https://theprpost.com/post/8800/

Orchestra expands with Acquisition of Small Girls PR

Orchestra, the communications group behind agencies like Derris and BerlinRosen, has expanded its portfolio with the acquisition of Small Girls PR. While the financial terms of the deal were not disclosed, Small Girls PR, known for its expertise in influencer and experiential marketing as well as traditional earned media, boasts an impressive client roster that includes brands such as Billie, Olay (a P&G-owned skincare line), and workwear retailer M.M.LaFleur. Headquartered in New York City and Los Angeles, the agency has a team of 75 employees.Mallory Blair, who co-founded Small Girls PR in 2010, will continue to lead the agency as CEO and will also take on the role of partner at Orchestra.Orchestra, founded in 2022 following BerlinRosen's acquisition of Derris, rebranded from BerlinRosen Holdings earlier this year. With this latest addition, Orchestra now owns 10 agencies, having acquired eight since 2022. The firm has built a reputation as a leader in PR for direct-to-consumer (DTC) brands like Everlane, Glossier, and Warby Parker.This acquisition reflects a growing trend of consolidation in the fashion PR industry. Fashion communications company The Independents has added five agencies to its portfolio in 2024, including The Sunshine Company, Bureau Béatrice, and Kitten Production. Meanwhile, The Lede Company acquired OBCM last year, showcasing a movement towards larger, more competitive PR conglomerates.