Huawei, the leading global provider of information and communications technology infrastructure and smart devices, has appointed Memac Ogilvy as the public relations partner for its two core businesses: Huawei Consumer Business Group (CBG) for UAE, and Huawei Information and Communication Technology (ICT) for Middle East.The partnership comes as Huawei pushes the boundaries of connectivity and innovation in line with its mission to bring digital to every person, home and organisation for a fully connected, intelligent world.Memac Ogilvy will provide the full suite of PR services for the two Huawei businesses, including communications strategy, media relations, thought leadership, influencer engagement and campaign development to drive Huawei?ÇÖs ambitious growth agenda and future-focused objectives in the region.Leveraging its integrated communications expertise and strong media network, Memac Ogilvy will deliver bold, impactful communications strategies that engage consumers, inspire industry stakeholders, and strengthen relationships with strategic partners across the UAE.Saad Abu Touq, Managing Director ?Çô PR, UAE, at Memac Ogilvy, said: ?Ç£Huawei has cemented its position as a global innovation leader, shaping how people connect, communicate, and experience the world. In the UAE, the brand continues to evolve, expand and inspire customers and businesses across every touchpoint. We are honoured to be part of Huawei?ÇÖs incredible growth journey and will focus on delivering integrated storytelling and borderless creativity, two offerings that set us apart. This strategic partnership is another opportunity to push the boundaries of brand communications, drive meaningful engagement and support Huawei in realising its ambitious vision in building a fully connected, intelligent world.?Ç¥Rima Taha, Director of PR & Communications, Middle East & Central Asia at Huawei ICT and Saeed Klaib, Director of Communications and Public Relations at Huawei CBG, said ?Ç£Huawei CBG and Huawei ICT are proud to appoint Memac Ogilvy as their strategic communications partner. With a deep understanding of our brand ethos and a proven ability to translate vision into impactful storytelling, Memac Ogilvy is uniquely positioned to bring our narrative to life for audiences in the UAE and beyond. Their exceptional track record, creative excellence, and regional expertise make them the ideal partner to amplify Huawei?ÇÖs presence and foster deeper, long-term engagement with key audiences across the region.?Ç¥Huawei CBG is behind some of the world?ÇÖs most popular smart devices ?Çö from smartphones and wearables to tablets and cloud services ?Çö creating seamless, intelligent experiences for millions of users. Renowned as one of the top global smartphone manufacturers, Huawei CBG consistently delivers exceptional user experiences across its device ecosystem.Huawei?ÇÖs ICT division powers digital transformation through AI, cloud computing, and connectivity with a focus on cybersecurity & talent cultivation, underlining the company?ÇÖs vision for a fully integrated, intelligent future.

The spotlight once again shines on the region?ÇÖs finest communication campaigns and PR practitioners as the Middle East Public Relations Association (MEPRA) unveils its highly anticipated 2024 Awards shortlist. In its 16th year, this prestigious event saw a record-breaking 770 entries vying for 53 categories, evaluated by a distinguished panel of 130 industry leaders and veterans. A select group of five esteemed regional and international adjudicators ensured that only the most outstanding agencies and individuals were recognized for their contributions to the communications landscape.This year?ÇÖs shortlist celebrates the strategic brilliance, exceptional client servicing, and creative excellence of the Middle East?ÇÖs top PR agencies and professionals. Memac Ogilvy leads the nominations with 67, followed closely by Weber Shandwick with 51, and Gambit Communications securing 40. Each nomination highlights the industry?ÇÖs dedication to harnessing the power of evolving media platforms and delivering innovative solutions while upholding excellence in execution and strategy.Kate Midttun, MEPRA Chairperson, highlighted the shifting themes in the communications industry, noting a stronger focus on sustainability and fostering world-class work cultures. She emphasized the region?ÇÖs deep understanding of brand audiences and the growing link between creativity and business impact. "The entries this year set a commendable standard for strategic excellence in PR, demonstrating the transformative role PR professionals play in elevating client servicing and stakeholder engagement," Midttun said.Congratulating the finalists, she added, "Your work represents compelling campaigns, seamless teamwork, and unmatched creativity. The judging panel faced a tough challenge in selecting the best from such an impressive array of submissions. It?ÇÖs exciting to see the bar raised with each edition, as we witness PR roles evolve in profound ways. The thoughtful research, meticulous execution, and innovative ideas displayed across categories are truly inspiring."The grand celebration will culminate in a black-tie gala at Atlantis, The Palm, Dubai, on 28th November 2024. This year, Weber Shandwick joins as the Diamond Partner for the third year in a row, while MSL Group Middle East, Action Global Communications, and Memac Ogilvy participate as Platinum Partners. Supporting partners include CARMA, Edelman, Mubadala, TECOM Group Dubai, SEC Newgate Middle East, TrailRunner International, and Burson.MEPRA is the region?ÇÖs leading industry body for public relations and communications professionals. With over 1,000 members from consultancies, corporates, and individual practitioners, MEPRA has been setting industry standards since its inception in 2001. Headquartered in the UAE, it drives growth, sets benchmarks for excellence, and supports the development of PR professionals across the Middle East.