One of the world’s largest independent global communications and integrated marketing agencies, Ruder Finn, has announced that Zack Kass, former Head of Go-To-Market at OpenAI and a leading force in bringing artificial intelligence to business applications, will chair its new global AI Advisory Council.This partnership, exclusive in the PR industry, underscores Ruder Finn’s commitment to leading the global AI revolution in communications. The AI Advisory Council will report to CEO Kathy Bloomgarden and will operate under the day-to-day leadership of CTO & Head of AI, Tejas Totade, and Managing Director of Ruder Finn Interactive Asia, David Ko. This newly established council, under Kass’s guidance, will focus on developing and implementing AI strategies to benefit Ruder Finn’s global client base.“At Ruder Finn, we believe that a company’s approach to AI – how quickly they learn, integrate, and embrace its potential – will be a key factor in their future successack’s global perspective and deep understanding o. Zf AI will be invaluable as we empower our teams and clients around the world to leverage these transformative technologies" said Kathy Bloomgarden, CEO of Ruder Finn.Zack Kass is one of the brightest and most experienced minds bridging practical applications for AI in the world today. He brings 14 years of experience in the AI field, having devoted pivotal years at OpenAI and having since advised leaders across Fortune 500 companies to The White House on AI strategies. Ruder Finn’s partnership with Zack is exclusive in the Public Relations industry."The future of communications is inextricably linked with AI, leading to abundant possibilities,” said Kass. “We're on the cusp of unlocking unprecedented creativity, efficiency, and impact in how we connect and communicate. This partnership with Ruder Finn is about empowering businesses to navigate this exciting frontier and leverage AI for meaningful and lasting success."The Ruder Finn AI Advisory Council will provide global AI strategies and hands-on guidance, ensuring clients of all sizes are equipped to harness the full potential of AI. Ruder Finn is in the process of finalizing the council’s membership and will announce additional members representing diverse regions and expertise shortly."Our firm is setting a new standard in the industry by integrating advanced AI capabilities directly into our client offerings,” elaborated Elan Shou, Ruder Finn Asia-Pacific Managing Director. “By transforming traditional PR with AI-driven insights and efficiencies, we're not just enhancing campaign outcomes—we're positioning ourselves as leaders in AI-powered communications.”

In response to the attempted assassination of former President Donald Trump, prominent PR and media leaders have joined forces to issue a strong call for civility. The statement, organised by the Partnership for New York City, emphasizes the urgent need to reject violence and uphold respect for differences in all areas of life.Leading the charge from the public relations sector are Steven Rubenstein of Rubenstein Communications, Kathy Bloomgarden of Ruder Finn, Matthew Hiltzik of Hiltzik Strategies, Peter Finn of FINN Partners, and Jonathan Silvan of Global Strategy Group. These industry leaders have signed the Partnership’s statement, which reads: “We call upon our fellow Americans to reject violence in all its forms and pledge to uphold the basic standards of civility and respect for our differences in the workplace, in the political arena, and in our society as a whole.”Joining them from the media industry are influential figures such as News Corp CEO Robert Thomson, Condé Nast CEO Roger Lynch, U.S. News & World Report CEO Eric Gertler, Vox Media CEO Pamela Wasserstein, and Hearst President and CEO Steven Swartz. Their endorsement underscores the media's commitment to promoting peace and respect in public discourse.The Partnership for New York City highlighted the attack as a wake-up call, urging all Americans to commit to non-violence and mutual respect. This unified stance by both PR and media leaders aims to foster a more civil and respectful societal environment, encouraging dialogue over discord.

Leading communications and marketing consultancy, Ruder Finn, has acqured Flightpath, an award-winning New York-based digital marketing agency. This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.Flightpath Founder & CEO, Jon Fox, will report to Kathy Bloomgarden, Global CEO of Ruder Finn. The deal will add a team of 25 creative and digital marketing experts. There will be no layoffs or redundancies as a result of this acquisition. "As communications channels continue to diversify and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences," said Kathy Bloomgarden, CEO of Ruder Finn. "Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients."Flightpath works with clients including Goya Foods and AkzoNobel. Flightpath's work targets consumer and B2B audiences to build awareness, generate leads, acquire new customers, and build purchase continuity. The agency's strategic digital marketing services include Website Design & Development, Online Advertising, Social Media, Content Marketing, Search Engine Marketing, CRM & Targeted Mail, Online Video and more. Flightpath specializes in Healthcare, Petcare, Consumer, CPG, Business and Financial Services and Non-Profit industries."Flightpath has always been an independent agency, so joining Ruder Finn aligns with our values and is a great fit," said Jon Fox, Founder of Flightpath. "As we think about our next chapter, we are excited to be able to further expand our global work with Ruder Finn, as well as the ways in which we will be able to utilize the resources of a larger agency as we continue to work on innovative new programs with new and noteworthy clients."