working as Assistant Editor at The Financial Express (India), Staff Writer at HT Mint, and Correspondent at Diligent Media Corporation Ltd, Mumbai.Her next move remains undisclosed.

Square Inches Public Relations, one of India’s leading regional PR agencies with over a decade of experience, has become the PR Partner for inDrive, the global mobility and urban services platform.Pavit Nanda Anand, Communication Lead-APAC, inDrive, shared her thoughts on the collaboration, stating, “Square Inches PR has a deep understanding of regional nuances and their ability to craft compelling narratives have been invaluable in engaging diverse audiences. We are confident that Square Inches PR will continue to elevate our communication efforts and support our vision of creating a positive impact on one billion lives by 2030.”inDrive, the second most downloaded mobility app for three consecutive years, operates in 888 cities across 48 countries. The platform’s fair pricing model and commitment to social justice have redefined urban mobility. Through its non-profit arm, inVision, inDrive also drives initiatives in education, sports, arts, sciences, and gender equality, furthering its mission of community empowerment.Sameer Alam, Director of Square Inches PR, expressed his enthusiasm about the ongoing partnership, saying, “Securing the PR mandate for inDrive is a significant milestone for our agency. We are committed to amplifying their brand story through innovative and impactful communication strategies. We look forward to driving meaningful engagement and positioning inDrive as a leader in the mobility space."Square Inches PR’s comprehensive PR strategy for inDrive includes media outreach, press conferences, press releases, and crisis communication. The agency’s regional expertise and personalized approach have been key to building a strong media network and ensuring consistent brand messaging across India.

StickyGinger adds another prestigious global name to its fashion and lifestyle portfolio with Marks & Spencer MENA, operated by Al-Futtaim Group, winning the PR retainer for the GCC.Following a highly impactful 2024, StickyGinger is ready to deliver even more compelling stories and campaigns, solidifying its reputation for exceptional work that resonates deeply with Middle East’s audiences.Taking on Marks & Spencer MENA as a client for the first time, StickyGinger will oversee storytelling, influencer activations, events, regional campaigns, and press shows, aiming to elevate the brand’s presence in the region and support its growing footprint. With a proven track record of working with global brands like Levi’s, PUMA, Spinneys, Pizza Hut, and more, StickyGinger brings a wealth of expertise in understanding what captivates the audience, initiate conversations and build reputation.“We’re incredibly proud to partner with Marks & Spencer MENA and the Al-Futtaim Group,” says Kiera Purdue, MD of StickyGinger. “As a British-owned agency, this partnership is a huge win for us, and we’re proud to have been selected for our creative thinking, award-winning approach and omni-channel expertise. With over 50% of our team Arabic-speaking with a presence across key GCC markets, we’re in a great position to connect with local audiences in a way that truly resonates. Marks & Spencer has such a strong legacy in retail, and we can’t wait to help tell its story and boost its presence as the go-to brand for fashion, beauty, home, and food in the region.”After a competitive four-month pitch process, StickyGinger is now set to amplify Marks & Spencer’s diverse offerings, strategise new launches in the pipeline, and create campaigns that spark excitement across the region. As Ramadan has arrived, the agency will focus on introducing the Marks & Spencer’s new collections for the occasion and establish the brand as an international one-stop-shop destination for clothing, beauty, home essentials, food, and café experiences, that caters to every need and want.

Viraj Chouhan, former executive at PepsiCo, has joined RP-Sanjiv Goenka Group as its Group Corporate Affairs Officer. He announced the move on LinkedIn, marking the transition as a fresh beginning coinciding with the festival of Holi.Chouhan expressed enthusiasm about his new role, aligning it with RP-Sanjiv Goenka Group’s vision of sustainable growth, efficiency, and innovation. He also extended gratitude to his colleagues at PepsiCo across global, APAC, and India teams for their support during his six-year tenure.With vast experience in corporate affairs and strategic communication, Chouhan’s appointment is expected to further strengthen RP-Sanjiv Goenka Group’s engagement in key business areas. His expertise in public policy, regulatory affairs, and brand reputation management will be instrumental in driving the conglomerate’s long-term goals.

TishTash, a PR and communications agency, has announced a transformative shift into a consumer-driven powerhouse, reinforcing its commitment to meeting the evolving needs of businesses and consumers in the GCC region.A Reimagined TishTash GroupThe TishTash Group now comprises several key divisions that enhance its direct-to-consumer engagement strategy:• TishTash Communications – The flagship PR agency, renowned for its expertise in beauty, wellness, and lifestyle PR, now integrates data-driven insights into targeted campaigns.• Ten by TishTash – The corporate communications and B2B consultancy arm offering executive profiling, personal branding, and strategic media relations.• TishTash Tots – A dedicated division specializing in family-focused communications, connecting brands with parents in the GCC.• Raemona Magazine – A digital publication in its fourth year, addressing real-life issues for modern women with a consumer-centric, data-driven approach.• That Dubai Girl – A digital platform fostering authentic conversations among UAE women and enabling brands to engage directly with a vibrant community.Embracing Digital Transformation and Data-driven Marketing“The way consumers engage with brands is rapidly changing, and so is the way we deliver results," said Polly Williams, Managing Director of TishTash. "The TishTash Group is focused on maximizing the opportunities that digital transformation, data analytics, and consumer demand for authenticity present. By integrating data-driven insights with creative campaigns, we ensure brands connect with their customers in the most relevant and impactful way.”TishTash Group aims to be a strategic partner for brands, leveraging hyper-targeted marketing, dynamic email campaigns, and community-based engagement. The agency is placing renewed emphasis on live events, brand storytelling, and utilizing data-driven insights to adapt to shifting consumer behaviors.Expanded CapabilitiesIn addition to its core divisions, TishTash Group is enhancing its events and experiential marketing capabilities with bespoke activations and partnerships. Over the past few months, the agency has also expanded into SEO, web design, copywriting, and brand strategy & positioning.Leadership and Structural ChangesTo drive this transformation, TishTash has restructured its leadership team:• Laura Davison has been appointed TishTash Group Director of Consumer Marketing, overseeing consumer-focused marketing strategies across all divisions.• Indira Kasaeva continues as Director of Ten by TishTash, steering strategic growth in corporate, B2B, and executive profiling communications.• Ylova Hamdan steps into the role of Director of PR for TishTash, leading a larger team and driving growth in the beauty, wellness, and lifestyle sectors.• Sophie Pasztor and Marwa Mohamed become Senior PR Account Managers for Fashion & Lifestyle, and Beauty & Wellness, respectively.• Moushmi Bhatia takes on the role of Director of Experiential and Events, leading a team focused on innovative activations and partnerships.With this transformation, TishTash is poised to redefine PR and marketing in the region, ensuring brands remain relevant, data-driven, and deeply connected to their audiences.

Morgan Blair Borer, a prominent figure in tech communications, has launched a new boutique firm Blair Reputation Mgmt (BRM). The firm is set to specialize in building, promoting, and protecting the reputations of leading tech founders and investors across Europe, the United States, and the Middle East.BRM's emergence comes at a pivotal moment in the media landscape, as traditional outlets contend with the rising influence of digital platforms and creators. Borer emphasizes that while legacy media remains relevant, the "new age" of media, encompassing podcasters, YouTubers, and online content creators, wields increasing power, particularly in reaching younger demographics.Key Focus Areas:• Bridging Traditional and Modern Media: BRM aims to bridge the gap between established publications and emerging digital platforms, ensuring clients maintain a strong presence across diverse media channels.• Reputation Management in the Digital Age: Recognizing the heightened awareness of online presence and public perception, BRM provides comprehensive reputation management services, including crisis communications, media training, and thought leadership development.• Strategic Growth Support: BRM's services are designed to support clients throughout their growth journey, from seed stage funding to exit or IPO, with a focus on enhancing credibility and fostering stakeholder relationships.• Targeted Clientele: The firm will represent a diverse clientele of founders, CEOs, and investors across financial services, including private equity and venture capital, as well as B2B and B2C tech and fintech companies.Borer's Background and Vision:Morgan Blair Borer brings extensive experience to her new venture, having previously held key positions at Avenue Z and Bevel. Her vision for BRM centers on building a team of agile and creative communicators capable of navigating the complexities of the modern media environment.Strategic Partnerships and Growth Plans:BRM has already established a partnership with an investor relations firm and is actively pursuing collaborations with law firms specializing in crisis management, particularly in the United Kingdom. Borer intends to expand the BRM team to 10 members by the end of the year, emphasizing the importance of human creativity and relationship-building in the PR industry.Emphasis on Human Element:Despite the increasing role of AI in the industry, Borer stresses the enduring need for human expertise in PR, highlighting the importance of fast-thinking, creative problem-solving, and forward-thinking strategies.This launch reflects the ongoing evolution of the communications industry, with BRM positioned to play a key role in shaping and safeguarding the reputations of tech leaders in an increasingly digital world.

Global advisory and advocacy firm APCO has unveiled a new leadership structure for its Middle East and North Africa (MENA) operations, setting the stage for further growth in 2025 and beyond. Samer El Hachem, currently serving as chief operating officer for the region, will now take on the role of deputy president for MENA, where he will drive the region’s development as a key growth engine for the company.Supporting El Hachem in this transition, Muhannad Al Badri has been promoted to managing director, Public Sector—UAE, while Mohamed Bahaa will serve as managing director, Private Sector—MENA, alongside his role in APCO’s global public affairs leadership team. Additionally, Yomna Kamel, PhD, has joined the firm to lead APCO’s government advisory center, bringing over two decades of experience in advising UAE-based government entities on their communication strategies.To lead APCO’s expansion in Saudi Arabia, Andrew Bone has been appointed managing director of the company’s operations in the Kingdom. Bone, who has more than 30 years of experience in communications and crisis management, has worked extensively with Saudi ministries on Vision 2030 projects. He will be joined by Hala Hayek, former director at APCO, who will co-lead operations as deputy managing director of the Riyadh office.Meanwhile, Imad Lahad, former managing director of the Dubai office, now leads APCO’s global AI business solutions team. This division is focused on advancing Margy, an adaptive intelligence platform that leverages APCO’s collective expertise to provide enhanced insights for clients.Commenting on the leadership changes, Mamoon Sbeih, President, MENA, said:"For nearly two decades, APCO has built a legacy of advisory, advocacy, and impact across MENA. As we enter a new phase of growth, seamless integration across our markets is key to strengthening our capabilities and delivering even greater value. I’m proud to announce Samer as deputy president. His leadership will enhance our MENA offering and deepen our regional practices, ensuring APCO continues to lead and thrive."Samer El Hachem added: "I’m honored to step into the role of deputy president at APCO in MENA during this exciting time. Our region is evolving rapidly, and we are committed to expanding our offering, strengthening our market-leading practices, and driving impactful solutions for our clients. Together, we will build on APCO’s strong foundation, unlock new opportunities, and shape the future of advisory and advocacy in MENA."CEO Brad Staples emphasized the company’s vision for sustainable growth in the region:"As we continue to expand our footprint in the MENA region, our vision is to drive sustainable growth by leveraging our deep understanding of local markets and aligning our strategic initiatives across all offices. This new leadership structure will enable us to harness the collective expertise of our teams, ensuring seamless integration and collaboration. We are well-positioned to deliver innovative solutions and unparalleled value to our clients, further solidifying APCO’s position as a trusted advisor in the region."Andrew Bone, newly appointed managing director for Saudi Arabia, highlighted the importance of the Kingdom: "As the G20’s fastest-growing economy and an increasingly influential player on the global stage, Saudi Arabia presents one of the most important markets for APCO. I’m very pleased to navigate these seismic shifts alongside Hala, a powerhouse in her own right. We are working closely with our public and private sector partners in the Kingdom to help harness the opportunities created by Saudi Vision 2030."New Appointments in Key Growth AreasAPCO also announced several new leadership appointments to strengthen its specialized practices in MENA:• Christophe Guibeleguiet, former partner and global Business & Society lead at Brunswick Group, will lead APCO’s Climate & Sustainability practice in MENA, supporting clients with their ESG strategies and climate commitments in line with national and global agendas.• Frédéric Cornet has been appointed to lead APCO’s new MENA capital markets arm, created following the acquisition of financial communications firm Camarco. Cornet, formerly managing partner and head of Capital Markets, MENA at Instinctif Partners, specializes in investor relations strategies and financial communications for public companies.• Geoffrey Pelham-Lane, chair of APCO in the UK and CEO of Camarco, noted:"The recent surge in IPOs in MENA, driven by strong investor confidence, continues to buck global trends. With Camarco expanding to the region, spearheaded by Frédéric, we are positioned to support issuers on all the region’s bourses."Expanding Sector Specialties in MENATo better serve its clients, APCO is introducing new sector specialties across MENA. The newly structured practices and sector leads include:• Public Policy & Government Affairs – Led by Mohamed Bahaa• Internal Communications, Change Management & Transformation – Led by Tim Walmsley• Crisis & Risk Management – Led by Nicolas Labuschagne• Creative & Brand Strategy – Led by Mohammad Kamal• Family Office – Led by Jolyon KimbleAdditionally, key industry sectors will be overseen by specialized leaders:• Arts & Culture – Siwar Bandar• Tourism – Sofia Santos• Health – Co-led by Sanaya Pavri, Jumana Nabulsi, and Ramla Ben Ammar• Defense & Technology – Co-led by Mathilda Saad and Ramy Reda• Food & Beverage – Anshu Gupta• Technology – Co-led by Sarah Raafat, Benjamin Leakey, and Thamer Alharbi• Financial Services – Co-led by Amir Matar and Robert KopitschWith this newly structured leadership team and sector-focused approach, APCO is poised to drive further growth and innovation across the MENA region.

Asia-based PR and communications agency Companion Communications has been named the regional agency for Fairmont Hotels & Resorts for a one-year term. The agency will oversee public relations, marketing communications, strategic advisory, storytelling, partnerships, content creation, and crisis support across the Asian region.Companion Communications, known for leveraging local knowledge and deep industry insights, will play a key role in launching Fairmont’s new campaign and supporting the brand’s global expansion, with a particular focus on its growth in Asia. The agency’s expertise in the travel, dining, and property industries positions it well to execute impactful campaigns aligned with Fairmont’s development strategy.Founded in 2019, Companion Communications operates with a senior-led approach and has offices in Hong Kong and Singapore. The agency specializes in strategic public relations, corporate communications, content development, and social media, offering tailored solutions to its clients.The announcement follows the recent opening of Raffles Sentosa Singapore, the country’s first all-villa resort, developed in collaboration with the Royal Group. Set within 100,000 square meters of tropical greenery on Sentosa Island, the resort blends natural beauty with exceptional hospitality, further strengthening the legacy of the Raffles brand, established in Singapore in 1887.

Edelman EMEA chief operating officer Jon Hughes is leaving the agency after four years, with former global technology chair Justin Westcott stepping into the role.Hughes joined Edelman in 2021 as a senior advisor after departing Golin, where he spent 14 years, eventually serving as one of three global CEOs. He took on the EMEA COO role at Edelman in 2023. His departure marks a transition as he moves on to a new opportunity.During his tenure, Hughes played a key role in driving operational excellence and fostering collaboration across the region. Edelman EMEA president and CEO AJ Hesselink acknowledged his contributions, emphasizing the lasting impact he had on the agency’s business.Westcott, who has been with Edelman for over 18 years, now takes on the COO position while continuing as a senior technology advisor for EMEA. In his previous role, he co-led Edelman’s AI Strategy Committee, positioning the agency as a thought leader in AI and digital transformation.His career at Edelman has included serving as COO of Edelman UK and leading the firm’s technology practice in both EMEA and the UK. Earlier in his career, he played a significant role in Edelman’s Middle East operations, where he led the Dubai office and oversaw technology and consumer practices. Beyond Edelman, he mentors technology start-ups and advises high-growth companies on scaling and innovation.As COO, Westcott will focus on enhancing efficiency, fostering collaboration across markets, and ensuring Edelman continues to deliver for clients. His responsibilities include overseeing key markets such as Spain, Italy, Africa, and Ireland, as well as integrating the firm’s specialized solutions and AI-driven strategies.Hesselink expressed confidence in Westcott’s ability to lead the next phase of Edelman EMEA’s growth, highlighting his deep operational expertise, technology acumen, and leadership experience. With a focus on AI, digital transformation, and evolving ways of working, Westcott is set to drive Edelman’s continued evolution in the region.

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Manashwi Banerjee, Head of Communications, India & South Asia, Hitachi Energy, discusses the brand’s transition following its carve-out from ABB. She shares insights on the challenges of repositioning, strategies for maintaining consistent visibility across India, Southeast Asia, and Australasia, and the integration of digital platforms into PR and communications.Banerjee also highlights Hitachi Energy’s participation in key industry events like the G20 Energy Transitions Ministerial Meeting and CII forums, emphasising their role in shaping brand credibility. Additionally, she reflects on the complexities of storytelling in the highly technical energy sector and the challenges of being a woman leader in a traditionally male-dominated industry, sharing her approach to navigating and excelling in this space.Hitachi Energy underwent a significant transition post its carve-out from ABB. What were the biggest challenges in repositioning the brand, and how did you ensure a seamless communication and stakeholder engagement transition?In 2021, the brand Hitachi Energy was born, after Hitachi Ltd bought out ABB Ltd’s Power Grid business globally. In India, it was a transition from ABB to carved out ABB Power Products & Systems India Limited to a renamed Hitachi Energy India Ltd. And the job was to navigate our entire gamut of stakeholders (employees, customers, shareholders, industry, etc.) through this transition – maintain clarity, retain their attention. It necessitated a careful balance between preserving the Company’s erstwhile legacy while crafting a distinctly new culture and taking a new leap by positioning it as a forward-looking, sustainability-driven organization. All this, while the world learnt to deal with the global pandemic and had little attention to spare.But the challenge of the pandemic also brought with it the solution – energy transition stopped being a good to have and globally there was a shift to self-sufficiency via renewables.This was in line with our global purpose of advancing a sustainable energy future for all. Our engagement efforts remained relentless, ensuring that despite industry disruptions, Hitachi Energy (in India) maintained visibility and thought leadership across media, industry and customer platforms. Clear and consistent messaging to stakeholders helped build trust and confidence in the brand. Since the carve-out also meant debuting as a listed entity in India, transparent and strategic communication played a critical role in strengthening investor confidence, contributing to a significant increase in shareholder value. By maintaining a structured, multi-channel approach, we ensured a seamless transition and reinforced Hitachi Energy's position as a leader in the energy sector.In today’s fast-paced media landscape, what strategies have worked best for Hitachi Energy in maintaining consistent brand visibility across India, Southeast Asia, and Australasia?Maintaining brand visibility in today’s dynamic media landscape requires a strategic, multi-pronged approach. One of the most effective strategies has been a well-integrated storytelling model that spans traditional media, digital platforms, and industry engagements. By securing mentions in quality media houses and adding value to high-profile forums, we have ensured that Hitachi Energy remains at the forefront of energy transition and innovation discussions.A key driver of our visibility has been our focus on thought leadership. For example, in India, in addition to industry-defining conversations in platforms like the G20 EnergyTransitions Ministerial Meeting, India Energy Week, Elecrama, Gridcon, India Smart Utility Week, etc., we actively leverage the depth of expertise to bring energy to the forefront in generalist conversations – from economy and nation-building to innovation and future talent needs.In addition to such industry events, we have attuned our narrative with the cultural and technical requirements of the various countries. The projects we focus on and how we package them is nuanced by country. For example, focusing on access to energy through microgrids in the land of a thousand islands – Indonesia, or reducing urban stress with mass transit rail system, in Greater Bangkok, Thailand and reducing carbon emissions through commercial EV charging (Grid-eMotion®) infrastructure used for charging Brisbane Metro.This integrated and adaptable strategy has helped sustain our brand’s prominence across India, Southeast Asia, and Australasia.You lead a diverse team across multiple regions. How do you ensure alignment in messaging and communication strategy across such varied markets?Leading a multi-regional communications team requires a fine balance between maintaining global consistency and adapting to local market dynamics. While our overarching communication objectives have been centrally defined, execution is tailored to fit each region’s specific cultural and industry nuances. Regular alignment meetings ensure that messaging remains consistent across teams while allowing insights from local markets to shape our approach.A strong focus on cross-functional collaboration has been instrumental in ensuring that all teams operate with a shared vision. By fostering an environment of trust and empowerment, I have built a team that is agile, responsive, and well-equipped to manage communication challenges unique to their respective regions. Understanding cultural sensitivities, regulatory landscapes, and market priorities plays a crucial role in shaping narratives that resonate with diverse audiences. This approach ensures coherence in messaging and enables us to remain agile and responsive to market-specific opportunities and challenges.Given the increasing importance of digital and social media in corporate storytelling, how has Hitachi Energy integrated digital platforms into its PR and communication strategy?Owned media has never been more relevant, and its role in empowering employees to be ambassadors of the company narrative is central to the changes we see in development and consumption of data & narratives.Digital platforms have become central to shaping and amplifying our corporate narrative. Our approach is driven by a well-orchestrated social media presence, thought leadership content, and data-driven audience engagement. LinkedIn, Twitter, and YouTube serve as key platforms for stakeholder engagement, enabling us to share insights, industry trends, and leadership perspectives in real time.Beyond social media, we leverage digital storytelling to simplify complex energy concepts and make them more accessible to a broader audience. Video content, infographics, and blogs written by our in-house experts play a crucial role in breaking down technical topics into compelling narratives. All of this has to be backed by analytics, helping us refine messaging and optimize engagement, thus expanding our reach and reinforcing Hitachi Energy's position as an industry thought leader.Energy and technology are highly technical sectors, often challenging for mainstream storytelling. How do you simplify complex narratives to make them engaging and relatable for wider audiences?Simplifying technical content without compromising its depth requires a strategic approach. One of the most effective ways to achieve this is by focusing on real-world impact. Instead of emphasizing technical specifications, we highlight how our innovations contribute to sustainability, reliability, and energy security. This human-centric approach makes complex topics more relatable.Visual storytelling plays a crucial role in breaking down technical jargon. Infographics, explainer videos, and interactive content help convey intricate concepts in a more digestible format. Take Electron – an animated video series targeted at tweens & teens, developed in collaboration with BBC studios, is an interesting case of how digital is helping change the flavor of traditional B2B communication. Another key aspect is drawing analogies that simplify energy concepts, making them more accessible to mainstream audiences. By positioning our experts as thought leaders in mainstream media, we also ensure that our messaging remains informative yet engaging.Hitachi Energy has played a role in key industry events like the G20 Energy Transitions Ministerial Meeting and CII forums. How do such platforms shape brand credibility, and what goes into preparing a brand's voice for such high-profile engagements?Earned participation in high-profile industry forums is integral to shaping brand credibility and reinforcing thought leadership. These platforms provide an opportunity to engage with policymakers, industry leaders, and investors, positioning Hitachi Energy as a key player in the energy transition. We can contribute to ongoing discussions on sustainability, digitalization, and energy innovation through these engagements.Preparation for such platforms involves rigorous message development, media training for our spokespersons, and targeted content creation. Every speaking engagement, media interaction, and stakeholder briefing is carefully crafted to align with our broader communication objectives. By maintaining a strong and consistent presence in these forums, we reinforce our leadership position and influence the broader industry narrative.The energy sector remains largely male-dominated. As a woman leader in this space, what challenges have you faced, and how have you navigated them to carve your own niche?Hitachi Energy is a diverse and inclusive Company in which every employee is welcome, treated fairly, and feels included. The Company is committed to implementing Diversity, Equity, and Inclusion (DEI) as a crucial driver of long-term and sustainable business growth and improving people's well-being.Navigating perceptions of what we do, developing audiences’ understanding of intangibles like credibility & brand value, and tangible business impact is what most communications professionals are challenged with. A strong focus on expertise, strategic thinking, and consistent impact-driven work help overcome this over time. Building a strong support network, advocating for diversity, and leading by example have been crucial in creating opportunities for more inclusive conversations in the industry. By remaining committed to collaboration across business functions, industry bodies and being open to ideas, I have been able to contribute meaningfully to the sector and carve my own niche.What advice would you give to young women aspiring to build careers in corporate communications, especially in technical industries like energy and infrastructure?To all aspiring communications professionals keen on entering corporate communications in technical or B2B industries, my advice would be to invest in building subject matter expertise, staying adaptable in an evolving landscape, and cultivating a strong professional network. No matter how digital the world gets, and how much AI is in play, these basics will remain and add to one’s confidence, resilience and a willingness to learn. By staying curious, taking ownership of their voice, and embracing opportunities to lead, they can drive meaningful change in corporate communications and beyond.

PhysicsWallah (PW), an edtech company, has appointed Alifiya Nalwala as its Group Head of Corporate Communications and Public Relations. With over 19 years of experience in journalism—largely focused on the education sector—Alifiya will spearhead PW’s communication strategy, ensuring cohesive messaging and stronger audience engagement.Alakh Pandey, CEO and Founder of PhysicsWallah, welcomed the appointment, stating: “PW has expanded across multiple segments in recent years. Alifiya’s deep editorial and strategic communication experience will help standardize our messaging across internal and external channels.”Expressing her excitement about the new role, Alifiya Nalwala said: “As a journalist, I have closely tracked India's evolving education landscape, a sector close to my heart. PW’s journey has been truly inspiring, and it is an honor to join a company that prioritizes students and is committed to shaping the future of education.”Alifiya holds a bachelor’s degree in mass media and a master’s degree in political science. She received the Anupama Jayaraman Memorial Award for young reporters at 24 and has since earned multiple accolades for her work.Before joining PW, she was a Senior Writer at The Ken and previously spent over eight years at The Indian Express, where she served as Assistant Editor and Special Correspondent. Her career also includes leadership roles at DNA (Chief Reporter & Principal Correspondent), Mid-Day, and HT Media. With expertise in media strategy, business communications, and in-depth reporting, Alifiya brings a wealth of knowledge to her new role at PW.

Auditoire Luxe MENA, a leading brand experience agency specializing in luxury events and communications, has appointed Sam Zemouri as its new Executive Director.Zemouri, who has been an integral part of Auditoire Luxe for over six years, brings a wealth of expertise in luxury communications, experiential marketing, and high-profile event strategy. His appointment marks a new chapter for the agency as it continues to expand its influence in the MENA region’s luxury sector.Sharing the news on LinkedIn, Zemouri expressed his enthusiasm for the role, stating:"I’m thrilled to step into the role of Executive Director at Auditoire Luxe MENA! After six incredible years with the agency, I look forward to leading our next chapter of growth, innovation, and extraordinary luxury experiences."With more than a decade of experience in curating exceptional brand experiences for luxury clients, Zemouri is expected to further elevate Auditoire Luxe’s strategic direction, strengthening its position as a key player in the luxury experiential space.Under his leadership, Auditoire Luxe MENA aims to continue crafting immersive brand narratives and unforgettable luxury experiences, aligning with the evolving expectations of high-end consumers and global luxury brands.

In a significant industry development, Impact Communications has entered into a strategic partnership with Immersive Communication, acquiring majority stakes in the innovative experiential and shopper marketing agency. This collaboration marks a pivotal moment in India's marketing landscape, combining Impact's legacy expertise with Immersive's dynamic approach to create a powerhouse in creative, technology-driven brand experiences.Founded by Arti Singh, a trailblazer in retail, shopper marketing, and brand activations, Immersive Communication has established itself as an innovative force connecting brands with consumers. Singh, who handled leadership roles at Dentsu, Madison, and other agencies, has guided the agency to success through agility and a deep understanding of consumer behavior, perfectly complementing Impact's established presence in the marketing and communications space.This partnership transcends a traditional business arrangement, focusing instead on mutual growth and enhanced capabilities. By joining forces, both companies will benefit from technological advancements, expanded creative talent, and strengthened operational bandwidth. Immersive Communication will now offer an expanded suite of services, leveraging Impact's cutting-edge technologies while maintaining its signature innovation and agility in experiential and shopper marketing solutions."This strategic partnership with Impact Communications marks a defining moment for Immersive," said Arti Singh, Founder & CEO of Immersive Communication. "This collaboration empowers us with the necessary scale, infrastructure, and innovation to reimagine how brands engage with consumers. With Impact's operational strength and our creative agility infused with our abilities, we are set to deliver unparalleled experiential solutions across the country."Sanjay Kaul, Chairman of Impact Group, also shared his perspective: "Partnering with Immersive Communication is a pivotal step toward creating a veritable ‘powerhouse’ that seamlessly blends creativity, technology, and execution scale. With Arti's leadership, we are confident that this collaboration will redefine the future of experiential marketing in India."As marketing landscapes continue to evolve, this strategic alliance is positioned to drive new benchmarks in engagement, creativity, and consumer experiences. By combining their respective strengths, Impact Communications and Immersive Communication are set to lead the charge in experiential marketing, delivering innovative solutions that resonate in today's dynamic marketplace while providing exceptional value to clients and consumers. 

Sportswear company Agilitas has roped in Samarpita Samaddar as Communications Lead. In her new role, she will lead the brand and corporate communications alongside PR-led campaigns for the company.Samaddar was previously the Communications Director, India and Southeast Asia at Bumble Inc. where she led the women-first dating app’s communications strategies and multiple award-winning campaigns for almost four years, working as the company’s spokesperson in India. In her career, she has helped establish some of India's now-leading film studios such as Zee Studios and Eros International, working on over 40 film campaigns across genres, languages and budgets, like Bajirao Mastani, Newton, Aligarh, Dhadak, Ki&Ka, and Kesari to name a few.In an illustrious career spanning 14 years, Samaddar built authentic and aspirational brands across diverse sectors including consumer technology, entertainment, the arts, lifestyle, sports, among others.

Value 360 Communications, one of India's leading integrated communications firms, has announced the appointment of veteran financial strategist Keshav Shanbhag as Chief Financial Officer (CFO). In his role, Shanbhag will be responsible for overseeing the organization's financial health, enhancing access to finance, and managing the overall financial strategy and operations as Value 360 Communications moves towards becoming a publicly listed company.This strategic appointment comes at a pivotal moment as the company has successfully closed its pre-IPO investment round, securing interest from prominent investors including Bollywood actor Huma Qureshi, and prepares to file its Draft Red Herring Prospectus (DRHP) for its SME IPO.As Value 360 Communications positions itself to become India's first publicly listed PR firm, Shanbhag will spearhead the company's financial strategy and investor relations initiatives. With over 17 years of distinguished experience across investor relations, IPOs, mergers & acquisitions, and business turnarounds, Shanbhag brings exceptional expertise from his successful tenures at industry leaders including MCX, IN10 Media, and Dentsu Aegis Network.At MCX, Shanbhag played an instrumental role in leading the exchange's IPO, which earned recognition as the 'Best Mid-cap Equity Deal' in the APAC region and garnered him the prestigious "Most Valuable Player" accolade.Kunal Kishore, Group CEO & Co-founder of Value 360 Communications, commented: "Bringing Keshav on board as CFO marks a strategic advancement in our journey. His proven expertise in managing IPOs, M&A transactions, and driving business transformation perfectly complements our ambitious five-year growth strategy. We are confident his leadership will be instrumental in creating substantial value for our stakeholders as we work toward scaling our operations exponentially as we complete 20 years of operations in 2027.”The appointment comes as part of Value 360 Communications' strategic restructuring as a listed entity, reinforcing its commitment to governance, scalability, and long-term value creation. Expressing his vision for the role, Keshav Shanbhag said: "I'm honored to join Value 360 Communications at such a transformative juncture in its corporate journey. The opportunity to steer the company's financial strategy as it prepares for its public listing represents a unique challenge. I look forward to leveraging my experience in capital markets and investor relations to advance Value 360 Communications position as the market leader in integrated communications, while delivering exceptional value to our clients, stakeholders, and future shareholders."Value 360 Communications’ five-year growth vision focuses on scaling operations through enhanced capacity building, technology investment, market expansion, and strategic acquisitions. The firm has built an impressive client portfolio that includes market leaders such as Tata Motors, Pernod Ricard, Kia Motors, Skoda, FedEx, Digi Yatra, POCO, Zupee, Mondelez, Audi India, and EaseMyTrip, among others.As the demand for integrated, data-led PR and marketing solutions reaches unprecedented levels, Value 360 Communications is strategically positioned to capitalize on market opportunities through its comprehensive offering that seamlessly integrates strategic advisory, digital intelligence, and technology-driven storytelling.

In recent years, the push for gender diversity on corporate boards has gained significant momentum, especially in India. The presence of women in leadership positions is no longer seen as a mere checkbox but as a crucial driver of innovation, sustainability, and organizational success. With companies increasingly realizing the benefits of diversity, it’s clear that women in leadership roles are like the oxygen that sustains and nurtures a thriving organization.The Current Landscape of Women on Indian BoardsThe representation of women on corporate boards in India has seen a steady but gradual increase over the last decade. According to the Indian Board Diversity Report 2020 by the BoardEx, women now represent around 17% of board members in the top 500 listed companies in India. While this is an improvement from previous years, it still falls short of the global average, which hovers around 23% for female board representation.In response to the need for gender diversity, the Securities and Exchange Board of India (SEBI) made it mandatory for listed companies to have at least one-woman director on their boards in 2014. This mandate has helped improve the gender ratio, but many believe there is still a long way to go. According to the Diversity and Inclusion Benchmarking Report 2021 by Grant Thornton, about 30% of companies in India had women in key management positions in 2021, a sign that while progress is being made, a true transformation in leadership demographics is yet to be achieved.Women on Boards: Oxygen for Company CultureHaving women on the board is not just about meeting regulatory quotas or ticking a box. It’s about creating a culture of inclusion, empathy, and collaboration that reflects the diverse society in which businesses operate. When women take leadership positions, they bring different perspectives, diverse problem-solving approaches, and a unique way of thinking that helps balance and enhance decision-making processes.Research has shown that companies with more diverse boards tend to outperform their competitors. A study by McKinsey found that companies in the top quartile for gender diversity on their executive teams were 21% more likely to experience above-average profitability. The impact of having women on boards extends beyond just profitability – it permeates through the company culture, encouraging a more inclusive environment that is essential for long-term success. When women leaders advocate for equality, fairness, and opportunity, the ripple effect is seen across the organization, creating an environment where everyone feels valued and heard.Women bring an ability to juggle multiple perspectives and an innate sensitivity to social issues, both of which are key to building a strong organizational culture. Companies led by diverse boards are more likely to be adaptable, resilient, and innovative in the face of market disruptions. These companies tend to attract and retain top talent, as employees value workplaces that promote gender equity and foster a sense of belonging.Women on Boards: Impact on Brand Messaging and ReputationWomen in leadership roles also play a vital part in shaping a company’s brand messaging. Today’s consumers and stakeholders are increasingly drawn to companies that embody values such as diversity, equity, and inclusion. Having women in decision-making roles signals to the market that the company is progressive, socially responsible, and attuned to the needs of its diverse audience.When women lead, they bring a fresh, nuanced perspective to how a brand communicates with the world. They are often more attuned to the needs of female consumers, who represent a significant and growing portion of purchasing power. According to a report by Bain & Company, women are responsible for approximately 70-80% of consumer spending globally, making it essential for brands to communicate effectively with this influential demographic.A company with women in leadership positions is more likely to produce campaigns that resonate with female consumers, enhancing the brand's appeal, authenticity, and connection with its target audience. Additionally, women on boards are more likely to advocate for sustainable business practices, social responsibility initiatives, and initiatives that promote diversity both within the company and in its external communications.The presence of women in leadership roles on corporate boards is not just a matter of compliance – it is a strategic advantage that can propel companies toward growth, innovation, and long-term success. Women bring essential diversity of thought, compassion, and inclusivity to boardrooms, helping to shape company cultures that are positive, adaptable, and ready for the challenges of the future. They also enhance brand messaging, ensuring that companies connect meaningfully with their stakeholders.As the percentage of women in leadership positions continues to rise, we can expect to see more organizations embracing the power of diversity and realizing its profound impact on both their culture and their market performance. Women on boards are, quite simply, the oxygen that companies need to thrive.

BOULT, India’s fastest-growing wearables brands, has appointed 80dB Communications as its strategic communications partner to drive brand visibility, corporate messaging and thought leadership.With a strong presence in India’s wearables market, BOULT continues to expand its footprint through innovation, design, and affordability. The partnership with 80dB Communications will focus on reinforcing BOULT’s brand positioning, strengthening media outreach, and building a compelling integrated communications strategy to enhance consumer engagement.“We are excited to partner with 80dB Communications at a pivotal time in our growth journey,” said Varun Gupta, Founder & CEO, BOULT– “Their expertise in shaping impactful brand narratives will help us foster deeper connections with our consumers.”Abhilasha Padhy, Co-founder and Joint Managing Director, 80dB Communications, added, “BOULT has established itself as a strong player in India’s audio and wearables industry. We look forward to leveraging our expertise to amplify their brand story, drive visibility, and enhance engagement with key stakeholders.”

Seven Media, Dubai-based PR and communications agency, has announced a strategic partnership with Joe Lewis Company (JLC), a world-class event production and management powerhouse. The collaboration brings together Seven’s expertise in communications, strategy, creative, and content creation with JLC’s unrivalled ability to deliver high-impact live experiences. The partnership follows a year of successful collaborations, including a major activation around the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and sets the stage for both companies to expand their reach and impact in the UAE and Saudi Arabia. By combining Seven Media’s ability to craft compelling brand narratives with JLC’s expertise in executing spectacular events, the two companies will offer a seamless, end-to-end solution for brands looking to create unforgettable experiences. Joe Lewis Company has a track record of delivering some of the most high-profile live events and experiences globally, from leading multiple Super Bowl experiences and brand activations and Special Olympic ceremonies and competitions to major entertainment productions and brand activations for Fortune 500 companies. Its work has set the standard for innovation and execution in live entertainment and access to Hollywood and the sports worlds brightest stars Seven Media, meanwhile, has cemented its position as the most forward-thinking PR and communications agency in the Middle East, working with government entities, global brands, and leading organisations to shape narratives and create impact. Seven’s expertise spans strategic PR, social media, video production, and content creation, with a focus on delivering high-stakes, high-impact campaigns. Gregg Fray, Owner of Seven Media, said: “Seven Media has always been about pushing boundaries in how clients connect with audiences. Partnering with Joe Lewis Company takes this to another level. Its well-deserved reputation for delivering some of the biggest and most complex events in the world speaks for itself, and together, we can offer something truly unique in the UAE and Saudi Arabia, combining powerful storytelling with flawless execution on the ground.” Joe Lewis, Founder of Joe Lewis Company, added: “We’ve built a reputation for producing some of the most spectacular events globally, and our work with Seven Media over the past year has proven how powerful our collaboration can be. Whether it’s global sporting events, major brand activations, or entertainment spectacles, we pride ourselves on delivering world-class experiences. This partnership allows us to bring that expertise to the UAE and Saudi Arabian markets in an even bigger way, providing brands with a truly integrated approach. The partnership will focus on delivering large-scale events, brand activations, and content-led experiences, leveraging the teams’ deep local knowledge and world-class execution capabilities.”

Singer India, a player in the sewing machine industry and a brand of US-based SVP Worldwide, has appointed Communicate India as its communications partner. This collaboration aims to elevate Singer India’s brand presence, and drive visibility for key initiatives.With a 170-year legacy, Singer India continues to strengthen its market leadership by expanding its product portfolio, redesigning its retail footprint with the launch of its flagship store in Nehru Place, New Delhi, and introducing premium global brands like PFAFF and Husqvarna Viking to the Indian market.Communicate India, a full-service integrated communications agency, brings deep expertise in crafting impactful brand narratives for multinational corporations. Leveraging global insights and data-driven strategies, the agency will play a pivotal role in shaping Singer India’s communication approach, driving engagement, and reinforcing its market positioning.With a proven track record of executing high-impact campaigns, Communicate India will lead Singer India’s storytelling efforts, ensuring a stronger brand connection with consumers and stakeholders alike.Shalini Gupta Vachher, Head of Marketing and Communications of Singer India, said: “As we continue our journey of growth and innovation, we needed a partner who shared our vision and enthusiasm. Communicate India stood out with their exciting and practical ideas, demonstrating a deep understanding of our brand and market dynamics. Their strategic approach aligns perfectly with our commitment to strengthening consumer engagement and brand leadership. We are confident that this partnership will help us amplify our story and make a lasting impact in the industry.”Akshaara Lalwani, CEO of Communicate India, said: “Singer India is more than just a brand—it’s a legacy. To see an iconic name reinvent itself for the modern consumer is both exciting and inspiring. Our role is to ensure that this evolution is not just seen but deeply felt. By blending data-driven insights with storytelling that resonates, we aim to amplify Singer India’s new chapter while honouring its rich history. It’s not just about visibility; it’s about making a lasting impact in a market that values both heritage and innovation.” This partnership marks a significant milestone in Singer India’s branding and communication strategy, reinforcing its commitment to innovation, customer-centric solutions, and industry leadership.

PR Professionals (PRP), India’s leading integrated communications agency and the flagship of PRP Group, has won the public relations mandate for Texmaco Rail & Engineering Limited, a revolutionary force in India’s railway and infrastructure sector. This strategic partnership intends to boost Texmaco’s brand presence, corporate communications, and stakeholder engagement on a national and global scale. With this mandate, PRP has further strengthened its position as the agency of choice in India's infrastructure sector. Texmaco Rail & Engineering Limited, a listed entity of the Adventz Group, is a key player in the railway and infrastructure sector. It operates across three major business segments—Freight Cars, infra – Rail & Green Energy, and Infra – Electrical. With state-of-the-art manufacturing facilities in West Bengal, Gujarat, and Chhattisgarh, Texmaco specializes in rolling stock, locomotive components, hydro-mechanical equipment, bridges, and steel structures. A leader in freight car manufacturing for Indian Railways, private clients, and export markets, Texmaco has also formed strategic alliances with global leaders like Wabtec and Touax, reinforcing its commitment to excellence and innovation.Indranil Basu, Chief Sustainability, Brand & Communication Officer, Texmaco Rail & Engineering Limited, added, “Partnering with PR Professionals marks an important step in strengthening our corporate communications and stakeholder engagement strategy. As we continue to expand our footprint in the railway and infrastructure sector, we are confident that PRP’s expertise will help us amplify our brand’s narrative, enhance media visibility, and foster meaningful industry collaborations.”Sarvesh Tiwari, Founder & Managing Director of PR Professionals, said, “We are excited to partner with Texmaco Rail & Engineering Limited, a brand synonymous with engineering excellence and innovation in the railway sector. With India’s railway and infrastructure industry undergoing rapid transformation, Texmaco’s role is more crucial than ever. We endeavor to create compelling narratives that effectively showcase Texmaco’s contributions to sustainable rail solutions, cutting-edge technology, and infrastructure development. We look forward to driving impactful storytelling that resonates with stakeholders across industries.”PR Professionals, kwon for its client-centric approach and value-driven brand and communication strategies, has established a distinguished track record in the infrastructure sector. The agency's impressive portfolio includes high-profile clients across public relations and digital media, such as the National Capital Region Transport Corporation (NCRTC) – executing the Namo Bharat Trains, Rail Land Development Authority (RLDA), Indian Railway Stations Development Corporation (IRSDC), Delhi Metro Rail Corporation (DMRC), Uttar Pradesh Metro Rail Corporation (UPMRCL), Patna Metro, Hyderabad Metro, Tata Projects, L&T, Rodic Consultants, Systra, Chaitanya, RAILTECH, CIDCO, Rapid Metro Gurgaon, Amravati Metro rail,  among others.With Texmaco Rail & Engineering Ltd, PR Professionals continues to lead the way, leveraging its infrastructure expertise to craft compelling narratives that enhance stakeholder engagement and elevate industry recognition for its esteemed clients.PR Professionals, established in 2011, has a proven track record of delivering end-to-end branding, public relations, crisis communication, and digital media solutions for industry giants. With 12 offices in India and six international locations, PRP has successfully managed high-profile mandates across multiple sectors, including infrastructure, railways, aviation, and public sector enterprises.  This partnership underscores PR Professionals’ expertise in navigating complex industries, driving impactful narratives, and elevating brands to new heights.

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Madhvendra Das, Co-Founder & Director, The Good Edge, discusses the communication and CSR gap that led to the firm’s inception. Having worked with global financial giants like Deutsche Bank and Citibank, Das shares insights on the differences between handling communications in-house versus as an agency partner. He also explores how CSR has evolved from philanthropy to purpose-driven branding, key industry trends, the pillars of an effective crisis response strategy in the digital age, and more.What was the gap in the communications and CSR space that led you to start The Good Edge?As corporate communications lead, I felt we could never find an agency that can handle everything that a robust corporate communications function needs. We felt there was a niche to be filled there – to provide advisory to company leadership, to set narratives and execute plans, to devise communications for various stakeholders including external and internal, to ensure CSR programmes are aligned with company strategy and executed in such a way that it is beneficial to both community and company and to ensure all this is backed up with very good content and creative capabilities. And to have a culture where we did not look at these diverse capabilities as silos, but as a wholesome unit. In short, we felt there was a need for a corporate communications agency, not just a PR, or Content or Creative or an Event agency, and that is what we have set out to build at The Good Edge.How has The Good Edge evolved over the years, and what sets it apart from other agencies in space?Our twin core objectives – to provide CEO advisory and integrated communications – have informed the way we have evolved over the last nine years. First, we are housed with a lot more senior advisory talent, very different from the way new agencies evolve. Second, we have a lot more in-house content, design and creative abilities. Third, we are doing it in an integrated culture with cross-functional teams, inter-se learning and growth, which I think is also a bit different from other agencies. Some of our differentiated approaches are becoming visible in the kind of clients and the kind of work we are doing for them.You’ve worked with global financial giants like Deutsche Bank and Citibank, leading their communications and CSR efforts. Now, with The Good Edge, you have BFSI clients of your own. How does handling communications for a financial institution as an in-house leader differ from managing it as an agency partner?The corporate communications experience builds within us a few things more strongly. There is immense conviction that my company is intrinsically right and that as the senior communications leader, I am responsible for communicating that to the public. And that the buck stops with me. I am happy we have been able to bring that DNA within our agency. It fills us with a great sense of ownership and commitment to the client, as if it is our own company. On the flipside, we then feel a bit disappointed when a client treats us as a vendor rather than a team member.I and a few of my other senior colleagues are fortunate to have worked with leading BFSI companies and that corp comm experience has been quite useful as an agency now. For instance, I think we have a better understanding of the increasing role of compliance in BFSI communications. We also have an intuitive understanding of the need of any communication strategy to not only be relevant for India, but also the headquarters of some of our MNC clients.CSR has moved beyond philanthropy to purpose-led branding. What are some key trends that you see in this space?What is relevant is the impact a CSR program creates for the beneficiary community on the ground and the social dividend or goodwill it generates for the company. Eventually a lot of our work at agencies is about building what we at The Good Edge call “Enduring Goodwill’ for the client. CSR plays a strong role over here. It goes towards fulfilling the unwritten social contract that an organization has with its key stakeholders and the society. Our society is progressively more concerned about a company’s social conduct and a purposeful CSR program and a calibrated communication strategy around it can really work wonders for companies in building that elusive Enduring Goodwill which provides both a ‘halo’ and an ‘armor’ for their brand. We are seeing this kind of demand increasing from our large clients.The communications landscape has evolved significantly over the years. What are some key shifts you’ve observed in corporate storytelling, and how do you ensure The Good Edge stays ahead of these trends?The Art remains the same, the Tools have changed tremendously. In short, it is a lot more about credible storytelling today and by using multiple platforms using both earned and owned means.Our leaders and our people should be the first line of storytellers, then come the credible media platforms. The good thing is the credible media platforms have expanded to new formats also and that I feel is a good development. We are tracking these trends very closely and building capabilities flexibly. For instance, we have focused a lot on building good thought leadership content capabilities in the last couple of years.Crisis management is a critical aspect of corporate communications. Based on your experience across global financial institutions and now with The Good Edge, what are the key pillars of an effective crisis response strategy, and how has it evolved in the digital age?Crisis proofing before crisis management – it is important to have mechanisms for tracking, alerting and response in place. We should try to get to a ‘No-Surprise’ situation. Crisis will come, but have we built capabilities so that we are not caught by surprise? That is important. And our response should always be in ‘One-Voice’.Each crisis or near-crisis situation must be documented even if the issue has been managed. Finally, with the digital age, crisis can emanate from many more sources – we have to train to contain and isolate as far as possible. Don’t let the fire spread. If we have these elements in place, we will be left with fewer unmanageable issues. Some fires will spread, but if we have contained the intensity through preparedness and planned responses, we will be able to handle crisis much better.

Promodome Communications a fully integrated 360-degree advertising agency and strategic communication, is proud to announce yet another milestone in its decade-long partnership with the Bharatiya Janata Party (BJP). Successfully managing political campaigns across various states for over ten years, Promodome has once again demonstrated its expertise by executing a result-driven and impactful advertising campaign for the BJP in the Delhi Assembly Elections 2025.With a well-planned and strategic advertising approach, Promodome communications played a crucial role in amplifying BJP’s message, ensuring maximum reach, engagement, and impact. The campaign’s success was driven by several key factors:Strategic and Result-Driven Advertising Plan: Designed and executed a targeted and high-impact campaign to BJP’s vision for the Delhi Assembly Elections 2025.Effective Media Rate Negotiations: Ensured maximum visibility and reach while optimizing budgets through strategic media placements.Flawless Campaign Execution: A seamless and synchronized rollout across multiple platforms, reinforcing BJP’s outreach and engagement with voters.Dedicated Leadership and Expertise: Led by Promodome Group’s Media Head, Mr. J.C. Sarkar, and his highly committed team, the campaign was executed with precision and excellence.Round-the-Clock Commitment: Operating 24/7, the Promodome team worked in close coordination with BJP officials to ensure smooth execution till election day.On-Demand Creative Support: Delivering engaging, impactful, and dynamic content that resonated with the electorate and adapted to evolving campaign needs.Speaking on the campaign’s success, Sandiip Kapur, Founder & President of Promodome Group, , stated, “We are honored to continue our long-standing association with BJP and contribute to yet another successful election campaign. Our team's relentless efforts, strategic planning, and execution excellence have once again delivered results and we are grateful to the BJP for their continued support.”With this achievement, Promodome solidifies its position as a powerhouse in political advertising, further enhancing its legacy of delivering high-impact campaigns across the country.

Global independent marketing and communications firm FINN Partners has acquired RICE Communications (RICE), a 60-strong, Singapore-based, strategic communications and public relations consultancy, with expertise in travel, technology, corporate and consumer public relations across the Asia-Pacific region. Bolstering FINN’s sizable existing presence in Singapore, the addition of RICE will amount to nearly 100 total employees in that market, making FINN one of the largest PR firms in Singapore, and establishing its Singapore office as one of the five largest offices among its 34 offices around the world. The move also adds new FINN offices in Thailand and Myanmar, in addition to building on the firm’s presence in Hong Kong and reinitiating the firm’s presence in the Philippines, ensuring FINN can offer support to clients across all key Southeast Asian markets. The firm will be known as “RICE, A FINN Partners Company.” James Brasher, RICE Managing Partner, joins FINN as managing partner and lead for the agency’s combined Singapore office.RICE becomes part of the FINN APAC region, overseen by Howard Solomon, founding managing partner, who also leads FINN efforts on the West Coast of the US. In his new role, Brasher will grow the firm’s reputation as a communications and public relations powerhouse in Asia Pacific. He will also become a member of the APAC leadership team, working closely with regional leaders in Greater China, India, and Malaysia. As part of this transition, Naeema Ismail takes on a new regional role in Strategic Business Development & Crisis Communications, Asia Pacific. She will focus on expanding new business opportunities across key sectors. In addition, she will drive crisis communications advisory across the region. Naeema will also lead the development of structured crisis training services, alongside media and presentation coaching, to further enhance FINN’s client offerings and regional expertise.There are no staff redundancies.Founded in 2009 by Sonya Madeira, RICE has earned a strong reputation as a true pan-regional voice of authority on strategic communications, with deep roots across APAC. RICE has been recognized for its all-round excellence, winning numerous Agency/Consultancy of the Year awards in its market as well as multiple awards for being a Best Place to Work by the communication industry’s highest bodies, including the ICCO, IPRS, PRovoke Media, PRCA and PRWeek Asia. The firm’s diverse portfolio of current clients include: Audi, B&O, Exabeam, FICO, Klook, UiPath and WWF.“From the beginning, my vision for FINN Partners has been to create a world-class agency with unmatched depth of sector expertise and integrated services to benefit clients wherever they are in the world,” said Peter Finn, FINN CEO and founding partner. “We have made great progress transforming from a leading US agency to a true global player. We established London as our European headquarters, expanding our expertise in consumer, tech, health, travel and financial services to the EMEA market. Recognizing the increasing importance of Asia as one of the fastest-growing economic zones globally, we expanded into the region several years later with Singapore as our Asia headquarters, offering deep expertise in B2B and tech, followed by the addition of integrated travel and lifestyle agency CatchOn, with offices in Hong Kong, Shanghai and Beijing. We also bolstered our global health expertise and integrated marketing capabilities with the addition of SPAG in India. The acquisition of RICE builds on our collaborative approach to growth. Given our expansive footprint, unrivaled depth and breadth of sector expertise, and flexible ONE FINN model, FINN is best positioned to be the go-to agency for clients in need of integrated marketing and communications services.”Joining FINN Partners enables RICE to deepen its capabilities and sector expertise to help clients navigate today’s complex business environment and fuel growth. Said James Brasher, “Our vision is underpinned by our commitment towards stewardship – to take care of the team, clients, and the community so we can look after the future. As part of FINN Partners, our momentum will be greatly accelerated, especially since the businesses and, importantly, values and culture are so closely aligned. This partnership enables our team and clients to tap on FINN’s capabilities, expertise, resources and network – just as we complement theirs with our deep roots, diversity of perspectives and capabilities across Asia Pacific.”FINN’s APAC region has grown significantly, accounting for approximately 7.5% of the firm’s global revenues. With the addition of RICE, FINN APAC will grow to a staff of nearly 250 people and USD $15 million in revenues.Howard Solomon, founding managing partner and APAC Lead, said: “After spending time with James and his team, we knew that they were a perfect fit for FINN Partners. They are passionate about the work they do for their clients, their expertise complements and strengthens our vertical expertise, and they believe in the value of collaboration as a key to their success.”

We are thrilled to announce that The Communication Council has been appointed as the official PR & Communications agency for ZigZag Vodka.More than just a spirit, ZigZag Vodka is a bold expression of individuality, crafted for those who embrace spontaneity, celebrate creativity, and refuse to follow the ordinary. With its clean, crisp, and impeccably smooth taste, ZigZag is redefining vodka craftsmanship. From the classic Original to vibrant flavours like Lime, Orange, and Green Apple, every sip is an invitation to break free from the conventional and experience life in full colour.Unique Selling Points:- Uncompromising Quality: Distilled multiple times for exceptional smoothness.- Unexpected Edge: A brand that disrupts conventional narratives and celebrates individuality.- Immersive Consumer Experience: Pushing boundaries through digital innovation and experiential activations.- Crafted for the Bold: Designed for those who embrace the unpredictable and live life with a ZigZag mindset.Spokesperson- Ishwaraj Singh Bhatia, Co-Founder and COO, Simba Beer and ZigZag Vodka"With ZigZag Vodka, we’re not just introducing another spirit; we’re redefining how India experiences vodka- bold, unconventional, and always ahead of the curve."

As digital transformation accelerates in industrial automation, Vibha Thusu has stepped into a new role as Industrial Automation (IA) eCommerce Program Leader – Marketing & Communications at Schneider Electric.Thusu brings over 20 years of experience in strategic communications, brand management, and global marketing. A Schneider Electric veteran of 16 years, she previously led global marketing, communications, and e-commerce for an independent brand under the company’s umbrella. In her new role, she will also oversee internal communications for IA – Distribution & eCommerce, ensuring cohesive engagement across teams and stakeholders.Her career spans multiple regions, including MEA, SEA, Greater India, CEE, and CIS, with expertise in corporate communications, retail marketing, digital marketing, and e-commerce. She is recognized for her ability to implement omnichannel strategies, enhance customer experiences, and develop scalable marketing ecosystems.Thusu is also an active member of the CMO Council Network and a frequent speaker on diversity and inclusion, purpose-driven marketing, and digital engagement strategies.

Sherpa Communications, a leading B2B-focused business consultancy and PR agency operating across the Middle East region and Africa, has been recognised with an award as the “Best Public Relations and Business Consulting Agency in the MENA Region” at Estesmarat’s Eighth Award Ceremony. This year’s award ceremony, held at Atlantis The Palm in Dubai, was themed 'Best Human Capital Investment Leaders Awards in the Middle East and North Africa 2024' under the motto 'UAE: A Bridge to the Future,' celebrating excellence in leadership and industry impact.His Excellency Sheikh Salim bin Sultan Al Qasimi, Chairman of the Department of Civil Aviation in Ras Al Khaimah, presented the award to Anastasiya Golovatenko, PR Director at Sherpa Communications, in the presence of Mohamed Shams El Din, Chairman and Founder of Estesmarat Magazine, along with prominent media figures and executives from across industries.Sherpa Communications helps clients establish themselves as industry leaders through strategic PR and communications. With expertise in market entry strategies, brand awareness, solution and service launches, executive profiling, event participation, enhancing online presence, and public speaking support, the firm ensures its clients’ expertise is recognised and their brands drive meaningful engagement. Consultancy takes pride in its expertise in B2B communications, supporting a diverse range of industries, including Technology and Digital, Data Analytics and Cloud Management, Metaverse Blockchain, Fintech, Healthcare and Pharma, Construction and Real Estate, Smart Logistics and Warehousing, Information Security, Automotive and Smart Mobility, Esports, Education, among others.On receiving the award, Anastasiya Golovatenko, PR Director at Sherpa Communications, said: “B2B-focused communications are often considered challenging, but we take pride in supporting global multinationals and regional SMEs with complex campaigns, leveraging our expertise and strong market presence. Brands today require PR support that goes beyond media relations, and we continuously push ourselves to be strategic consultants who add value. Our goal is to enable brands and their teams to focus on business growth while we ensure their communications are effectively managed across the region. We are truly honored to receive this recognition and extend our sincere gratitude to Estesmarat for celebrating excellence in the industry.”Sherpa Communications continues to provide innovative, results-driven PR solutions, reinforcing its commitment to excellence in the ever-changing landscape of business communications.

PRCA Mena, the regional arm of the world’s largest public relations and communications association, has included Media Mantra Consulting Mena to its growing membership base.Founded in 2012 in India, Media Mantra is an integrated communications agency with a strong legacy in brand transformation and reputation management. With the launch of Media Mantra Consulting Mena, the agency marks its global expansion with its first international office in Dubai, bringing its expertise from India to the region.Conrad Egbert, Head of PRCA Mena, said: “We are pleased to welcome Media Mantra Consulting Mena to the PRCA Mena family. Its addition reflects the continued growth and diversity of the PR and communications industry in the region.”Udit Pathak, Founder of Media Mantra, added: "PRCA Mena is the leading voice for PR and communication in the region, setting high industry standards and fostering collaboration. Being part of this network is an important step for us as we expand into Mena."According to the Holmes Report, Media Mantra has been recognized among the fast-growing firms, ranking as the third-fastest growing PR agency in AMEA and among the top 10 fastest-growing PR firms worldwide.

The Ranveer Allahbadia controversy – and many such incidents in the recent past – has demonstrated the need for a strong public relations strategy for the influencer and content creator ecosystem. Crisis management is a strong forte of PR and navigating such challenges while maintaining brand integrity and public trust is where PR can play a crucial role. From crisis management to reputation building - PR strategies help influencers strike the right balance between creative freedom and responsible communication.In this article, Adgully explores how PR can be a game-changer in guiding influencers through the complexities of the digital age and proactively prevent potential backlash.Influencers: A Different Kind of Brand“The first thing to understand is that influencers are a brand—but a different kind of brand,” explains Aakanksha Gupta, Founder & CEO, The Other Circle. Unlike traditional brands, where emotional connections are built over time, influencers already have an existing emotional rapport with their audience. This makes their reputation management more sentiment-driven than logic-based.She emphasises that public perception is influenced by this emotional baggage. “If an influencer steps outside their established persona, the reactions can be extreme. PR professionals must recognise that they are managing moral perceptions, not just legal battles,” she adds.Tarunjeet Rattan, Managing Partner, Nucleus Public Relations, reinforces this perspective, highlighting that many influencers assume they can handle their reputation alone. “Most influencers need to be sensitised to the bigger implications of what they showcase and how to handle issues when they arise. Too much, too soon, and without any training makes it tough for them to manage when they shift gears to compete with the bigger names.”Viren Anand, Lead - PR & Corp Comm, White Rivers Media, notes that the dynamics of influencer-brand collaborations have changed dramatically. “Brands today don’t just look at follower counts—they analyse engagement, audience trust, and the influencer’s ability to align with brand values. PR plays a critical role in ensuring these collaborations are meaningful and authentic.”Crisis Management: Controversies Are Emotional, Not Just LogicalInfluencer controversies often spark emotional reactions rather than rational discussions. Parul Parmar, Co-Founder, NewNarrative Media, highlights that PR professionals must act swiftly, crafting responses that acknowledge concerns while demonstrating accountability. “In a cancel-culture era, PR turns setbacks into growth opportunities. Instead of immediate apologies, a strategic crisis response plan helps influencers maintain trust.”Building on this, Jyothsna Das, AVP Corporate Communications, DS Group, stresses on the importance of preemptive reputation management. “Media training, crisis preparedness, and regulatory guidance help influencers navigate scrutiny. They must be ready with a crisis playbook and an authentic engagement strategy.”She cites CarryMinati’s controversy as an example where effective PR helped him reposition his narrative, allowing him to continue his career without major reputational damage.Viren Anand notes that influencer crises differ from brand crises. “A brand can pivot or rebrand, but an influencer’s persona is deeply personal. PR must craft responses that feel human and authentic, rather than like corporate damage control.”The Do’s and Don’ts of Influencer Reputation ManagementAccording to Parul Parmar, influencers must balance authenticity with discretion. She shares a PR-driven checklist:Do’s:Be Authentic: Audiences quickly spot insincerity, so staying true to one’s voice is crucial.Engage Thoughtfully: Professional responses to feedback build trust and community.Choose Smart Collaborations: Partnering with brands that align with personal values enhances credibility.Don’ts:Avoid Rash Reactions: Impulsive responses to criticism often backfire.Steer Clear of Misleading Content: Clickbait and false information erode trust.Don’t Over-Commercialise: Excessive brand partnerships can make influencers seem transactional rather than genuine.Tarunjeet Rattan advises, “Create an image that is rooted in your truth so you don’t have to lie and remember 200 things to maintain a fake persona. In this way, when you have a misstep, you can make it part of the dance. Don’t be tone-deaf and ignore your PR team’s advice.”Balancing Creative Freedom and Social ResponsibilityInfluencers thrive on creative freedom, but in India’s moralistic digital landscape, they must tread carefully. “Not every controversy requires an apology,” says Aakanksha Gupta. “Sometimes, standing firm is necessary. PR professionals must assess the situation carefully and determine if damage control is even required.” She also points out that increased content accessibility has heightened scrutiny. “A child can access adult comedy despite parental controls. This shifts responsibility onto content creators, making PR guidance on content boundaries crucial.”Viren Anand further elaborates, “Influencers must be mindful of how their content is perceived across different audience segments. PR helps bridge the gap between creative freedom and responsible storytelling.”Influencers vs. Traditional Celebrities: The Reputation ChallengeThe challenges influencers face are distinct from those of traditional celebrities. Aakanksha Gupta explains, “Bollywood stars are admired but distant; influencers, however, are accessible, making their controversies feel personal to audiences. This is why influencers face harsher backlash than mainstream celebrities.”PR’s role, therefore, is to manage this heightened emotional engagement. Jyothsna Das cites Bhuvan Bam’s approach as a case study: “By shifting focus towards his social impact projects, he was able to counter criticism and reinforce a responsible influencer image.”Viren Anand points out that influencer PR strategies should mirror the agility of digital culture. “Unlike celebrities, influencers are constantly in conversation with their audience. PR must evolve rapidly to match the speed of online discourse.”PR’s Role in Compliance and Regulatory GuidanceWith regulatory advisories from the Ministry of Information & Broadcasting (MIB) and organisations like ASCI (Advertising Standards Council of India) tightening disclosure norms, PR is instrumental in ensuring compliance. Parul Parmar states, “PR educates influencers on disclosure norms, vets partnerships for compliance, and refines content strategies to align with legal frameworks while preserving creativity.”Adding to this, Jyothsna Das points out, “Many influencers faced backlash when ASCI tightened paid promotion rules. PR teams helped them adapt, ensuring proper disclosures and regulatory compliance, which reduced negative reactions.”Tarunjeet Rattan elaborates, “PR can be the bridge between the influencer community and the brand world, and it has been unofficially doing this for quite some time now. However, if we were to take a more structured approach, PR is aptly placed to educate both worlds on expectations. Brands need to know how to put down an ‘ask,’ and influencers need to understand how to manage those ‘asks’ without compromising their integrity and content.”Viren Anand emphasises that regulatory compliance isn’t just about following rules—it’s about maintaining audience trust. “Transparent collaborations create long-term credibility. PR ensures influencers are not just compliant but also seen as ethical brand partners.”The Future of PR in Influencer MarketingPR is evolving beyond traditional media relations to encompass strategic reputation management, crisis preparedness, and compliance. Parul Parmar predicts, “PR professionals are leveraging data-driven insights—tracking sentiment, engagement, and risk factors—to preempt controversies and build influencer resilience.”With the influencer space maturing, PR’s focus is shifting from short-term damage control to long-term brand building. As Aakanksha Gupta puts it, “PR professionals must be as bold as the influencers they represent, tackling situations with strategic finesse and empathy.”Viren Anand adds, “The next phase of influencer marketing will see PR integrating AI-driven reputation management, predictive analytics, and proactive brand alignment to create sustainable influencer careers.”

Flovie Martins has joined Ujjivan Small Finance Bank as the Head of Corporate Communications. She announced her new role on LinkedIn, expressing excitement about the transition"It's been a week now... but a lot of positive change and newness entering life, as I embark on a journey as the Head of Corporate Communications at Ujjivan Small Finance Bank. Look forward to new learnings, within a new organisation, around new people, in a new city (Bengaluru)"Prior to this, Flovie served as Head of Corporate Communications and CSR at Sanofi. She has extensive experience in corporate communications, having worked with leading brands such as Marsh McLennan, Future Generali India Life Insurance, and Tata AIG General Insurance Company Limited.At Ujjivan Small Finance Bank, she is expected to spearhead strategic communication initiatives, strengthening the brand’s corporate reputation and stakeholder engagement.

Edelman, public relations firm, has reported a decline in global revenue, falling below the $1 billion mark after two consecutive years above it. The firm's 2024 like-for-like global revenue, excluding currency fluctuations, totaled $986 million, a decrease from the $1.04 billion reported in 2023.The drop was particularly pronounced in the United States, Edelman's primary market, where revenues fell by 7.9%, from $639 million to $589 million. Similar declines were observed in the Asia-Pacific (APAC) region, with an 11.5% decrease, and the United Kingdom, which saw a 5.2% drop."It was a challenging year for PR, but also for the entire communications sector," acknowledged Edelman CEO Richard Edelman. Despite the revenue dip, Edelman emphasized that the firm's focus remains on providing comprehensive services rather than solely on size. "We're determined to get back there, but size was never a big thing for me. I just want to be big enough to have all of the industry sectors, practices and offices that enable us to be the premier communications firm," he stated.Several factors contributed to the revenue decline, including losses in key client accounts such as Adobe, Charles Schwab, and Dairy Management. Sector-wise, health, technology, and food and beverage were the most impacted.However, there were areas of growth. EMEA revenues saw a modest increase of 1.3%, with notable performances in the UAE and Saudi Arabia. Additionally, the government and retail sectors showed growth, as did financial communications.Edelman also underwent restructuring efforts, including layoffs and the consolidation of sub-brands, to adapt to the challenging market conditions. The firm also invested in AI, integrating its proprietary LLM product, ArchieAI, into its TrustStream platform.Despite the financial setbacks, Edelman celebrated creative successes, including winning a Titanium Lion at the Cannes Lions International Festival of Creativity. The firm also made strategic hires and promotions to bolster its leadership team.The company's leadership remains optimistic about its future, citing recent new business wins and the positive impact of its restructuring initiatives.

Amitabh Dewan has recently joined Policybazaar for Business (PBFB), the corporate arm of one of India’s largest insurance marketplaces, to oversee its large corporate risk business. With over two decades of experience, Dewan will chalk out growth strategies and business expansion plans for Policybazaar For Business.Dewan has previously worked with renowned brands like Howden, Mahindra Insurance Brokers, WTW and Aon. He brings immense experience and expertise in the field of General Insurance, risk engineering & loss prevention. Amitabh has worked on complex and large risks in India including pharma, FMCG, manufacturing, energy, renewable Energy and Construction Projects. Having worked with various global carriers and insurers / reinsurers across the US, Europe, Australia and MENA regions, he has structured multiple large deals requiring capacity requirements from International markets.Sajja Praveen Chowdary, Head, Policybazaar For Business, shared, “Amitabh’s extensive experience will be key in executing our vision to build a customer-first, trusted corporate insurance business. We are excited to have him aboard to tackle large-scale challenges and drive innovative solutions in India’s corporate insurance landscape.”Sharing his thoughts on this new role, Amitabh said, “I’m truly delighted to join Policybazaar For Business at a pivotal time when the company is set to scale its corporate insurance offerings and deliver targeted solutions that address the evolving needs of enterprises in the country.”?

Astrum, India’s first science-based specialist reputation management advisory, announces the appointment of seasoned communicator Nalini NEHA to lead the firm’s Mumbai office. Nalini is an experienced Public Relations practitioner with over a decade and a half of consulting experience across diverse sectors; Nalini brings a deep understanding of storytelling and a results-driven approach, making her a trusted advisor for clients seeking strategic reputation management. Nalini will work under the tutelage of Pragati Tiwari, who was recently promoted to the executive leadership as an ‘Equity Partner’ of the firm. She will benefit from the “double engine” leadership of Pragati and Sunil Lulla, Chairman of the firm to pursue the growth agenda. Says Ashwani Singla, Founding Managing Partner, Astrum. “We have steadily built a strong body of work in the city and now ready to scale the astrum experience that delivers sustainable reputation through research-driven multi-disciplinary strategic communications and stakeholder engagement,” He adds, “we will invest in a physical office in Mumbai very soon.” Says Sunil Lulla, Chairman, Astrum “Our success has been rooted in the trifecta of pioneering leadership, attracting the best minds and building lifelong client partnerships. Mumbai is the ‘maximum city’ and the financial capital of India with an unquestionable opportunity, and I am super excited to support the Executive leadership to bring the astrum experience to clients in Mumbai.” Says, Pragati Tiwari, Partner, “I am looking forward to working with Nalini to build on the body of work we have delivered over the last decade to our clients. At Astrum we are proud of the experience we deliver and uncompromising in our quest for quality and results, hence the time we have taken to get here. My team and I are now ready to scale without compromising on any element of our experience.”