APRW Pte Ltd (APRW), one of Singapore?ÇÖs leading integrated communications agencies, announced three new client partnerships that reflect its commitment to purposeful communications spanning community, the creative industries, and regional talent development and collaboration. These include Our Tampines Hub, Singapore?ÇÖs first and largest integrated community and lifestyle hub; SOZO, creators of Anime Festival Asia (AFA), for AFA Creators Super Fest Singapore 2025; and the Singapore Chamber of Commerce Indonesia (SingCham) for the inaugural SingCham Uplifting Scholarship, supporting regional youth development. Driving Integrated Strategic Communications for Our Tampines HubAPRW has been appointed as the public relations agency on retainer for Our Tampines Hub (OTH). In this role, APRW will provide strategic counsel and execution across corporate and public communications, as well as media relations. Leveraging targeted media outreach, curated press engagements, and integrated communications support, APRW will support OTH in amplifying its brand narrative, enhancing stakeholder engagement, and reinforcing its position as a vibrant and inclusive anchor for the community. ?Ç£We are honoured to partner with Our Tampines Hub in shaping and strengthening its communications efforts,?Ç¥ said Julie Chiang, Director at APRW. ?Ç£OTH is more than just a physical space?Çöit is a symbol of community spirit and inclusivity. We look forward to supporting their vision through impactful storytelling and purposeful engagement that resonates with both media and the wider public.?Ç¥ Spotlighting Southeast Asia?ÇÖs Creative Talents APRW has also been appointed by SOZO, the creators of Anime Festival Asia, for the upcoming AFA Creators Super Fest (CSF) Singapore 2025 happening from 2 to 3 August 2025 at Suntec Singapore Convention and Exhibition Centre. The community-powered festival will bring together over 300 creators, cosplayers, and crafters, with highlights ranging from a vibrant creators market to live music, dance performances, and more?Çöwith APRW driving publicity efforts for the event. Empowering Youth and Strengthening Regional CollaborationAs part of its commitment to community impact and talent development in Indonesia, APRW has partnered with the Singapore Chamber of Commerce Indonesia (SingCham) for the inaugural SingCham Uplifting Scholarship 2025. The agency plays a dual role: contributing as a corporate partner by offering financial support and internship opportunities, while also serving as the pro bono communications partner to amplify outreach and visibility for the initiative. Launched in April 2025, the SingCham Uplifting Scholarship provides financial assistance, mentorship, and internship opportunities to deserving Indonesian undergraduates from universities in the Greater Jakarta (Jabodetabek) region. The initiative also aims to strengthen cross-border ties between Singapore and Indonesia. Eight students were awarded the scholarship at the inaugural SingCham Uplifting Summit held in Jakarta this July. APRW has been a proud corporate member of SingCham since 2021.Anu Gupta, Director at APRW, shared: ?Ç£Supporting the SingCham Uplifting Scholarship reflects our values as a purpose-driven agency and our commitment to nurturing the next generation of communication professionals both in Singapore and Indonesia. We're proud to be part of a programme that not only empowers students but also strengthens collaboration between both countries.?Ç¥

APRW Pte Ltd (APRW), one of Singapore?ÇÖs leading independent integrated communications agencies, continues to strengthen its extensive portfolio with a series of notable new business wins. APRW welcomes Singapore River One and JDE Peet?ÇÖs as part of its repertoire of consumer clients while continuing its ongoing relationship with Luckin Coffee Singapore. The agency has also been appointed by Concord New Energy Group and the Ministry of Social and Family Development for its rehabilitation and protection matters. These recent appointments reflect the agency?ÇÖs continued growth and reputation for delivering tailored, strategic communications solutions that address the distinct goals of every client. APRW Re-appointed for Singapore River Festival 2025Among APRW?ÇÖs latest appointments is the Singapore River Festival 2025 (SRF2025), organised by Singapore River One (SRO) ?Çö the Place Management organisation for the Singapore River precinct and Singapore?ÇÖs first Business Improvement District. Singapore River Festival is SRO?ÇÖs flagship event that celebrates the river?ÇÖs legacy while embracing the bold possibilities ahead. APRW is proud to have been re-appointed as the PR agency for SRF, following its successful partnership in 2022. The agency looks forward to developing a cohesive public relations strategy that highlights both the river?ÇÖs historic significance and the vibrant future of this iconic precinct. Elevating Consumer Brands: APRW Drives PR Efforts for JDE Peet?ÇÖsAPRW is also proud to partner with JDE Peet?ÇÖs, spearheading public relations efforts in Singapore for two of its leading coffee brands ?Çô OldTown White Coffee and L?ÇÖOR. APRW will raise awareness for both brands?ÇÖ latest product launches while driving engagement with local media and influencers. For OldTown White Coffee, Malaysia?ÇÖs pioneer in white coffee and Singapore?ÇÖs No.1 Instant White Coffee brand, APRW is supporting the launch of the OldTown Coconut Flavoured White Coffee. This new variant combines the brand?ÇÖs signature smooth, aromatic blend with the tropical richness of real coconut milk, offering a refreshing twist on a familiar classic. APRW is also leading the communication efforts for L?ÇÖOR in the debut of its Passione Rossa Coffee Collection ?Çô a premium line of coffee capsules that showcases refined craftsmanship inspired by Italian-style roasting. ?Ç£We are thrilled to be working with JDE Peet?ÇÖs on two distinct and dynamic brands,?Ç¥ said Julie Chiang, Director of APRW. ?Ç£OldTown White Coffee and L?ÇÖOR each carry their own unique stories and heritage, and we look forward to bringing these to life through strategic storytelling and meaningful brand experiences.?Ç¥ In addition, APRW continues to deepen its partnership with Luckin Coffee Singapore on a retainer basis, supporting new launches and collaborations that have successfully driven brand excitement and media visibility. APRW Partners with MSF to Support Rehabilitation and Protection AwarenessAPRW has also been appointed by the Ministry of Social and Family Development (MSF) to provide public relations services for their rehabilitation and protection matters. Under this appointment, APRW will support all public relations efforts to improve understanding of MSF?ÇÖs rehabilitation and protection work, drive awareness that a whole-of-society effort is needed to help detect and stop domestic violence and abuse towards children, spouses and elderly, as well as raise awareness of support channels like the National Anti-Violence and Sexual Harassment Helpline and hand signal for child abuse. APRW to Position Concord New Energy as Global Sustainability LeaderConcord New Energy Group (CNE), a leading global leader in renewable energy development and operations, has appointed APRW as its PR agency. Headquartered in Singapore and listed on the Hong Kong Stock Exchange, CNE is committed to advancing the globalisation of the sustainable energy industry and delivering sustainable benefits to impact future generations. The company has a strong international presence and is currently operating in more than 20 countries across the Americas, Europe, Asia, and Africa. APRW will work closely with CNE in raising awareness and position the company as a recognised global leader in the energy sector that is headquartered in Singapore.

APRW Pte Ltd (APRW), a leading integrated communications agency in Singapore, begins 2025 by celebrating notable milestones across innovation, arts, culture, and community engagement. With a diversified client portfolio spanning multiple industries, APRW continues its mission of delivering impactful campaigns while supporting local talent and meaningful causes.Empowering Innovation and EntrepreneurshipAPRW has been re-appointed for the third consecutive time as the communications partner for the 12th Lee Kuan Yew Global Business Plan Competition (LKYGBPC), organized by the SMU Institute of Innovation and Entrepreneurship (IIE). Recognized as one of Asia?ÇÖs largest university-led startup competitions, LKYGBPC empowers youth to create deep-tech solutions addressing critical global challenges.?Ç£We?ÇÖre honored to partner with SMU IIE once again for this flagship event,?Ç¥ said Anu Gupta, Director of APRW. ?Ç£It?ÇÖs inspiring to witness the competition?ÇÖs growth into a globally recognized platform for startups, and we are grateful for our clients?ÇÖ trust in building their brand presence.?Ç¥Promoting Singapore?ÇÖs Creative ArtsAPRW has been appointed the official publicity partner for Baby Hero, a Singapore-Thailand co-produced action-comedy film by Hong Pictures and Hollywood Thailand. Scheduled for a 23 January 2025 release, the film features a talented cast including Singaporean actors Hayley Woo and Ya Hui alongside Thai stars. Baby Hero underscores the cultural exchange and creative collaboration between the two nations.In 2024, APRW also continued its support for Mikkel Myer Lee, a 12-year-old piano prodigy who began his ambitious journey to perform all 32 Beethoven sonatas publicly. Mikkel?ÇÖs December 2024 concert marked the first of his European performances, further cementing his global recognition as a virtuoso talent.Celebrating Culinary HeritageAPRW proudly represents Hakka Yu, Singapore?ÇÖs first overseas Hakka restaurant chain, which opened at Changi Airport on 28 December 2024. By introducing authentic Hakka cuisine, the restaurant celebrates the richness of Hakka culture. In collaboration with the Char Yong (Dabu) Association, APRW highlights the connection between food, heritage, and cultural appreciation.Promoting Singapore?ÇÖs Creative ArtsAPRW has been appointed the official publicity partner for Baby Hero, a Singapore-Thailand co-produced action-comedy film by Hong Pictures and Hollywood Thailand. Scheduled for a 23 January 2025 release, the film features a talented cast including Singaporean actors Hayley Woo and Ya Hui alongside Thai stars. Baby Hero underscores the cultural exchange and creative collaboration between the two nations.In 2024, APRW also continued its support for Mikkel Myer Lee, a 12-year-old piano prodigy who began his ambitious journey to perform all 32 Beethoven sonatas publicly. Mikkel?ÇÖs December 2024 concert marked the first of his European performances, further cementing his global recognition as a virtuoso talent.Celebrating Culinary HeritageAPRW proudly represents Hakka Yu, Singapore?ÇÖs first overseas Hakka restaurant chain, which opened at Changi Airport on 28 December 2024. By introducing authentic Hakka cuisine, the restaurant celebrates the richness of Hakka culture. In collaboration with the Char Yong (Dabu) Association, APRW highlights the connection between food, heritage, and cultural appreciation.

APRW Pte Ltd (APRW), a leading integrated communications agency in Singapore, has announced expansion of its client portfolio with the addition of several prominent, home-grown brands across multiple industries. At the forefront of the home and lifestyle industry, APRW welcomes Sterra as part of its repertoire of consumer clients. With the addition of clients including Lunch Actually Paktor Group, Mathilde Singapore, and Envoku (Live Group), APRW reinforces its position as a trusted partner for delivering innovative communications solutions tailored to the unique needs of each client.  APRW to collaborate with Sterra to enhance everyday living Sterra, a local brand that specialises in air and water purifiers designed to elevate Singaporeans?ÇÖ quality of life, has appointed APRW as its PR agency. Known for offering high-quality, eco-friendly products, Sterra aims to improve the well-being of individuals by providing clean air and pure water solutions. Their range of products is crafted with cutting-edge technology to effectively eliminate harmful pollutants, allergens, and contaminants, making them suitable for homes, offices, and other indoor environments. APRW will be managing Sterra?ÇÖs publicity efforts on a retainer basis. APRW opens a new chapter in dating with Lunch Actually Paktor GroupAPRW has provided strategic counsel for the merger of Lunch Actually and Paktor. Both brands will continue to operate independently, with the holding entity as the Lunch Actually Paktor Group. The agency crafted the narrative for the announcement, advised on key angles and the release of the Singles Dating Survey 2024 to offer deeper insights into dating trends, behaviours, and current dating dynamics.    ?Ç£We?ÇÖre delighted to have played a part in helping Lunch Actually and Paktor ?Çÿtie the knot?ÇÖ as they come together to form the Lunch Actually Paktor Group. This union reflects both brands' dedication to enriching the dating journey and helping singles find their perfect match. As they combine their strengths and expertise, singles across Asia can look forward to even more opportunities to connect and find love,?Ç¥ said Cho Pei Lin, Managing Director of APRW. APRW supports local brand Mathilde in its mission to craft purposeful luxury APRW will be spearheading the publicity efforts for the upcoming launch of Mathilde, a Singaporean luxury handbag brand that combines traditional craftsmanship with modern, sophisticated design. Mathilde Singapore was born from the desire to merge heritage, craftsmanship, and modern luxury into creations that embody both personal stories and timeless elegance. Through bespoke PR activities and Key Opinion Leaders (KOL) partnerships, APRW hopes to reflect Mathilde?ÇÖs commitment to excellence, sustainability, and individuality.APRW works with Envoku to redefine event engagementEnvoku, part of Live Group, a global events and engagement agency, is working with APRW for its launch in Singapore. With its AI-driven AudienceDNA profiling tool, Envoku revolutionises how businesses connect with their audiences by providing deep insights for hyperpersonalised, impactful engagement strategies. With this partnership, APRW will help Envoku establish itself as a leader in event management and communications. ?Ç£We are thrilled to be working with Sterra, Envoku, and Mathilde Singapore, three brands that are committed to delivering value and innovation in their respective industries. At APRW, our goal is to help our clients build stronger connections with their audiences by delivering thoughtful, strategic PR solutions. We look forward to helping them navigate their journeys and elevate their presence in meaningful ways,?Ç¥ said Julie Chiang, Director, APRW.

APRW Pte Ltd (APRW), one of Singapore's earliest and largest independent integrated communications agencies, announces the launch of APRW+, a comprehensive training initiative for its full-time employees. APRW is the first independent communications agency to work with NTUC U SME to build an Operation and Technology Roadmap (OTR). Designed to empower and benefit APRW employees with continuous industry learning and professional development, the programme aims to upskill, upgrade and uplift employees both professionally and personally. It also underscores APRW?ÇÖs dedication to providing valuable learning resources for its employees to thrive in an ever-evolving industry. Driving value in employees with upskilling and integrated industry skills With nearly 30 years of experience in delivering excellence in communications for clients across the Asia Pacific region, APRW continues its dedication to creating significant media and digital presence for clients. The agency also recognises the importance of nurturing talent, and enabling them to reach their full potential and achieve their career goals.The APRW+ programme aims to fast-track employees' development, offering opportunities for employees to participate in certification programmes, managerial development schemes, and robust hands-on training initiatives. APRW+ offers a comprehensive array of skills-enhancing courses that are conducted in-house as well as by external trainers from accredited organisations and educational institutions for employees at various stages of their careers. It aims to instil a proactive approach to learning and a mindset of continuous development in employees. The programme will also expand employees?ÇÖ industry knowledge, maintain their relevance in the dynamic professional landscape as well as enabling them to stay abreast of the latest technological advancements.?Ç£In the ever-evolving landscape of communication, we embrace the dynamic challenges posed by technology and the rising complexities of modern communication. To remain confident and resilient, we understand the imperative to upskill, staying ahead in anticipation of change. As an agency, we recognise that in today's paradigm, controlling the narrative requires adapting to societal changes such as adopting digital tools, which can be seen as an addition to help with efficiency,?Ç¥ said Cho Pei Lin, Managing Director of APRW.Moulding talents to future leaders of tomorrow with opportunities in Singapore and beyond APRW+ consists of five levels, each representing a step forward in the growth and development of client account servicing employees, starting from executive-level to transitioning into leadership roles. It includes a mix of core and non-core electives ranging from foundational topics to management and managerial-related modules to growth, diversification and adaptability. Employees can also look forward to curated seminars and global engagements via webinars, conferences and training programmes for overseas exposure. This includes partnerships with agencies from IPREX, a leading global communication and public relations network. APRW is the sole IPREX representative in Southeast Asia, representing Singapore, Thailand, Indonesia, the Philippines, Vietnam and Malaysia."As the world becomes increasingly interconnected, opportunities for overseas exposure at work are highly valuable in helping professionals broaden their horizons and gain new perspectives. For instance, at the upcoming IPREX Annual General Conference in Greece later this month, we will be joined by communication experts from around the world, giving us a platform to interact and exchange best practices with them. It is going to be an eye-opening trip and I am grateful to the agency for providing such opportunities for us to step out of our comfort zones and embrace new learning experiences,?Ç¥ said Bijal Doshi, Senior Manager at APRW. Beyond just upskilling and training, APRW+ also serves as a foundational ground for the agency?ÇÖs future leaders. The Director Mentorship Programme at the final stage aims to ease selected employees into leadership roles and to be owners and part of the business as well, to be well-equipped and familiar with the different functions of running an agency - from HR, business to finance and budgeting.With APRW+, the agency sets a benchmark for empowering its employees to thrive in an ever-evolving landscape, ensuring that they are well-equipped to navigate the challenges and opportunities that lie ahead.