Lintas Live, a digital-first creative PR agency, has won the PR and communications mandate for SOCIAL, the iconic flagship brand under Impresario Entertainment & Hospitality Private Limited. This partnership comes on the heels of Lintas Live's significant growth year and its outstanding track record in the retail and hospitality sector, making it the ideal choice to elevate SOCIAL's brand presence and expand its reach to a growing tribe of youth and innovative consumers. The brand was won in a competitive pitch process. Since its launch, Lintas Live has honed its expertise in garnering brands an unfair share of attention through ideas that are talk worthy. Leveraging its in-depth industry insights and creativity, Lintas Live will collaboratively work with SOCIAL to craft compelling narratives, engage key stakeholders, and bolster the brand’s loyalty among the youth.SOCIAL, India’s favourite neighbourhood café, is known for its unique and vibrant experiences. It is the preferred destination for young India to hang out, build connections and like-minded communities. With its innovative approach to dining, café culture, programming and a collaborative workspace, the brand has steadily gained popularity and scale over the years.On the appointment of Lintas Live, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Private Limited, said, “We are delighted to have Lintas Live onboard, an agency that exhibits an exceptional knowledge of our brand DNA and understands our growth priorities. We have aggressive plans for India, and we needed an equally agile, creatively bold, and strategically sound partner to achieve our aspirations. I believe Lintas Live, given its legacy and success, is the perfect partner for us.”Ameer Ismail, President, Lintas Live, commenting on the partnership, said, "We are absolutely excited to win and be entrusted with this mandate for SOCIAL. Our team is all-set to leverage our deep industry expertise, consumer understanding and deep knowledge of the hospitality industry and dynamics to further strengthen SOCIAL’s market position and deepen connections with its growing tribe of consumers. Together, we are eager to chart new heights in the realm of strategic communications, to elevate SOCIAL's brand presence and match the brands ambition with impactful PR and communications.”Lintas Live's portfolio now boasts a remarkable addition with SOCIAL onboard. This partnership reinforces Lintas Live's commitment to delivering new age integrated PR services and further establishes the agency as a go-to communication partner for leading brands in the retail and hospitality sector.