https://theprpost.com/post/8781/

MSL Group Middle East appoints Nadin Al-Alami as Business Lead for Saudi Arabia

MSL Group Middle East, a prominent communications and PR agency within Publicis Groupe Middle East, has appointed Nadin Al-Alami as Business Lead for its Saudi Arabian operations. This move highlights MSL’s commitment to expanding its presence in the Kingdom, where the team has experienced significant growth, tripling in size over the past year.In her new role, Nadin will lead the agency’s efforts to drive growth, foster client relationships, and pursue new business opportunities in the Saudi market. Her interdisciplinary leadership experience will be critical in advancing Publicis Groupe’s ‘Power of One’ model, which integrates the company’s diverse capabilities to deliver comprehensive client solutions.MacLean Brodie, CEO of MSL ME, expressed enthusiasm about the appointment, stating: “I’m thrilled to welcome Nadin to lead our Saudi team. Her leadership, energy, and regional expertise are exactly what we need to continue growing in this dynamic market. Nadin's deep understanding of the challenges and opportunities facing our clients will help us tell their stories at this pivotal time.”Nadin Al-Alami brings over 20 years of experience in the GCC region, having held leadership roles at top agencies such as ASDA’A Burson Marsteller, Wunderman Thompson, and most recently Horizon FCB, where she served as Managing Director. Her expertise spans a wide array of industries including financial services, healthcare, real estate, consumer goods, and sports. Nadin is widely recognized for her ability to craft and execute strategic omnichannel marketing campaigns that create meaningful customer experiences.Commenting on her new role, Nadin said: "I’m excited to join MSL KSA and look forward to driving innovative solutions that meet the evolving needs of our clients. Our goal is to strengthen partnerships and leverage the vast capabilities within Publicis Groupe to ensure long-term success in this fast-growing market.”Nadin’s track record of building strong relationships with key stakeholders, media, and influencers has earned her a reputation as a respected industry leader, known for delivering impactful communications strategies that align with both client and company objectives.
https://theprpost.com/post/6971/

MSL Group invests to grow with new brand communications team

MSL Group Middle East, a best-in-class public relations agency integrated within Publicis Groupe, has unveiled a new line up of local and regional talent to grow its consumer practice division. The newly formed Brand Communications team comprises experts across consumer communications, social media influence, creativity, and delivery excellence to provide a holistic end-to-end solution for clients.Maclean Brodie, Chief Executive Officer for MSL Group Middle East said, “We have to lead with talent, and we have to lead with what the market requires. For us at MSL that means integrated mindsets, brand-first creative thinking, and a little fun. I’m delighted that we’ve been able to bring together such a high-performing team so seamlessly, and look forward to seeing the results with current and future clients.”The new Brand Communications team is built with an eye to the changing nature of the public relations industry, linking earned creativity, media, and influence together for higher impact in service of MSL clients. Sitting within the Publicis “Power of One” ecosystem, the team will also draw on the Groupe’s creative, content, performance media, and digital ecosystem.Mary Smiddy, Business Lead, MSL Group said: “While earned media remains the MSL superpower, having the full force of Publicis Groupe behind us allows us to face creative challenges with a wholly different mindset. Brands and clients today aren’t looking for PR per se. They’re looking for the ability to cut through the noise and make an impact on their audience in a lasting way. The team that we’re bringing together allows us to do just that, and they’re a joy to work with!”The Brand Communications team brings together a diverse pool of talent with industry experience with regional and international clients spanning hospitality, automotive, health & wellness, food & beverage, luxury & fashion, travel & tourism, arts & culture, and sport sectors.The team lineup includes:* Mary Smiddy, Business Lead* Jemma Chalcroft, Business Director* Fatina Al-Arda, Business Director* Natasha George, Associate Business Director* Mohammad Almail, Senior Communications Manager* Nourhan Khalifa, Influencer Manager* Deema Kabrawi, Senior Communications Executive* Sakshi Sreewani, Communications Executive* Rim Haddad, Influencer Executive