The Middle East Public Relations Association (MEPRA) will host its annual KSA Leadership Majlis on October 8, 2025, in Riyadh. The event, themed “Powering Progress: Communications at the Crossroads of Innovation, Influence and Impact”, will bring together top public relations and communications professionals from across the region and globally to discuss the future of the industry. The Majlis will feature keynote speeches and panel discussions examining how communications is evolving amid technological advancements, growing influence, and societal impact. Sessions will highlight how the sector is shifting from being a connector to becoming a strategic enabler of innovation and progress. Confirmed speakers include Rabih El Amine, Founder of Alef International and the Lebanese Executives Council, along with Monther Tayeb, Managing Director of Influential Communications; Loma Jaber, Managing Director of Hewar Group; Heba Fatani, Director General of RAK Government Media Office; and Hattan Alghalayani, Chief Communication Officer at Misk Foundation. Topics will include the role of emerging technologies such as AI and 5G, as well as the social, ethical, and environmental responsibilities that come with them. A special session will focus on youth empowerment in communications, reflecting Saudi Arabia’s Vision 2030 ambition to foster a vibrant environment for local and international investment and leadership in innovation. The Majlis will also see the presentation of CARMA’s 2025 Kingdom Reputation Report, titled “How Saudi Arabia's Global Reputation is Evolving in the Age of Vision 2030.” The event is supported by Alef International as Platinum Partner, CARMA as Gold Insights Partner, Hewar Group as Gold Partner, and Jummar PR and A2Z Media Group as Supporting Partners. It will conclude with the MEPRA Fellowship Awards, which honor individuals who have made outstanding contributions to the PR and communications industry in the Middle East.

The Kuwait PR & Communications Summit, in collaboration with the Middle East Public Relations Association (MEPRA), is set to take place from December 2-5, 2024, at Jumeirah Messilah Beach Hotel, Kuwait. The event will convene leading minds in public relations, communications, and media across the Middle East, promising an engaging forum for insights, innovation, and industry advancement.Event Details:?Çó Summit & Exhibition: December 2-3, 2024?Çó Workshops: December 4-5, 2024This year?ÇÖs summit is tailored specifically for senior-level professionals and teams responsible for designing and executing impactful communication strategies both internally and externally. Attendees will gain essential updates on industry trends, challenges, and evolving best practices in strategic communications, leadership, and data-driven reporting.Key highlights will include panel discussions featuring thought leaders across sectors, who will address current challenges faced by communication professionals in today?ÇÖs rapidly changing landscape. The summit will also provide case studies of excellence, showcasing how leading organizations are navigating new communication channels to build stronger engagement with stakeholders, the public, and internal teams. These real-world insights offer participants actionable takeaways on the latest innovations for achieving greater transparency and impact in corporate communications.Networking opportunities throughout the summit are designed to foster collaboration and idea-sharing among professionals from diverse industries, making this event a vital platform for those looking to stay at the forefront of communications in the Middle East.

The spotlight once again shines on the region?ÇÖs finest communication campaigns and PR practitioners as the Middle East Public Relations Association (MEPRA) unveils its highly anticipated 2024 Awards shortlist. In its 16th year, this prestigious event saw a record-breaking 770 entries vying for 53 categories, evaluated by a distinguished panel of 130 industry leaders and veterans. A select group of five esteemed regional and international adjudicators ensured that only the most outstanding agencies and individuals were recognized for their contributions to the communications landscape.This year?ÇÖs shortlist celebrates the strategic brilliance, exceptional client servicing, and creative excellence of the Middle East?ÇÖs top PR agencies and professionals. Memac Ogilvy leads the nominations with 67, followed closely by Weber Shandwick with 51, and Gambit Communications securing 40. Each nomination highlights the industry?ÇÖs dedication to harnessing the power of evolving media platforms and delivering innovative solutions while upholding excellence in execution and strategy.Kate Midttun, MEPRA Chairperson, highlighted the shifting themes in the communications industry, noting a stronger focus on sustainability and fostering world-class work cultures. She emphasized the region?ÇÖs deep understanding of brand audiences and the growing link between creativity and business impact. "The entries this year set a commendable standard for strategic excellence in PR, demonstrating the transformative role PR professionals play in elevating client servicing and stakeholder engagement," Midttun said.Congratulating the finalists, she added, "Your work represents compelling campaigns, seamless teamwork, and unmatched creativity. The judging panel faced a tough challenge in selecting the best from such an impressive array of submissions. It?ÇÖs exciting to see the bar raised with each edition, as we witness PR roles evolve in profound ways. The thoughtful research, meticulous execution, and innovative ideas displayed across categories are truly inspiring."The grand celebration will culminate in a black-tie gala at Atlantis, The Palm, Dubai, on 28th November 2024. This year, Weber Shandwick joins as the Diamond Partner for the third year in a row, while MSL Group Middle East, Action Global Communications, and Memac Ogilvy participate as Platinum Partners. Supporting partners include CARMA, Edelman, Mubadala, TECOM Group Dubai, SEC Newgate Middle East, TrailRunner International, and Burson.MEPRA is the region?ÇÖs leading industry body for public relations and communications professionals. With over 1,000 members from consultancies, corporates, and individual practitioners, MEPRA has been setting industry standards since its inception in 2001. Headquartered in the UAE, it drives growth, sets benchmarks for excellence, and supports the development of PR professionals across the Middle East.