https://theprpost.com/post/8798/

Stratzy taps Confiance Communications for  PR push

Confiance Communications, an integrated communications agency renowned for its expertise in brand-building across genres and scales, has acquired the PR mandate for Stratzy, a SEBI-registered investment advisory platform.Founded in 2021 by Mohit Bhandari and Gaurav Sangle, Stratzy is empowering India’s next-generation investors with a tech-first approach, transforming how they approach capital markets. The platform leverages its proprietary technology —developed with years of research—to deploy data-driven, quantitative strategies that democratise investing and simplify wealth creation for retail investors. It has attracted over 4 lac sign-ups since its launch, and currently serves around 35,000 monthly active users, facilitating trading volumes over Rs 1000 crore. Confiance Communications will leverage its deep comprehension of the fintech and startup ecosystem to develop Stratzy’s communication strategy. This includes crafting a resilient PR framework, streamlining Stratzy’s brand messaging, and fostering strategic media relations. The primary objective of this collaboration is to build a robust narrative for Stratzy in the retail investment landscape, thereby enabling time- and expertise-constrained retail investors to employ enterprise-grade tech tools for optimised returns.Speaking on the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We're pleased to partner with Mohit and Gaurav in their journey to make retail investing more accessible and intuitive. With its proprietary technology for quant-driven investing—something traditionally used by seasoned fund managers to maximise returns—Stratzy is poised to be a game-changer for retail investors. As its communications partner, we strive to enhance the visibility of its investment solutions and bring their transformative impact to the forefront.” Mohit Bhandari, Co-founder and CEO of Stratzy, commented, “Our collaboration with Confiance comes at a time when Stratzy is scaling rapidly. As we work to revolutionise the investment landscape in India, we believe Confiance’s experience in the startup and financial ecosystem will be instrumental in helping us amplify our brand voice and establish a stronger connection with retail investors and other business stakeholders alike.” Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has established a strong foothold as one of India's most reliable and outcome-driven PR agencies, particularly within the startup and venture capital ecosystems. The agency has an exceptional track record of catapulting the media and digital presence of over 80 organisations in India and abroad. Confiance's esteemed clientele includes notable brands like The Quorum Club, Leo Capital, Turkiye Tourism, Salad Days, Transition VC, Bureau ID, PlanetSpark, ProcMart, and Khyaal, among other distinguished names.