Golin MENA has appointed Diab Nassar as General Manager, Saudi Arabia. This further strengthens the agency?ÇÖs presence in the Kingdom, supporting both its regional client portfolio and its many Saudi-based clients.Golin MENA is a subsidiary of the leading Middle East marketing and communications group Horizon Holdings, an Interpublic Group (HYSE: IPG) Agency, and the partner of the global communications company Golin in the Middle East & North Africa.Nassar rejoins Golin MENA, the agency where he began his communications career, with over 17 years of experience across a diversity of industries.Stephen Worsley, Regional Managing Director of Golin MENA, said: ?Ç£Diab?ÇÖs vast experience across communications, technology, and creative media makes him the ideal person to begin a new chapter for our agency in Saudi Arabia, helping our clients to create change that matters.?Ç¥Mazen Jawad, CEO of Horizon Holdings, the parent company of Golin MENA, said: ?Ç£Diab brings fresh leadership and a forward-thinking mindset that aligns perfectly with the ambitions of our company in Saudi Arabia. His strategic direction will ensure we continue to provide our clients cutting-edge, integrated communications solutions that make a tangible impact.?Ç¥Holding a bachelor?ÇÖs degree in IT, a master?ÇÖs in PR and media, and proven experience in AI-driven communications, Nassar said he was eager to help regional and international clients unlock the vast opportunities offered by the Middle East?ÇÖs leading economy.?Ç£I?ÇÖm honored to rejoin Golin MENA and Horizon Holdings at this exciting time for both Saudi Arabia and the communications industry. I look forward to leading our team in crafting innovative, locally relevant campaigns that reflect Golin?ÇÖs global excellence and our own deep local knowledge of the Saudi market.?Ç¥