Tribes Communication has winning the Media Grand Prix at the ABBY Awards 2026 for “The Barefoot Journey” created for Kansai Nerolac Paints. The win makes Tribes the first independent network to receive the Media Grand Prix at the ABBY Awards Powered by One Show, a significant milestone in one of India’s most respected platforms celebrating creative and media excellence. Awarded as the only Media Grand Prix across categories this year, “The Barefoot Journey” stood out for its simple yet powerful idea, demonstrating how culturally rooted storytelling and thoughtful media thinking can create meaningful impact at scale. The award-winning campaign took Kansai Nerolac’s heat-reflective coating, Nerolac Perma NoHeat, beyond traditional product communication and transformed it into a lived human experience. At multiple temples across Southern India, pathways were coated with the solution, reducing surface temperatures by up to 15°C and offering barefoot devotees immediate relief during peak summer heat. Instead of advertising the benefit, the campaign allowed people to physically experience it. The campaign stood out for converting a functional product proposition into a culturally rooted, emotionally resonant public intervention, demonstrating how brand experiences can create real-world impact while remaining deeply intuitive and human. Gour Gupta, Chairman Tribes, said: “This win means a lot because it validates the power of ideas that people can actually feel. ‘The Barefoot Journey’ was never designed as an advertising stunt. It came from a simple human truth that sometimes the strongest communication is not what you say, but what people experience themselves. Winning the Media Grand Prix at ABBY’s is a proud moment not just for Tribes, but for independent Indian agencies that are building globally competitive work rooted in culture, empathy and real impact.” The recognition further strengthens Tribes’ position as one of India’s most awarded integrated communications networks, known for blending creativity, culture, technology and immersive brand experiences at scale.

Tribes Communication has elevated Tavleen Kaur to the role of Group Director – Creative Strategy.Kaur shared the announcement through a LinkedIn post, where she spoke about her journey with the company and her transition into the new role.In her post, Kaur said that her experience at Tribes Communication had been “enriching” and “award-winning,” while highlighting the creative collaborations and projects she has been part of during her tenure.Prior to her elevation, Kaur served as Senior Director – Creative Strategy at the agency.She brings close to a decade of experience across traditional and non-traditional advertising, with a focus on creative planning and strategy.

At the prestigious 24th Edition of the Dragons of Asia 2024 Awards held on October 18th in Kuala Lumpur, Tribes Communication, a leading integrated marketing communications agency, achieved remarkable recognition. In addition to being named India?ÇÖs top agency, it ranked at second in the continent. These distinct rankings are attributed to Tribes, in collaboration with its esteemed partners winning the coveted Blue Dragon for Best Campaign in India and Gold Dragons for Best Brand Loyalty Campaign and Best Marketing Discipline Campaign. In total, Tribes in collaboration with its partners, brought home eight prestigious awards, which also included two Silver, and three Black Dragon recognitions, apart from the above. The Silver Dragons were awarded for Best Product Launch and Best Use of Media, while Black Dragon honors were given for Best Brand Loyalty Campaign, Best Innovative Idea, and Best Small Budget Campaign.The Dragons of Asia Awards are renowned for recognizing the best marketing communications work across the APAC region, with a focus on creativity that drives tangible business results. Tribes Communication?ÇÖs triumph at one of Asia?ÇÖs most elite marketing communications?ÇÖ honors since 2000, reflects its dedication to producing groundbreaking campaigns across diverse sectors. Gour Gupta, Managing Director and CEO of Tribes Communication, said, "We are extremely happy to have been bestowed with this double honor at the Dragons of Asia 2024. This is a special moment for us as it is a celebration of our incredible campaigns that have earned accolades across different categories. It is a testament to the power of collaboration with our partners and clients and the hard work of our teams and has enabled us to deliver winning campaigns consistently.?Ç¥ The Dragons of Asia Director, Mike Da Silva, said, ?Ç£This year?ÇÖs international Judging Panels, representing 22 Countries, reported that the 24th Dragons of Asia Programme generated a quality of entries never seen before. Along with winning multiple awards ?Çô including the prestigious Blue Dragon for the best campaign in India, as well as Gold, Silver, and Black Dragon recommendations ?Çô Tribes ranked number one in India and second in Asia, making them standout agency of the year.?Ç¥