MSL Group Middle East, a prominent communications and PR agency within Publicis Groupe Middle East, has appointed Nadin Al-Alami as Business Lead for its Saudi Arabian operations. This move highlights MSL’s commitment to expanding its presence in the Kingdom, where the team has experienced significant growth, tripling in size over the past year.In her new role, Nadin will lead the agency’s efforts to drive growth, foster client relationships, and pursue new business opportunities in the Saudi market. Her interdisciplinary leadership experience will be critical in advancing Publicis Groupe’s ‘Power of One’ model, which integrates the company’s diverse capabilities to deliver comprehensive client solutions.MacLean Brodie, CEO of MSL ME, expressed enthusiasm about the appointment, stating: “I’m thrilled to welcome Nadin to lead our Saudi team. Her leadership, energy, and regional expertise are exactly what we need to continue growing in this dynamic market. Nadin's deep understanding of the challenges and opportunities facing our clients will help us tell their stories at this pivotal time.”Nadin Al-Alami brings over 20 years of experience in the GCC region, having held leadership roles at top agencies such as ASDA’A Burson Marsteller, Wunderman Thompson, and most recently Horizon FCB, where she served as Managing Director. Her expertise spans a wide array of industries including financial services, healthcare, real estate, consumer goods, and sports. Nadin is widely recognized for her ability to craft and execute strategic omnichannel marketing campaigns that create meaningful customer experiences.Commenting on her new role, Nadin said: "I’m excited to join MSL KSA and look forward to driving innovative solutions that meet the evolving needs of our clients. Our goal is to strengthen partnerships and leverage the vast capabilities within Publicis Groupe to ensure long-term success in this fast-growing market.”Nadin’s track record of building strong relationships with key stakeholders, media, and influencers has earned her a reputation as a respected industry leader, known for delivering impactful communications strategies that align with both client and company objectives.

MSL Group Middle East, a best-in-class public relations agency integrated within Publicis Groupe, has unveiled a new line up of local and regional talent to grow its consumer practice division. The newly formed Brand Communications team comprises experts across consumer communications, social media influence, creativity, and delivery excellence to provide a holistic end-to-end solution for clients.Maclean Brodie, Chief Executive Officer for MSL Group Middle East said, “We have to lead with talent, and we have to lead with what the market requires. For us at MSL that means integrated mindsets, brand-first creative thinking, and a little fun. I’m delighted that we’ve been able to bring together such a high-performing team so seamlessly, and look forward to seeing the results with current and future clients.”The new Brand Communications team is built with an eye to the changing nature of the public relations industry, linking earned creativity, media, and influence together for higher impact in service of MSL clients. Sitting within the Publicis “Power of One” ecosystem, the team will also draw on the Groupe’s creative, content, performance media, and digital ecosystem.Mary Smiddy, Business Lead, MSL Group said: “While earned media remains the MSL superpower, having the full force of Publicis Groupe behind us allows us to face creative challenges with a wholly different mindset. Brands and clients today aren’t looking for PR per se. They’re looking for the ability to cut through the noise and make an impact on their audience in a lasting way. The team that we’re bringing together allows us to do just that, and they’re a joy to work with!”The Brand Communications team brings together a diverse pool of talent with industry experience with regional and international clients spanning hospitality, automotive, health & wellness, food & beverage, luxury & fashion, travel & tourism, arts & culture, and sport sectors.The team lineup includes:* Mary Smiddy, Business Lead* Jemma Chalcroft, Business Director* Fatina Al-Arda, Business Director* Natasha George, Associate Business Director* Mohammad Almail, Senior Communications Manager* Nourhan Khalifa, Influencer Manager* Deema Kabrawi, Senior Communications Executive* Sakshi Sreewani, Communications Executive* Rim Haddad, Influencer Executive

Kaizzen, a leading independent Communications Agency, announces the strategic appointment of Ankita Malik as Vice President-North. With more than 14 years of experience in the communications industry, Ankita brings a wealth of expertise in crafting impactful strategies and fostering client relationships.Ankita's appointment underscores Kaizzen's commitment to enhancing its presence and service offerings in the Northern markets. In her new role, Ankita will spearhead initiatives to drive growth, expand client engagement, and elevate Kaizzen's standing as a trusted partner for strategic communications solutions across verticals."We are thrilled to welcome Ankita to our team as Vice President for North," said Vineet Handa, CEO, Kaizzen. "Her proven track record of delivering results and her deep understanding of the communications landscape will be instrumental in propelling our North operations to newer heights. Ankita's strategic vision and leadership will undoubtedly reinforce Kaizzen's position as a preferred communications partner in the region."Ankita’s expertise spans technology, telecommunications, auto, and lifestyle sectors. With her dynamic leadership, Ankita is poised to deliver top-notch services and drive competitive advantages for products and services, bolstering Kaizzen's revenue portfolio.Welcoming her to the team, Nikhil Pavithran, Group President, Kaizzen said, “Ankita’s experience will not only help us in growing Kaizzen’s portfolio but will also be instrumental in expanding our other specialized verticals. With her appointment, we reaffirm our commitment to fostering diverse leadership perspectives and working towards a more inclusive organization. I welcome her formally on-board and wish her the best.” "I am excited to embark on this new journey with Kaizzen and contribute to the company's continued success," said Ankita Malik. "The opportunity to lead the North operations presents an exciting challenge, and I look forward to collaborating with the talented team at Kaizzen to deliver unparalleled value to our clients."Ankita has served on senior counsel teams and contributed to renowned PR consultancies such as Zeno Group, MSL Group, and Six Degrees BCW. She has also led marketing communications for notable brands like Intex Technologies and Comio Smartphones. With over 14 years of experience, Ankita has managed brands across India, China, the USA, and APAC regions, showcasing her versatility and global perspective. Based in New Delhi, she brings a wealth of international expertise to her role at Kaizzen.