https://theprpost.com/post/8846/

Burson Group strengthens corporate affairs with key leadership moves

The Burson Group is enhancing its corporate affairs capabilities with the appointment of two senior leaders, Steve Behm and Dan Doherty, to strategic roles.Steve Behm will join Burson as the Americas Chair of Corporate Affairs. He arrives from Real Chemistry, where he led the agency’s crisis communications and reputation practice for the past 14 months. Prior to Real Chemistry, Behm spent 18 years at Edelman, where he played a pivotal role in leading the U.S. crisis, risk, and reputation practice. He also successfully managed the firm’s Southern region business, doubling its size over three years. Behm’s official start date at Burson is set for November 11.Dan Doherty, in contrast, has been promoted to the newly created position of Global Head of Corporate Affairs for Axicom, Burson’s technology-focused agency. Doherty has been with Burson for eight years and most recently served as North American Practice Chair, Global Corporate Affairs. His extensive expertise spans the technology, consumer packaged goods, and energy sectors, where he has helped companies address complex and sensitive issues.
https://theprpost.com/post/8842/

Essar names Manu Kapoor as Group Chief of Public Policy & Corporate Affairs

Essar Group is pleased to announce the appointment of Manu Kapoor as its Group Chief of Public Policy and Corporate Affairs.Manu brings over three decades of specialised experience working with corporations, governments, public sector agencies, and industry groups. He is an established leader with a successful career of managing corporation’s reputation and brands across Middle East, Africa, Central Asia, Russia, CIS, Eastern Europe, Baltics & Asia. He carries an in-depth knowledge of geo-political landscape across the globe. Commenting on his appointment Prashant Ruia, Director, Essar Capital, said, "We are delighted to welcome Manu Kapoor to the Essar family. As Group Chief of Public Policy and Corporate Affairs, Manu will be responsible for building and maintaining strategic relationships with key stakeholders, including businesses, government bodies, regulators, media, and policymakers. These are exciting times for Essar, and we look forward to his valuable contributions in driving our company's success.""Essar is strengthening its global presence in energy transition, green steel, digitization, technology, and innovation. It’s an incredible opportunity to collaborate with industry experts and contribute to the economic growth of India while making a global impact. I look forward to being part of Essar’s ongoing success." said Manu Kapoor.
https://theprpost.com/post/8839/

Golin MENA names Diab Nassar General Manager Saudi Arabia

Golin MENA has appointed Diab Nassar as General Manager, Saudi Arabia. This further strengthens the agency’s presence in the Kingdom, supporting both its regional client portfolio and its many Saudi-based clients.Golin MENA is a subsidiary of the leading Middle East marketing and communications group Horizon Holdings, an Interpublic Group (HYSE: IPG) Agency, and the partner of the global communications company Golin in the Middle East & North Africa.Nassar rejoins Golin MENA, the agency where he began his communications career, with over 17 years of experience across a diversity of industries.Stephen Worsley, Regional Managing Director of Golin MENA, said: “Diab’s vast experience across communications, technology, and creative media makes him the ideal person to begin a new chapter for our agency in Saudi Arabia, helping our clients to create change that matters.”Mazen Jawad, CEO of Horizon Holdings, the parent company of Golin MENA, said: “Diab brings fresh leadership and a forward-thinking mindset that aligns perfectly with the ambitions of our company in Saudi Arabia. His strategic direction will ensure we continue to provide our clients cutting-edge, integrated communications solutions that make a tangible impact.”Holding a bachelor’s degree in IT, a master’s in PR and media, and proven experience in AI-driven communications, Nassar said he was eager to help regional and international clients unlock the vast opportunities offered by the Middle East’s leading economy.“I’m honored to rejoin Golin MENA and Horizon Holdings at this exciting time for both Saudi Arabia and the communications industry. I look forward to leading our team in crafting innovative, locally relevant campaigns that reflect Golin’s global excellence and our own deep local knowledge of the Saudi market.”
https://theprpost.com/post/8838/

Middle East PR agencies shine: Memac Ogilvy leads MEPRA awards nominations

The spotlight once again shines on the region’s finest communication campaigns and PR practitioners as the Middle East Public Relations Association (MEPRA) unveils its highly anticipated 2024 Awards shortlist. In its 16th year, this prestigious event saw a record-breaking 770 entries vying for 53 categories, evaluated by a distinguished panel of 130 industry leaders and veterans. A select group of five esteemed regional and international adjudicators ensured that only the most outstanding agencies and individuals were recognized for their contributions to the communications landscape.This year’s shortlist celebrates the strategic brilliance, exceptional client servicing, and creative excellence of the Middle East’s top PR agencies and professionals. Memac Ogilvy leads the nominations with 67, followed closely by Weber Shandwick with 51, and Gambit Communications securing 40. Each nomination highlights the industry’s dedication to harnessing the power of evolving media platforms and delivering innovative solutions while upholding excellence in execution and strategy.Kate Midttun, MEPRA Chairperson, highlighted the shifting themes in the communications industry, noting a stronger focus on sustainability and fostering world-class work cultures. She emphasized the region’s deep understanding of brand audiences and the growing link between creativity and business impact. "The entries this year set a commendable standard for strategic excellence in PR, demonstrating the transformative role PR professionals play in elevating client servicing and stakeholder engagement," Midttun said.Congratulating the finalists, she added, "Your work represents compelling campaigns, seamless teamwork, and unmatched creativity. The judging panel faced a tough challenge in selecting the best from such an impressive array of submissions. It’s exciting to see the bar raised with each edition, as we witness PR roles evolve in profound ways. The thoughtful research, meticulous execution, and innovative ideas displayed across categories are truly inspiring."The grand celebration will culminate in a black-tie gala at Atlantis, The Palm, Dubai, on 28th November 2024. This year, Weber Shandwick joins as the Diamond Partner for the third year in a row, while MSL Group Middle East, Action Global Communications, and Memac Ogilvy participate as Platinum Partners. Supporting partners include CARMA, Edelman, Mubadala, TECOM Group Dubai, SEC Newgate Middle East, TrailRunner International, and Burson.MEPRA is the region’s leading industry body for public relations and communications professionals. With over 1,000 members from consultancies, corporates, and individual practitioners, MEPRA has been setting industry standards since its inception in 2001. Headquartered in the UAE, it drives growth, sets benchmarks for excellence, and supports the development of PR professionals across the Middle East.
https://theprpost.com/post/8822/

Neha Khilnani: From agency roots to entrepreneurial heights

In today’s fast-paced world, the landscape of public relations and marketing continues to evolve, driven by innovation and the quest for authenticity. Neha Khilnani, the dynamic Founder and CEO of Connekting Dots, embodies this evolution. With a desire to create a fresh narrative within the industry, she transitioned from working within established agencies to forge her own path. In this exclusive interview, Neha shares the inspiration behind her firm, the challenges she faced during its inception, and how she leverages her entrepreneurial spirit to not only meet client needs but also to drive meaningful connections in an ever-changing market. Join us as we delve into her vision and uncover the strategies that have propelled Connekting Dots to success. What inspired you to transition from working with established agencies to founding your own PR and marketing firm, Connekting Dots, and what were some of the key challenges you faced in the early days?The decision to found Connekting Dots came from a desire to redefine PR and marketing with a focus on creativity, adaptability, and a client-first approach. Working in established agencies, I saw how rigid structures often stifled innovation, and I wanted to change that. The early days were challenging, building a team that shared my vision for excellence was tough; and standing out in a competitive market wasn't easy. The pandemic added another layer of difficulty, pushing us to pivot quickly to a digital-first model. However, our resilience allowed us not only to adapt but to thrive, evolving into an agency that goes beyond just connecting the dots we create new possibilities for our clients.                          Your agency has represented a diverse range of high-profile clients across industries. What's your approach to understanding each client's unique needs, and how do you tailor your services to drive business momentum and prosperity?At Connekting Dots, we prioritize understanding our clients through meaningful conversations that go beyond business objectives. By delving into their brand values, target audiences, and industry challenges, we create customized strategies that truly align with their vision. Our approach fosters deep-rooted partnerships built on trust and collaboration. We don’t just offer services; we craft transformative strategies that drive sustainable growth. Our meticulous planning ensures that we exceed expectations and deliver results that resonate with our client's long-term goals, helping them navigate the complexities of their industries with confidence.Connekting Dots has expanded rapidly since its inception. What are your strategies for maintaining quality control and consistency across client relationships as the agency grows?Growth is only valuable if it’s built on a foundation of unwavering quality and consistency. At Connekting Dots, we’ve instituted meticulous processes, from clear communication channels to dedicated points of contact for every client, ensuring that our relationships and experiences remain as personal as they are professional. Our Standard Operating Procedures (SOPs) are not just guidelines; they are rooted in principles of excellence that our team adheres to across all engagements.To further maintain quality control, we prioritize continuous learning and development, with our team constantly evolving and refining their skills to embrace the latest industry trends. We actively seek client feedback to adapt our processes to their changing needs, while rigorous internal quality checks ensure we consistently exceed expectations. This comprehensive approach empowers us to deliver exceptional results that not only meet standards but set them.You've been recognized for your exceptional leadership and influence in the PR and marketing industry. What advice would you give aspiring entrepreneurs and professionals looking to make a mark in this field?Thank you for the kind recognition. For aspiring entrepreneurs and professionals looking to make a mark in PR and marketing—or any industry—my biggest piece of advice is to embrace resilience and consistency. This industry demands adaptability, so being able to pivot quickly and adopt new tools, trends, and platforms is key to staying relevant. Never stop learning, but also never compromise on quality; 80% effort is simply not enough.Building meaningful relationships is equally crucial. Whether with clients, media, or your team, strong relationships founded on trust and collaboration can set you apart. Understanding your client's brand on a deep level is essential, PR isn't just about promotion; it's about storytelling and creating genuine value for a brand. Lastly, be patient and persistent. Success doesn’t happen overnight. Focus on delivering quality consistently, and the results will follow. It’s about doing the work, even when the outcomes take time to manifest. With plans to establish offices in international markets like the UK and Dubai, how do you envision Connekting Dots adapting to diverse cultural and market landscapes?As we plan to establish offices in international markets, Connekting Dots will embrace this expansion with the same adaptability and foresight that have defined our growth thus far. We recognize that each market presents unique challenges and opportunities, and we are committed to not just adapting but leading in these new environments.Our approach will focus on deeply understanding cultural nuances, local consumer behavior, and market dynamics. By tailoring our strategies to reflect the diverse fabric of each region, we will ensure that our global footprint is marked by the same commitment to excellence that drives us at home. We’re not merely bringing our expertise abroad; we’re evolving it to meet the specific needs of each market, fostering relationships and delivering impactful results that resonate with local audiences.As a multifaceted individual with passions beyond your professional role, how do you balance your personal interests (such as travel, fitness, and sports) with the demands of leading a thriving agency?Balancing the demands of leading a thriving agency like Connekting Dots with personal passions requires intentionality and a clear sense of priorities. It’s not about compromise; it’s about integration. For me, travel, fitness, and sports are not just hobbies—they are integral to my professional excellence. They fuel my creativity, sharpen my focus, and provide fresh perspectives that I bring back into the business.Maintaining a balance between work and personal passions is crucial for long-term success, both professionally and personally. I make time for these activities because they enhance my productivity and allow me to approach my work with renewed energy. Discipline in time management is essential, but so is the courage to step back when needed. I prioritize my interests with the same rigor as my professional commitments, ensuring that I can give my best in both areas. It’s about setting boundaries and being disciplined, so I can thrive as both a leader and an individual.
https://theprpost.com/post/8824/

PRCA Mena launches mental health survey to support workplace wellbeing

PRCA Mena, the regional arm of the largest public relations and communications association in the world, has launched a new mental health survey.The survey, first conducted during the COVID-19 pandemic, will be used to assess the current state of the industry whilst further understanding the mental health needs of communications professionals in Mena.“This is an incredibly important initiative, and now is a good time to reintroduce our industry-wide survey on the state of mental health for our industry,” said Conrad Egbert, the recently appointed Head of PRCA Mena.“The results of the survey will not only provide important insights and learnings, but most importantly, will help guide meaningful and impactful ways we can support professionals struggling with the demands of our industry. “We work in a highly pressurized and increasingly challenging environment, and recognizing, supporting and providing the necessary guide rails to enhance mental wellbeing in the workplace is absolutely critical.”The results of the survey will be released at the PRCA Mena Annual conference in Dubai next month. The PRCA Mena will also use the findings of the survey to help inform events, activations and partnerships for a year-long programme of key initiatives in 2025.
https://theprpost.com/post/8827/

Havas sees slight dip in net revenue for Q3 2024

Havas reported a slight dip in its net revenue for Q3 2024, with a 0.5% decline from €654 million to €650 million, approximately $700 million, compared to the same period last year.Vivendi, Havas' parent company, did not disclose the agency’s organic growth for Q3, which would normally account for mergers, acquisitions, and currency changes. In Q2 2024, Havas' organic growth had contracted by 1.7%, according to Vivendi.Havas saw positive performance in Europe, where net revenue rose by 3.5% year-on-year to reach €320 million. Latin America also experienced strong growth, with a 9.6% increase, bringing revenue to €49 million. Yannick Bolloré, chairman of Vivendi’s supervisory board, and CEO Arnaud de Puyfontaine highlighted that Havas Media, alongside Europe and Latin America, drove much of the company's success.However, North America faced challenges, with net revenue falling by 8.6% to €219 million. Meanwhile, in the Asia-Pacific and African markets, Havas recorded a 3.2% rise, bringing revenue to €62 million.The Havas PR Network, which includes agencies like Havas PR, Havas Formula, Republica Havas, and One Green Bean, saw growth, aided by acquisitions contributing to 3% of the net revenue boost. Key acquisitions such as Uncommon Creative Studio, Eprofessional, Shortcut, and Ledger Bennett played notable roles in this.The report highlighted that Havas Media continued to show strong performance, while Havas Creative and Havas Health & You had mixed results commercially.For the first nine months of 2024, Havas' net revenue grew by 2.1% year-on-year, reaching €2 billion.Vivendi also confirmed progress on its plan to spin off Havas as a separate entity.
https://theprpost.com/post/8828/

Sharmistha Roy joins Medi Assist as the Associate VP, Corporate Communications

Sharmistha Roy has joined Medi Assist as the Associate Vice President, Corporate Communications. In a Linkedin post she shared: “I'm thrilled to share about my new stint at Medi Assist as Associate Vice President, Corporate Communications.As India’s leading InsureTech player, Medi Assist is transforming the healthcare ecosystem with a robust tech-driven approach, thereby reshaping how people access and manage their healthcare benefits, making quality care more accessible and affordable across the country. I’m excited to be part of this mission-driven team, where I’ll be working on amplifying the brand's journey and incredible innovations. Look forward to creating meaningful stories and fostering relationships that strengthen the brand's impact in the industry.”Prior to Medi Assist, she was managing Brand Communications for Mobile Premier League (MPL). She also handled Corporate Communications for Ola (ANI Technologies Ltd). Roy has started her career as a Marketing Communications Specialist at SonicWall, later transitioning to the role of a Project Manager at Kestone. She was also a Senior Campaign Manager at Genesis BCW.She has more than a decade of experience as a Marcom specialist with expertise in building effectual campaigns for augmenting brand visibility, recall, establishing the required narrative for brands and impactful storytelling.
https://theprpost.com/post/8829/

Zeno Health appoints Pinkesh Dhimar as Brand & Communications Director

Zeno Health, one of the leading omni-channel platforms for quality and affordable generic medicines in India, has recently hired Pinkesh Dhimar as its new Director for Brand & Communication. The startup has bolstered its leadership team as part of its aggressive growth and expansion plans across India.Dhimar will be at the forefront of the Branding and Communications activities for the startup. He will be responsible for the branding guidelines, communications, public relations and social media outreach at the startup. He aims to position Zeno Health as the most respected and loved brand among consumers. Commenting on his new role, Dhimar said, “A good brand moves the business, but a great brand goes beyond just helping the business. It transforms lives and creates a positive impact on society at scale. Zeno Health falls in this category and I feel truly blessed to have this rare opportunity. Together, we will build a brand that will help create a healthier and happier Bharat.”Dhimar come with a vast, diverse and rich experience in the marketing and branding sector. He has 12 years of experience working with several consumer-tech brands catering to varied profiles across different categories. Some of these including working with companies such as CoinSwitch, Scripbox, Vedantu, Nestaway, ACT Fibernet and Hathway.Throughout his career, Dhimar has helped brands sharpen their brand positioning and communications not just through high-decibel campaigns but through all consumer-facing touchpoints in the most cohesive and coherent way.
https://theprpost.com/post/8832/

Around the Clock Communications opens office in Abu Dhabi

After six successful years in Dubai and Lebanon, Around the Clock Communications (ATC) has strengthened its presence in the UAE with the opening of a new office in Abu Dhabi’s Masdar City. Strategically located in Masdar City hailed by Cityscape Intelligence as the world’s most sustainable city the new Abu Dhabi office marks a pivotal milestone in ATC’s growth trajectory. The expansion is part of the company’s broader vertical and horizontal growth strategy.Since its inception in 2018, ATC has cultivated a strong reputation in the local market, becoming a trusted partner for prestigious clients such as COP28, Masdar, Zayed Sustainability Prize (ZSP), Bawabat Al Sharq Mall, and the Bassam Freiha Art Foundation (BFAF).“We strive to be a leading name in the advertising, communications, and media industry, always pushing boundaries to exceed our clients' expectations,” says Rizk Naifeh, CEO and Co-Founder of ATC.Naifeh adds: “We are targeting 30% client growth, with a focus on acquiring new accounts in Abu Dhabi’s key industries such as Real Estate, Automotive, Sustainability, and the public sector. With our highly skilled and diverse team, including a promising Emirati member, we are confident in our ability to act as a strategic communications partner, delivering comprehensive and innovative solutions for both government and private sector clients.”
https://theprpost.com/post/8833/

Capital Gate Advisors launches in the Middle East

Capital Gate Advisors (CGA), a premier strategic communications consultancy, has announced its official launch, specializing in financial communications, investor relations, public policy, and corporate reputation management across the Middle East and key global markets.Founded by industry veterans Ajith Henry and Wajih Halawa, Capital Gate Advisors offers high-level senior counsel and execution support to businesses.It brings a powerful blend of regional expertise and international best practices to each mandate. Ajith Henry, formerly Managing Director & Head of Strategic Communications at FTI Consulting Middle East, and Wajih Halawa, who previously served as Partner at Brunswick and Head of External Affairs at Majid Al Futtaim, have formed CGA to address the growing need for strategic communications solutions in a rapidly evolving business landscape.Ajith Henry, Managing Partner of Capital Gate Advisors, said: "At Capital Gate Advisors, we differentiate ourselves by offering more than just high-level strategic counsel; we are hands-on partners who ensure the strategies we develop are effectively implemented. Each of our consultants brings at least 20 years of experience and a deep understanding of local market dynamics, complemented by global expertise."Capital Gate Advisors is committed to providing senior-level counsel and execution, ensuring that every client engagement benefits from direct involvement of seasoned experts. CGA's model emphasizes a trusted partner and collaborator mindset, working closely with clients to deliver tailored solutions that go beyond strategy to hands-on execution. The firm is also dedicated to knowledge transfer and capacity building, helping clients’ in-house teams evolve to meet world-class standards in communications and investor engagement.Key offerings of Capital Gate Advisors:  Financial Communications & Investor Relations: Strategic advisory on IPOs, M&As, and restructuring transactions, with an emphasis on transparency, regulatory compliance, and trust-building with stakeholders  Corporate Reputation Management: Comprehensive strategies to build, protect, and enhance corporate reputation for financial services entities, backed by data-driven insights and stakeholder engagement  Public Affairs & Policy Advisory: Expert counsel to navigate regulatory environments, geopolitical risks, and public sector engagement  Executive Positioning & Coaching: Personalized executive coaching and thought leadership programs  ESG Advisory: Develop ESG frameworks that align with international best practices  Issues and Crisis Management: Proactive strategies to mitigate risks and safeguard reputations, with real-time crisis management support to ensure business resilienceCGA’s consultants are strategically located in key global financial centers, including London, New York, Singapore, Mumbai, Dubai, Abu Dhabi, and Riyadh. Each consultant brings at least 20 years of experience, having led major mandates for financial institutions, sovereign wealth funds, and systemic public-sector entities. The senior team includes experts who have led regional businesses of the world’s leading communications firms, served as sell-side analysts, and headed IR departments at large-cap companies in the region.With ex-corporate communications and IR leaders, economists, financial journalists, ESG experts, and marketers, CGA offers a holistic approach to addressing the unique challenges of each client. This expertise and global reach, combined with deep local market knowledge, ensures that CGA provides multi-faceted expertise tailored to specific client needs.The founding members have a proven track record of advising on several of the largest IPOs and M&A transactions in the MENA region, helping clients navigate complex market transactions and build strong reputations in capital markets.
https://theprpost.com/post/8814/

The role of resilience in safeguarding brand reputation in a digital world

In this competitive and fast-paced world, a brand makes a name for itself through two most crucial factors – trust and integrity. While employees are the backbone of any organization, it is truly ‘brand resilience’ that has emerged as one of the most critical assets a company can possess. The market is hyper-competitive at the moment; hence, a strong brand reputation is not just desirable—it’s essential. It is something that a brand just cannot do without!But what does brand resilience truly mean? At its core, brand resilience refers to a company’s ability to withstand crises, adapt to changing market conditions and emerge stronger from reputational challenges. While navigating through an ever-evolving digital landscape, the importance of brand resilience has never been more pronounced. The ability to recover from a crisis or to safeguard a brand's reputation in general is crucial in maintaining long-term success and ensuring that the brand equity is not impacted.Why Brand Reputation MattersThis is the most important question that needs to be addressed. Many will argue that brand reputation is good to have and if a product is selling, then a mere negative article, or an episode of the brand being trolled on social media will not have an impact on the brand cachet. However, there are numerous recent examples of a single social media post drastically denting the brand reputation and pulling down share prices.It will be rightful to say that reputation serves as the foundation of customer trust, influencing everything from purchasing decisions to long-term brand loyalty. Consumers today are empowered with more information than ever before, and they are quick to hold brands accountable for their actions. A positive reputation distinguishes a brand from its competitors, making it more likely to survive disruptions or crises. Whether you’re a multinational corporation, a listed venture or a young startup trying to make its place in the minds of consumers, maintaining a positive brand image is key to thriving in today’s digital and interconnected world.How Crises Impacts Brand ReputationAny unexpected event that poses a significant threat to a company’s operations, reputation, or financial standing can be called a crisis. Crises can range from product recalls and corporate scandals to data breaches and even public relations missteps. Over time, the nature of these crises has evolved, particularly with the rise of digital platforms and social media. In the past, a crisis might be confined to a news cycle or localized to a specific region. However, today, thanks to the global reach of digital and social channels, any brand crisis can become a viral event within hours.Today, crises can knock the doors of a brand anytime. Whether a brand is consumer facing or not, the fear of crises is real for all. As mentioned above, crisis can take many forms- from operational crises where product defects, supply chain disruptions, or service failures directly impact customers, to ethical crises where scandals involving corporate ethics, such as fraud, environmental harm, or labour violations. Data breaches, cyberattacks, or technological failures that compromise customer data or security are also a major threat. Today, the face of a crisis is multi-dimensional. And so are negative media coverage, social media backlash, or controversies sparked by poor communication or behaviour. Impact Of A Reputation CrisisA reputation crisis can have far-reaching consequences. It can shake the very foundation of a brand's market position, erode customer trust and severely impact financial performance. Customers are likely to turn to competitors if they perceive a brand to be unreliable or unethical. Additionally, stock prices can plummet, and long-standing business relationships can be strained. The loss of trust is perhaps the most damaging impact of a reputation crisis—once lost, it can take years to rebuild.This explains why reputation is key to a brand’s success. A strong reputation creates a buffer that can help brands weather crises, whereas a weak or tarnished reputation can lead to a rapid downfall.How To Undo The Damage when you are engulfed with an unavoidable crisisEffective crisis communication is extremely crucial in mitigating the damage caused by a reputation crisis. There are various ways in which a brand can navigate a crisis. Firstly, it’s important to acknowledge the crisis quickly. A swift yet well thought through acknowledgment of the issue demonstrates responsibility and helps control the narrative. It is important to do a thorough analysis before putting out the response on behalf of an organization. Next, open communication and transparency is crucial. Brands must provide accurate information to stakeholders, clearly stating what went wrong and how they are addressing it. Thirdly, the brand needs to take responsibility. Deflecting blame can worsen the situation. Brands must take ownership of their actions and communicate how they plan to make amends.  It’s equally important to outline a plan of action, where the brand needs to provide details about how the issue will be resolved, reassuring stakeholders that the situation is under control. The brand needs to be put together a crisis communications team and ensure it has one designated spokesperson for managing the external conversations. This helps in better narrative setting.Lastly, monitoring feedback by keeping track of social media, news outlets and customer feedback to address concerns is important. If the brands keep track of the social sentiment, it can gauge initial signs of issues that may go unnoticed. It can, in turn, help to nip some crisis in the bud.Rebuilding Trust And Reputation Post-CrisisOnce the crisis is managed, brands must focus on rebuilding trust. This involves consistent and positive engagement with customers, implementing reforms and demonstrating that the company has learned from its mistakes. The company must show customers that the brand is committed to rectifying the situation and delivering on its promises. It also needs to use the crisis as an opportunity to make positive changes, whether through improved policies, better products, or enhanced customer service. Positive testimonials and endorsements from loyal customers can help repair a damaged reputation. Also, the company’s top management should focus on setting and reinforcing the positive narrative via a well thought through PR and digital campaigns.The Double-Edged Sword Of Social MediaSocial media plays a significant role in managing crises today, but it carries its own set of troubles. While social media platforms allow brands to quickly communicate with customers and correct misinformation, they also provide a breeding ground for fake news and negative publicity. Brands must be vigilant in monitoring social media, responding to inquiries and correcting false information promptly. They should focus a lot more on active listening to address any misinformation, disinformation and fake news.Demonstrating Responsibility And AccountabilityDuring and after a crisis, demonstrating responsibility is crucial to regaining trust. This can be done by making public commitments to improve, resolving the issue with the concerned parties and showing genuine concern for the well-being of stakeholders. To ensure a crisis doesn’t occur again, it’s important to implement preventive measures. Conducting a post-crisis analysis can help identify what went wrong and what changes are needed. This may involve strengthening internal processes, retraining employees or revising company policies.Consistent Messaging And Customer LoyaltyConsistency in messaging during a crisis is key to maintaining brand integrity. Mixed messages can confuse and frustrate stakeholders. They can negatively impact the brand reputation rather than strengthening it, as customers will not be clear about the brand purpose and focus.Also, customer loyalty programs can enhance brand resilience by rewarding customers for their continued trust and engagement. Brands with strong loyalty programs tend to recover faster from crises because they have an established base of loyal customers. Long-Term Reputation ManagementBrand resilience is not just about surviving a crisis but maintaining a strong reputation over the long term. This requires ongoing efforts to uphold ethical practices, continuously engage with stakeholders and adapt to evolving market conditions. By learning from past mistakes, maintaining transparency and continuously engaging with customers, brands can recover from crises and emerge stronger than ever. The importance of brand resilience cannot be overstated—it is the key to long-term success, helping businesses weather storms, rebuild trust and maintain a strong market position.
https://theprpost.com/post/8820/

IPG's PR and Experiential Group Grows 1.2% in Q3

IPG reported that its PR and experiential agency group experienced 1.2% organic growth during the third quarter of this year. This growth was primarily driven by “very strong growth” at the sports and entertainment marketing group Octagon, along with “continued growth” in public relations at Weber Shandwick and Golin.The Weber Shandwick Collective achieved “solid” single-digit growth during the quarter, with strong performances in North America and LATAM. Key quarterly highlights included securing new partnerships with Primark, The Aspen Group, and clinical-stage biopharmaceutical company Bicycle Therapeutics. Additionally, the network collaborated with United Way Worldwide to launch its new brand strategy and was awarded the PR and social media accounts for gaming company Tombola.Golin also saw “good growth” across its practice groups, particularly in influencer marketing, content creation, and social media. The agency continued to invest in talent, adding a new executive to lead global AI learning, who will focus on designing, developing, and delivering multimodal AI training programs for Golin's employees worldwide.Although the PR group's performance in Q3 was slightly lower than in Q2 (1.3% revenue increase) and Q1 (1.5% revenue increase), it continued its growth streak, which has lasted for more than two years since the onset of the Covid pandemic. The group’s performance was also lower than recent quarters, such as Q4 2023 (2.9% growth) and Q3 2023 (6.5% growth).IPG as a whole saw net revenue decline by 2.9% to $2.63 billion in Q3, with flat organic growth compared to Q3 2023. Over the first nine months of 2024, IPG's net revenue was $6.75 billion, a 0.9% decrease from the same period in 2023, while organic revenue growth was 1% year-over-year.IPG CEO Philippe Krakowsky commented: “Net revenue in the third quarter was unchanged organically from the same period a year ago, which brings organic growth over the first nine months of this year to 1.0%. During the quarter, we saw solid contributions to growth from media services, sports marketing, data management, and public relations. Our adjusted EBITA margin was 17.2%, underscoring continued operating discipline as we continue our enterprise-wide investments in growth and business transformation."He added, “Third-quarter results include non-cash goodwill impairment expense of $232 million related to our digital specialist agencies and progress with the strategic sales process for R/GA and Huge."Krakowsky also highlighted the ongoing evolution of IPG's offerings and organizational structure, stating, “The launch of Interact marks the next evolution of our marketing intelligence engine, which integrates data flows across the campaign lifecycle and consumer journey. This core technology connects our entire portfolio, from brand research and audience insights to creative ideation, production, commerce, and personalized CRM programs through the use of generative AI. It also powers media activation and optimization, including earned and owned channels, delivering better marketing results across media channels and touchpoints for our clients, in real time.”Looking ahead, he noted, “We are seeing a strong new business pipeline for both Q4 activity and longer-term AOR opportunities, and we remain focused on achieving organic growth of approximately 1% this year. At that level, we continue to target adjusted EBITA margin of 16.6%. Our long-standing commitment to capital returns remains an important priority and our strong balance sheet provides a solid foundation from which to continue to evolve our offerings and the solutions we provide for marketers.”
https://theprpost.com/post/8812/

The rise of podcasting: A brand-new frontier in PR storytelling

Before podcasts became a global phenomenon, the world of digital audio content was already evolving through video blogs and internet radio shows. The turning point came in 2003 when software engineer Dave Winer developed an audio RSS feed for Christopher Lydon, a former The New York Times reporter and public radio host. This innovation allowed Lydon to deliver audio interviews on his blog, spawning a brand-new world of podcasting.In 2004, the concept took a major leap forward with the creation of iPodder by Winer and former MTV VJ Adam Curry. This programme enabled users to download internet radio broadcasts and audio content directly to their iPods, leading to the term "podcast"—a portmanteau of "iPod" and "broadcast." The launch of the first podcast hosting platform, Libsyn, later that year, further mainstreamed the medium. By 2005, Steve Jobs integrated podcast subscriptions into iTunes, solidifying podcasts' transition from a niche interest to a widely recognized format.Today, with the burgeoning popularity of podcasts in India, PR agencies have a unique opportunity to harness this audio revolution to engage targeted audiences and craft compelling brand stories. The rise of podcasts as a mainstream medium has transformed how brands communicate, offering a fresh and dynamic approach to storytelling and audience engagement.Leveraging the Podcast Boom: Insights from PR ProfessionalsTarunjeet Rattan, Managing Partner, Nucleus PR, observes: “If you thought podcast popularity is about the audio... then you are wrong. It is now all about the video that accompanies it. The snippets on social media platforms along with the video-fication of podcasts is what is drawing viewers, advertisers, and guests to the medium.” This shift towards a multimedia approach highlights the evolving nature of podcasts and the importance of integrating visual elements to maximize engagement.The surge in podcast consumption presents several strategic opportunities for PR agencies, says Vikram Kharvi, CEO, Bloomingdale PR. He elaborates on how agencies can tap into this growth: “The surge in podcast consumption in India presents a unique opportunity for PR agencies to connect with targeted audiences in a more intimate and engaging way. Here’s how PR agencies can tap into this audio revolution:Develop Branded Podcasts: PR agencies can collaborate with clients to create branded podcasts that align with their brand narrative. These podcasts can delve into industry insights, thought leadership, and customer success stories, offering value-driven content that resonates with the target audience. By creating content that listeners can relate to, brands can build deeper connections and enhance brand loyalty.Leverage Guest Appearances: Positioning key client spokespeople as guests on popular podcasts in their industry can significantly enhance visibility and credibility. This strategy allows clients to tap into established audiences and share their expertise, thereby elevating their thought leadership in the market.Sponsorship and Advertising Opportunities: Sponsoring popular podcasts that align with the brand’s values and target audience can be an effective way to reach a specific demographic. Additionally, placing targeted ads within relevant podcasts can help reinforce brand messaging in a more natural and less intrusive manner compared to traditional advertising.Create Podcast-Specific Content Strategies: PR agencies should develop content strategies specifically for the podcast format. This includes creating teaser content for social media, developing show notes and blogs that expand on podcast episodes, and leveraging podcast content in other PR and marketing campaigns. Repurposing podcast content into multiple formats can maximize reach and engagement.Engage with Niche Audiences: Podcasts often cater to niche audiences with specific interests. PR agencies can help brands identify and engage with these niche communities by crafting stories and content that speak directly to their needs and interests. This targeted approach can lead to more meaningful engagement and higher conversion rates.Measure Impact and Adapt: Like any PR initiative, it’s crucial to measure the impact of podcast-related activities. Tracking metrics such as listener engagement, shares, and conversions can provide insights into what’s working and where adjustments are needed. This data-driven approach ensures that podcast strategies remain effective and aligned with client goals.”Abhishek Puri, Corporate & Marketing Communications at NIIT Limited, adds another layer to the conversation: “Developing engaging podcast series that align with the brand's values and resonate with target audiences is crucial. Leveraging influencers by partnering with popular podcast hosts and influencers can amplify brand messages and reach niche audiences. Using podcasts as a platform to tell compelling brand stories engages listeners on a deeper level.”By understanding and tapping into the evolving podcast landscape, PR agencies can effectively reach their target audiences and drive impactful brand narratives in this rapidly expanding medium. The integration of multimedia elements, strategic guest appearances, and targeted content strategies can help brands stand out in the crowded podcast space and build stronger connections with their audiences. As the podcast industry continues to grow, its potential to influence and engage will only expand, offering new opportunities for innovative and compelling PR strategies.
https://theprpost.com/post/8810/

ICR adopts new brand identity

ICR, a leading strategic communications and advisory firm, has announced a comprehensive brand update designed to provide a single, unified global identity across the firm’s core offering.Founded in 1998 by a team of former Wall Street analysts and rooted in a deep understanding of the how investors evaluate and determine value creation, ICR has since evolved to become a singularly-unique agency, providing communications advisory services at the intersection of Wall Street and corporate reputation, across all key corporate stakeholders and to companies at all stages of growth and development. With more than 400 team members organized into dedicated industry sector groups, across seven global offices, ICR provides highly-informed, consequential and integrated communications expertise focused on value creation.The updated branding reflects ICR’s continued growth and evolution as a fully-integrated strategic communications and advisory firm, offering clients a full suite of services including investor relations, public relations, corporate and crisis communications, transaction and special situations advisory, capital markets advisory, ESG and shareholder activism advisory solutions, digital and social media services, and event planning and management.Tom Ryan, Chief Executive Officer of ICR, commented: “As ICR continues to grow organically and through strategic acquisitions, we recognized the need to create a unified identity that showcases the full breadth of our capabilities while maintaining the trust and reputation we’ve built over 26 years. The new brand reflects our enhanced global capabilities and underscores our unique value proposition focused on providing the most comprehensive and innovative communications solutions in the industry with an integrated and sector-specific approach that not only delivers value to our clients but is strategically focused on helping them create value.”Key elements of the brand update include:• New Visual Identity: A modernized logo and color scheme that embodies ICR’s differentiated approach, Wall Street and capital markets roots, and comprehensive service offering.• Unified Messaging: A cohesive narrative that articulates ICR’s expanded value proposition across all communication disciplines and industry sectors.• Integrated Service Offerings: A streamlined presentation of ICR’s full suite of services, emphasizing the synergies across the full spectrum of services.• Enhanced Digital Presence: A new website and social media presence that reflects ICR’s integrated approach to value creation, sector-specific expertise and distinct thought leadership.The brand refresh follows a series of successful acquisitions and service expansions that have significantly broadened and enhanced ICR’s global capabilities and reach in recent years including:Healthcare Public & Investor Relations:• Acquired Westwicke Partners, North America’s leading healthcare-focused IPO advisor and investor relations firm, in 2019 and Consilium Strategic Communications, a leading international strategic healthcare communications firm focused on Europe and headquartered in London, in 2023. Combined with ICR’s legacy healthcare business, the group forms a global healthcare strategic and financial communications powerhouse with nearly 200 clients and more than 100 team members across three continents and every communications discipline operating under the name, ICR Healthcare.Technology Public & Investor Relations:• Acquired Lumina Communications, an award-winning B2B technology-focused public relations firm specializing in cybersecurity, enterprise software and IT infrastructure in 2023, combining with ICR’s existing technology public and investor relations practices, significantly enhancing the firm’s capabilities and broadening its service offerings. The unified technology team will operate under the ICR Technology name.Capital Markets Advisory:• ICR Capital, originally established in 2015 has expanded its capabilities and team to advise corporate management teams, financial sponsors, venture capital firms and boards of directors across all categories of capital markets transactions including IPOs, public equity offerings and convertible and equity derivatives transactions.ESG & Shareholder Advisory• ICR’s ESG team has continued to expand and enhance its focus with a growing emphasis on advising public issuers in a range of complex and contested shareholder events that require an intimate understanding of and ability to communicate and engage with the passive investment community.Investor Access• ICR has leveraged technology, data analytics and its extensive knowledge and understanding of the investment community buy-side to develop an independent and issuer-centric advisory platform to provide best-in-class investor targeting and outreach.
https://theprpost.com/post/8805/

PR Articles: The Secret to Authentic Brand Storytelling

In today's competitive business landscape, effective storytelling is essential for building a strong brand. PR articles play a crucial role in crafting and disseminating compelling narratives that resonate with your target audience. By leveraging the power of storytelling through well-crafted PR articles, you can enhance brand awareness, build trust, and drive customer loyalty.The Benefits of Storytelling in PR ArticlesThought Leadership: PR articles provide a platform to position your brand as an industry expert. By sharing valuable insights and perspectives, you can establish credibility and attract potential customers.Brand Visibility: High-quality PR articles can be picked up by media outlets, increasing your brand's visibility and reach. This exposure can help you generate leads and drive traffic to your website.Customer Engagement: PR articles that tell compelling stories can capture attention and spark conversations. By engaging your audience with relevant and interesting content, you can foster stronger relationships and build brand loyalty.SEO Benefits: Well-written PR articles can improve your search engine rankings. By incorporating relevant keywords and optimizing your content, you can increase your website's visibility in search results.Crafting Compelling PR ArticlesTo create effective PR articles that tell your brand's story, consider the following tips:Know Your Audience: Understand your target audience's needs, interests, and pain points. Tailor your storytelling to resonate with their specific concerns.Develop a Strong Narrative: Craft a compelling story that highlights your brand's unique value proposition. Use vivid language and imagery to engage your readers.Showcase Your Expertise: Demonstrate your knowledge and experience in your industry. Offer valuable insights and advice that your audience will find helpful.Optimize for Distribution: Consider the media outlets that your target audience follows. Tailor your PR articles to fit their editorial guidelines and increase your chances of placement.Partner with Brandcasting for Expert StorytellingAt Brandcasting, we specialize in helping businesses leverage the power of storytelling through PR articles. Our team of experienced writers and PR professionals can help you craft compelling narratives that resonate with your target audience and drive results.
https://theprpost.com/post/8788/

Impacting 30 crore lives: Hitesh Raj Bhagat's communications strategy

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Hitesh Raj Bhagat, Global Head of Corporate Communications at Truecaller, discusses his motivations for transitioning into corporate communications at the company. He elaborates on how Truecaller prepares for and manages potential communication crises, the strategies used to engage users. Bhagat also emphasizes on the role of internal communication in aligning Truecaller’s employees with the company’s goals and values.Additionally, he shares insights on managing communication with external partners, stakeholders, and media, as well as how corporate communications are evolving in the tech industry.After spending nearly a decade in technology journalism, what motivated you to transition into corporate communications at Truecaller?Having spent over 17 years in technology journalism, I developed a deep passion for the tech industry and storytelling. Truecaller as a company always caught my attention, and I closely followed it due to its innovative approach and the significant impact it had on my life personally. When the opportunity arose to be part of a brand that was making a real difference in people’s lives, I jumped at it. Today, I am proud to be in a role that allows me to shape the communication strategy of a company that is an essential part of the daily lives of over 30 crore Indians.My journey in journalism equipped me with the skills to craft engaging narratives, so transitioning to corporate communications at Truecaller felt like a natural progression, allowing me to apply those skills in a new and impactful way.How has your experience at The Economic Times and CyberMedia shaped your approach to corporate communications, especially in conveying technical information to a broader audience?My experience at The Economic Times and CyberMedia provided a strong foundation for simplifying complex technical concepts for a wider audience. As a technology journalist, I was often tasked with taking highly specialised, jargon-heavy information and translating it into engaging content that could inform readers from all walks of life. Being responsible for the Personal Technology sections at The Economic Times, I covered various topics, from emerging technologies to product launches and industry trends. This role taught me the importance of clear, concise messaging, ensuring that a diverse readership could understand and appreciate even intricate advancements in fields like AI, camera technologies, cloud computing, and cybersecurity.At Truecaller, I apply the same principles. I prioritise simplicity and clarity in messaging, ensuring our communication resonates with technical experts and everyday users. Whether discussing advanced features like AI-driven spam detection or providing updates on privacy and security initiatives, the goal is always to make the message accessible and engaging.In an era where misinformation can spread quickly, how does Truecaller prepare for and manage potential communication crises? Could you provide an example of a situation you’ve navigated successfully?In today’s fast-paced digital landscape, Truecaller is keenly aware of the risks of misinformation. People are now more concerned about where their data is being stored and how it is being used, and rightly so! Everyone who uses any digital service should be well aware of their digital rights and all the controls available to them – and they should ask the services/ apps they use about these things.In our case, a crisis occurs when someone with influence spreads misinformation without knowing the facts or without contacting us for clarifications. To proactively manage this, we emphasise transparency and open communication, which are foundational to building and maintaining trust with our stakeholders, including media friends, our consumers, internally with colleagues and investors.We are committed to addressing issues promptly by providing accurate information. This helps us dispel misinformation before it escalates, ensuring our stakeholders are always well-informed and knowledgeable. Our strategy involves regular monitoring of conversations across platforms, which ensures that we are always aware of potential issues. This, along with timely responses to concerns and clear messaging on sensitive topics like privacy, data security, and app functionality, provides a sense of security to our stakeholders.What strategies do you employ to engage users through communication, and how do you measure the effectiveness of these strategies?At Truecaller, our communication strategy is designed to stay aligned with emerging trends and user needs. We carefully plan our message timings, whether introducing new features, responding to industry changes or alerting our users about new market scams. Depending on the nature of the product, we test a feature in one market first before expanding globally. We leverage various tools and strategies, from targeted messaging to data-driven campaigns, and often collaborate with external agencies to enhance our outreach. To measure effectiveness, we closely monitor engagement metrics, user feedback, and market response, allowing us to refine our approach continuously.What role does internal communication play in aligning Truecaller employees with the company’s goals and values, and how do you foster a culture of open communication within the organisation? Additionally, how do you manage communication with external partners, stakeholders, and media to strengthen Truecaller’s brand image and community presence?At Truecaller, our internal communication strategy is not just a tool, but a reflection of our commitment to transparency and trust. It is essential to align our colleagues with the company’s goals and values, just as in our external communications.We are committed to clear and open communication with our consumers, media friends, and stakeholders. This includes explaining how the app functions, how we generate revenue, and addressing critical issues like app permissions. We consistently respond to all questions, including those related to privacy, data safety, and security.Truecaller is also one of the few apps that offer users complete, granular control over their privacy and data directly within the app, further enhancing trust and transparency.What key performance indicators (KPIs) do you use to assess the effectiveness of your corporate communication efforts, and how do you adjust strategies based on these insights?Apart from the usual number of targets for measuring our campaigns’ success, we also measure effectiveness by directly speaking with relevant stakeholders like media and consumers (through the official Truecaller community ‘TrueTalks’, via social media, or our support channels). The message has to have both high reach and retention.How does Truecaller incorporate user feedback into its communication strategies, and what processes do you have in place to respond to user concerns or suggestions effectively?At Truecaller, we prioritise user feedback and incorporate it into our communication strategies through active engagement on platforms like the TrueTalks community and X (formerly Twitter). We regularly monitor these channels to understand user needs and gather insights directly influencing feature development. Many of our key features, such as Call Reason, Spam Statistics, Inbox Cleaner, advanced spam blocking tools (such as the ability to completely block calls from a certain country or block a number series) and many of the privacy tools, were developed directly in response to consumer requests.To address user concerns and suggestions, we have established processes that ensure timely responses. We also prioritise transparency in our communications, informing users about product updates, addressing their questions, and clarifying any issues. This collaborative approach enables us to build a user-centric platform and maintain strong relationships with our community.How do you foresee the role of corporate communications evolving in the tech industry, and what challenges do you anticipate for Truecaller in this regard?Technology has transformed the communications landscape. There will be much higher use of generative AI – which is both a boon and a curse. Faster means of communication demand a real-time response from us. And we have to be monitoring and handling situations that can lead to potential crises.The positive aspect of fast technology is the medium that allows us to connect and communicate with our audiences at any given moment, be it through emails, messaging, social media platforms, or other means. At the same time, the flip side is the misinformation that spreads and affects brands and individuals alike.
https://theprpost.com/post/8798/

Stratzy taps Confiance Communications for  PR push

Confiance Communications, an integrated communications agency renowned for its expertise in brand-building across genres and scales, has acquired the PR mandate for Stratzy, a SEBI-registered investment advisory platform.Founded in 2021 by Mohit Bhandari and Gaurav Sangle, Stratzy is empowering India’s next-generation investors with a tech-first approach, transforming how they approach capital markets. The platform leverages its proprietary technology —developed with years of research—to deploy data-driven, quantitative strategies that democratise investing and simplify wealth creation for retail investors. It has attracted over 4 lac sign-ups since its launch, and currently serves around 35,000 monthly active users, facilitating trading volumes over Rs 1000 crore. Confiance Communications will leverage its deep comprehension of the fintech and startup ecosystem to develop Stratzy’s communication strategy. This includes crafting a resilient PR framework, streamlining Stratzy’s brand messaging, and fostering strategic media relations. The primary objective of this collaboration is to build a robust narrative for Stratzy in the retail investment landscape, thereby enabling time- and expertise-constrained retail investors to employ enterprise-grade tech tools for optimised returns.Speaking on the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We're pleased to partner with Mohit and Gaurav in their journey to make retail investing more accessible and intuitive. With its proprietary technology for quant-driven investing—something traditionally used by seasoned fund managers to maximise returns—Stratzy is poised to be a game-changer for retail investors. As its communications partner, we strive to enhance the visibility of its investment solutions and bring their transformative impact to the forefront.” Mohit Bhandari, Co-founder and CEO of Stratzy, commented, “Our collaboration with Confiance comes at a time when Stratzy is scaling rapidly. As we work to revolutionise the investment landscape in India, we believe Confiance’s experience in the startup and financial ecosystem will be instrumental in helping us amplify our brand voice and establish a stronger connection with retail investors and other business stakeholders alike.” Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has established a strong foothold as one of India's most reliable and outcome-driven PR agencies, particularly within the startup and venture capital ecosystems. The agency has an exceptional track record of catapulting the media and digital presence of over 80 organisations in India and abroad. Confiance's esteemed clientele includes notable brands like The Quorum Club, Leo Capital, Turkiye Tourism, Salad Days, Transition VC, Bureau ID, PlanetSpark, ProcMart, and Khyaal, among other distinguished names.
https://theprpost.com/post/8800/

Orchestra expands with Acquisition of Small Girls PR

Orchestra, the communications group behind agencies like Derris and BerlinRosen, has expanded its portfolio with the acquisition of Small Girls PR. While the financial terms of the deal were not disclosed, Small Girls PR, known for its expertise in influencer and experiential marketing as well as traditional earned media, boasts an impressive client roster that includes brands such as Billie, Olay (a P&G-owned skincare line), and workwear retailer M.M.LaFleur. Headquartered in New York City and Los Angeles, the agency has a team of 75 employees.Mallory Blair, who co-founded Small Girls PR in 2010, will continue to lead the agency as CEO and will also take on the role of partner at Orchestra.Orchestra, founded in 2022 following BerlinRosen's acquisition of Derris, rebranded from BerlinRosen Holdings earlier this year. With this latest addition, Orchestra now owns 10 agencies, having acquired eight since 2022. The firm has built a reputation as a leader in PR for direct-to-consumer (DTC) brands like Everlane, Glossier, and Warby Parker.This acquisition reflects a growing trend of consolidation in the fashion PR industry. Fashion communications company The Independents has added five agencies to its portfolio in 2024, including The Sunshine Company, Bureau Béatrice, and Kitten Production. Meanwhile, The Lede Company acquired OBCM last year, showcasing a movement towards larger, more competitive PR conglomerates.
https://theprpost.com/post/8784/

Edelman elevates Anthony Chelvanathan to Global Creative Partner

Edelman has promoted Anthony Chelvanathan to Global Creative Partner. As Edelman’s first ever Global Creative Partner, Chelvanathan will work alongside Global Chief Creative Officer Judy John, driving creative excellence across the firm’s top clients and greatest opportunities. He retains his Chief Creative Officer role for Edelman Canada.“The importance of creative excellence has never been greater. As generative AI leads to more and more content flooding the feeds, earning attention in culture has become critical for brands and companies,” says Judy John. “Edelman’s creative offering was built for this moment – we know the power of creativity in earning a brand’s place in culture and solidifying its reputation. And with the incredible talent of Anthony Chelvanathan as Global Creative Partner we will continue to elevate our work for clients across the globe.”Partnering with regional CCOs, Global ECDs and client teams, Chelvanathan will accelerate creative excellence across the business, focused on driving consistency of creative standards and elevation of the firm’s work. In his nearly four years with Edelman, Anthony has helped teams focus on excellence in idea, execution and craft, leading to some of the agency’s most recognized work that drive change for both business and society including IKEA’s SHT Tax campaign, Allegra Airways and Dove #KeepTheGrey.“Being appointed to this role is very humbling and I’m honoured to be championing idea-driven work that pushes our clients’ business goals forward at an agency that understands the power of creativity in culture,” says Chelvanathan. “I believe in the power of helping people be the best at what they do. This journey is proof that with the right combination of passion, hard-work, opportunity, and awesome people around you, nothing can stop you from getting to where you want to be. Even if your journey begins as a small Sri Lankan immigrant kid with big dreams.”This announcement follows a stunning creative year for Edelman highlighted by its performance at the 2024 Cannes Lions International Festival of Creativity, being named the Independent Agency of the Year on the Good Track, ranking second place for Independent Network of the Year and earning the firm's first Titanium Lion win, for DP World Move to -15.Chelvanthan has begun his new role effectively immediately, reporting to Judy John.
https://theprpost.com/post/8794/

Media Mantra Group expands global footprint with new Dubai office

Media Mantra Group (MM Group), one of India's leading independent PR and integrated communications conglomerates, has announced the opening of its first international office in Dubai.This strategic expansion into the Middle East and North Africa (MENA) region marks a pivotal step in MM Group's journey to broaden its global reach and offer cutting-edge communication services to a diverse clientele.Over the past decade, Media Mantra Group has emerged as a powerhouse in India's competitive PR industry. Headquartered in Gurugram, with additional offices in Bangalore and Mumbai, the company boasts a team of 150 talented professionals. The Dubai office not only represents a new chapter for MM Group but also aligns with its goal of meeting the growing demand for sophisticated communication solutions in the MENA region.Commenting on the expansion, Udit Pathak, Founder Director of Media Mantra Group, said: "Expanding into Dubai is a significant moment for the Media Mantra Group. For over a decade, we’ve pushed the boundaries of strategic communications in India, and now we’re ready to bring that expertise to this part of the world. I'm confident that this new chapter will enable us to foster even stronger relationships with global clients and partners. It’s a proud step forward for our team, and we look forward to doing path-breaking work in the MENA region."Dubai's dynamic business environment and its role as a global hub for trade, media, and commerce made it the ideal location for MM Group’s first overseas office. The Dubai branch will serve as a central hub for businesses across the MENA region, offering bespoke public relations, media relations, and integrated communications services tailored to regional needs.Pooja Pathak, Founder Director of Media Mantra Group, added: "The decision to establish a presence in Dubai comes from our desire to strengthen the services we provide to clients, especially those with a global outlook. As an organisation, we’ve always placed a premium on understanding cultural nuances and market dynamics, and this new office allows us to do that on a broader scale. We look forward to offering our unique blend of creative and data-driven communications to clients in this exciting market."This international expansion comes on the heels of several accolades for Media Mantra Group. The company was recently ranked as the third-fastest growing PR agency in AMEA (Asia Pacific, Middle East, and Africa) by PRovoke Media’s Global PR Agency Rankings 2024, and it previously earned the title of the second-fastest growing PR firm in the Asia Pacific and ninth-fastest globally.As MM Group continues to expand its global footprint, it remains committed to leveraging its communication expertise to foster meaningful connections and drive positive social impact. The Dubai office will play a key role in advancing the company’s vision of becoming a global leader in the PR and communications industry, underpinned by its ethos of ABCs (Aggressive, Bold & Credible).
https://theprpost.com/post/8781/

MSL Group Middle East appoints Nadin Al-Alami as Business Lead for Saudi Arabia

MSL Group Middle East, a prominent communications and PR agency within Publicis Groupe Middle East, has appointed Nadin Al-Alami as Business Lead for its Saudi Arabian operations. This move highlights MSL’s commitment to expanding its presence in the Kingdom, where the team has experienced significant growth, tripling in size over the past year.In her new role, Nadin will lead the agency’s efforts to drive growth, foster client relationships, and pursue new business opportunities in the Saudi market. Her interdisciplinary leadership experience will be critical in advancing Publicis Groupe’s ‘Power of One’ model, which integrates the company’s diverse capabilities to deliver comprehensive client solutions.MacLean Brodie, CEO of MSL ME, expressed enthusiasm about the appointment, stating: “I’m thrilled to welcome Nadin to lead our Saudi team. Her leadership, energy, and regional expertise are exactly what we need to continue growing in this dynamic market. Nadin's deep understanding of the challenges and opportunities facing our clients will help us tell their stories at this pivotal time.”Nadin Al-Alami brings over 20 years of experience in the GCC region, having held leadership roles at top agencies such as ASDA’A Burson Marsteller, Wunderman Thompson, and most recently Horizon FCB, where she served as Managing Director. Her expertise spans a wide array of industries including financial services, healthcare, real estate, consumer goods, and sports. Nadin is widely recognized for her ability to craft and execute strategic omnichannel marketing campaigns that create meaningful customer experiences.Commenting on her new role, Nadin said: "I’m excited to join MSL KSA and look forward to driving innovative solutions that meet the evolving needs of our clients. Our goal is to strengthen partnerships and leverage the vast capabilities within Publicis Groupe to ensure long-term success in this fast-growing market.”Nadin’s track record of building strong relationships with key stakeholders, media, and influencers has earned her a reputation as a respected industry leader, known for delivering impactful communications strategies that align with both client and company objectives.
https://theprpost.com/post/8765/

Mythily Nair's approach on storytelling in healthcare

In our latest edition of our PR ACE column, spotlighting young PR leaders, we feature Mythily Nair, VP of Communications at UE LifeSciences. She shares communication strategies implemented to raise awareness about the company's mission and the unique challenges of discussing medical devices and cancer detection. Nair reflects on how her agency background has shaped her approach and recounts her experience navigating a communication crisis, including lessons learned. She also discusses anticipated trends in the medical devices industry regarding communication and branding, as well as balancing business results with creative branding and communication efforts, and more. UE LifeSciences is known for its innovative approach to early cancer detection. Can you share how the company differentiates itself in this critical space and what communication strategies you have implemented to raise awareness about UE LifeSciences and its mission?UE LifeSciences has been in the early detection game for well over 16 years. We operate like a startup, and have the mindset, the hustle and most importantly, an uncomplicated way of going about things. It’s simple- cancer sucks. We can quite clearly see a catastrophe coming our way. Our founders spent a long time developing, implementing, and testing these solutions, and have had immense success in the B2G and B2B spaces. I think our approach in going patient access and comfort first, is what sets us apart from our competitors- we always wanted to ensure that the device reached the women, and that it wasn’t the other way around. To ensure that this is effectively communicated, we’ve gone for a three-pronged approach- one, to maintain our very grassroots-level approach where screening camps and ensure coverage in vernacular newspapers; second, to plan the positioning of senior leadership as key opinion leaders in English dailies; and finally, trying new and innovative approaches partnering with docuseries houses like BBC Storyworks. We have some exciting projects coming up, so stay tuned! What unique challenges do you face when communicating about medical devices and cancer detection, and how do you overcome them?So many! For starters, there’s an immense gap in REALLY educating the population about breast cancer. In the decades past, campaigns to associate the pink ribbon with Breast Cancer Awareness Day have succeeded in making pink synonymous with Breast Cancer Awareness Month. Monuments light up around the world, but what do folks know about incidence rates? About chances of survival, if you find it early? About the current legislative conversations happening around the world surrounding breast tissue density? Most folks (including myself, until a few months ago) don’t know about Triple Negative breast cancer, one of the deadliest types. Breast cancer awareness, unfortunately, has been packaged and sealed into a really pretty CSR project for large firms to spend their budgets on. But to say you support Breast Cancer Awareness Month is one thing- but you don’t educate or help the populations around you know what they need to do. With medical devices, the problem is twofold. You want to explain the technology in a way that highlights the innovation, but also simplifies it for all audiences, regardless of their background. For both issues, we’ve found that the easiest way to tackle it, is simplify and story tell. Explaining breast cancer awareness sessions in vernacular languages, with simple imagery, or a treatment protocol interactively, with storytelling. We believe in telling universal stories that highlight a sense of community, and that when women feel a sense of community, they take everyone forward with them. Having experience in both agency and in-house roles, how do you think your agency background has influenced your approach to communications at UE LifeSciences?Agency shapes work ethic. With agency life, you had no time to get attached to a project or a pitch. If something doesn’t work, you have to scrap it and move on to turn something around. I think that approach is what I’ve brought with me to UE LifeSciences- I remember telling my bosses early on that I will come up with ideas, we will try things out- if it works and you like it, great. If it doesn’t, we scrap it and try again. All I asked for was the freedom to try and to experiment. I’m really grateful that they’ve trusted me with the same. Can you share an experience where you had to navigate a communication crisis? What did you learn from that situation? What trends do you foresee in the medical devices industry, particularly in communication and branding, over the next few years?I think medical devices will have an overhaul in terms of communications and branding, leaning towards more transparent, consumer centric communications. With Millennials slowly becoming more financially stable, considering that they were the first of the internet generations, they are more media literate, and they will ask critical questions around efficacy, access and affordability, demanding transparency. It’s an exciting time! What advice would you give to young professionals aspiring to build a career in communications and branding?Learn around it! I’m fairly green myself, but I’ve always relied on my understanding of areas around communications (like sociology, politics, economics) to inform my communications and branding strategy. It’s important to be well informed in today’s world, so having a well-rounded perspective of why one strategy may work can ensure a holistic lens is applied when you pitch a campaign! How do you balance the need for business results with the creative aspects of branding and communication?That’s a tough one. I generally to take a call in tandem with my founders and the needs they have operationally, but most of the time, I balance it by focusing on any pressing events or announcements we have in the next 6 months, and work backwards, allocating priority/importance to each event, and taking a call from there. I believe there’s merit to a slow-burning brand building exercise. Can you share an experience where you had to navigate a communication crisis? What did you learn from that situation?Navigating a communications crisis is never easy. But from the ones I’ve experienced, here are a few valuable pieces of advice I’ve picked up in my time. In the event of a communications crisis, maintaining composure and strategic action are paramount. Based on experience, I recommend the following approach: Assessment and Strategy: Before initiating any external communication, take time to gather all relevant information and assess the situation's scope and severity. Develop a clear plan of action that can be communicated internally and externally. Accountability and Transparency: Prepare a preliminary statement acknowledging the issue directly and transparently. This demonstrates accountability and a commitment to addressing the situation. While working on a more comprehensive response, this initial statement can help manage immediate public perception. Remember, a well-managed crisis response can strengthen brand trust and reputation in the long run.
https://theprpost.com/post/8775/

Dentsu elevates Anindita Sarkar to VP, Brand & Communications, South Asia

Dentsu has promoted Anindita Sarkar from Senior Director of Corporate Communications to Vice President of Brand & Communications, South Asia. She announced her new role on her LinkedIn profile.Sarkar held the position of Senior Director of Corporate Communications at Dentsu International for over nine years. Before joining the communications world, she worked as an Editor at various publication firms.
https://theprpost.com/post/8772/

Tribes Communication triumphs at Dragons of Asia 2024 Awards

At the prestigious 24th Edition of the Dragons of Asia 2024 Awards held on October 18th in Kuala Lumpur, Tribes Communication, a leading integrated marketing communications agency, achieved remarkable recognition. In addition to being named India’s top agency, it ranked at second in the continent. These distinct rankings are attributed to Tribes, in collaboration with its esteemed partners winning the coveted Blue Dragon for Best Campaign in India and Gold Dragons for Best Brand Loyalty Campaign and Best Marketing Discipline Campaign. In total, Tribes in collaboration with its partners, brought home eight prestigious awards, which also included two Silver, and three Black Dragon recognitions, apart from the above. The Silver Dragons were awarded for Best Product Launch and Best Use of Media, while Black Dragon honors were given for Best Brand Loyalty Campaign, Best Innovative Idea, and Best Small Budget Campaign.The Dragons of Asia Awards are renowned for recognizing the best marketing communications work across the APAC region, with a focus on creativity that drives tangible business results. Tribes Communication’s triumph at one of Asia’s most elite marketing communications’ honors since 2000, reflects its dedication to producing groundbreaking campaigns across diverse sectors. Gour Gupta, Managing Director and CEO of Tribes Communication, said, "We are extremely happy to have been bestowed with this double honor at the Dragons of Asia 2024. This is a special moment for us as it is a celebration of our incredible campaigns that have earned accolades across different categories. It is a testament to the power of collaboration with our partners and clients and the hard work of our teams and has enabled us to deliver winning campaigns consistently.” The Dragons of Asia Director, Mike Da Silva, said, “This year’s international Judging Panels, representing 22 Countries, reported that the 24th Dragons of Asia Programme generated a quality of entries never seen before. Along with winning multiple awards – including the prestigious Blue Dragon for the best campaign in India, as well as Gold, Silver, and Black Dragon recommendations – Tribes ranked number one in India and second in Asia, making them standout agency of the year.”
https://theprpost.com/post/8768/

FCF launches second year of global scholarship program

The Future Communicators Foundation (FCF) has launched the second year of its global scholarship program that fosters communication skills around sustainability, climate, and social responsibility. By partnering with agency sponsors and universities from around the world, the FCF supports aspiring professionals with education funding and mentoring, while creating professional networks among students, faculty, and industry around sustainability initiatives that positively impact the planet.In 2024, the FCF is delivering eleven scholarships for senior students in public relations and communications, in partnership with our six sponsoring agencies on five continents. The FCF Scholarships include two annual awards provided by Adfactors PR at ScoRE, India (link); two annual awards from ICON at RMIT, Australia (link); and annual awards from FINN Partners at FAMU, Florida (link); Tucker/Hall at University of Florida (link); and SPRG at CUHK, Hong Kong (link). The FCF itself sponsors four full-tuition scholarships at WIUC, in Accra, Ghana, partnering with Mahogany Consult (link). The FCF Scholarship is producing long-term impact by creating an ever-growing network of students, faculty, and professionals that value social responsibility to climate and sustainability in the communications industry. The FCF is further impacting University education in public relations through the integration of the scholarship program into course pedagogy. Prestigious universities including RMIT (Australia) and the University of Florida (US) have incorporated the FCF Scholarship into their communications curricula, seeing it as an invaluable means to teach responsible ethics in professional practice. Students are also taking the initiative themselves to pay-it-forward—just like we all need to do for the planet. At ScoRE, in Chennai, India, the 2023 Adfactors PR winners of the FCF Scholarship have used their funds to set-up a ScoRe Alumni Network Scholarship to support their fellow students, encouraging the growth of the profession in India’s Eastern region.The FCF Scholarship is focused around a yearly theme addressing communications strategies for sustainability and climate initiatives. In 2024, competitions focus around fostering meaningful public action and measuring behavioural change. Each competition addresses the theme in ways particular to the region, from “Communicating a Clean Energy Future in Australia” (ICON at RMIT, Melbourne) to “Protecting Paradise: Responsible Tourism and Environmental Stewardship” (FINN Partners at FAMU, Florida). Regional campaigns include “Behaviour Change for a Swachh Bharat (Clean India)” (Adfactors PR at ScoRe, India); “Smart Ideas for Engaging Citizens in Healthier Lifestyle Choices” (SPRG at CUHK, Hong Kong); “Behaviour change(s) that will contribute to sustainability and/or help curb the climate crisis” (Tucker/Hall at University of Florida); and “Communicating the Climate Crisis: Motivating and Measuring Behavioural Change” (FCF Scholarship at WIUC, Ghana). Student entrants are tasked with designing an inventive communications campaign that not only raises awareness of sustainability and climate challenges but also considers how to do so using low-cost and limited means. Students are required to create a campaign brief, short video, slide deck, and statement of purpose as part of their submission, focusing on one key action or behavioural change that can be implemented, and measured, in their community. Student videos from FCF competitions can be viewed on our FCF Youtube. OUR SPONSORS SPEAK TO SUSTAINABILITY “We’re thrilled to partner with the Future Communicators Foundation and RMIT University to offer a scholarship that challenges the next generation of PRs to create inventive and practical communication campaigns addressing the climate crisis and social justice issues,” says Joanne Painter, Co-Founder of ICON Agency. “Sustainability principles are the foundation of sustainable business and an integral part of corporate reputation. Our scholarships in partnership with The PR Trust and SCoRe are a small step in this direction,” says Madan Bahal, Co-Founder of Adfactors PR.“The SPRG FCF Scholarship serves an excellent opportunity for students to apply their hardearned communication skills and knowledge, combined with their passion, enthusiasm and PAGE 3/3 innovative spirit to develop a campaign that advances the environment, public health and social justice. Moreover, we trust that the programme will benefit the community since stakeholders can draw inspiration from the students, who are providing fresh perspectives on building a sustainable future for all of society,” says Richard Tsang, Chairman of SPRG. “Our firm believes that the FCF’s mission of supporting students and young professionals entering the industry, while addressing sustainability and social responsibility in public relations, is an important one,” says Bill Carlson, President of Tucker/Hall.“Sustainability is one of the most pressing topics in today’s society,” says Allard W. van Veen, Founder of The PR Trust, the 501(c)(6) non-profit organization that administers the Future Communicators Foundation. “I firmly believe that PR professionals can play a more prominent role in promoting sustainability. We hope that the FCF Scholarship will help to develop students’ social conscience and encourage them to make an impact, in terms of promoting a fair and sustainable world.” 
https://theprpost.com/post/8763/

ON PURPOSE launches menopause leave policy on World Menopause Day

In observance of World Menopause Day, ON PURPOSE, a creative consultancy specialising in social change communications, is proud to announce the launch of an industry-first Menopause Leave Policy. Following the success of its path breaking ‘Period Chutti’ menstrual leave initiative, the new policy aims to address one of the most overlooked workplace challenges: Menopause. The policy is launched in collaboration with BleedEqual, an advocacy organisation advancing menstrual health awareness and gender equality beyond the socially created idea of femininity and womanhood.In India, menopause typically begins around age 46, earlier than the global average of 51. With many set to enter this phase by 2026, creating an inclusive workplace to support those experiencing menopause is crucial. Key features of the Menopause Leave Policy include:Menopause Leave: Employees are entitled to up to six days of paid leave per year, which can be used as needed throughout the year.Flexible Working Arrangements: Employees can request flexible hours or remote work options to manage symptoms like insomnia, low energy, and mood changes.Open Dialogues: ON PURPOSE will host educational sessions to destigmatize menopause, encouraging a supportive and understanding environmentDr. Nalini Kaushik, Founder, Bleed Equal, said: "The launch of this policy is a significant step towards recognizing and addressing the challenges many women face during menopause. Our survey at ON PURPOSE showed a strong interest in a menopause policy, but relatively low self-assessed knowledge of menopause, underscoring the need for more education and awareness initiatives. By launching this policy, ON PURPOSE is not only addressing these gaps but also setting a new standard for workplace inclusivity and support for women going through this natural phase”"By introducing our Menopause Leave Policy, we’re taking another step towards creating a supportive, stigma-free environment for all employees. Open dialogue and flexibility are at the heart of this policy. We want you to know you're not alone. We hope to encourage other organisations to follow our lead in addressing these critical and often overlooked issues" - Girish Balachandran, Founder and Managing Director, ON PURPOSE.This initiative continues ON PURPOSE’s commitment to creating a gender-inclusive workplace, having previously implemented its ‘Period Chutti’ policy and signed the Women’s Empowerment Principles (WEPs). By addressing the unique challenges of menopause, ON PURPOSE seeks to improve the overall well-being and performance of its employees, reaffirming its dedication to inclusivity and support.
https://theprpost.com/post/8762/

Manu Kapoor joins Essar Group as Group Chief of Public Policy & Corporate Affair

Manu Kapoor has transitioned to Essar Group as Group Chief of Public Policy & Corporate Affairs. Prior to this, he served as Executive Director, Corporate Advisory at ArcelorMittal Nippon Steel India. He has also been a member of the Board of Advisors at the Ministry of Electronics and Information Technology. Over the years, Kapoor has worked with prominent organizations such as Samsung Electronics, Vodafone, Cairn Energy PLC, Reliance Industries Limited, Vestergaard Frandsen and Procter & Gamble, among others.
https://theprpost.com/post/8758/

Treize Communications bags PR mandate of Ayurveda brand Ayushakti

Ayushakti, a global ayurvedic health centre has partnered with Treize Communications, a communication consultancy and public relations firm, founded by Sonam Shah, for its PR and communications.As part of the mandate, Treize Communications will be handling the offline and online PR for Ayushakti and its co-founder Smita Naram, who is a well-accomplished Ayurvedic physician, pharmaceutical herbalist, and nutritionist. The agency will be responsible for getting her featured in a timely and strategic manner in new-age media outlets, thus enhancing and escalating the overall brand recall.Ayushakti is a well-established Ayurveda company which was co-founded by Ayurveda expert Dr. Smita Pankaj Naram in 1987. They have played an integral role in creating awareness of Ayurveda across the globe including Asia, the U.S.A., Australia, New Zealand, Europe, and the UK.Speaking on the association, Smita Naram, co-founder at Ayushakti said, “In today's time, having a strong media presence is very important. Digital medium has grown a lot, and it helps us in helping people to know about Ayurvedic tips easily. Having the right presence on digital and print is essential.”“PR is a key tool for any consumer-facing brand, as it adds a lot of value and benefits. We have worked with Sonam and her team in the past and are excited to partner once again for our long-term vision.”Speaking on the association with Ayushakti, Sonam Shah, founder and CEO, Treize Communications, said, “We are grateful to Dr. Smita and the team at Ayushakti, for believing in us and keeping faith in our work. It’s always a pleasure to work with them and we look forward to our association.”
https://theprpost.com/post/8754/

Sunny Side Up secures XIX Vodka PR account

Leading PR agency Sunny Side Up will handle XIX Vodka's trade and consumer PR. The agency will amplify the brand's presence in the UK market.Launched in 2021 by YouTube collective The Sidemen, XIX Vodka has gained significant traction in the UK market. Sunny Side Up's previous success with Best Cereal, another The Sidemen spin-off, provides valuable audience insights.Sunny Side Up will lead corporate, trade, and consumer communications initiatives for XIX Vodka, with founder Nick Woods and senior account director Antonia Paget overseeing the account.XIX Vodka's marketing director Phil Neale praised Sunny Side Up's expertise, saying that their strategic insights will propel the vodka brand to new heights.Nick Woods added: “XIX is a great product and we’re so excited to work with the team. Their innovation and dedication align perfectly with our values, and we look forward to a successful partnership.”XIX Vodka joins Sunny Side Up's impressive drinks industry client roster, including Majestic and Ridgeview.
https://theprpost.com/post/8747/

Sabrina Larese to lead SEC Newgate's new Riyadh office

SEC Newgate, a global communications, advocacy, and research firm, has expanded its leadership team in the Middle East by appointing Sabrina Larese to lead its new Riyadh office.Last year, SEC Newgate officially entered the Saudi Arabian market, further growing its footprint in the region.The company’s regional hub in Dubai has been serving clients for 10 years, with its bouquet of services across the middle east and North Africa regions. Larese, who has been based in Saudi Arabia for the past two years, previously held the position of chief client development officer at Edelman. Before this, she served as deputy general manager at Edelman Italy and took on roles such as interim chief growth officer and EMEA affiliates coordinator.Prior to Edelman, Larese worked for nearly a decade at MS&L Mavellia Bellodi, where she specialized in corporate brand communications.In her new role, Larese will report to Elena Gramatica, founder and CEO of SEC Newgate Middle East.(Image: edelman.it)
https://theprpost.com/post/8746/

Crosshairs Communication wins PR mandate for "Les Entretiens" by IFCCI

Crosshairs Communication has been selected as the official public relations partner for the inaugural edition of "Mumbai Les Entretiens." Crosshairs will lead the effort in shaping and delivering the key messaging of this prestigious Indo-French event, ensuring its importance resonates across India. The agency will manage all communication strategies, aligning them with the event's vision of fostering global dialogues and collaborations.Stuti Jalan, Founder and Managing Director of Crosshairs Communication, shared her excitement: “We are honored to be a part of this transformative event that is set to shape Mumbai’s future. Being chosen as the PR partner for Mumbai Les Entretiens is a testament to our commitment to fostering impactful global dialogues. We look forward to facilitating an exchange of ideas that will contribute to Mumbai’s journey as a global metropolis.”Organized by the Indo-French Chamber of Commerce & Industry (IFCCI), Mumbai Les Entretiens will be held on October 18th, 2024, at the iconic Royal Opera House. The event will explore the theme "Mumbai 2047 – The Rise of a Global Metropolis," with distinguished guests such as Shri Devendra Fadnavis, Deputy Chief Minister of Maharashtra, and His Excellency Dr. Thierry Mathou, Ambassador of France to India.This exclusive gathering will feature over 20 prominent figures from India and France, including business leaders, policymakers, and academics. Co-chaired by Sumeet Anand and Florence Verzelen, the discussions will cover topics like urban infrastructure, sustainable consumption, and cultural evolution. Supported by the French Embassy in India and the French Institute in India, Mumbai Les Entretiens promises to spark meaningful conversations that will shape the future of the city, aligning with its vision to become a global icon by 2047.
https://theprpost.com/post/8741/

Omnicom PR posts 4.3% revenue growth in Q3 2024

Omnicom saw its PR division achieve a 4.3% revenue growth in Q3 2024, marking the highest increase for the segment in over a year.While Omnicom PR Group — encompassing FleishmanHillard, Ketchum, and Porter Novelli — lagged behind the company's advertising & media segment (9.4% growth) and experiential marketing (35.3% growth), it outperformed other areas such as precision marketing (0.8%) and execution & support (0.3%). In comparison, healthcare and branding & retail commerce witnessed revenue declines of 1.1% and 5.4%, respectively.Overall, Omnicom’s Q3 2024 revenue jumped by $304.5 million (8.5%) to reach $3.88 billion. The company’s global revenue growth was primarily driven by an organic revenue increase of $231.3 million, or 6.5%.Acquisition-related revenue rose by $74.4 million, or 2.1%, largely due to Omnicom’s acquisition of Flywheel Digital in the Precision Marketing sector during Q1 2024. Foreign currency fluctuations had no significant impact on revenue.Organic growth in Q3 2024, compared to the same quarter in 2023, varied by region: 6.5% in the U.S., 10.9% in the Asia-Pacific region, 6.8% across Europe, 24.8% in the Middle East and Africa, 8.7% in Latin America, and 1.5% in parts of North America, while the UK saw a slight dip of 0.2%.John Wren, Omnicom’s chairman and CEO, commented: "Our cash flow improved, and we continued our very disciplined capital allocation,” he said. “With exceptional new business wins and exciting new work for our clients, we expect to finish the year with strong momentum.”This quarterly boost for Omnicom PR Group (OPRG) marked its most significant in over a year. After facing three consecutive quarters of declines, OPRG had shown modest improvement with a 0.9% revenue increase in Q2.In Q1, OPRG saw a 1.1% drop in revenue, which followed declines of 2.9% in Q4 2023 and 5.5% in Q3 2023, the latter being the group's first quarterly loss since Q1 2021.Prior to these dips, OPRG experienced consistent growth across eight consecutive quarters, with increases of 5.8% in Q1 2023, 12.7% in Q4 2022, 12.6% in Q3 2022, and double-digit growth throughout much of 2022. This was a significant rebound from the 3.5% drop the group faced in early 2021.
https://theprpost.com/post/8718/

Communications+ Strategy: A Gamechanger in Transforming Mining Mindsets

Mining has long been at the center of debate, given the challenge of balancing industrial growth with the need for sustainable environmental protection. In an era where stakeholders demand accountability, the mining industry faces dual challenges: dispelling longstanding misconceptions while demonstrating its commitment to responsible practices. Once viewed as supplementary, communications have now evolved into a strategic force within the mining industry. It plays a pivotal role in building bridges, fostering dialogue, and shaping a positive image. This evolution has shifted mining companies from being reactive to becoming proactive in their engagement with stakeholders. The transformative power of communications lies in its ability to translate an organization's commitments to responsible business practices, environmental stewardship, and socio-economic development into compelling narratives that resonate with diverse stakeholders. The rise of digital and social media platforms has democratized access to information, enabling a shift from a conservative, minimalist approach to real-time communication. This enhances transparency, builds trust, and strengthens relationships, positively impacting business outcomes. A study by the International Council on Mining and Metals (ICMM) found that companies with strong community engagement programs experience fewer operational disruptions and enjoy greater community support. There are several reasons causing the media landscape to shift and reliance on traditional print media giving way to digital and social platforms. Subscriptions to newspapers are declining, while social media usage is growing exponentially. This demographic shift is particularly evident among users aged 25-55, where social media engagement far outpaces newspaper readership. As a result, social media now lies at the heart of narrative building and stakeholder engagement. This shift calls for a complete overhaul of traditional communications approaches, with the implementation of an impactful "Communications+" strategy. Going further, this strategy entails posting content on official websites and social media channels with an additional focus on making a calibrated shift toward direct engagement with internal and external stakeholders. Utilizing platforms like WhatsApp, with content tailored to regional languages and aimed at last-mile connectivity, is increasingly gaining ground. This direct outreach is particularly effective during crises, helping to quell misinformation and manage alternative narratives swiftly. "Communications+", which is built on the principle of last-mile connectivity, also uses offline tools like information banners and flyers to create an emotional connection with target audiences.  As environmental concerns take center stage globally, the mining industry faces heightened scrutiny. Here, communication serves as a crucial bridge between sustainability efforts and public perception. Environmental, Social, and Governance (ESG) reporting has evolved from a niche activity into a core element of corporate strategy. A key component of the "Communications+" strategy is the "PR Bridge." While CSR initiatives and targeted events have their own frequency, communication leaders must plan PR events that emphasize the benefits of these initiatives. It is crucial to maintain visibility and keep the narrative active until the next wave of initiatives is rolled out. A prominent example of how communications in the mining sector has moved beyond its traditional role, is the Minerals Council of Australia's "This is Mining" digital campaign, which highlights the positive contributions of the mining sector to the Australian economy and society. It is particularly satisfying to observe that communications is now deeply integrated with business objectives in the mining industry, with companies measuring the impact of their efforts on key performance indicators (KPIs) such as brand reputation, stakeholder sentiment, and social license to operate. For instance, Anglo American’s Socio-Economic Assessment Toolbox (SEAT) offers a comprehensive framework for managing the socio-economic impacts of mining projects. Communications has also played a strategic role in the mining industry, by helping secure environmental clearances by rallying stakeholder support and achieving accurate sustainability ratings. By showcasing their commitment to environmental and social responsibility, companies can enhance their reputations and attract investors focused on sustainable practices. The S&P Sustainability Index, for example, factors corporate communications practices into its ratings. Looking into the future, the mining industry's ability to evolve hinges on its capacity to communicate effectively and transparently with a broad spectrum of stakeholders. The "Communications+" strategy offers a transformative approach, embracing both digital innovation and direct engagement to build trust, manage perceptions, and highlight the sector's commitment to responsible practices. As environmental and social expectations continue to rise, mining companies that prioritize authentic, proactive communication will not only strengthen their reputations but also secure a more sustainable future. By reshaping how the industry is perceived, corporate communications can truly transform the mining mindscape.
https://theprpost.com/post/8734/

Roarrr Media celebrates 10 years, names Ganapathy Viswanathan as chief mentor

Roarrr Media & Public Relations, a dynamic PR and Marcomm firm in Indian, proudly marks a decade of excellence in the world of communication, branding, and media relations. Founded in 2014 by Sonali Ramaiya, the agency has made a significant mark by unleashing the untapped potential of Indian and global businesses, transforming them into well-recognized brands.As Roarrr commemorates this milestone, it also takes a giant leap forward by roping in Mr. Ganapathy Viswanathan, a veteran in the communications industry, as Chief Mentor. With over three decades of experience across various sectors, including FMCG, Consumer Durables, Pharmaceuticals, and Services, Mr. Ganapathy Viswanathan ‘s appointment signifies a new chapter of growth and strategic evolution for the firm.A Decade of Impactful Publicity and StorytellingOver the past 10 years, Roarrr has built a reputation for delivering innovative PR campaigns that resonate. Headquartered in Mumbai, with operations in Canada and an affiliate network spanning 165 Indian cities, the agency offers end-to-end visibility solutions. From high-profile brand management and media relations to digital marketing and crisis management, Roarrr prides itself on its creative prowess, helping brands build compelling narratives that echo across markets.Sonali Ramaiya, a multipreneur and educator, is an MBA in Marketing bringing to the fore her experience with global brands and has fostered a client-centric approach, empowering businesses to achieve market prominence.Ganapathy Viswanathan: A Mentor with a Legacy of Excellence Mr. Ganapathy Viswanathan brings unparalleled expertise to Roarrr Media, having played leadership roles in various organisation in the field of Advertising, PR & Digital. He started his career with Ogilvy and was part of the core team at Ogilvy in India that has launched several interesting campaigns for brands such as Titan, Philips, Maharashtra Tourism, Crompton Greaves, and AIS glass. His work includes the 360-degree launch of Titan Watches, from IPO to product unveiling, and collaborating with the government of Andhra Pradesh under the leadership of Mr. Chandrababu Naidu to promote the state as a global investment destination two decades back when Mr. Naidu was the Chief Minister of Andhra Pradesh State.Notably, Mr. Ganapathy Viswanathan led award winning campaigns for Maharashtra Tourism, including the prestigious launch of the luxury train *Deccan Odyssey*, and developed the celebrated "Maharashtra Unlimited" branding when the repositioning of the Maharashtra Tourism brand happened. Mr. Ganapathy Viswanathan was also associated with the Lintas, Mudra and Publicis Group. At Publicis he was part of the leadership team at 2020 MSL (West) where he brought in several success to the branch by winning interesting business in diverse verticals. He believes in sharing his vast knowledge by giving it back to the industry and is also part of the visiting faculty at some of the leading colleges and the Xavier’s Institute of Communication, Mumbai. Looking Forward:With Mr. Ganapathy Viswanathan onboard as Chief Mentor, Roarrr Media & Public Relations aims to scale new heights by expanding its capabilities, growing its client portfolio, and nurturing young PR professionals. His mentorship will complement the agency’s ethos of storytelling that roars, setting the stage for the next decade of growth and impact.“We are thrilled to celebrate this milestone and honored to have Mr. Ganapathy Viswanathan join us as Chief Mentor,” said Sonali Ramaiya, Founder of Roarrr Media & Public Relations. “With his vast knowledge, passion, experience and vision, we are poised to take Roarrr to the next level, continuing our legacy of transforming businesses into household names.”“In my career, I’ve been fortunate to learn from and spend valuable time with many great mentors. I am glad to contribute to Roarrr Media’s journey and add value as they scale new heights in this exciting phase of growth”, added Ganapathy Vishwanathan.
https://theprpost.com/post/8714/

Sumeet Bhojani on Godrej Enterprises' future-ready strategy

We are in a new era of Public Relations. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. The industry has undergone a radical change with the advent of social media, which has to a large extent changed the approach to Public Relations. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In an exclusive conversation with Adgully, Sumeet Bhojani, Head - Brand & Strategic Insights, Godrej & Boyce Mfg Co Ltd, discusses his journey – from being the Head of Marketing Communications to leading Brand & Strategic Insights at Godrej Enterprises Group. He shares how he ensures consistency in brand messaging across different communication channels and touchpoints, the importance of corporate social responsibility (CSR) in communication strategy, key focus areas for brand and strategic insights at Godrej Enterprises Group, and more.Could you describe your journey from being the Head of Marketing Communications to the Head of Brand & Strategic Insights at Godrej Enterprises Group? How has your role evolved?My journey from Head of Marketing Communications to Head of Brand & Strategic Insights at Godrej Enterprises Group has been both challenging and rewarding. When I was leading Marketing Communications, with Godrej Interio, my focus was very category focused. The primary challenge was to associate the brand with a lifestyle which required a deep understanding of our consumers and how they engage with our products. Given the visual nature of the category, driving inspiring content became crucial. We had to ensure that our brand was not only visible, but also preferred in a highly competitive landscape which meant that digital touchpoints became crucial given that over 60% of the consumers begin their journey online.Transitioning to Head of Brand & Strategic Insights expanded my scope significantly. In this role, I’m responsible for managing the Godrej mother-brand at Godrej & Boyce, ensuring its consistent and cohesive representation across multiple categories. Brand governance has become a key responsibility, where we need to ensure that the brand speaks uniformly across various touchpoints, whether in B2B or B2C contexts. The challenge now is to maintain this consistency while adapting to the unique nuances of each category, ensuring that the mother brand remains strong and relevant across all our business verticals.In your role at Godrej Enterprises Group, how do you ensure consistency in brand messaging across different communication channels and touchpoints?At Godrej Enterprises Group, ensuring consistency in brand messaging is paramount, given the diversity of our business verticals and the unique audiences we engage with. We have established a detailed framework with specific guidelines that clearly define what the brand stands for and the key messaging pillars that must be adhered to across all businesses. This framework is meticulously cascaded across categories, contexts, and touchpoints.For instance, in our B2B communications, we focus on showcasing our capabilities around engineering and manufacturing excellence, which are core to our identity. On the other hand, when it comes to digital touchpoints for a brand like Godrej Interio, the messaging pivots towards how our products enhance the lifestyle of consumers, aligning with their aspirations and needs.Across all channels, whether it’s a B2B exhibit or a digital campaign, the underlying theme remains consistent: our commitment to sustainability and nation-building, and our focus on enhancing the lives of our consumers through innovation and design. By indexing our communications on these pillars, we ensure that the Godrej brand is represented uniformly, yet relevantly, across all touchpoints.Could you discuss the importance of corporate social responsibility (CSR) in your communication strategy and how it impacts brand perception?At Godrej Enterprises Group, CSR is central to our purpose-driven approach, shaping our communication strategy and enhancing brand perception. Our initiatives, such as the Godrej DISHA program, focus on improving employability by offering vocational training in fields like manufacturing, digital skills, and technical trades, aligning with our business needs and national priorities.Additionally, our community development efforts span across education, environment, health, and livelihood. We continue to improve school infrastructure, support underprivileged engineering students, work on water conservation and afforestation projects, enhance health and sanitation facilities, and empower local communities through livelihood initiatives. These programs are implemented across multiple locations, including Khalapur, Shirwal, Madkai, Mohali, and others.These efforts not only address critical societal needs, but also solidify our brand’s reputation as a responsible and conscious organization, fostering trust and goodwill among our stakeholders.How did your previous roles at Asian Paints prepare you for your current position at Godrej Enterprises Group, particularly in handling multiple brands and driving integrated marketing communications?My experience at Asian Paints was instrumental in shaping my approach to handling multiple brands. I had the opportunity to work closely with both sales and marketing functions. This dual exposure gave me a comprehensive understanding of the market, ensuring that our large-scale marketing campaigns, whether ATL or BTL, were always grounded in the realities of the marketplace. Keeping an ear to the ground became essential in crafting strategies that resonated with consumers and drove results.Moreover, managing teams at Asian Paints honed my people leadership skills, teaching me the importance of not just driving performance but also influencing and negotiating effectively and carving a win-win path. These experiences added a unique set of soft skills that are invaluable in managing complex brand portfolios and executing integrated marketing strategies.In addition, my roles in marketing and category management at Asian Paints taught me how critical consumer research and insights are in shaping go-to-market strategies, brand positioning, and creative direction. These skill sets have been crucial in building a well-rounded leadership approach at Godrej Enterprises Group, enabling me to effectively manage multiple brands and ensure cohesive, impactful communication across all touchpoints.Could you share some insights into your leadership style and how it has evolved over the years, particularly in high-pressure roles and fast-paced environments?My leadership style has evolved significantly over the years, particularly as I’ve taken on high-pressure roles in fast-paced environments. Initially, my focus was on relentless execution – getting the job done no matter what. However, as I grew into more managerial roles, I realized the importance of shifting from a task-focused approach to a people-focused one. It’s the people who drive the objectives you set, and their success directly translates to the organization’s success.I’ve learned to be very clear about our goals while also being mindful of the resources required to achieve them. Anticipating potential obstacles and developing mitigation plans has become a key part of my leadership approach. It’s crucial to provide the team with the necessary resources, clarity, and support to navigate challenges and reach their objectives.Ultimately, I see my role as a leader as someone who empowers the team to achieve their goals. By focusing on people, providing the right resources, and maintaining clear communication, I ensure that we can perform effectively even in the most demanding situations.Looking ahead, what are your key focus areas for brand and strategic insights at Godrej Enterprises Group? How do you plan to continue driving growth and innovation?As we look into the future, my key focus areas for brand and strategic insights at Godrej Enterprises Group revolve around ensuring that our brand is not just relevant today, but also future-ready. The world and consumer expectations are rapidly evolving, and it’s imperative that we stay ahead of these changes.One of our primary goals is to build a brand focused on providing a great experience. This means that we need to be present at the right touchpoints and offer a consistent and delightful experience at all stages of the customer journey. In today’s day and age, leveraging digital technology as an enabler becomes paramount towards achieving this. It is also important to consistently, delivering a cohesive brand presence across all channels, ensuring that our values of trust, sustainability, and consciousness are at the core of everything we do.We’re also committed to embracing innovation – whether through digital transformation, technology integration, or aligning our brand with the aspirations of today’s youth. While at the same time keeping the trust and values that Godrej Enterprises Group stands for as a bedrock of everything that we do. By leveraging our strengths and combining them with innovation and design capabilities, we aim to drive growth and build further on our strong brand foundation.
https://theprpost.com/post/8708/

Gulf Marcom Dentsu wins ‘Best Creative Agency in Bahrain’ 2024 titles

Marketing and communications agency Gulf Marcom Dentsu has been honoured with the title of "Best Creative Agency in Bahrain" at the International Business Magazine Awards 2024. This accolade marks a significant milestone for the Bahraini-owned agency, which celebrates 50 years of building impactful brands.Rooted in an Arabian ethos and a deep understanding of the regional market, Gulf Marcom Dentsu has consistently delivered successful brand strategies across the Middle East. The agency embodies the principle of "being local yet thinking global," which has positioned it as a leading choice within the Dentsu Network, a powerhouse in media and digital marketing.The award reflects the agency's unwavering commitment to creativity, innovation, and excellence in marketing and communication. Gulf Marcom Dentsu and its talented team of creative professionals has a proven track record of executing impactful campaigns for a diverse array of clients. This recognition serves not only as validation of their ePorts but also as motivation to continue pushing the boundaries of creativity.Khamis Al Muqla, Chairman of Gulf Marcom Group, expressed pride in the achievement, “We are honored to receive this award, which is a testament to the hard work and dedication of our team.”Thamer Al Muqla, Group Managing Director, added: “We are grateful to our clients for their trust and support. We look forward to raising the bar in the marketing and communications industry.”As the advertising landscape evolves, driven by technological advancements, Gulf Marcom Dentsu has adeptly adapted to these changes. This agility has fostered a culture of innovative thinking that is reflected in their award-winning work.Receiving the Best Creative Agency award is a testament to our ongoing dedication to innovation and excellence. As we celebrate 50 years of creativity and success, Gulf Marcom Dentsu is more committed than ever to delivering exceptional solutions that drive growth for our clients in Bahrain and beyond. This honour inspires us to continue raising the bar, ensuring that the next chapter of our journey is even more remarkable.
https://theprpost.com/post/8698/

Festive Buzz: Maximize Your Diwali Campaign with Innovative Marketing Strategies

Authored by – Chetan Relhan, Founder and CEO, The Achievers PRThe festive season is one of the most lucrative times for businesses, particularly for online retailers who see a significant surge in traffic and sales. With consumer enthusiasm running high, it’s the perfect time to implement innovative marketing strategies that maximize sales potential. In today’s digital era, staying ahead of the competition requires upgrading your marketing techniques to resonate with the season’s celebratory spirit while ensuring that you’re capturing the attention of eager shoppers. 1. Leverage Data-Driven PersonalizationPersonalization is no longer a luxury—it’s a necessity. Modern consumers expect businesses to understand their preferences and offer tailor-made experiences. Leveraging data-driven insights can help online businesses create personalized recommendations, offers, and messaging. By analyzing customer behavior, purchase history, and browsing patterns, businesses can segment their audience and design targeted marketing campaigns that speak directly to individual preferences. Personalized emails, for instance, can showcase specific festive offers based on past purchases or browsing history. Platforms like Amazon have mastered this, and smaller businesses can follow suit by implementing AI-powered recommendations on their websites and apps. 2. Create Festive-Themed Content and PromotionsFestive-themed content is one of the most effective ways to tap into the emotional and celebratory aspects of the season. Creating visually appealing ads, videos, and banners that align with the festive mood can instantly capture the attention of potential buyers. Consider running holiday-specific promotions, contests, and giveaways that encourage engagement across social media platforms. Seasonal storytelling in your content can also create a connection with your audience. Share stories of how your brand or products are part of people’s celebrations. For instance, a fashion brand can create a video showing how their clothing line can be styled for festive occasions. Engaging narratives and festive-themed content help customers associate your brand with the joy and excitement of the season. 3. Implement Dynamic Pricing StrategiesThe festive season is synonymous with discounts and deals, making it the ideal time to adopt dynamic pricing strategies. By adjusting prices in real time based on demand, competition, and customer behavior, businesses can maximize their profit margins while remaining competitive. Offering limited-time deals, flash sales, and exclusive discounts not only attracts shoppers but also instills a sense of urgency, prompting quicker purchasing decisions. Incorporating scarcity techniques, such as showing how many items are left in stock or running countdown timers, can further motivate customers to act fast. Creating bundles or package deals is another way to increase average order value while providing customers with perceived savings. 4. Optimize for Mobile Shopping ExperienceWith the increasing reliance on smartphones for shopping, it’s crucial to ensure your online store is fully optimized for mobile devices. Mobile commerce (m-commerce) is booming, and during the festive season, customers will likely be shopping on the go. Ensure that your website is mobile-friendly, with fast loading times, intuitive navigation, and a seamless checkout process. Consider creating a dedicated mobile app if your business doesn’t already have one. An app can provide a smoother and more personalized shopping experience, and push notifications can remind users of festive offers, abandoned carts, or exclusive deals. Offering easy payment options such as mobile wallets, UPI, and one-click checkouts also enhances the shopping experience, encouraging users to complete their purchases. 5. Incorporate AR and VR for Enhanced Customer EngagementAugmented Reality and Virtual Reality are emerging technologies that offer immersive shopping experiences. They can be game-changers during the festive season, enabling customers to visualize products before purchasing. These tech-driven strategies not only enhance engagement but also build consumer confidence, leading to higher conversion rates.  6. Leverage Social Media and Influencer CollaborationsSocial media platforms are where festive conversations and trends thrive, and businesses should capitalize on this by crafting campaigns that encourage engagement. Interactive campaigns, product reviews, festive hauls, or even sharing personal Diwali stories, and festive countdowns, keep your audience engaged. Additionally, running paid ad campaigns targeting relevant demographics ensures that your brand reaches a wider audience during this busy season. This could include product reviews, festive hauls, styling tips, or even sharing personal Diwali stories, all while subtly promoting your brand’s products. Collaborating with influencers is another way to maximize visibility. Influencers can create authentic, relatable content that showcases your products in festive settings. These collaborations can drive traffic to your online store and build trust among their followers, making it easier to convert them into customers. 7. Focus on Customer Experience and RetentionWhile acquiring new customers is essential, retaining existing ones should be a key focus, especially during the festive season. Providing exceptional customer service, offering loyalty rewards, and simplifying the shopping experience can turn first-time buyers into long-term customers. Offering free shipping, easy returns, and gift-wrapping options adds value to the customer experience, making it more likely that shoppers will choose your business over competitors. Post-purchase engagement, such as sending thank-you emails or offering exclusive discounts for future purchases, can also encourage repeat business. ConclusionMaximizing your Diwali campaign with innovative marketing strategies requires a mix of personalization, technology, and creativity. From leveraging AR and social commerce to collaborating with influencers and launching interactive campaigns, the opportunities to stand out and drive festive sales are vast. Let your marketing campaign reflect the energy and joy of Diwali, and watch as your sales soar this festive season!
https://theprpost.com/post/8695/

Strategic storytelling: Shivam Trivedi on building House of Communication

In the second edition of our new column, PR ACE, dedicated to spotlighting young PR leaders and their journeys, we feature Shivam Trivedi, Director at House of Communication. Shivam shares insights into how his prior experiences shaped his approach to PR, drawing from his work across industries such as real estate, FMCG, and healthcare. He discussed how working in these diverse sectors has enriched his understanding of PR, emphasizing the importance of strategic communication and building trust with stakeholders.He also shared his strategies for ensuring that campaigns resonate with diverse audiences across different industries. Additionally, Shivam touched upon his expertise in both traditional and digital PR, explaining how he balances the two approaches to deliver optimal results for his clients. He reflected on some of the key challenges he's encountered while managing PR across various sectors, and much more.Can you tell us about your journey from your early days at multiple PR firms to founding the House of Communication? How did your prior experiences shape your approach to PR?My journey into PR started with a solid foundation in journalism, which sharpened my understanding of storytelling and media dynamics. While working with diverse PR agencies, I was exposed to different sectors-from small startups to multinational corporations-that helped me develop a pretty sound perspective towards developing communications strategies. The experience made me understand that effective PR is more than just coverage-it's creating meaningful narratives that work in tandem with business goals. I took all these learnings forward and laid the foundation of the House of Communication. So, at all times, campaigns that we work with the client are both innovative and deeply connected with the client's objectives.You’ve had experience in various industries such as real estate, FMCG, and healthcare. How has working across these diverse sectors enriched your understanding of PR? It has been very enriching to work across industries like technology, healthcare, real estate, startups, and lifestyle, where each sector has its respective hurdles, stakeholders, and narratives, but the common thread was being authentic and having strategic communication. And hence, it made me understand better what type of communication works best for which type of audience.This cross-industry experience puts us in a position where we're sector-agnostic, so we bring cross-industry insights to the table, which is how we're applying innovative strategies from one industry over into another-and that usually leads to fresh, unexpected solutions. So, our approach is holistic, and it gives our clients the ability to kind of adapt to them, but always cut through the noise with our campaigns.What motivated you to start House of Communication, and what was the vision behind it?The motivation behind starting House of Communication was to create a platform where strategic communications would not only drive brand visibility but deliver measurable business outcomes. For me, I envisioned a PR firm that would streamline a traditional PR approach with modern digital techniques, thereby offering a very holistic approach. I felt it was going to be about being a trusted partner for brands, understanding their pain, and then coming forward with solutions that speak to them and their audience. I wanted to generate that team of people who could share this passion for storytelling and strategic thinking at the same time build incredible relationships with media, clients, and all of our stakeholders.You emphasize the importance of strategic communication and building trust with stakeholders. How do you ensure that your campaigns resonate with diverse audiences across different industries?The bottom line to reach diverse audiences is to understand the unique values, needs, and motivations of each sector. We start by conducting a complete analysis of the client's brand, industry landscape, and target audiences. Once we achieve that insight, we craft messages reflecting the voice of the brand while addressing the concerns of the audience in a relevant manner.This will involve strategic communication with our campaigns, aligning them with the client's vision but also adaptable enough for it to resonate within multiple platforms. That's why we ensure our campaigns speak to the different stakeholders - customers, investors, even partners - by tailoring the message that always lies at the core of authentic and transparent communication.Given your expertise in both traditional and digital PR, how do you balance the two approaches to achieve the best results for your clients?Balancing traditional and digital PR means understanding where your audience is and how they consume information. In reality, we don't view traditional and digital as opposing forces to one another but rather as complementary tools that will really amplify a message when used strategically. Traditional PR embodies credibility and trust while digital PR provides instant engagement and reach to expansive geographies.For instance, we start with traditional media to cement the authority and then amplify the message through various other digital platforms, looking at the engagement in real-time and getting a much broader visibility. An integrated approach ensures that your client gets the best of both worlds, delivering sustained impact across multiple channels.Q - You’ve mentioned focusing on ROI-driven approaches for your clients. Could you share an example of a campaign where this strategy proved particularly successful?Absolutely! We implement ROI-driven strategies so that our client can actually see the difference we are making. One of my favorite campaigns goes back to launching a VC fund for a client. There was significant interest in establishing credibility for that particular market. We implemented a comprehensive approach, combining media outreach, thought leadership, and digital engagement-all anchored on very clear, measurable KPIs. The campaign within a short span received wide media coverage, most inquiries ever, and exceeded client's goals with fund launch. On the other end of the spectrum, we worked with a waste management brand in which we developed a multi-channel communication strategy that placed traditional platforms alongside digital platforms, thereby cutting across a plethora of stakeholders from agencies to government, to environmentally conscious consumers. Using measurable outcomes such as brand visibility, stakeholder engagement, and consumer conversion, the campaign made sure that it created significant awareness and also business outcome tangibles. The remarkable growth witnessed in investor interest did give a clear view of tangible business outcomes, which could then be compared to a form of return on investment through media coverage, social media engagement, and new business leads.The PR industry has evolved rapidly with the rise of digital media and news aggregators. How do you keep up with these changes, and how has it influenced your work?Staying ahead in the fast-evolving digital landscape is crucial. We actively monitor trends, invest in digital tools, and continually upskill our team to ensure we are at the cutting edge of the industry. The rise of digital media and news aggregators has changed how we approach PR—it's more about real-time engagement and data-driven strategies now. For example, we focus heavily on analytics to gauge the performance of campaigns and adjust strategies on the go. The ability to track the direct impact of our efforts has made PR more accountable and results-driven, which benefits both us and our clients.The PR industry has evolved rapidly with the rise of digital media and news aggregators. How do you keep up with these changes, and how has it influenced your work?The rapid pace of change in digital media has made it essential to stay ahead of trends and adapt quickly. At House of Communication, we continuously invest in digital tools and analytics platforms to ensure we’re at the cutting edge of PR technology. We also place a strong emphasis on ongoing training for our team to ensure we remain agile and responsive to new platforms, trends, and audience behaviors.The shift towards digital has influenced our work by making campaigns more data-driven. We can now track the performance of every piece of content, adjust in real-time, and measure outcomes more precisely, which in turn helps us deliver better results for our clients.What are some of the key challenges you’ve encountered while managing PR for different sectors, and how do you overcome them?One of the key challenges across sectors is navigating the unique regulatory, market, and communication landscapes. Each sector has its own set of challenges—whether it's maintaining compliance or standing out in the crowded space. The solution lies in deep research and sector-specific expertise.We overcome these challenges by assembling specialized teams who understand the intricacies of each industry. This allows us to craft strategies that are not only compliant but also innovative and effective in reaching the right stakeholders.How important is creativity in the current PR landscape, and how do you foster a creative mindset in your team while maintaining a focus on measurable results?Creativity is the lifeblood of PR—it’s what makes a campaign stand out. However, creativity is only good if it delivers results based on measurable outcomes. We also develop the creative psyche by encouraging our team to think outside of the box and challenge other conventional methods of doing things in PR. For instance, through brainstorming, we ask one another how we could integrate two seemingly incompatible elements into our campaign, such as experiential marketing or data visualization. In doing so, we always bring our creative ideas back to the client's KPI, so every campaign is not only inventive but also results-driven.As a leader, how do you inspire and manage your team at House of Communication to adapt and innovate in a highly competitive PR industry?Leading by example is crucial. I emphasize the importance of collaboration, continuous improvement, and staying curious. I encourage my team to take calculated risks and come up with innovative solutions, knowing that every challenge presents an opportunity to grow. We foster a culture of open communication where everyone’s ideas are valued. In an industry as dynamic as PR, adaptability is key, and I encourage my team to be agile by staying ahead of trends and being proactive rather than reactive.Looking ahead, what are your goals for the House of Communication in the next few years? Are there any new sectors or services you’re planning to explore?Looking ahead, I see House of Communication expanding its footprint in both new sectors and geographies. We have established ourselves across every sector and keenly look forward to exploring the emerging sectors. We continue to work on further strengthening our digital services in parallel. We have a few collaboration initiatives up in the air that will allow us to present more integrated marketing solutions for our clients. Ultimately, my aspiration is to build House of Communication as a full-service agency presenting end-to-end communication solutions all while maintaining our core of impactful, ROI-driven PR.
https://theprpost.com/post/8696/

Kerala CM Pinarayi Vijayan denies hiring PR agency to boost public image

Kerala Chief Minister Pinarayi Vijayan dismissed opposition allegations regarding the use of a PR agency to enhance his public image. In a recent state assembly session, Vijayan firmly denied the claims, asserting that Kerala's secular and peaceful environment has always made it a target for communal forces.He emphasized that the Left Democratic Front (LDF) government and its leadership have never required external PR assistance to address such challenges or maintain the state's reputation. Vijayan highlighted the government's extensive developmental and welfare initiatives, which have garnered widespread public support and appreciation.The Chief Minister also clarified a recent interview with The Hindu newspaper, stating that the state's Information and Public Relations Department (I&PRD) handles all communication and public outreach activities. He refuted any involvement of a PR agency and confirmed that there was no mention of Malappuram in his remarks, as previously clarified by The Hindu.Vijayan dismissed questions about the presence of a PR agency representative during the interview, stating that the query was irrelevant since no such agency was involved.
https://theprpost.com/post/8697/

Arlene Winnick, Veteran Hollywood Publicist, Dies at 77

Arlene Winnick, a seasoned Hollywood publicist who represented high-profile clients such as Universal Studios Hollywood and TCL Chinese Theatre throughout her career spanning over three decades, passed away on October 1 in Beverly Hills following a prolonged illness. Publicist Jerry Digney, who worked closely with Winnick, credited her as a key part of Solters & Digney and later Digney & Co. Public Relations.Winnick played a significant role in the entertainment industry for more than 30 years. Early in her career, she helped pioneer marketing and publicity campaigns for the then-emerging home video industry, contributing to the success of popular exercise tapes featuring Richard Simmons, Jane Fonda, and Zsa Zsa Gabor.Throughout her career, she worked as a consultant for several independent PR firms and the Digney team on notable entertainment accounts. Her clients included Universal Studios Hollywood, Madame Tussauds Hollywood and Las Vegas, Warner Bros. Studio Tour, the Carousel of Hope gala, TCL Chinese Theatres Hollywood, and Ripley’s Believe It or Not.In her later years, Winnick worked on handprint-footprint ceremonies at the TCL Chinese Theatre for iconic figures such as James Cameron, Jon Landau, Keanu Reeves, and the cast of the Avengers films.Beyond Hollywood, Winnick's more than 35 years of PR experience extended to the food, restaurant, and travel/tourism industries. Her clients included renowned names like Raffles L’Ermitage Beverly Hills, BeautifulPlaces, Le Meridien Beverly Hills (now the SLS Hotel), RanchWeb, Paradisio de la Bonita, Ceiba del Mar, Pacifica Holistic Resort and Spa in Mexico, Wyndam Bel Age (now The London West Hollywood), Madison and Mulholland (luxury events and celebrity gifting), Lake Arrowhead Resort + Spa, Johnnie Walker, and Westlake Village Inn.Since 2012, Winnick had also been a senior writer for L.A. Arts Online, where she covered and reviewed more than 50 events and shows. Additionally, she volunteered with Project Angel Food. A native of Great Neck, New York, Winnick was preceded in death by her partner of 20 years, Richard Schulenberg.She is survived by two sons, Jon and Andrew Gladston; a brother, Larry Beer; a daughter-in-law, Leslie; two stepdaughters, Katie and Amy, along with her husband Chris; and seven grandchildren, Jacob, Talia, Harper, Lucy, Elenor, Kalan, and Pono.
https://theprpost.com/post/8675/

HAVAS Red expands into Greece through partnership with Solid Havas

Global PR agency HAVAS Red (formerly Red HAVAS), has announced a partnership with SOLID HAVAS to provide enhanced merged media communications support to clients in Greece. SOLID HAVAS has been a valued affiliate of HAVAS in Greece since 2017. One of the country’s foremost consultancies, SOLID HAVAS offers fully integrated communications solutions to clients across multiple industry sectors. Ioanna Leoussi, managing partner of SOLID HAVAS, will lead the partnership with HAVAS Red. “Bigger, better, bolder and more borderless — that’s how HAVAS Red continues to grow each year,” said James Wright, global CEO of HAVAS Red and global chairman of the HAVAS PR Network. “Expanding into India and Africa last year was a significant milestone for us, opening doors to very exciting regions. Now we’re thrilled to extend our footprint into Greece, where our HAVAS colleagues are already delivering outstanding, outcome-led work with iconic clients, and we look forward to providing enhanced PR and social support to continue driving innovation and excellence.” Rachael Sansom, CEO of HAVAS Red Europe and UK, added: “We have continued to grow our commercials and profile across the region, amassing a stellar client base in Europe. SOLID HAVAS has been a terrific partner and having them part of HAVAS Red will enable us to build and strengthen our value proposition across the region.” “We’ve been fortunate to work already with a wonderful portfolio of clients across HAVAS in Greece and Europe, and this expansion represents a significant milestone for us. With this new chapter, we are poised to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations,” said Ioanna Leoussi, managing partner of SOLID HAVAS. Earlier this year,?HAVAS Red announced its market entry in Japan and the Ivory Coast (its second office in Africa). The addition of Greece brings HAVAS Red’s presence to 20 markets, including Australia, China, Cote d’Ivoire, France, Germany, India, Indonesia, Italy, Japan, the Middle East (U.A.E., Saudi Arabia and Oman), the Philippines, Singapore, South Africa, Spain, the U.K., the U.S. and Vietnam.  2023 marked another period of strong growth and performance for HAVAS Red, which was named Campaign’s?Global PR Network of the Year and shortlisted for Global Agency of the Year in the PRWeek Global and PRWeek Purpose awards. In?Australia, India, the Middle East, Spain and the U.S.,?HAVAS Red also took home Agency of the Year honors. The agency’s roster of clients include Toyota, Pernod Ricard, adidas, Domino’s, Far East Hospitality, Sun Life, Yuu, Merex Investment, Galderma, Sanofi, Novartis, the U.K. Department of Education, IKEA Foundation, Molson Coors, Meltwater, ManpowerGroup, UNICEF, Baddoo and Merck KGaA, Darmstadt, Germany, among others.  In August 2024, HAVAS Red introduced Industry by HAVAS Red, an end-to-end strategic communications service designed to help B2B clients drive meaningful connections with audiences across their value chain. Other global offerings from HAVAS Red include Peaks, its award-winning multichannel executive branding support; SWAY by HAVAS Red, an end-to-end influencer marketing service; Red Impact, a global offering that brings together its ESG and sustainability expertise; Health by HAVAS Red, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.
https://theprpost.com/post/8674/

Google Cloud reviews PR agency support

Google Cloud is currently evaluating its public relations agency partnerships, according to PRovoke Media. A spokesperson for the company stated: "We value our agency partners and their role in our success. As we move into 2025, we recently issued an RFP to assess the agency landscape and ensure we have the right strategic partner in place to support our evolving business. This is part of our regular process.” Google Cloud has recently been working with Nectar Communications. Last week, the company shortlisted finalists from a pool of agencies that responded to an RFI issued in September.The RFI outlines the Google Cloud comms team's search for an agency of record to serve as a "trusted partner and extension of the organization's team." The ideal agency will be responsible for managing and executing effective communication strategies that elevate Google Cloud and Google Workspace's brand presence, increase mindshare among key audiences and industries, and drive business growth.
https://theprpost.com/post/8664/

Acorn Strategy’s Kate Midttun joins Future Communicators board

Kate Midttun, Founder and CEO of Acorn Strategy, has been appointed to the Board of Trustees of the Future Communicators Foundation (FCF). Midttun, a trailblazing entrepreneur who became the first female to receive Abu Dhabi’s prestigious Golden Visa, continues to lead Acorn Strategy, an award-winning communications agency based in the UAE. The agency is also partnering with FCF to offer an annual scholarship, providing aspiring communication leaders with financial support and mentorship to foster future talent in the industry.
https://theprpost.com/post/8663/

Shakespeare Communications to handle PR for Oxygen

Dubai-based boutique PR agency Shakespeare Communications has partnered with Oxygen, a CRM integration and digital marketing firm operating across China and Dubai. Oxygen, a HubSpot Diamond Solutions Partner, brings extensive expertise in CRM integration, digital transformation, and AI-driven marketing strategies. Notably, Oxygen is the first HubSpot Solutions Partner in China, a title it has held since 2013, which has cemented its leadership in the digital space.Oxygen's impressive track record includes winning ten HubSpot Impact Awards since 2019, reflecting its exceptional performance in delivering innovative solutions. The company has also earned a seat on the prestigious HubSpot Partner Advisory Council (PAC), a recognition of its influence and contribution to HubSpot’s ecosystem.Through this partnership with Shakespeare Communications, Oxygen aims to strengthen its presence in the UAE, leveraging its specialized knowledge to help businesses streamline their operations using HubSpot's powerful CRM, AI, and automation tools. This collaboration marks a significant step in furthering both companies’ impact in the Middle East digital marketing landscape.For Oxygen, this partnership aligns with its goal to become the leading HubSpot partner in the region, as it continues to expand and assist companies in harnessing the full potential of digital tools and strategies
https://theprpost.com/post/8662/

The PC Agency expands global presence with new teams

The PC Agency, a leading luxury travel PR and trade marketing consultancy based in London, has recently expanded its global footprint by establishing new teams in Dubai, Riyadh, Sydney, and New York. This move is a part of the agency’s ambitious strategy to strengthen its presence in key international markets and better serve its growing client base in the travel and hospitality sectors.As part of this expansion, Sydney-based Katie Moine has been appointed Managing Director of Asia Pacific and Middle East. With an extensive background in travel marketing and PR, Katie is well-positioned to lead the agency's operations in these regions, bringing over two decades of experience in the industry. Additionally, Nicole Trakkas has taken on the role of Vice President for the Middle East, based out of Dubai, to enhance the firm’s capabilities in this strategic region.The PC Agency, founded by Paul Charles, is recognized for its expertise in representing high-end travel brands such as airlines, hotels, and tourism boards. The agency is also known for its award-winning campaigns and crisis communication strategies, having built a strong reputation in both the traditional and digital arenas.
https://theprpost.com/post/8661/

Column Inches retains India Accelerator PR mandate for third year

Column Inches, one of India’s fastest-growing Public Relations agencies, proudly announces that it has secured the PR mandate for India Accelerator, the country’s leading startup accelerator, for the third consecutive year. As part of this ongoing partnership, Column Inches will continue to serve as the official PR partner, spearheading nationwide media activities and communications.Column Inches will formulate and execute impactful media engagement strategies designed to amplify India Accelerator’s brand visibility across various channels of the media. The PR firm will also focus on enhancing the company's messaging and building nationwide communication initiatives, press events, media planning, and ongoing outreach activities.Through customized PR strategies, Column Inches aims to further strengthen India Accelerator’s reputation as a leader in the startup ecosystem, ensuring that its role as a mentor and investor in the startup space is well-recognized across the media landscape.Commenting on the renewed partnership, Ashish Bhatia, Founder of India Accelerator, said, “We are thrilled to extend our collaboration with Column Inches. Over the past two years, their strategic approach has significantly enhanced our visibility, helping us communicate our value to the startup ecosystem. We look forward to continuing this successful partnership as we further expand our reach and impact.”Sanya Bajaj, Founder and CEO of Column Inches, shared her excitement, stating, “It’s an honor to continue working with India Accelerator, one of the most prestigious accelerators in the country. Our goal remains to craft meaningful, results-driven communication strategies that drive growth for the organization. We are committed to delivering impactful PR outcomes that support India Accelerator’s mission of fostering startup success.”Headquartered in Gurugram (Delhi/NCR), Column Inches has a strong portfolio of clients spanning various industries, including tech-led startups and multinational corporations. Since its inception in 2015, the agency has supported over 400+ startups and SMEs in achieving their corporate communication goals through strategic, value-driven PR campaigns.
https://theprpost.com/post/8660/

Ayushakti partners with Treize Communications for their PR

Ayushakti, one of the leading and most trusted ayurvedic health centres around the world has partnered with Treize Communications, a 9-year-old Communication Consultancy and Public Relations firm, founded by Sonam Shah, for their PR and Communications.As part of the mandate, Treize Communications will be handling the Offline and Online PR for Ayushakti and their co-founder Smita Naram, who is a well-accomplished Ayurvedic physician, pharmaceutical herbalist, and nutritionist. The agency will be responsible for getting her featured in a timely and strategic manner in new-age media outlets, thus enhancing and escalating the overall brand recall.Ayushakti is a well-established Ayurveda company which was co-founded by Ayurveda expert Dr. Smita Pankaj Naram in 1987. They have played an integral role in creating awareness of Ayurveda across the globe including Asia, the U.S.A., Australia, New Zealand, Europe, and the UK.Speaking on the association, Smita Naram, Co-Founder at Ayushakti said, “In today's time, having a strong media presence is very important. Digital medium has grown a lot, and it helps us in helping people to know about Ayurvedic tips easily. Having the right presence on digital and print is essential.”“PR is a key tool for any consumer-facing brand, as it adds a lot of value and benefits. We have worked with Sonam and her team in the past and are excited to partner once again for our long-term vision.”Speaking on the association with Ayushakti, Sonam Shah, Founder and CEO, Treize Communications, said, “We are grateful to Dr. Smita and the team at Ayushakti, for believing in us and keeping faith in our work. It’s always a pleasure to work with them and we look forward to our association.”
https://theprpost.com/post/8659/

Abundantia Entertainment appoints Branquila to lead brand & comm

Abundantia Entertainment, one of India’s premier content creators and producers, has appointed Branquila Brand Ventures (BBV) as its agency to manage the company’s corporate brand and communications mandate. Branquila will handle the brand’s comprehensive mandate, encompassing corporate brand communication strategy, digital marketing, public relations and creative communication. Vikram Malhotra, Founder & CEO of Abundantia Entertainment, shared his thoughts on the appointment, "We are at a pivotal moment in Abundantia’s journey. on the back of a creatively successful and financially solid last few years, we are now ready to enter a new phase of growth to expand our storytelling and business footprint. Branquila brings a fresh perspective and an innovative approach to brand marketing, and we are excited to work with Sandeep and team as we amplify Abundantia’s presence across the entertainment landscape.Echoing the sentiment, Vasundhara Adukia, Head – Marketing and Communications at Abundantia Entertainment added, ““The Abundantia brand is built on the core of differentiated and progressive storytelling. Our vision for brand Abundantia is to be the preferred choice of creative and business collaborators and our work and values constantly need to reflect that. We are delighted to collaborate with Branquila, in who, we believe, we have found the right partners for the growth journey that lies ahead”.Sandeep Dahiya, Founder & CEO of Branquila Brand Ventures, commented, "We are excited to partner with Abundantia Entertainment, a brand known for bringing pathbreaking stories to life - across screens, across geographies, and across genres. He further added, “Given Vikram’s vision, we’re looking forward to playing a role in Abundantia’s next phase of growth.”Abundantia Entertainment has been one of the major success stories to emerge out of the content landscape in the last few years and has notched up an enviable body of work across motion pictures and streaming ecosystems. With several critically acclaimed and commercial hits like Baby, Airlift, Toilet: Ek Prem Katha, Shakuntala Devi, Sherni, Chhorii, Jalsa and the globally acclaimed series Breathe and Breathe: Into the Shadows Abundantia’s filmography includes work with celebrated and talented creators as well as superstar and breakthrough actors and the company has also been a partner of choice for studios and streaming platforms given its consistently successful track record. 
https://theprpost.com/post/8658/

Ashley Madison selects Pitchfork Partners for communications in India

Mumbai-based communications agency, Pitchfork Partners Strategic Consulting LLP, has been appointed as the strategic communication counsel for Ashley Madison, the world’s leading married dating site. As a platform, Ashley Madison is renowned for offering its users a discreet space to explore personal relationships with a like-minded community. As part of the mandate, Pitchfork Partners will drive the holistic communication narrative and manage the PR, social, and digital mandate for Ashley Madison in India.     With its global presence in 45 countries, the platform empowers people to navigate relationships with discretion and utmost respect for privacy. As it expands its footprint in India, the collaboration with Pitchfork Partners will enable Ashley Madison to create an engaging communication and digital strategy built to resonate with the cultural sensitivities of the country. The approach will focus on positioning Ashley Madison as a service that provides members with access to like-minded individuals who are looking to explore their desires and connect discreetly.    Sharing his thoughts about the partnership, Paul Keable (Chief Strategy Officer, Ashley Madison), shared, “We look forward to expanding our operations in India and growing our global membership base, which now exceeds 85 million since the site’s inception in 2002. In this endeavor, we rely on the expertise of Pitchfork Partners to help us effectively communicate with both existing and prospective users and to establish our platform as a safe and secure space for discreet connections.”Speaking about the appointment, Jaideep Shergill, co-founder of Pitchfork Partners Strategic Consulting, said, “We are excited to collaborate with Ashley Madison. Our approach to building thoughtful communication and digital strategies for the brand is in line with their commitment to providing a non-judgmental and like-minded space for personal exploration. Together, we look forward to creating a positive narrative that respects the cultural fabric of India while supporting Ashley Madison's growth in the market.”
https://theprpost.com/post/8649/

Gozoop joins forces with Vicara PR to boost Independent marketing network

Gozoop, an Independent marketing group, in a significant move to elevate its service offerings and amplify its growth trajectory, has signed a JV with Vicara PR, a Mumbai-based Public Relations firm. This strategic collaboration aims to create a comprehensive Public Relations division for Gozoop Group, enhancing its service offerings and driving mutual growth. The partnership is designed to harness the strengths of both organizations, delivering significant benefits. By merging Vicara PR's specialized knowledge in public relations with Gozoop's extensive digital marketing capabilities, the joint venture aims for a 100% growth in the next 12 months, bringing in new clients and expanding Gozoop's reach into key sectors. Through this collaboration, Gozoop Group will enhance its service suite with specialized public relations services to navigate new-age brands' unique challenges and opportunities.Joint Ventures, Mergers & Acquisitions has been a growth strategy of Gozoop ever since its acquisition of Red Digital in 2013. Most recently the group announced a JV GZPure to strengthen its media capabilities. Jigar Chatwani, Co-Founder, Vicara PR, expressed, "We're excited to join forces with Gozoop Group as a creative PR division that merges our expertise. This partnership will enable us to develop innovative communication strategies that enhance brand narratives and proactively address real-time challenges. By combining Vicara PR's strengths with Gozoop’s digital marketing prowess, we’re set to deliver impactful solutions that benefit both our organizations and our clients, driving growth and resilience in today’s competitive landscape."Rohan Bhansali, Co-Founder & Chairman at Gozoop Group, added "Our partnership with Vicara PR marks a significant step towards realizing our vision of building India’s own homegrown advertising network. The stellar team at Vicara brings in solid domain expertise, independent thinking and a strong alignment towards the Gozoop value system. By integrating Vicara’s PR prowess, we'll amplify our capabilities to provide integrated solutions to our clients.”Aiming to capture a significant market share, Gozoop Group and Vicara PR project a significant revenue increase in the first year of their new PR division. This comprehensive partnership will deliver innovative communication solutions, empowering brands to thrive in a competitive landscape.GOZOOP’s clients include Indian and International brands such as OPPO, Amazon Mini, Tim Hortons, Saint Gobain, Mashreq Bank, Damac and Oman Insurance.