Independent public relations and marketing agency Mutant has secured the communications and branding mandate for IHH Healthcare, supporting the healthcare group's corporate reputation and stakeholder engagement across Singapore and Malaysia.Under the appointment, Mutant will provide integrated communications services, including public relations, social media management, corporate storytelling and brand communications for IHH Healthcare at the group level across both markets.The account will be managed through Mutant's regional network and specialist healthcare communications team, leveraging the agency's experience advising healthcare providers, healthtech companies and patient-focused organisations across Asia.The partnership comes as IHH Healthcare continues to strengthen its corporate identity following a recent brand refresh. The communications programme will focus on reinforcing the group's reputation around clinical excellence, patient-centred care, healthcare innovation and corporate trust.Headquartered in Malaysia, IHH Healthcare is one of the world's largest private healthcare groups, operating more than 80 hospitals across 10 countries through brands including Gleneagles, Pantai, Mount Elizabeth, Parkway East, Parkway Shenton, Acibadem and Fortis. The group continues to invest in digital transformation, AI-enabled healthcare and new models of patient care as demand for private healthcare grows across Asia.Lina Marican, Regional Managing Director at Mutant, said healthcare communications now require organisations to build trust through transparency and credibility rather than simply raising awareness."Patients, caregivers, healthcare professionals and policymakers are all seeking greater transparency, credibility and confidence in the organisations they engage with. We're delighted to deepen our partnership with IHH Healthcare and support the organisation across Singapore and Malaysia," she said.Marican added that IHH Healthcare is well positioned to contribute to industry discussions around healthcare innovation, clinical excellence and the future of healthcare delivery in Asia.Janet Low, Vice President and Group Head of Communications and Branding at IHH Healthcare, said strategic communications play an increasingly important role in strengthening stakeholder trust and supporting the company's long-term transformation."As we continue to evolve our corporate brand and reinforce our position as a multinational healthcare leader, it is important that we tell our story in a way that reflects both the strength of our clinical excellence and our vision for the future of healthcare," she said.Low added that Mutant demonstrated a strong understanding of IHH Healthcare's business and stakeholder landscape, and will support the group's leadership narrative across innovation, AI-enabled care, emerging care models and patient-centred healthcare.

Klook Singapore has named Mutant as its communications agency following a competitive pitch process, entrusting the agency with efforts to strengthen brand visibility and thought leadership in the travel sector.The partnership will focus on reinforcing Klook’s standing as a leading source for travel experiences and destination insights across the Asia-Pacific region. Mutant will support the company through strategic communications, storytelling initiatives, and trend-driven content aimed at modern travellers.According to the company, Mutant’s appointment was driven by its audience-focused communications approach and its expertise in connecting with younger consumer segments. The agency also demonstrated a strong understanding of the changing digital discovery landscape, where AI-powered search tools, social platforms, creator content, and online communities increasingly influence travel decisions.As travellers adopt new ways to research and plan trips, Klook is placing greater emphasis on content that helps consumers navigate destinations, experiences, and emerging travel trends. The company intends to leverage local market insights and compelling narratives to engage experience-driven travellers, particularly Gen Z audiences.Under the mandate, Mutant will work closely with Klook Singapore to elevate destination-focused storytelling, amplify travel intelligence, and spotlight evolving consumer behaviours shaping the tourism industry.Commenting on the partnership, Lina Marican, Regional Managing Director at Mutant, said travel discovery is undergoing significant transformation as consumers move beyond traditional search channels and increasingly rely on AI tools, social media, creators, and peer communities for recommendations. She added that brands now need to build credibility and visibility across multiple touchpoints, and expressed confidence that Klook is well positioned to lead conversations around travel inspiration and discovery in Singapore.

Mutant, a Singapore-headquartered strategic communications agency, has officially entered the Philippines market, unveiling its fifth regional office in Southeast Asia. This expansion comes at a time of rapid transformation in the local communications ecosystem, shaped by the rise of the creator economy, changing media habits, and an increasingly digital-native consumer base.The Manila launch signals a deeper regional push for Mutant, which is leaning into culturally attuned, impact-driven storytelling. "The Philippines is a vibrant, fast-evolving market with huge potential for brands to forge meaningful connections," said Joseph Barratt, CEO of Mutant. "In this landscape, smart, strategic, creative, and commercially meaningful communications are vital ?Çö and that?ÇÖs exactly what we aim to deliver."To lead its Philippine operations, Mutant has appointed industry veterans Dev Atinaja and Luckie Masbad as co-directors. Their combined expertise brings deep local insight at a time when traditional PR models are being challenged by new digital-first approaches.Atinaja, known for her work with major brands like Lazada, McDonald's, Epson, Nestl??, Bosch, adidas, and SM Supermalls, emphasized the shifting terrain. ?Ç£With the rise of the creator economy and new media behaviors, brands need to show up differently ?Çö with more strategy, boldness, and impact,?Ç¥ she said. ?Ç£Mutant?ÇÖs DNA is built around strategic creativity and real business outcomes, which is what we?ÇÖre bringing to the table for Filipino brands.?Ç¥Masbad, who brings a strong background in social, events, and ATL campaigns, echoed the importance of connecting authenticity with scale. ?Ç£Today, it?ÇÖs not just about visibility,?Ç¥ she noted. ?Ç£It?ÇÖs about creating moments that matter ?Çö campaigns that inspire loyalty and action while staying true to both local relevance and global brand objectives.?Ç¥Mutant?ÇÖs move comes as the Philippine PR industry evolves rapidly, with key trends for 2024-2025 including AI-driven content and sentiment analysis, hyper-personalized campaigns tailored to regional nuances, and growing demand for authentic, socially responsible storytelling. Brands are increasingly expected to go beyond awareness and forge real connections with their audiences.Launched in 2012 as a lean startup, Mutant has since scaled up to over 80 employees across Singapore, Malaysia, Indonesia, Thailand, and now the Philippines. Its diverse client portfolio spans technology, FMCG, finance, and lifestyle sectors. The Philippine expansion follows the agency?ÇÖs recent win of the Smartcom account in Indonesia, reinforcing its growing influence across Southeast Asia.